BRAND IDENTITY GUIDELINES - Downtown Langley...Festival brand 27 The preferred logo version p28 Colour palette Logo variations p29 Stacked version Horizontal version ... Facebook Instagram

downtownlangley.com

IDENTITY GUIDELINESBRAN

D

DOWNTOWN LANGLEY BUSINESS ASSOCIATION Corporate standards guide

DLBA Corporate brand 3

The preferred logo version p4

Logo variations p5The logo with tagline

Black & White version

Single colour versions

Social media versions

How to use the logo p9Footer bar

Colour palette p11Colour specifications

Font Families p13

Supporting graphics p14Brand illustrations

Brand pattern

Protecting the brand p15Do not’s and logo integrity

Arts Alive Festival brand 16

The preferred logo version p17Season colour palette

Logo variations p18Corporate colour palette

Stacked version

Horizontal version

Font Family p20

McBurney Plaza Summer Series Festival brand 21

The preferred logo version p22Colour palette

Logo variations p23Stacked version

Horizontal version

Font Families p25

Supporting graphics p26Festival Series logos

Illustration

Fork & Finger Festival brand 27

The preferred logo version p28Colour palette

Logo variations p29Stacked version

Horizontal version

Font Family p30

Supporting graphics p31Brand pattern

Fork & Spoon

Dinner plate

TABLE OF CONTENTS

3

DOWNTOWN LANGLEY BUSINESS ASSOCIATIONCorporate brand

4


The preferred logo versionThe preferred logo is the full colour version. The logo can be either used as spot or as 4 colour.

Spot colour logo (pantone 124 and black) with white release.

4C logo with white release.Spot colour logo (pantone 124 and black)

4C logo.

DLBA Corporate brand

5


Logo variationsTHE LOGO WITH THE TAGLINEThe logo with the tagline can be either used as spot or as 4 colour and is commonly used in formal communications such as the conclusion to a video or on the front of a report.

Discover Downtown Langley Discover Downtown Langley

Spot colour logo (pantone 124 and black) with white release

4C logo with white releaseSpot colour logo (pantone 124 and black)

4C logo

Discover Downtown Langley Discover Downtown Langley


6


Logo variationsBLACK & WHITE VERSIONThis version of the logo can be used when faced with single colour restrictions for example 1-colour embroidery or 1-colour silk screening.

Black & White logo with white release Black & White logo with white release, reverse tagline

Black & White logo Black & White logo with tagline

Discover Downtown LangleyDiscover Downtown Langley


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Logo variationsSINGLE COLOUR VERSIONSThis version of the logo can b used when faced with single colour restrictions for example 1 colour embroidery or 1 colour silk screening.

Discover Downtown Langley Discover Downtown Langley Discover Downtown Langley Discover Downtown Langley Discover Downtown Langley Discover Downtown Langley

Yellow logo (Spot 124) Pink logo (Spot 1925) Green logo (Spot 376) Blue logo (Spot 312) Orange logo (1655) White logo

No tagline

With tagline


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Logo variationsSOCIAL MEDIA VERSIONSBecause of the sizing restrictions of social media communications this version of the logo is to be used for online communications.

D O W N T O W N

B U S I N E S SA S S O C I A T I O N

LANGLEY

InstagramFacebook


9


How to use the logoFOOTER BARThis is the most common use of the DLBA logo. It is paired within a double black bar along with contact information, social media handles and the corporate tagline line. The supporting illustrations are always present. The bar is to take up no more then a 1/4 of the page.

Discover Downtown Langley fb.me/downtownlangleybusinessassociation @discoverdowntownlangley @downtownlangley

Downtown Langley Business Association 201 - 20559 Fraser Hwy, Langley, BC V3A 4G3 T 604.539.0133 | [email protected] | downtownlangley.com

Downtown Langley Business Association T 604.539.0133 | downtownlangley.com

Discover Downtown Langley

fb.me/downtownlangleybusinessassociation @discoverdowntownlangley @downtownlangley

Upper 80% black bar height ratio: Typically has the DLBA contact info and the supporting illustration graphics

Lower 20% ratio height: Corporate tagline and social media handles are fully listed

White stroke, 2pt

White stroke, 2pt

The Corporate logo version without tagline is used in the footer bar and overlaps both black bars

Corporate address is listed if space allows including email address


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Lower 20% ratio height: Corporate tagline and social media logos

The Corporate logo version without tagline is used in the footer bar and can extend above the top bar.

How to use the logoFOOTER BAR WITH LIMITED SPACEThis is the most common use of the DLBA logo when the space is limited. The supporting illustrations are present and the social media handles do not need to be listed, only the icons.

PROJECT NAME 1910_LA_SeniorWeek_4.33x3.5_R1-DLBA

SIZE4.33”w x 3.5”h

DATEApril 27, 2017

ROUND 1

CLIENT DLBA

PUBLICATIONLangley Advance

CONTACT 604.560.0585, [email protected]

T 604.539.0133 [email protected] downtownlangley.com


Did you know that for every $1 spent locally, almost half of that gets reinvested in the sustainability and growth of Langley City?

