BrainActive Consumers Panel Book

BrainActive Research Go where they go. Follow their minds.

Consumer Panel Book 2009

BrainActive Research 28 Rucar, 012257 Bucharest, Romania Email: [email protected] Go where they go. Follow their minds. Tel: +40 743 555 032 Web: www.brainactive-mr.com

2

Table of Contents

Why Choosing BrainActive for Eastern Europe market research ............................................................................................... 2

Summary facts .............................................................................................................................................................................. 3

Austria ........................................................................................................................................................................................... 5

Belarus .......................................................................................................................................................................................... 8

Bulgaria ......................................................................................................................................................................................... 10

Czech Republic ............................................................................................................................................................................. 13

Croatia ........................................................................................................................................................................................... 14

Estonia .......................................................................................................................................................................................... 17

Greece ........................................................................................................................................................................................... 20

Hungary ........................................................................................................................................................................................ 23

Kazakhstan ................................................................................................................................................................................... 25

Latvia ............................................................................................................................................................................................ 28

Lithuania ....................................................................................................................................................................................... 31

Poland ........................................................................................................................................................................................... 34

Romania ........................................................................................................................................................................................ 37

Russia ............................................................................................................................................................................................ 40

Serbia ............................................................................................................................................................................................ 45

Slovakia ......................................................................................................................................................................................... 47

Slovenia ......................................................................................................................................................................................... 50

Turkey ........................................................................................................................................................................................... 53

Ukraine .......................................................................................................................................................................................... 57

Consumer Panel Book


3

Why choosing BrainActive for Eastern Europe market research

BrainActive Market Research is the online market research expert in the emerging area of Central and Eastern Europe. Our aim is to be the steady shoulder for all local and global market research players, whenever comes about unlocking the minds of this very challenged and, at the same time, unique part of the world.

Local experts know better.

The deep knowledge of each Eastern market we cover backed up by our managing team’s extended expertise in online market research enables us to have a strong sense of accuracy in determining incidences, finding our hard-to-get targets, providing national representative structures and suggesting caveats or feasible approaches fit to all countries in our portfolio.

That counts as a risk-free way of collecting information in the CEE area, since it saves both time and money resources.

1.6+ million double or 4 times opt-in online panel members in the Central and Eastern Europe.

We cover the vast majority of the Eastern markets, including Russia, Turkey, Poland, Romania, Bulgaria, Ukraine, Greece and many others. Just look through this document to understand more about how we can serve your needs or simply drop us an email at [email protected] – we’d be happy to hearing from you!

Get all from one safe place.

We have grown into a one-stop shop facility for all global market research consumers interested in the CEE, who benefit from the advantages of online methodology over traditional ones.

From online survey programming and hosting until data delivery in the formats you need, BrainActive covers it all. We deliver high quality, motivated online CEE samples to fully support all your global research needs.

Smart processes = less time & costs for you.

This is why we take pride in using one of the most efficient communication systems in the market research industry, the Unique Point of Contact. Translation? Forget about contacting five people, located in five different countries and generate an unlimited email exchange process in approximate English, which often makes the whole thing lot complicated than it should be.

Use your time wisely. Get faster, more reliable and trustful data together with lower risks, lower costs and fewer headaches. Just focus on the things that matters most to you.

The time zone advantage is on your side.

The fact that we’re actually located in the CEE gives you the opportunity to have at least one thing off your daily “to-do” list. We’re working during your off-business hours and we’re producing out of Bucharest, Romania. That means lower costs for us and higher cost-flexibility for you.

BrainActive Research Go where they go. Follow their minds.

Consumer Panel Book


4

Panel facts summary

Last Update: Jul-09

Country Total

Austria 189,229

Belarus 9,949

Bulgaria 22,943

Croatia 9,572

Czech Republic 66,291

Estonia 18,302

Greece 49,714

Hungary 106,631

Kazakhstan 7,094

Latvia 16,711

Lithuania 14,751

Poland 272,831

Romania 73,433

Russia 458,035

Serbia 1,600

Slovakia 2,000

Slovenia 29,170

Turkey 209,381

Ukraine 43,430

Total 1,601,066

The following pages detail our July 2009 panel access features. From simple figures to national representative structure and special caveats when running online research in a particular market, you can find it all here.

If you need more info we’d be happy to hear from you at [email protected].

Consumer Panel Book


5

AUSTRIA

Country Austria General population 8,249,000 Estimated Population Online 5,856,790 Internet penetration 71%

Panel size* 189,229 *Updated Jul-09

Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Austria Internet usage stats Professional education Further Austrian panel profiling Children <18 in hhld Market size Feasible Census Rep quotas Students in university Income Working position Marital status

BASIC DEMOGRAPHICS

DEMOGRAPHIC CENSUS (%) BrainActive PANEL (%) BrainActive PANEL (#) INTERNET USERS (%)

Gender

Male 48.7% 48.0% 90,830 55.0% Female 51.3% 52.0% 98,399 45.0% Age

15-29 26.8% 40.7% 77,016 39.0% 30-44 31.5% 36.3% 68,690 36.0% 45-59 18.6% 17.9% 33,872 20.0% 60+ 23.1% 5.1% 9,651 5.0% Region East Austria (Burgerland, Lower Austria, Vienna) 42.7% 51.9% 98,210 Southern Austria (Carinthia, Styria) 21.3% 18.6% 35,197 Western Austria (Upper Austria, Salzburg, Tirol, Vorarlberg) 36.0% 29.5% 55,823

To be available soon

Household size Household Size 1 15.6% 17.9% 33,872 Household Size 2 27.9% 31.5% 59,607 Household Size 3 21.9% 22.6% 42,766 Household Size 4 20.6% 18.2% 34,440 Household Size 5+ 14.0% 9.8% 18,544


Education

Low: Volks-/Hauptschule / AHS Unterstufe / Sonderschule 27.1% 22.4% 42,387 17.0% Medium: AHS Oberstufe / BHS / BMS / Polytech.Schule 26.9% 20.5% 38,792 62.0% High: Matura, (Fach-)Hochschulreife 10.2% 50.1% 94,804 21.0% Other education 35.8% 6.9% 13,057 Working status

Active (Full time, Part time, self employed, unemployed) 48.8% 61.9% 117,133 Inactive (Never worked, Retired, Student/Pupil) 51.2% 39.1% 73,989


Employment status

Employed 45.8% Unemployed 3.0% Parental leave 1.5% Students 5.8% Under the working age (15 y.o.) 15.3% Retired 21.5% Housewife 5.2% Other 1.9%

To be available soon To be available soon To be available soon

Market size Less than 5.000 habitants 29.3% 55,444 40.0% 5.000 – 50.000 habitants 29.7% 56,201 25.0% 50.000 – 1 Million habitants 13.7% 25,924 35.0% More than 1 Million habitants


27.3% 51,660 Net annual income per household member under 15,000 EUR 20.0% 19.0% 35,954 from 15,001 to 21,000 EUR 20.0% 20.9% 39,549 from 21,001 to 30,000 EUR 30.0% 22.8% 43,144 from 30,001 to 39,000 EUR 20.0% 20.5% 38,792 from 39,001 to 48,000 EUR 7.0% 9.6% 18,166 more than 48,001 EUR 3.0% 7.2% 13,625


Austria


6

Marital status Single 30.8% 60.5% 114,484 Married 52.8% 28.6% 54,120 Divorced 7.8% 10.0% 18,923 Widowed 8.6% 0.9% 1,703


