BRAND GUIDELINE

BUSINESSOur business is to develop products and services from Doi Tung Development Project that will improve the livelihood of Doi Tung Communities.

PASSIONWe commit to actualize and extend HRH the Late Princess Mother’s vision to the world with great pride and uncompromising dignity.

POSITIONINGWe are the legacy social entrepreneur.

ATTRIBUTESSustainabilityCreativityDignitySufficiencyBenchmark

PROMISETo return privilege to the people & planet.A privilege to live with “clause & class”A privilege to live with “nature & furure“

2

PRO

DUC

TS &

SER

VIC

ES AGRICULTURE

•Plants•Cultures•Landscape design

FOOD

•Coffee•Macadamia•Spread •etc.

FASHION

•Dress•Accessories•etc.

HOUSE WARE

•Ceramic•Carpet•Sa paper

TOURISM

•Bed & Breakfast•Conferences•Food Services

Corporate Brand

Mae Fah Luang FoundationCentre for Social Entrepreneurship

Social Entrepreneur / Proprietary Brand

Master Brand

Core Activities

Product &Service Brands

RetailBrands

ExcursionBrands

Pay off Line

•MFL Garden•Mae Fah Luang Art & Cultural Park•Hall of Opium

3

Brand Architecture

OUR IDENTITY

4

This is Mae Fah Luang Foundation logo.It will be used as the “corporate brand“ for all of our activities.

This is Doi Tung Development Project logo. It will be used only for our community development activities at Doi Tung.

This is Mae Fah Luang Foundation CSE logo. It is one of MFL Foundation’s services. It will be used only for the activities of consultancy & knowledge management service.

This is Doi Tung logo. It is MFL Foundation’s products & services brand. It will be used mainly for the commercial purpose such as on packaging, in advertisement and sale collaterals.

This is Doi Tung Retail logo. It will be used on the signage system to identify service types, used on its collateral materials that are deem appropriated.

This is our Doi Tung Pay Off Line. It must be used along with the Doi Tung logo.

Mae Fah Luang FoundationCentre for Social Entrepreneurship

5

PANTONE # 201M 100 Y 60 K 30

PANTONE # 497M 70 Y 100 K 80

PANTONE # 321M 100 Y 30 K 30

PANTONE # 144

FULL COLOR LOGO

Please follow the propotion, positionand color combination as shown.

No alterations are allowed.

Obtain the master logo from CorporateCommunication department.

6PANTONE # 355

BLACK & WHITE

Please follow the propotion, positionand color combination as shown.

No alterations are allowed.

7

PAY OFF LINE LOCK UP

Use this in the conditions that theaudiences can identify “Doi Tung” ;i.e. as slogan in the shop, tag on Doi Tung products and on Doi Tung letterhead.

Use this in the situations that call for Doi Tung brand as the master driver for communication.

Use this in the situations that Doi Tung brand is already established.

8

Applications of

Logo & Pay Off Line

9

For more information, please contactDoi Tung Development ProjectMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND

Corporate BrochureDoi Tung Development Project

Use Doi TungDevelopment Project

logo

Use pay off line here at the bottom of

the brochure

Use MFL address as thecontact address

10FRONT BACK

For more information, please contactMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND

Corporate BrochureMFL Centre for Social Entrepreneurship

Use Mae Fah LuangCSE logo

11

FRONT BACK

Use MFL address as thecontact address

Mae Fah Luang FoundationCentre for Social Entrepreneurship

Sale BrochureDoi Tung

Use Doi Tung Master Logo

Use pay off line here atthe bottom of thebrochure

Visuals for all Doi Tungmaterials must compose of : • Picture of Doi Tung • Picture of Doi Tung people • Pictures of products

Always have UNODClogo here in back panel

Doi Tung is the brand name of products from Doi Tung Development Project, one of the flagship projects of The Mae Fah Luang Founda-tion Under Royal Patronage founded by HRH The Late Princess Mother. The Foundation is a non-profit organization dedicated to Humanitarian, Cultural and Spiritual works.