As very important members of this community, we want to thank you for choosing to support your family, friends and neighbours in building a success story we can all be proud of.

Downtown Langley has everything we need.

Shop Local - Support Local.T 604.539.0133 [email protected] downtownlangley.com


Ad footer when space is limited Example that shows smaller footer when space is limited.


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PALETTE 1These colours can be used to for all communications associated with the DLBA brand. The main colours are: • Pantone 124 • Black

PALETTE 2This palette has been developed to support the corporate colour palette. They can be incorporated into collateral material to fulfill the communication objectives or goals of that particular message whilst maintaining a cohesive look. Examples include product highlights, photography duotones and icons & graphic elements created to further emphasis the brand.

PMS

1807

PMS

1807

Cool

grey 3

Cool

grey 3

Cool

grey 3

Cool

grey 3

PMS

5405

PMS

5405

Secondary palette

Secondary palette supporting hues

PMS 124

Black

Primary palette

Colour paletteThe colour palette includes a total of 10 colours which is divided into 2 palette families:

Palette 1: Corporate colours

Use: Corporate & Public facing

Palette 2: Secondary palette & supporting hues

Use: All supporting secondary

communications


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COLOUR SPECIFICATIONSEach colour has specifications for CMYK, RGB, HTML Hex Code and PANTONE.®

PALETTE 2

SECONDARY COLOUR PALETTE

Pantone Number CMYK RGB HTML Hex Code

Pantone 312 C89 M0 Y7 K0 R0 G173 B211 00add3

Pantone 1655 C0 M63 Y91 K0 R255 G112 B75 ff704b

Pantone 376 C50 M0 Y100 K0 R107 G171 B56 66ab38

Pantone 1925 C0 M100 Y55 K0 R239 G80 B109 ef506d

SUPPORTING HUESCMYK RGB HTML Hex Code

C73 M0 Y8 K0 R0 G189 B226 00bde2

C0 M48 Y70 K0 R255 G112 B75 f8995c

C38 M0 Y75 K0 R167 G209 B109 a7d16d

C0 M76 Y42 K0 R241 G100 B114 f16472

Pantone 430 is a common colour

COMMON COLOURS

Black is a common colour

Pantone 124 is a common colour

PMS

430

Black

124

PALETTE 1 CORPORATE COLOUR PALETTEPantone Number CMYK RGB HTML Hex Code

Black C25 M20 Y10 K100 NA NA

Pantone 124 C0 M24 Y94 K0 R234 G170 B0 eaaa00

Pantone 430 C33 M18 Y13 K40 R124 G13 B142 7c878e


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PRIMARY FONT HELVETICA NEUE CONDENSED FONT FAMILYThis font is to be used for all communications for the DLBA brand including but not limited to: print and digital communications, signage and video titles, etc.

SECONDARY FONT BITTER FONT FAMILYThis font is to be used for all communications that express softer tones and lifestyle base messaging. It can be used in junction with Helvetica Neue Condensed.

HeadlineHelvetica Neue Bold Condensed 77 Helvetica Neue Bold Condensed italic 77

Body emphasis

Helvetica Neue Condensed 57 Helvetica Neue Condensed italic 57

Body textHelvetica Neue Light Condensed 57 Helvetica Neue Light Condensed italic 57

SubheadsHelvetica Neue Medium Condensed 67 Helvetica Neue Medium Condensed italic 67

Headline Bitter Bold

Bold Body emphasis Bitter Bold italic

Body emphasis Bitter Regular italic

Body text Bitter Regular

Font FamiliesThe preferred corporate font for the DLBA is Helvetica Neue. The secondary font to be used for softer messaging is the font Bitter. Both fonts can be used simultaneously.


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Supporting graphics

ICONS

INDIVIDUAL ICONS

BRAND PATTERN


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Protecting the brandDO NOT’S AND LOGO INTEGRITYIn order to protect the brand the following don'ts are to be avoided to protect the logo integrity. These rules apply to all formats of the logo including versions with the tagline.

Do not change the logo

Do not space out letters or apply 3D qualities.

Do not place over a pattern or dark, or complex photo. Do not change fill.

No pattern or graphic placed inside logo.

Logo colours is not to change outside brand palette.

Text positioning & element relationship not to be altered.

Not to be placed in white box on dark back ground.


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ARTS ALIVE FESTIVAL

Festival brand

17


The preferred logo versionENCLOSED VERSION The main colours of the logo & festival campaign is dictated by the annual theme colours. See example below for example of the 2017 colour palette.