INTERNET CONNECTION AND USAGE STATISTICS

Internet connection at home

Refers to: All households Yes 69% No 31%

Internet connection type at home

Refers to: HHlds with Internet access at home

Broadband connection 79% Dial-up access over normal telephone line or

ISDN 18%

Mobile phone over narrowband (WAP, GPRS,

etc.) 6%

Place of connection

Refers to: Persons 16-74 who used Internet in the

past 3 months At home 80%

Place of work (other than home) 51% Other places 10%

Frequency of Internet usage


past 3 months Every day or almost every day 68%

At least once a week (but not every day) 24% At least once a month (but not every week) 6%

Less than once a month 2%

FURTHER PANEL PROFILING

MORE DEMOGRAPHICS

BrainActive PANEL

(%)

BrainActive PANEL

(#) Children <18 in household Yes 24.7% 46,740 No 75.3% 142,490 Students enrolled at university Yes 14.2% 26,871 No 85.8% 162,359 Working position Labourer / skilled labourer 20.9% 39,549 Employee / civil servant 34.7% 65,663 Senior employee / civil servant 18.5% 35,007 Freelance / professional 13.4% 25,357 Management / director 6.4% 12,111 Proprietor 6.1% 11,543 Professional education Apprenticeship with certificate 32.5% 61,499 Apprenticeship without certificate 2.8% 5,298 Studies with certificate 20.9% 39,549 Studies without certificate 19.9% 37,657 No apprenticeship (yet) 23.8% 45,037 Source: (1) Eurostat 2008 (2) Statistik.at (2008)

Austria


7

BELARUS

Country Belarus

General population 9,685,768 Estimated Population Online 2,809,800 Internet penetration 29%

Panel size* 9,949 *Updated Jul-09 Scroll down to learn more about: There's even more info! See below:

Cautions & learnings about running online research in Belarus Belarus Internet users profile

Working status

Feasible Census Rep quotas Occupation Children in household Income Household size Area of employment Urbanization

BASIC DEMOGRAPHICS


Gender

Male 46.6% 45.1% 4,487 55.0% Female 53.4% 54.9% 5,462 45.0% Age

16-24 18.6% 45.0% 4,477 45.0% 25-34 17.2% 34.5% 3,432 27.0% 35-44 20.4% 11.1% 1,104 18.0% 45-54 14.5% 7.4% 736 9.0% 55+ 29.3% 1.5% 149 1.0% Region Brest 14.8% 13.8% Vitebsk 13.1% 6.2% Gomel 15.1% 11.6% Grodno 11.4% 6.1% Minsk-City 18.9% 21.7% Minsk 15.0% 21.0% Mogilev 11.6%

To be available soon not yet available

12.5% Marital status Never married 57.8% 5,750 54.0% Married/Live together 30.6% 3,044 39.0% Divorced 9.9% 985 4.0% Widowed


1.7% 169 3.0% Education Elementary 1.9% 189 Secondary 12.4% 1,234 Specialized secondary 18.6% 1,850 Higher education in progress 25.2% 2,507 Completed higher education 40.7% 4,049 Doctorate degree


1.3% 129


Working status

Employed 47.0% 73.3% 7,292 Not employed 53.0% 26.7% 2,656


Children in household Have any children 14.3% 44.0% 4,377 0 to 24 months 21.6% 946 2 to 3 years 13.9% 608 4 to 6 years 20.9% 915 7 to 10 years 19.7% 862 11 to 14 years 15.4% 674 15 to 18 years 14.1% 617 Over 18 years


28.1% 1,230


Household size Household Size 1 26.2% 10.0% 995 5.0% Household Size 2 26.2% 20.0% 1,990 17.0% Household Size 3 22.2% 34.0% 3,383 34.0% Household Size 4 18.6% 27.0% 2,686 33.0% Household Size 5+ 6.8% 9.0% 895 11.0%

Belarus


8

Monthly Household Income Per Family Member

(Russian Rubles) Less than 3000 9.0% 895 3000-5000 11.0% 1,094 5000 - 10000 22.0% 2,189 10000 - 15000 14.0% 1,393 15000 - 20000 7.0% 696 20000 - 50000 8.0% 796 50000 - 100000 3.0% 298 More then 100000 1.0% 99 Not sure


25.0% 2,487


Occupation Head of the company / General manager / Chief Executive Manager/Deputy director 4.4% 434 Division head / Head of organizational unit / Head of department 6.6% 655 Specialist, no subordinates 65.6% 6,524 White-collar worker 17.7% 1,764 Blue Collars 3.7% 363 Others


2.1% 206


Urbanization Urban 73.9% Rural 26.1%

To be available soon not yet available To be available soon

Sources: (1) InternetWorldStats.com (2008), (2) http://belstat.gov.by (2008)

Belarus


9

BULGARIA

Country Bulgaria General population 7,262,675 Estimated Population Online 2,367,632 Internet penetration 33%

Panel size 22,943 *Updated Jul-09

Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Bulgaria Internet usage stats Household size Further Bulgarian panel profiling Employee company size Income Feasible Census Rep quotas Car owners Working status Internet connection type Occupation

BASIC DEMOGRAPHICS


Gender

Male 48.8% 32.7% 7,504 50.5% Female 51.2% 67.3% 15,438 49.5% Age

18-24 15.3% 24.0% 5,506 31.8% 25-34 19.1% 36.0% 8,259 28.7% 35-44 17.7% 17.0% 3,900 20.1% 45-54 18.0% 14.0% 3,212 14.4% 55+ 30.0% 9.0% 2,065 5.0% Region Northwest Region 7.0% 5.1% 1,177 North Central Region 14.9% 13.0% 2,978 Northeast Region 16.6% 14.1% 3,223 Southwest Region 11.7% 7.3% 1,679 Sofia 14.8% 34.7% 7,961 South Central Region 24.9% 17.2% 3,942 Southeast Region 10.1% 8.6% 1,980




Income per household/month (Bulgarian Leva) 1-300 BGN 4.1% 943 301-500 BGN 10.8% 2,485 501-750 BGN 15.7% 3,609 751-1000 BGN 19.4% 4,444 1001-1500 BGN 20.0% 4,584 1501-2500 BGN 12.8% 2,937 2501-4000 BGN 4.4% 1,007 More than 4000 BGN 1.6% 374 No answer/Don't know


11.2% 2,563


Working status

Active (Full time, Part time, self employed, unemployed) 57.2% 65.0% 14,913 Inactive (Never worked, Retired, Student/Pupil) 42.8% 35.0% 8,030


Occupation Company owner 7.0% 1,606 Top-manager 5.0% 1,147 Manager 12.0% 2,753 Specialist 24.0% 5,506 White collar 30.0% 6,883 State employee/military man 5.0% 1,147 Qualified worker 11.0% 2,524 Unqualified worker 2.0% 459 Other


3.0% 688


Bulgaria


10

INTERNET CONNECTION AND USAGE STATISTICS Internet connection at home




Broadband connection 82% Dial-up access over normal telephone line or ISDN 17% Mobile phone over narrowband (WAP, GPRS, etc.) 8%

Place of connection








Less than once a month 1% Sources: (1) Eurostat 2008 (2) Bulgarian Statistics Institute (http://www.nsi.bg) (2008)

Belarus Belarus

Bulgaria


11

CZECH REPUBLIC

Country

Czech Republic



Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Czech Republic Internet usage stats Income Feasible Census Rep quotas Marital status Household size

