Brand Ambassador Brief

A flagship initiative of Rotary Bangalore IT Corridor (RBITC)

“Reach within to embrace humanity as the city runs for a

cause greater than just the finish line”

Welcome to Bengaluru Midnight

Marathon (BMM)

BMM was conceived by Rotary Bangalore IT Corridor (RBITC) and the 1st edition run on 19th

May 2007.

Asia’s only Midnight Marathon.

To support deserving charities across South India.

Resulted in growing number of participants from over 20

countries.

Acknowledged and marked in the official ‘International

Calendar.

Bengaluru Midnight

Marathon has become the

Largest Fundraising

Platform for RBITC

& has supported various

deserving charities.

2400

ru

nn

ers

2007

2008

2009

2010

2011

2012

10,000 runners

Marked on the official

‘INTERNATIONAL MARATHON CALENDAR

City’s Most Sought After RUNNING EVENT

Cor

pora

te P

arti

cipa

tion

: 18

Corporate Participation: 50

Focus Areas of RBITC Education

- Improved infrastructure, teaching facilities

and provided Mid day meals at 3 adopted

schools in Whitefield.

- Sponsorship for deserving students.

- Over 1300 children covered in RYLA program.

- Tape recorders donated for visually impaired

students.

Health - Blood donation drives

- Contributed to free Chemotherapy project for

cancer afflicted children.

- Free cataract surgeries conducted in

association with Globe Eye Foundation(GEF).

- Free surgeries and Rehabilitation for

breadwinners in families.

Environment - Target to plant 1 lac trees as part of our

Green Dream project; till date 45,000 trees

planted.

- Make Bangalore ‘Plastic Free’ initiative.

- Solar light project installed at an orphanage.

Blood Donation Camps

Free Chemotherapy project for cancer afflicted children

Green Dream Initiative

Project to reduce IMR

Project to reduce MMR

.

Causes Supported by RBITC

If not Us then Who will? Objective of Bengaluru Midnight Marathon is to get the people of Bengaluru to contribute towards making Bangalore a better place.

Run for Bengaluru

Association With the

Brand Ambassador

To raise significant funds and awareness for various causes.

Contribute part to a charity of the Ambassador’s choice.

To encourage participation & responsibility from people

towards Bengaluru.

To motivate people to Run for a cause.

Leveraging the power of Media BMM’s website will be the information hub with rich media tabs and interactive

functionalities. People will be reached out to through various social networks and ads to support charities and causes of their choice.

Intensive offline and online media coverage through news channels and websites.

Media Plan

Social Media Banner Ads

TV

Ou

r So

cial Med

ia Reach

45,899,000 Active Users

-3,028,500 in Bangalore alone

-Promotion via Targeted Ad campaigns -Interactive Apps and Games -Engaging content

13,000,000 Active users -Use of #BMM hashtags to gain virality

-Contests integrated with FB and website -Tweetups to gain credibility

40,000,000 Active users -Live Video streaming of the event

-Increased WOM through videos -Seeding and sharing on other channels -Integrated with the main website

12,000,000 Active users -Promotion through LinkedIn Events

-Marketing of the event through LION -Visibility through group participation

India Statistics

-Launch party -Rock show -Cultural events -Pet-a-thon

Event Highlights

The BMM is an entire festival in itself which runs through the night and into the morning.

Brand Ambassador's

Role

Brand Ambassador may be required for a 30 minute session with Title Sponsor (signing on photo opp).

Brand Ambassador may be required for photo opp on page 3 wearing merchandise partners’ apparel (themed on BMM 2012).

Brand Ambassador required for pre race launch event- International Golf Tournament.

Brand Ambassador required for post event felicitation.

Great if the brand Ambassador can pen a few lines on the cause –charity.

4-500 t shirts/ pieces of merchandise would be signed for giveaways/prizes etc.

Any other small BMM related media interviews/appearances etc.

Press launch of BMM 2012.

Flag off the key event on Race day.

Media coverage through Press releases, Articles,

Announcements and Interviews.

Lets make Bengaluru the…

Lets Run For..

Bangalore Child

Bengaluru