Braille Books for Blind Children

Samantha Bourque Brianna Blust

Valerie Pesonen

Audiences

Primary› Members of Congress› Department of Health and Human Services

Secondary› Media› Schools› Visually Impaired› Voters

Objectives

Impact Objectives› Increase awareness about BBBC

and the services offered by 35% within a year.

› Increase support for the BBBC by 50% by the end of 2011.

› Increase funding from the HHS by 100% by the start of 2012.

Objectives

Output Objectives› Personally communicate with 40

key members of the HHS› Distribute media kits outlining

what the BBBC does and the success it’s had to every major national media outlet

Action & Planning

Lawmakers, HHS› Partner with National Federation of the

Blind and American Action Fund for Blind Children and Adults

› October-”Blind Awareness Month”› Lobby

Formal presentations, one-on-one communications, informational kits and materials

Action & Planning

Torrey Westrom Kristen Cox

Action & Planning

Media, Voters, Visually impaired, Schools› Ray Romano

Golf Outing-August PSA’s-September/October

› “Blind Awareness Month” Schools register Receive kits with info and activities

Action & Planning

Facebook› Personal stories› Supporters “like” page

Website Hotline

Communication

Controlled› Facebook› Website› Hotline

Uncontrolled› Media coverage

Evalutaion

Survey› General public› Schools

Number of hotline calls and letters to legislators

Amount of funds