Working status

BASIC DEMOGRAPHICS


Gender

Male 49.7% 50.0% 33,145 52.6% Female 50.3% 50.0% 33,145 47.4% Age

16-24 15.1% 35.0% 23,202 24.9% 25-34 21.5% 31.0% 20,550 27.4% 35-44 18.0% 17.0% 11,269 21.1% 45-54 17.2% 10.0% 6,629 15.5% 55-64 17.9% 6.0% 3,977 9.5% 65-74 10.3% 1.0% 663 1.6% Region CENTER (Střední Čechy,Praha) 22.9% 24.8% 16,453 33.1% EAST (Moravskoslezsko,Střední Morava) 24.1% 24.1% 15,956 13.3% NORTH-EAST (Severovýchod) 14.4% 11.8% 7,789 11.5% NORTH-WEST (Severozápad) 11.1% 11.8% 7,789 18.6% SOUTH-EAST (Jihovýchod) 15.9% 15.9% 10,554 8.0% SOUTH-WEST (Jihozápad) 11.5% 9.3% 6,192 10.9% Household size Household Size 1 9.7% 6.2% 4,103 Household Size 2 29.4% 19.0% 12,615 Household Size 3 24.2% 27.8% 18,402 Household Size 4 27.1% 30.6% 20,278 Household Size 5+ 9.6% 16.4% 10,885


Monthly Household Income (Czech Krona - Kc) 0-10,000 Kc 4.7% 3,129 10,001-15,000 Kc 9.3% 6,132 15,001-20,000 Kc 16.6% 10,998 20,001-30,000 Kc 29.2% 19,330 30,001-40,000 Kc 18.9% 12,502 40,001-50,000 Kc 8.6% 5,675 50,001 Kc and over 6.8% 4,508 Don't want to answer


6.1% 4,017


Working status

Active (Full time, Part time, self employed, unemployed) 64.7% 57.9% 38,356

Inactive (Never worked, Retired, Student/Pupil) 35.3% 42.1% 27,908 To be available soon

Marital Status Never married (single) 39.6% 26,278 Domestic partner (living as a couple) 11.2% 7,438 Married 38.1% 25,237 Separated (not divorced) 0.72% 477 Divorced 9.6% 6,337 Widowed


0.79% 524


Czech Republic


12




Refers to: HHlds with

Internet access at home


Place of connection

Refers to:

Persons 16-74 who used Internet

in the past 3 months

At home 79% Place of work (other than home) 28%

Other places 11% Frequency of Internet usage

Refers to:

Persons 16-74 who used Internet

in the past 3 months

Every day or almost every day 61% At least once a week (but not every day) 33%

At least once a month (but not every week) 5% Less than once a month 1%

Sources: (1) Eurostat 2008 (2) Czech Statistics on Information Society (2008)

Czech Republic


13

CROATIA

Country Croatia



Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Croatia Internet usage stats Education Feasible Census Rep quotas

BASIC DEMOGRAPHICS

DEMOGRAPHIC CENSUS (%) BrainActive PANEL (%) BrainActive PANEL (#) Gender Male 48.2% 46.8% 4,480 Female 51.8% 53.2% 5,092 Age 15-24 13.0% 24.9% 2,383 25-34 21.8% 33.7% 3,226 35-44 21.6% 22.8% 2,182 45-54 15.0% 18.6% 1,780 55+ 28.6% Region County of Zagreb 7.0% Krapina-Zagorje 3.2% Sisak-Moslavina 4.2% Karlovac 3.2% Varaždin 4.2% Koprivnica-Križevci 2.8% Bjelovar-Bilogora 3.0% Primorje-Gorski kotar 6.9% Lika-Senj 1.2% Virovitica-Podravina 2.1% Požega-Slavonia 1.9% Slavonski Brod-Posavina 4.0% Zadar 3.7% Osijek-Baranja 7.4% Šibenik-Knin 2.5% Vukovar-Sirmium 4.6% Split-Dalmatia 10.4% Istria 4.6% Dubrovnik-Neretva 2.8% Meðimurje 2.7% City of Zagreb 17.6%

To be available soon To be available soon

Working status Active (Full time, Part time, self employed, unemployed) 40.1% 64.3% 6,155 Inactive (Never worked, Retired, Student/Pupil) 59.9% 35.7% 3,417 Education Elementary school 20.9% 1.2% 115 Secondary school 62.4% 52.3% 5,006 High school/ University 16.7% 46.5% 4,451 Marital status Single 44.0% Married 53.1% Widowed 0.7% Divorced 2.2%


Croatia


14







Household uses a DSL (e.g. ADSL, SHDSL, etc) connection

55%

Place of connection

Refers to:

Persons 16-74 who used

Internet in the past 3 months



Refers to:





Sources: (1) Eurostat 2008 (2) Croatian Statistics Bureau (http://www.dzs.hr) (2008)

Croatia


15

ESTONIA

Country Estonia

General population 1,307,605 Estimated Population Online 863,019 Internet penetration 66%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Estonia Internet usage stats Children in household Feasible Census Rep quotas Occupation Working status Household size Urbanization Ethnics Income Online shopping habits

BASIC DEMOGRAPHICS


Gender

Male 47.0% 40.0% 7,321 46.7% Female 53.0% 60.0% 10,981 53.3% Age

16-24 18.2% 20.7% 3,788 26.0% 25-34 18.5% 23.0% 4,209 24.9% 35-44 17.6% 24.0% 4,392 21.2% 45-54 18.3% 19.0% 3,477 16.7% 55+ 27.4% 13.0% 2,379 11.1% Region

Northern Estonia (Harju county) 30.2% 8.6% City of Tallinn 22.9% 36.6% Western Estonia (Hiiu county, Lääne county, Pärnu county, Saare county) 9.3% 11.1% North-Eastern Estonia (Ida-Viru county) 9.8% 9.9% Central Estonia (Järva county, Lääne-Viru county, Rapla county) 8.0% 9.9% Southern Estonia (Põlva county, Jõgeva county, Tartu county, Valga county, Viljandi county, Võru county) 19.8%

To be available soon not yet available

23.9% Marital status Never married 53.6% 9,809 Married/Live together 35.5% 6,489 Divorced 9.0% 1,641 Widowed


2.0% 363

not yet available

Education

Elementary 28.7% 6.7% 1,221 17.9% Secondary 14.8% 28.1% 5,134 24.0% Specialized secondary 10.9% 31.2% 5,706 24.7% Higher education in progress 27.3% 18.6% 3,397 20.0% Completed higher education 18.0% 14.7% 2,691 13.1% Doctorate degree 0.3% 0.8% 153 0.3% Working status

Active (Full time, Part time, Self employed, Unemployed) 78.1% 70.4% 12,884 76.0% Inactive (Never worked, Retired, Student/Pupil) 22.0% 29.6% 5,420 24.0% Children in household Have any children not applicable 35.0% 6,406 0 to 24 months 2.3% 3.5% 641 2 to 3 years 2.2% 3.2% 576 4 to 6 years 3.0% 5.3% 961 7 to 10 years 3.8% 4.9% 897 11 to 14 years 3.7% 3.5% 641 15 to 18 years 5.4% 2.8% 512 Over 18 years not applicable 2.5% 448




Estonia

Estonia


16

Occupation Head of the company / General manager / Chief Executive Manager/Deputy director 4.0% 732 Division head / Head of organizational unit / Head of department 8.0% 1,464 Specialist, no subordinates 65.0% 11,896 White-collar worker 12.0% 2,196 Blue Collars 4.0% 732 Others


7.0% 1,281


Ethnics Estonians 69.1% Russians 25.8% Ukrainians 2.1% Byelorussians 1.2% Finns 0.8% Tatars 0.2% Latvians 0.2% Poles 0.2% Jews 0.1% Lithuanians 0.2% Germans 0.1%


Urbanization Urban population 69.4% 75.0% Rural population 30.6%

To be available soon To be available soon 25.0%

Income per year and per household (Estonian kroons) Less than 12684 kroons 19.5% 12685 - 25368 kroons 20.0% 25369 - 38052 kroons 20.1% 38053 - 50736 kroons 19.6% More than 50737 kroons 20.2%