4C logo 4C logo no theme

DOWNTOWN LANGLEYBUSINESS ASSOCIATION

24th Annual

24th Annual

D O W N TO W N L A N G L E Y B U S I N E S S A S S O C I AT I O N

CURRENT SEASON COLOUR PALETTECMYK RGB HTML Hex Code

C55 M89 Y33 K40 R92 G38 B79 5C264F

C35 M95 Y0 K0 R187 G22 B163 BB16A3

C27 M21 Y0 K0 R182 G184 B220 B6B8DC

Arts Alive brand

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Logo variationsSTACKED VERSION

Spot (382 & 289) logo 4C logo

Spot (382 & 289) logo reverse 4C logo reverse

CORPORATE COLOUR PALETTEPantone Number CMYK RGB HTML Hex Code

Pantone 289 C100 M76 Y12 K70 R12 G35 B64 0c2340

Pantone 382 C28 M0 Y100 K0 R196 G214 B0 c4d600

Reverse logo

Black & White logo

Arts Alive brand

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Logo variationsHORIZONTAL VERSION

D O W N T O W N L A N G L E Y B U S I N E S S A S S O C I A T I O N



Spot (382 & 289) logo no bar

Spot (382 & 289) logo with bar

Spot (382 & 289) logo with bar reverse




Logo no bar

Logo with bar

Logo with bar reverse

Arts Alive brand

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HELVETICA NEUE FONT FAMILYThis font is to be used for all communications for the Arts Alive brand including but not limited to: print and digital communications, signage and video titles, etc.

HeadlineHelvetica Neue Bold 75 Helvetica Neue Bold italic 76

Body emphasis

Helvetica Neue 55 Helvetica Neue italic 56

Body textHelvetica Neue Light 45 Helvetica Neue Light italic 46

SubheadsHelvetica Neue Medium 65 Helvetica Neue Medium italic 66

Font FamilyThe preferred corporate font for the DLBA is Helvetica Neue.

SECONDARY FONTS

Headline Giddyup

Arts Alive brand

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MCBURNEY PLAZA SUMMER SERIESFestival brand

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The preferred logo versionThe preferred logo is the full colour version stacked and enclosed with the illustration.

4C logo

McBurney PlazaSummer Series

The 2018

COLOUR PALETTEPantone Number CMYK RGB HTML Hex Code

Pantone 3005 C100 M31 Y0 K0 R0 G119 B200 0077C8

Pantone 298 C67 M2 Y0 K0 R65 G182 B230 41B6E6

Pantone yellow C0 M0 Y100 K0 C250 R255 B0 FAE100

Pantone 382 C28 M0 Y100 K0 R196 G214 B0 C4D600

McBurney Plaza Summer Series brand

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The 2018McBurney PlazaSummer Series

The 2018


The 2018


The 2018

4C logo Black logo

Spot (Pantone 3005) logo Reverse logo


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Logo variationsHORIZONTAL VERSIONS

McBurney Plaza Summer SeriesThe2018



4C logo

Black & White logo

Reverse logo


25


Font Families


PRIMARY FONT HELVETICA NEUE CONDENSED FONT FAMILYThis font is to be used for all communications for the McBurney Plaza Summer Series brand including but not limited to: print and digital communications, signage and video titles, etc.

SECONDARY FONTS


Body emphasis




Headline bebas

Subhead Body text Frenchpress

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Supporting graphicsBelow are examples of 2017 micro festival logos.


SPORTSMCBURNEY PLAZA SUMMER SERIES

in the Plaza

WORLDMCBURNEY PLAZA SUMMER SERIES

in thePlazaMUSIC in the Plaza

CREATE ITMCBURNEY PLAZA SUMMER SERIES

in the Plaza

in the PlazaSCIENCEMCBURNEY PLAZA SUMMER SERIES

in the PlazaJEDIMCBURNEY PLAZA SUMMER SERIES

in the Plaza McBurney PlazaSummer Series

The 2018The 2018Proudly Presented by The City of Langley &

The Downtown Langley Business Association

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FORK & FINGER FESTIVAL

Festival brand

28


The preferred logo versionENCLOSED VERSION

4C logo

Fork & Finger brand

COLOUR PALETTEPantone Number CMYK RGB HTML Hex Code

Black C25 M20 Y10 K100 NA NA

Pantone 124 C0 M24 Y94 K0 R234 G170 B0 eaaa00

Pantone 312 C89 M0 Y7 K0 R0 G173 B211 00add3

Pantone 1655 C0 M63 Y91 K0 R255 G112 B75 ff704b

Pantone 376 C50 M0 Y100 K0 R107 G171 B56 66ab38

Pantone 1925 C0 M100 Y55 K0 R239 G80 B109 ef506d

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HORIZONTAL VERSION

Spot (382 & 289) logo 4C logo Black & White logo Black & White logo

Spot (124 & black) logo 4C logo Black & White logo Reverse logo

Fork & Finger brand

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Font Family

PRIMARY FONT HELVETICA NEUE CONDENSED FONT FAMILYThis font is to be used for all communications for the Fork & Finger brand including but not limited to: print and digital communications, signage and video titles, etc.


Body emphasis




Fork & Finger brand

31


Supporting graphics

BRAND PATTERN BRAND ICONS

Fork & Finger brand

DOWNTOWN LANGLEY BUSINESS ASSOCIATION Corporate standard guide V.01.2017

Documents

BRAND IDENTITY GUIDELINES - Downtown Langley...Festival brand 27 The preferred logo version p28 Colour palette Logo variations p29 Stacked version Horizontal version ... Facebook Instagram