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BRAND BOOK 2016
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Protecting the sovereign right of California tribes to operate gaming on their lands.
MISSION STATEMENT
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Identity Construction
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BRAND MARK IS MADE OF PERFECT CIRCLES IN SYMMETRY
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BRAND MARK (BLACK / WHITE)
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BRAND MARK
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BRAND MARK
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TYPOGRAPHIC MARKS
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TYPOGRAPHIC MARKS
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LOGO (CONDENSED)
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LOGO (CONDENSED)
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LOGO (EXPANDED)
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LOGO (EXPANDED)
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LOGOS LINEUP (BLACK / WHITE)
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LOGOS LINEUP
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LOGOS LINEUP
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Guidelines and Usage
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WHITE SPACE REQUIREMENTSAny form of the CNIGA logo requires the width / height of the center of the brand mark as white
space. No other elements should appear in that area to distract from the logo design.
Clear Space
Clear Space
Clear Space
Clear Space
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WHITE SPACE REQUIREMENTSAny form of the CNIGA word mark, when appears without the brand mark, requires the height of the letter “N”
in “NATIONS” as white space. No other elements should appear in that area to distract from the logo design.
Clear Space
Clear Space
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Center
LOGO PAIRED WITH ADDITIONAL LOGOWhen using any of the logo forms with an additional logo, use the correct amount of white space required,
and center both logos horizontally. Use a vertical line in the center to separate the logos.
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LOGO PAIRED WITH ADDITIONAL LOGOWhen using any of the logo forms with an additional logo, use the correct amount of white space required,
and center both logos horizontally. Use a vertical line in the center to separate the logos.
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Alter / Skew Do not alter or skew the logo in
any way.
Effects Do not add any extraneous
effects to the logo.
Ornaments Do not use the logo as an
ornament or in combination
with any other shapes.
Shape Use the logos as intended. They
are perfect just as they are.
No Effects Effects should never be used in
association with the logos.
Typography Use only the approved CNIGA
logotype in all instances.
GUIDELINES AND USAGETo ensure that the CNIGA brand remains unified across all applications,
please follow the guidelines as shown in the examples above.
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CN I GA
GUIDELINES AND USAGETo ensure that the CNIGA brand remains unified across all applications,
please follow the guidelines as shown in the examples above.
Size Do not reduce the logo to where
the brand mark is smaller than
.25” tall for print and 30 pixels
tall for web.
Strokes / Gradients
Do not outline or gradiate the
icon or it’s typography.
Typography Use only the approved CNIGA
logotype in all instances.
Size To maintain readability always
use the logos at or above
approved sizes.
Style The style is simple and flat with no
strokes, outlines or gradients.
Color Only use colors within the
approved CNIGA color palette.
Defined on the following page.
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C
M
Y
K
66
58
57
38
R
G
B
75
75
75
HEX: 4B4B4B
PANTONE 2336 C
Slate Gray
C
M
Y
K
0
72
71
0
R
G
B
248
108
79
HEX: F86C4F
PANTONE 7416 C
Burnt Red
COLOR PALETTE (PRIMARY)
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C
M
Y
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21
16
17
0
R
G
B
200
200
200
HEX: C8C8C8
PANTONE COOL GRAY 3 C
Cool Gray
C
M
Y
K
0
7
20
0
R
G
B
255
236
205
HEX: FFECCD
PANTONE 7506 C
Ghost Yellow
C
M
Y
K
51
43
43
7
R
G
B
130
130
130
HEX: 828282
PANTONE COOL GRAY 8 C
Dim Gray
COLOR PALETTE (SUPPORTING)
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COLOR PALETTE (HIERARCHY)
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Typography
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H1 Tiempos Headline Semibold
Tracking: 10 We are sovereign.
SAY HELLO!Mark Pro Bold
Tracking: 100
H4
Authentic. Forward-thinking. Confident.H2 Mark Pro Bold
Tracking: 0
Protecting the sovereign right of California tribes to operate gaming on their lands.
H3 Tiempos Headline Semibold
Tracking: 10
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incidi-
dunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercita-
tion ullamco laboris nisi ut aliquip ex ea commodo non proident, sunt in culpa qui officia
deserunt mollit anim id est laborum.
BODY Mark Pro Book
Tracking: 0
TYPOGRAPHIC STYLES + HIERARCHY
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % a b c d e f g h i j k l m n o
p q r s t u v w x y z.TIEMPOS HEADLINE SEMIBOLD
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A B C D E F G H I J K L M N OP Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % a b c d e f g h i j k l m n o
p q r s t u v w x y z.
A B C D E F G H I J K L M N OP Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % a b c d e f g h i j k l m n o
p q r s t u v w x y z.
MARK PRO BOLD MARK PRO BOOK
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