Place of connection

Refers to:





Refers to:





Online shopping habits

Users of Internet commerce

(16.33% of all Internet users)

Books, magazines, e-learning material 20% Clothes, sports goods 31%

Travel and holiday accommodation 31% Tickets for events 57%

Source: Eurostat 2008

Sources: (1) Eurostat 2008 (2) Estonian Statistics Institute(2008)

Estonia


17

GREECE

Country Greece General population 10,772,816 Estimated Population Online 4,093,670 Internet penetration 38%


Scroll down to learn more about: There's even more info! See below:

Cautions & learnings about running online research in Greece Internet usage stats Major purchase decision maker (HH)

Further Greek panel profiling Car owners Decision maker - WORK Feasible Census Rep quotas Home owner Children in household

Daily purchase decision maker (HH)

Marital status

BASIC DEMOGRAPHICS


Gender

Male 48.5% 53.4% 26,532 57.4% Female 51.5% 46.6% 23,182 42.6% Age

16-24 13.3% 18.8% 9,346 28.9% 25-34 19.8% 49.2% 24,459 30.2% 35-44 20.1% 22.0% 10,922 22.8% 45-54 18.0% 6.3% 3,112 12.6% 55-64 15.3% 3.6% 1,790 5.1% 65-74 13.4% 0.2% 75 0.4% Region Northern Greece (Macedonia & Thrace) 26.1% 23.7% 11,782 24.4% North Central Greece (Thessalia, Epirus, Ionian Islands) 13.6% 5.6% 2,784 10.5% Peloponnese and Western Greece 13.1% 6.8% 3,381 9.2% Central Greece (Attica, Sterea Elada) 37.1% 55.1% 27,392 47.0% Crete and Aegean Islands 10.0% 8.8% 4,375 8.9% Household size Household Size 1 9.6% 19.8% 9,830

Household Size 2 26.4% 40.2% 20,009

Household Size 3 24.8% 18.0% 8,972

Household Size 4 28.0% 16.8% 8,328

Household Size 5+ 11.3% 5.2% 2,575


Monthly Household Income per Family Member (Euros)

Under 600 euros 3.4% 1,690 2% 601- 900 euros 6.6% 3,286 4% 901 - 1200 euros 14.4% 7,135 9% 1201 - 1800 euros 17.0% 8,435 18% 1801 - 2400 euros 15.8% 7,855 14% 2401- 3000 euros 12.8% 6,363 13% 3000 + euros 11.5% 5,717 17% Don't know


18.6% 9,247 22% Working status

Active (Full time, Part time, self employed, unemployed) 50% 82% 40,517 65%

Inactive (Never worked, Retired, Student/Pupil) 50% 19% 9,197 35%

Education Grade/Elementary/Jr. High 30.9% 1.3% 651

High School/Secondary 37.2% 19.5% 9,704

College (not graduated) 18.6% 34.2% 17,002

College graduate 12.0% 27.3% 13,572

Post-graduate degree 1.2% 17.7% 8,779


Marital status Single 39.7% 65.6% 32,617

Married 7.1% 0.3% 154

Divorced 2.5% 4.4% 2,207

Widowed 50.8% 29.6% 14,735


Children in household (no. of 0-14 years of age) 0 67.5% 33,536

1 18.0% 8,967

2 10.8% 5,388

3 2.3% 1,153

4 0.6% 322

5 or more


0.7% 348


Greece


18






Place of connection








Less than once a month 4%

Sources: (1) Eurostat 2008 (2) Greek Statistics on Information Society (2008)

Greece


19

HUNGARY

Country Hungary General population 9,930,915 Estimated Population Online 5,213,730 Internet penetration 53%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Hungary Internet usage stats Working status Feasible Census Rep quotas Marital status Income

BASIC DEMOGRAPHICS


Gender

Male 48.0% 51.7% 55,102 49.0% Female 52.0% 48.3% 51,530 51.0% Age

16-24 15.1% 17.2% 18,334 24.3% 25-34 20.9% 33.5% 35,705 28.2% 35-44 17.2% 30.3% 32,299 19.5% 45-54 18.9% 16.4% 17,490 17.1% 55-64 16.2% 2.3% 2,474 9.1% 65-74 11.7% 0.3% 329 1.8% Region Central Hungary 28.7% 34.3% 36,566 Transdanubia 30.7% 30.0% 31,984 North and the Great Plain 40.6% 35.7% 38,081




Monthly Household Income (Hungarian Forint) 100 000 Ft or less 9.9% 10,608 100 001 - 125 000 Ft 10.7% 11,459 125 001 - 150 000 Ft 10.9% 11,619 150 001 - 175 000 Ft 9.8% 10,438 175 001 - 200 000 Ft 11.9% 12,712 200 001 - 250 000 Ft 13.9% 14,855 250 001 - 300 000 Ft 8.9% 9,484 300 001 Ft or more 8.6% 9,221 Prefer not to answer


15.2% 16,237


Working status



Marital Status Never married (single) 28.7% 30,561 Domestic partner (living as a couple) 19.2% 20,431 Married 40.1% 42,716 Separated (not divorced) 2.3% 2,453 Divorced 8.6% 9,170 Widowed


1.2% 1,290


Hungary


20







Place of connection

Refers to:





Refers to:





Sources: (1) Eurostat 2007; (2) Gemius September 2007

Hungary


21

KAZAKHSTAN

Country Kazakhstan General population 15,340,533 Estimated Population Online 1,900,600 Internet penetration 12%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Kazakhstan Working status Income Feasible Census Rep quotas Household size Occupation Children in household Education Internet connection type Urbanization Reason of using Internet Level of PC literacy

BASIC DEMOGRAPHICS

DEMOGRAPHIC CENSUS (%) BrainActive PANEL (%) BrainActive PANEL (#) Gender Male 48.2% 34.4% 2,440 Female 51.8% 65.6% 4,654 Age 16-24 25.9% 32.9% 2,334 25-34 37.1% 39.2% 2,781 35-44 10.1% 16.8% 1,192 45+ 26.9% 11.1% 787 Region Akmola Oblast 4.8% Aktobe Oblast 4.5% Almaty Oblast 10.6% Atyrau Oblast 3.1% West Kazakhstan Oblast 4.0% Zhambyl Oblast 6.5% Karaganda Oblast 8.6% Kostanai Oblast 5.7% Kyzylorda Oblast 4.1% Mangystau Oblast 2.6% South Kazakhstan Oblast 15.0% Pavlodar Oblast 4.8% North Kazakhstan Oblast 4.2% East Kazakhstan Oblast 9.1% Astana city 3.9% Almaty city 8.5%


Marital status Never married 54.9% 3,895 Married/Live together 32.8% 2,327 Divorced 9.4% 667 Widowed


2.9% 206 Education Elementary 0.8% 57 Secondary 9.6% 681 Specialized secondary 17.0% 1,206 Higher education in progress 18.2% 1,291 Completed higher education 52.2% 3,703 Doctorate degree


2.3% 163 Working status Employed full-time 62.1% 4,406 Employed part-time 17.0% 1,206 Not employed

To be available soon 21.0% 1,490

Children in household Have any children 37.0% 2,625 0 to 24 months 19.5% 512 2 to 3 years 15.5% 407 4 to 6 years 25.9% 680 7 to 10 years 22.5% 591 11 to 14 years 22.6% 593 15 to 18 years 20.8% 546 Over 18 years


37.0% 971

Kazakhstan


22

Household size Household Size 1 6.0% 426 Household Size 2 18.0% 1,277 Household Size 3 30.0% 2,128 Household Size 4 29.0% 2,057 Household Size 5+