Use MFL address as thecontact address

12

FRONT BACK

For more information, please contactDoi Tung Development ProjectMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND

Sale Brochure

Use Doi Tung Master Logo

Visuals for all Doi Tungmaterials must compose of : • Picture of Doi Tung • Picture of Doi Tung people • Pictures of products

Doi Tung is the brand name of products from Doi Tung Development Project, one of the flagship projects of The Mae Fah Luang Foundation Under Royal Patronage founded by HRH The Late Princess Mother. The Foundation is a non-profit organization dedicated to Humanitarian, Cultural and Spiritual works.

13

FRONT BACK

Always have UNODClogo here in back panel

Use MFL address as thecontact address

For more information, please contactDoi Tung Development ProjectMae Fah Luang Foundation Under Royal Patronage1875 Rama IV RoadLumpini, Pathumwan Bangkok 10330, THAILAND

ANNUAL SALE30% - 50%

Flyer

14

Packaging Design

Use Doi Tung Master Logo

Product Description

Visual of product and Doi Tung people(can be separated i.e. on front and back)

Visual of product and Doi Tung people

(can be separated i.e. on front and back)Flavor

Pay off Line

Text for product

Text for product

Area for address

Area for barcode

HALAL

FDA

15

UNODC Logo

Merchandising System

S

32

16

Stationery

17

• MFL letterhead printed in gold is for use of the Foundation Directors only

• MFL letterhead in gold color is for non-commercial use of the Foundation

Letterhead : Mae Fah Luang Foundation

18

Letterhead : Doi Tung Development Project

• To be used for DTDP community development purpose only

• Electronic print in black & white is allowed to save cost

19

Letterhead : Doi Tung Master Brand

• To be used for Doi Tung commercial purpose of - Enabling / Back Office - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)

• Electronic print in black & white is allowed to save cost

20

Letterhead : Doi Tung Product & Service Brand

• To be used for Doi Tung commercial purpose of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge

• Electronic print in black & white is allowed to save cost

21

Fax Form : Doi Tung Development Project

• To be used for DTDP community development purpose only

• Print in black & white only

( ) Doi Tung development Project Co-ordination Centre, Royal Initiative Project of Her Royal Highness the Princess Mother, Mae Fah Luang Foundation

1875 . 4 . 10330Bangkok Office: 1875 Rama 4 Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Tel: 02-252-7114 Fax: 02-254-1665 http://www.doitung.org

/ To: ……………………………………………… / Company: ……………………………

/ Fax No: ……………………………… / Date: ………………………………….. …

/ Subject: …………………………………………

/ From: ……………………………….…………… ( ) / Total number of pages

including this page …………………....…..….. / Message

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

......................................................................................................................................................................................................

22

Fax Form : Doi Tung Master Brand

• To be used for Doi Tung commercial purpose of - Enabling / Back Office - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)

• Print in black & white only

23

Fax Form : Doi Tung Product & Service Brand

• To be used for Doi Tung commercial purpose of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge

• Print in black & white only

24

Envelope : Mae Fah Luang Foundation

• MFL envelope printed in gold is for use of the Foundation Directors only • MFL envelope in gold color is for non-commercial use of the Foundation

25

Envelope : Doi Tung Developmet Project

To be used for DTDP community development purpose only

26

Envelope : Doi Tung Master Brand

• To be used for Doi Tung commercial purpose of - Enabling / Back Office - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)• Print in black & white is allowed to save cost.

27

Envelope : Product & Service Brand

• To be used for Doi Tung commercial purpose of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge• Print in black & white is allowed to save cost.

28

Name Card : Mae Fah Luang Foundation

To be used by the Foundation Directors and CSE staff only

29

Name Card : Doi Tung Development Project

To be used by- Community Development staff- Enabling / Back Office staff

30

Name Card : Doi Tung Master Brand

To be used by Marketing and Front Office staff of - Agriculture Dept. - Tourism Dept. (except Doi Tung Lodge) - Food Dept. (except Cafe Doi Tung)

31

Name Card : Doi Tung Product & Service Brand

To be used by Marketing and Front Office staff of - Cafe Doi Tung - Doi Tung Lifestyle - Doi Tung Lodge

32