17.0% 1,206 Monthly Household Income Per Family Member (Russian Rubles) Less than 3000 7.0% 497 3000-5000 11.0% 780 5000 - 10000 21.0% 1,490 10000 - 15000 12.0% 851 15000 - 20000 12.0% 851 20000 - 50000 9.0% 638 50000 - 100000 3.0% 213 More then 100000 2.0% 142 Not sure


23.0% 1,632 Occupation Head of the company / General manager / Chief Executive Manager/Deputy director 2.8% 199 Division head / Head of organizational unit / Head of department 6.7% 475 Specialist, no subordinates 65.8% 4,668 White-collar worker 17.7% 1,256 Blue Collars 4.2% 298 Others


3.2% 227 Urbanization Urban population 53.1% Rural population 46.9%


INTERNET CONNECTION AND USAGE STATISTICS Last update: 2008 Internet user = a citizen of Kazakhstan who uses Internet at least an hour within a week. Source: http://www.eng.stat.kz Internet connection type

Refers to: All Internet users ADSL 30.0%

Satellite channels 6.0% Analog modem 61.0%

Do not know 3.0% Main purpose of using the Internet

Refers to: All Internet users Communication 81.5%

Searching Information and Online Services 71.8% Purchasing and selling products/services 6.0%

Contact Public or Government organizations 18.7% Occupation, Education, Raising the level of ones skill 34.1%

General expenditures on IT Refers to: All Internet users

Purchase of hardware 32.2% Purchase of software 30.4%

Payment for communicational services 21.6% Training for personnel 1.5% Outsourcing payments 10.2%

Other expenditures on IT 4.1% Level of computer literacy of users

Refers to: All Internet users Beginner 22.6%

Regular user 59.8% Experienced user 17.6%

Price of goods and services purchased through Internet in 2008

Refers to: All Internet users Less than 2000 tenge 32.0%

2001-5000 tenge 38.0% 5001-25000 tenge 20.0%

More than 25000 tenge 10.0% (1) InternetWorldStats.com (2) http://www.eng.stat.kz

Kazakhstan


23

LATVIA

Country Latvia General population 2,245,423 Estimated Population Online 1,369,708 Internet penetration 61%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Latvia Internet usage stats Household size Further Latvian panel profiling Urbanization Media usage Feasible Census Rep quotas Occupation Children in household


Primary language spoken

Income

BASIC DEMOGRAPHICS


Gender

Male 46.1% 45.0% 7,520 48.7% Female 53.9% 55.0% 9,191 51.3% Age

16-24 18.4% 22.9% 3,827 30.4% 25-34 18.0% 32.1% 5,364 25.7% 35-44 18.0% 25.0% 4,178 21.2% 45-54 18.2% 15.0% 2,507 14.9% 55+ 27.0% 5.0% 836 8.0% Region

Riga 31.6% 47.0% 7,854 Pieriga 16.7% 10.0% 1,671 Vidzeme 10.4% 9.5% 1,588 Kurzeme 13.3% 12.0% 2,005 Zemgale 12.5% 12.0% 2,005 Latgale 15.3% 9.5% 1,588


Marital status Never married 51.9% 8,677 Married/Live together 33.3% 5,566 Divorced 11.9% 1,987 Widowed


2.9% 481


Education

Elementary 38.2% 1.4% 237 Secondary 15.2% 10.4% 1,730 Specialized secondary 20.7% 11.2% 1,875 Higher education in progress 23.2% 21.8% 3,639 Higher education graduates 2.7% 55.2% 9,224


Working status

Active (Full time, Part time, Self employed, Unemployed) 66.0% 72.6% 12,132 Inactive (Never worked, Retired, Student/Pupil) 34.0% 27.4% 4,579


Children in household Have any children not applicable 35.0% 5,849 0 to 24 months 2.0% 7.0% 1,170 2 to 3 years 1.9% 4.2% 702 4 to 6 years 2.7% 6.7% 1,111 7 to 10 years 3.3% 6.7% 1,111 11 to 14 years 3.9% 5.3% 877 15 to 18 years 5.8% 4.9% 819 Over 18 years not applicable 10.2% 1,696




Latvia


24



6.6% 1,103


Urbanization Urban population 67.9 Rural population 32.1


Annual gross income per household member (Latvian Lats) Less than 2,160 LVL 16.9% 2,161 - 3,000 LVL 17.1% 3,001 - 4,800 LVL 21.2% 4,801 - 7,200 LVL 20.7% 7,201 - 12,000 LVL 17.4% More than 12,001 LVL 6.8%








Place of connection

Refers to: Persons 16-74 who used Internet in the past 3 months



Refers to: Persons 16-74 who used Internet in the past 3 months



Source: (1) Eurostat, 2008 (2) Latvija Statistika (http://www.csb.gov.lv/), 2008

Latvia


25

LITHUANIA

Country Lithuania General population 3,565,205 Estimated Population Online 2,103,471 Internet penetration 59%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Lithuania Internet usage stats Working status Feasible Census Rep quotas Occupation Children in household Household size Income Ethnicity Urbanization

BASIC DEMOGRAPHICS


Gender

Male 47.0% 45.0% 6,638 48.0% Female 53.0% 55.0% 8,113 52.0% Age

16-24 18.8% 36.2% 5,340 32.3% 25-34 17.6% 25.8% 3,806 23.6% 35-44 19.3% 18.5% 2,729 21.3% 45-54 18.7% 13.5% 1,991 15.7% 55+ 26.0% 6.0% 885 7.0% Region

Alytus county 5.3% Kaunas county 20.0% Klaipeda county 11.3% Marijampole county 5.4% Panevezys county 8.4% Siauliai county 10.4% Taurage county 3.8% Telsiai county 5.2% Utena county 5.1% Vilnius county 25.2%


Marital status Never married 40.3% 59.4% 8,760 Married/Live together 41.9% 31.0% 4,578 Divorced 10.0% 8.8% 1,300 Widowed 7.9% 0.8% 113


Education

Elementary 27.1% 2.7% 396 Secondary 31.8% 24.5% 3,617 Specialized secondary 15.0% 18.4% 2,713 Completed higher education 25.7% 53.3% 7,862 Doctorate degree 0.3% 1.1% 170


Working status

Active (Full time, Part time, Self employed, Unemployed) 68.0% 69.0% 10,178 Inactive (Never worked, Retired, Student/Pupil) 32.0% 31.0% 4,573


Children in household Have any children 20.0% 33.0% 4,868 0 to 36 months 3.7% 9.6% 1,412 4 to 6 years 2.7% 5.9% 876 7 to 10 years 3.1% 5.3% 779 11 to 14 years 5.9% 4.6% 681 15 to 18 years 4.6% 4.0% 584 Over 18 years not applicable 4.6% 681




Lithuania


26


not yet available

6.6% 974


Urbanization Urban population 66.8% Rural population 33.2%


Annual gross income per household member (Lithuanian Litas) LTL 800 and under 13.2% LTL 801–1 000 9.2% LTL 1 001–1 200 9.4% LTL 1 201–1 500 10.4% LTL 1 501–2 000 15.1% LTL 2 001–3 500 29.0% LTL 3 501–5 500 10.0% LTL 5 501 and more 3.8%


Ethnicity Lithuanians 83.5% Poles 6.7% Russians 6.3% Byelorussians 1.2% Ukrainians 0.7% Jews 0.1% Germans 0.1% Tatars 0.1% Latvians 0.1% Gypsies 0.1% Armenians 0.0% Other 0.2% Not indicated 0.9%








Place of connection

Refers to:





Refers to:





Sources: (1) Eurostat 2008 (2) Lithuanian Statistical Office (http://www.stat.gov.lt), 2008

Lithuania


27

POLAND

Country Poland General population 38,500,696 Estimated Population Online 18,865,341 Internet penetration 49%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Poland Internet usage stats Education Further Polish panel profiling Marital status Market size Feasible Census Rep quotas Working status Working status Income Household size

BASIC DEMOGRAPHICS


Gender

Male 48.9% 47.7% 130,007 50.5% Female 51.1% 52.3% 142,824 49.5% Age

16-24 18.4% 33.1% 90,416 33.0% 25-34 20.7% 35.9% 97,886 28.8% 35-44 16.5% 19.0% 51,879 17.0% 45-54 19.7% 10.2% 27,709 13.9% 55-64 15.1% 1.7% 4,548 6.1% 65-74 9.6% 0.1% 393 1.2% Region North-East 6.5% 5.7% 15,527 North-West 11.9% 12.5% 34,003 Center 35.2% 32.3% 88,127 South-West 22.8% 24.5% 66,743 South-East 23.6% 25.1% 68,429




Annual Gross Income per Household Member (Polish

Zloty)

0 - 500 PLN 4.3% 11,762 501 - 1 000 PLN 10.7% 29,321 1 001 - 2 000 PLN 23.1% 62,918 2 001 - 3 000 PLN 20.9% 56,923 3 001 - 4 000 PLN 13.0% 35,509 4 001 - 5 000 PLN 7.5% 20,465 5 001 PLN and over 7.7% 21,054 Refuse to answer


12.8% 34,879


Working status



Marital Status Never married (single) 49.5% 134,942 Domestic partner (living as a couple) 8.1% 22,127 Married 35.6% 97,182 Separated (not divorced) 1.4% 3,738 Divorced 4.7% 12,714 Widowed


0.8% 2,128


Poland


28







Place of connection

Refers to:





Refers to:





Source: Eurostat 2008 Sources:

(1) Eurostat 2007 (2): "Poland in figures". Glòwny Urzad Statystyczny, Warsaw 2008.

Poland


29

ROMANIA

Country Romania



Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Romania Internet usage stats Working status Feasible Census Rep quotas Market size Income Marital status

BASIC DEMOGRAPHICS


Gender

Male 49.0% 53.4% 39,213 51.9% Female 51.0% 46.6% 34,220 48.1% Age

16-24 17.4% 17.1% 12,557 36.1% 25-34 20.7% 46.2% 33,926 28.6% 35-44 19.0% 22.0% 16,155 19.0% 45-54 17.4% 10.7% 7,857 12.0% 55-64 14.3% 3.7% 2,717 3.8% 65-74 11.4% 0.3% 220 0.4% Region Bucuresti 10.6% 33.5% 24,615 Centru 20.7% 18.1% 13,313 Nord 29.3% 25.5% 18,747 Sud 39.3% 22.8% 16,765




Monthly Household Income (Romanian New Leu) 0 - 399 RON 6.1% 4,509 400 - 799 RON 9.5% 6,976 800 - 1.199 RON 13.3% 9,737 1.200 - 1.599 RON 13.9% 10,200 1.600 - 1.999 RON 6.5% 4,744 2.000 - 2.499 RON 14.3% 10,486 2.500 - 2.999 RON 7.8% 5,757 3.000 - 3.999 RON 11.5% 8,445 4.000 - 5.499 RON 8.9% 6,550 5.500 - 6.999 RON 2.9% 2,115 7.000 - 9.999 RON 1.7% 1,219 10.000 RON and over 1.3% 918 Prefer not to answer


2.4% 1,777


Working status



Marital Status Never married (single) 42.7% 31,363 Domestic partner (living as a couple) 5.5% 4,046 Married 45.2% 33,177 Separated (not divorced) 0.8% 580 Divorced 4.7% 3,422 Widowed


0.6% 448


Market size RURAL 4.1% 3,033 URBAN under 10000 inhab 0.8% 595 URBAN 10000 to 49999 inhab 8.5% 6,212 URBAN 50000 to 199999 inhab 21.0% 15,450 URBAN 200000 to 499999 inhab 32.7% 24,035 URBAN over 500000 inhab


32.8% 24,108


Romania


30







Place of connection

Refers to:





Refers to:





Sources: (1) Global Technology Forum, Economist Intelligence Unit August 2006 (2) Studiul National de Audienta, Focus 2007 (3) Eurostat 2008 (4) UE Report 2007 (5) ANEC, National Association for E-Commerce (6) Eurostat 2007

Romania


31

RUSSIA

Country Russia General population 141,377,752 Estimated Population Online 42,413,326 Internet penetration 30%



Cautions & learnings about running online research in Russia Internet usage stats Decision making authority

Further Russian panel profiling Car owners Annual revenue

Feasible Census Rep quotas Vehicle country of prod Business Title

Vehicle year of prod Company's size

Vehicle brand IT DM's gender

Vehicle category/class IT DM's Industry

BASIC DEMOGRAPHICS


Gender

Male 45.0% 52.0% 238,177 53.0% Female 55.0% 48.0% 219,858 47.0% Age

Less than 15 years 14.0% 0.5% 2,290 32.0% 16-24 14.0% 44.2% 202,451 32.0% 25-34 19.0% 35.3% 161,686 31.0% 35-44 17.0% 13.0% 59,545 18.0% 45-54 22.0% 5.5% 25,192 14.0% 55+ 29.0% 1.6% 7,329 5.0% Region Central Federal district (Moscow included) 28.0% 35.0% 160,312 33.1% North-Western Federal district 10.0% 12.0% 54,964 13.3% Southern Federal district 12.0% 6.0% 27,482 11.5% Volga Region Federal district 23.0% 25.0% 114,509 18.6% Ural Federal district 9.0% 9.0% 41,223 8.0% Siberian Federal district 14.0% 10.0% 45,804 10.9% Far East Federal district 4.0% 3.0% 13,741 4.4% Household size Household Size 1 10.3% 9.0% 41,223 Household Size 2 24.1% 22.0% 100,768 Household Size 3 26.4% 34.0% 155,732 Household Size 4 22.0% 25.0% 114,509 Household Size 5+ 17.2% 10.0% 45,804


Monthly Household Income Per Family Member (Rubles)

Less than 3000 3.7% 16,947 3000-5000 9.3% 42,597 5000 - 10000 21.3% 97,375 10000 - 15000 19.9% 90,969 15000 - 20000 16.6% 76,132 20000 - 50000 16.0% 73,275 50000 - 100000 3.9% 17,683 More than 100000 1.2% 5,497 Not sure


8.2% 37,560


Marital status Never married 15.6% 53.4% 244,591 Married/Live together 27.9% 38.4% 175,885 Divorced 21.9% 7.0% 32,062 Widowed 20.6% 1.2% 5,496


Education

Elementary 0.9% 4,257 Secondary 9.5% 43,729 Specialized secondary 17.6% 80,529 Higher education in progress 27.9% 127,768 Completed higher education 42.7% 195,699 Doctorate degree


1.3% 6,056


Russia


32

Working status



Children in household Have any children 35.0% 160,312 0 to 24 months 26.8% 42,994 2 to 3 years 16.1% 25,788 4 to 6 years 26.1% 41,921 7 to 10 years 20.0% 32,021 11 to 14 years 18.2% 29,214 15 to 18 years 14.8% 23,767 Over 18 years


23.7% 38,001


Occupation Head of the company / General manager / Chief Executive Manager/Deputy director 7.0% 32,062 Division head / Head of organizational unit / Head of department 16.0% 73,286 Specialist, no subordinates 26.0% 119,089 White-collar worker 14.0% 64,125 Blue Collars 8.0% 36,643 Others


29.0% 132,830


INTERNET CONNECTION AND USAGE STATISTICS Place of connection

Refers to: Persons 18+ who

used Internet in the past 6 months

Home 71% Workplace 41%

Friends 13% School, University 10%

Using mobile phone 10% Internet café 6%

Other 2% Frequency of Internet usage

Refers to: Persons 18+ who

used Internet in the past 6 months

Daily 47% Weekly (but not daily) 27%

Monthly (but not weekly) 15% Three months (but not monthly) 7%

Less than three months 4%

Source:

(1) FOM -The Public Opinion Foundation Summer 2008

Russia


33

SERBIA

Country Serbia General population 7,365,507 Estimated Population Online 2,386,424 Internet penetration 32%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Serbia Education Income Feasible Census Rep quotas Internet frequency usage Children in household Marital status

BASIC DEMOGRAPHICS

DEMOGRAPHIC CENSUS (%) BrainActive PANEL (%) BrainActive PANEL (#) Gender Male 48.2% 49.3% 789 Female 51.8% 50.7% 811 Age 14-25 18.9% 45.1% 722 26-35 15.3% 41.2% 659 36-45 16.3% 9.2% 147 46-55 18.5% 3.6% 58 56+ 31.0% 0.8% 13 Region Belgrade region 21.3% 51.1% 818 Vojvodina 27.1% 20.7% 331 Central Serbia (excluding Belgrade region) 51.6% 28.2% 451 Working status Active (Full time, Part time, self employed, unemployed) 49.5% 43.3% 693 Inactive (Never worked, Retired, Student/Pupil) 50.5% 56.7% 907 Annual net income per household Up to 2,400 Euro 4.9% 78 2,401 - 4,800 Euro 15.8% 253 4,801 - 7,200 Euro 20.0% 320 7,201 - 9,600 Euro 14.4% 230 9,601 - 12,000 Euro 11.8% 189 12,001 - 14,400 Euro 7.1% 114 14,401 - 16,800 Euro 4.5% 72 More than 16,800 Euro 5.1% 82 Not available


16.4% 262 Marital status Single 24.4% Married 60.4% Widower 10.8% Divorced 4.0% Unknown 0.4%


Children in household Have any children 22.3% Children of pre-school age (under 7) 6.6% Children of obligatory school age (7-14) 9.1%


Education Unfinished elementary/ No education 21.8% 0.4% 6 Finished elementary 23.9% 3.6% 58 Secondary school, lasting up to 3 years 12.5% 4.1% 66 Secondary school, lasting 4 years 28.6% 53.0% 848 Higher school 4.5% 12.3% 197 Faculty/ more 8.7% 26.6% 426 Frequency of using the Internet Several times a day 85.5% 1,368 Once a day 9.8% 157 Several times a week 4.3% 69 Several times a month 0.3% 5 Less frequently


0.1% 2 Source: (1) Serbian Statistics Office (http://webrzs.statserb.sr.gov.yu), 2008

Serbia


34

SLOVAKIA

Country Slovakia General population 5,455,407 Estimated Population Online 3,600,569 Internet penetration 66%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Slovakia Internet usage stats Working status Feasible Census Rep quotas Education Employment status Income Children in household Ethnicity Marital status Working status

BASIC DEMOGRAPHICS


Gender

Male 48.6% 53.0% 1,060 51.4% Female 51.4% 47.0% 940 48.6% Age

16-24 13.7% 27.0% 540 26.0% 25-34 17.2% 28.0% 560 27.0% 35-44 14.1% 20.0% 400 20.5% 45-54 14.5% 15.0% 300 19.1% 55+ 23.9% 10.0% 200 7.4% Region Bratislavský kraj 11.6% 28.3% 566 Stredné Slovensko 24.9% 23.0% 460 Východné Slovensko 28.3% 22.0% 440 Západné Slovensko 35.1% 26.7% 534


Household size Household Size 1 5.4% Household Size 2 18.2% Household Size 3 21.2% Household Size 4 28.9% Household Size 5+ 26.4%


Working status

Active (Full time, Part time, self employed, unemployed) 66.2%

Inactive (Never worked, Retired, Student/Pupil) 33.8% To be available soon To be available soon To be available soon

Education

Low 20.0% 21.0% 420 13.0%

Medium 68.0% 60.0% 1,200 71.0%

High 12.0% 19.0% 380 16.0%

Ethnicity

Slovak 85.4%

Hungarian 9.5%

Gipsy 1.9%

Czech, Moravian, Silesian 0.9%

Ruthenian 0.4%

Ukrainian 0.2%

German 0.1%

Polish 0.1%

Russian 0.0%

Another 1.4%


Marital status

Single 43.0%

Married 44.4%

Divorced 5.9%

Widowed 6.7%


Children in household Have any children 21.0% 0 to 36 months 4.1% 4 to 6 years 2.9% 7 to 10 years 4.0% 11 to 14 years 4.5% 15 to 18 years 5.6%


Slovakia

Slovakia


35

Annual income per household member (Slovakian Crowns

- SKK) Less than 132,000 SKK 18.4% 132,001 - 180,000 SKK 21.3% 180,001 - 228,000 SKK 20.6% 228,001 - 312,000 SKK 20.8% More than 312,001 SKK 19.1%


Employment status Employed 61.5%

Unemployed 4.7%

Students 9.8%

Retired 19.0%

Other 5.1%








Place of connection

Refers to:





Refers to:





Source: (1) Statistik.sk, 2008 (2) Eurostat, 2008

Slovakia


36

SLOVENIA

Country Slovenia General population 2,037,052 Estimated Population Online 1,137,897 Internet penetration 56%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Slovenia Internet usage stats Household size Feasible Census Rep quotas Occupation Education Children in household Employment status

BASIC DEMOGRAPHICS


Gender

Male 48.4% 49.5% 14,439 50.5% Female 51.6% 50.5% 14,731 49.5% Age

16-24 13.5% 31.8% 25-34 14.7% 28.7% 35-44 15.7% 20.1% 45-54 13.6% 14.4% 55+ 42.6%


5.0% Region Pomurska 5.9% Podravska 15.9% Koroška 3.6% Savinjska 12.7% Zasavska 2.2% Spodnjeposavska 3.4% Jugovzhodna Slovenija 6.9% Osrednjeslovenska 25.7% Gorenjska 9.9% Notranjsko-kraška 2.5% Goriška 5.8% Obalno-kraška 5.4%


Working status Active (Full time, Part time, self employed, unemployed) 50.8% Inactive (Never worked, Retired, Student/Pupil) 49.2%



Employment status Employed 46.4% Unemployed 4.4% Retired 29.6% Students 5.6% Other 14.0%




Household size Household Size 1 8.3% Household Size 2 21.1% Household Size 3 26.3% Household Size 4 30.0% Household Size 5+ 14.3%


Children in household Have any children 22.6% 0 to 36 months 3.8% 4 to 6 years 3.0% 7 to 10 years 4.7% 11 to 14 years 5.2% 15 to 18 years 5.9%


Education Incomplete basic 4.6% Basic 16.3% Upper Secondary 58.0% Short-term tertiary 6.0% Higher and more 14.1% Unknown 0.7% No education 0.2%


Slovenia


37

Occupation Legislators, senior officials and managers 4.8% Professionals 13.0% Technicians and associate professionals 18.4% Clerks 9.5% Service workers and shop and market sales workers 12.3% Skilled agricultural and fishery workers 1.9% Craft and related trades workers 14.5% Plant and machine operators and assemblers 13.8% Elementary occupations 10.4% Armed forces 0.8% Unknown 0.6%








Place of connection

Refers to:





Refers to:





Sources: (1) Eurostat, 2008 (2) Statistical office of the Republic of Slovenia (http://www.stat.si), 2008

Slovenia


38

TURKEY

Country Turkey General population 71,517,000 Estimated Population Online 25,030,950 Internet penetration 35%


Scroll down to learn more about: There's even more info! See below: Cautions & learnings about running online research in Turkey Internet usage stats Purchase decision maker Further Turkish panel profiling Car owners Decision maker at work Feasible Census Rep quotas Home owner Children in household Daily purchase dec maker Marital status Education Working status Internet connection Income Household size

BASIC DEMOGRAPHICS


Gender

Male 50.1% 54.5% 114,113 68.9% Female 49.9% 45.5% 95,268 31.1% Age

15-24 23.7% 35.4% 74,121 45.0% 25-34 23.5% 44.5% 93,175 32.1% 35-44 19.1% 14.2% 29,732 14.1% 45+ 33.7% 5.9% 12,353 8.7% Region Istanbul 15.6% 31.1% 65,117 Marmara 13.7% 12.2% 25,544 Black Sea 12.0% 6.5% 13,631 East Anatolia 8.1% 3.4% 7,140 South Anatolia 7.9% 3.8% 7,894 Mediterranean 12.7% 10.7% 22,404 Aegean 14.1% 14.8% 30,978 Inner Anatolia 15.9% 17.6% 36,746


Household size Household Size 1 11.8% 24,797 Household Size 2 33.9% 70,915 Household Size 3 23.1% 48,344 Household Size 4 20.6% 43,134 Household Size 5+


10.6% 22,192


Education

Primary school 3.4% 7,119 Middle school 8.9% 18,635 High school 46.7% 97,781 Vocational 3.4% 7,164 Undergraduate 31.7% 66,448 Post-graduate 4.1% 8,682 Doctorate 0.7% 1,503 Other


1.0% 2,053


Working status

Active (Full time, Part time, self employed, unemployed) 34.1% 67.7% 141,751 64.9%

Inactive (Never worked, Retired, Student/Pupil) 65.9% 32.3% 67,630 35.1%

Employment status

Regular and casual employee 21.2% 45.5% 95,331

Employer and own account worker 7.8% 6.9% 14,447

Unemployed 5.1% 15.2% 31,847

Under the legal working age (children - 15 y.o.) 27.2% 43.9% 91,918

Retired 5.0% 1.8% 3,769

Students 5.8% 23.1% 48,262

Other 28.0% 7.5% 15,704


Turkey


39

Monthly Household Income Per Family Member (New

Turkish Lira) 500 YTL or less 4.9% 10,184 500-999 YTL 15.4% 32,259 1.000-1.499 YTL 21.0% 44,039 1.500-1.999 YTL 4.9% 10,184 2.000-2.499 YTL 14.3% 29,906 2.500-3.000 YTL 9.4% 19,603 3.000-3.999 YTL 7.1% 14,771 4.000-4.999 YTL 4.9% 10,347 5.000-7.499 YTL 3.9% 8,120 7.500-9.999 YTL 1.4% 2,895 10.000 YTL or more 1.6% 3,348 Don't know/no answer


11.3% 23,723


Marital status Married 38.1% 79,711 Single 59.6% 124,770 Other


2.3% 4,879 To be available soon

Children in household (no. of persons 0-14 years of age) 0 56.1% 117,442 1 28.7% 60,155 2 11.0% 23,011 3 2.6% 5,402 4 0.8% 1,759 5 or more


0.7% 1,549





Refers to: All

households Yes 9% No 91%


Refers to:

HHlds with Internet access at home

Modem (dial up access over normal telephone line) or ISDN 52%

DSL (ADSL, SDSL etc.) 19% Other broadband connection (e.g. cable, UMTS, etc) 1%

Mobile phone over narrowband (WAP, GPRS, etc.) 37% Place of connection

Refers to:

Persons 16-74 who used Internet in the past 3 months

At home 28% At place of work (other than home) 43%

At place of education 9% At other peoples' houses 7%

Internet cafe 37% Other 2%


Refers to:

Persons 16-74 who used Internet in the past 3 months



Sources: (1) Statistics Turkey, ICT Usage Survey on Households and Individuals, 2005 (2) ITU January 2006

Turkey


40

UKRAINE

Country Ukraine General population 45,994,287 Estimated Population Online 9,980,760 Internet penetration 22%



Cautions & learnings about running online research in Ukraine Shopping habits Working status

Feasible Census Rep quotas Children in household Education Occupation Marital status Income

BASIC DEMOGRAPHICS


Gender

Male 49.4% 61.0% 26,492 53.0% Female 50.6% 39.0% 16,938 47.0% Age

16-24 14.1% 33.3% 14,466 32.0% 25-34 14.6% 42.4% 18,413 31.0% 35-44 15.2% 16.4% 7,106 18.0% 45-54 13.9% 5.7% 2,486 14.0% 55+ 42.2% 1.7% 738 5.0% Region

Autonomous Republic of Crimea 4.3% Vinnytsya 3.6% Volyn 2.2% Dnipropetrovsk 7.3% Donetsk 9.7% Zhytomyr 2.8% Zakarpattya 2.7% Zaporizhzhya 3.9% Ivano-Frankivsk 3.0% Kyiv 3.7% Kirovohrad 2.2% Luhansk 5.0% Lviv 5.5% Mykolayiv 2.6% Odesa 5.2% Poltava 3.3% Rivne 2.5% Sumy 2.6% Ternopil 2.4% Kharkiv 6.0% Kherson 2.4% Khmelnytskiy 2.9% Cherkasy 2.8% Chernivtsi 2.0% Chernihiv 2.4% City of Kyiv 6.0% Sevastopol agglomeration 0.8%


Household size Household Size 1 24.0% 8.0% 3,474 Household Size 2 27.1% 23.0% 9,989 Household Size 3 25.0% 35.0% 15,200 Household Size 4+ 23.9% 34.0% 14,766


Ukraine


41

Monthly Household Income Per Family Member

(Russian Rubles)

Less than 3000 7.0% 3,040 3000-5000 12.0% 5,212 5000 - 10000 15.0% 6,514 10000 - 15000 12.0% 5,212 15000 - 20000 8.0% 3,474 20000 - 50000 8.0% 3,474 50000 - 100000 3.0% 1,303 More then 100000 1.0% 434 Not sure


34.0% 14,766


Marital status Never married 48.3% 20,988 Married/Live together 42.9% 18,645 Divorced 7.6% 3,298 Widowed


1.1% 498


Education

Elementary 0.9% 395 Secondary 7.0% 3,033 Specialized secondary 14.2% 6,172 Higher education in progress 22.6% 9,828 Completed higher education 53.5% 23,249 Doctorate degree


1.7% 753


Working status

Employed (full-time or part-time) 70.8% 80.8% 35,091

Not employed 29.2% 19.2% 8,338 To be available soon

Children in household Have any children 18.0% 36.0% 15,635 0 to 24 months 24.2% 3,778 2 to 3 years 17.3% 2,706 4 to 6 years 23.6% 3,691 7 to 10 years 21.4% 3,339 11 to 14 years 22.0% 3,446 15 to 18 years 15.9% 2,480 Over 18 years


24.7% 3,869


Occupation Head of the company / General manager / Chief Executive Manager/Deputy director 4.5% 1,954 Division head / Head of organizational unit / Head of department 7.3% 3,170 Specialist, no subordinates 65.6% 28,490 White-collar worker 15.7% 6,818 Blue Collars 5.1% 2,215 Others


1.8% 782




Sources: (1) InternetWorldStats, 2008 (2) http://www.ukrstat.gov.ua/ (3) Gemius E-Commerce in Ukraine (May 2007)

Ukraine

Documents

BrainActive Consumers Panel Book