BPOCareerHub.comONLINE MARKETING REPORTJune 2013

Analytics: January to June 2013

Sources of Visits

Social Media Insights

Twitter/Linkedin/Youtube Audience Base

Facebook 9, 864

Twitter Followers 6,255

Linkedin Connections 1315 connections; 261 followers

Youtube views 91,988 views; 80 subscribers

SEO – Average PositionPage 1; Rank 1

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new call centers in the philippines 2013acs xerox company contact number0call center job fair 2013teletech lipa hiring 2013igt call centerteletech novaliches hiring 2013contact center applicationstartek websitephilippine bpojob opening in the philippinesbpo jobs in philippines for indiansteletech dayshift accountfirst source limited solutionscall center online applicationoriental pioneernco marikina contact numberwells fargo philippines contact numberadp philippines contact number

adp philippines inc contact numbergenpact hr contact numberteletech philippines websiteinterglobe technologies philippines incteletech hiring 2013interglobe technologies contact numberegs call center addressbpo jobs philippinesteleperformance bacolod contact numbercall center jobs 2013teleperformance fairview contact numbercall center job hiring 2013call center jobs in philippines 2013wells fargo call center philippinesgenpact openingsigt-interglobe technologies philippines inctranscom philippines contact numberexpert global solutions philippines contact numberteleperformance moa contact number

SEO – Average PositionPage 1; Rank 2

Registration Rate

Observations

Reasons for Low Conversion Rate (Registration and Application):

– Technical issues: errors reported by users via Facebook (page not found, poor navigation)– Other vaguer issues: – Content Duplication (BCH clients have posted the same job orders on other leading online

job portals. Users ); – Call-to-action (users are given the options to walk in or communicate directly to our

clients); – Site content – pages after log are not yet optimized; – Non member visitors who are actively using competitors’ portal would not bother creating

new account with BCH. – ineffective email marketing program (emails go to spam, graphics are not displayed

correctly)

Technical IssuesTechnical error reported on Facebook Incorrect display of email campaign

Note: These issues have been reported to the IT team. Bug #298

• Image is not displayed• the content looks like a spam email.

Job Orders: Call-to-action Copy

Recommendation: Implement an effective accounts management e.g. closely monitor clients’ job posts.

Call-to-action copy - users are given the options to walk in or communicate directly to our clients.

Marketing Plan for July1. Articles for Resources Page:

Weekly Blog, Daily News and Events1. Habits of Highly Effective Call Center Agents 2. living the life of a call center agent 3. Call Center Interview Questions 4. Guide to beating call center stress

2.Site Optimization – Short-term enhancement•Partners Page •Employers Page•Pages after login (dashboard, assessment, profile)

Site Revamp

Main Site Content PlanHomepage Present 3 options

1. More precise design/look and feel 2. Creative & keywords rich copy3. Add a short tagline Ex. The smarter way to hire and get hired 4. Redesign the registration process and job post/ad. See Details on page 145. Redesign the Register/Sign up Call to Action field6. Add Terms of Use and Policy Statement in the Registration form 7. Add a button for “post a job ad” on the homepage 8. Optimize the space/content above the fold (define the purpose of the website).

Homepage: Above the fold

1) Header

3) Job Search Engine

4) Clients List of Openings

5) Banner

Ad

2) Navigation Tabs

6) Banner

Ad

Job Post

Client’s cover photo (Branding/company insight)

Job Opening: Job Title

Job DescriptionSalary and Benefits

Company logo & overview

Office location map

Related job openings

Add new features to makeJob application easier for job Seekers and provide hiring employers/client’s branding.

• More visual by adding client’s cover photo for branding purposes •Hiring employers overview• Work location map• Salary and Benefits (encourage employers to highlight this section)• related job openings

Website RevampRegistration Design Plan:1. Create a registration process that looks easy, quick and interesting.

Example: 1st page/interface should require minimal information, e.g. email address and password. 2nd page/interface (after registration) should encourage users to complete registration e.g. create brief copy relating to BCH online portal benefits & advantages).

2. Provide users with options to create an online resume and/or upload resume.3. Replace the typical login/registration form with a more compelling and targeted copy:

Ex. (1) Create Career Alert. By completing this form (email address, password, name, educational Background, work experience) user allows BCH to send them career tips, newsletter, training videos, BPO Dictionaries on a weekly basis. (2) Create an online resume and be found by top hiring employers in the BPO Industry.

Website Revamp

1. Optimize pages after login2. Optimize Employers Profile page

– Reference: Social Media Account Profile page ex. Linkedin Employers Page Layout (cover photo, profile page, include richer information about the company ex. map, corporate video, photos, benefits, dress code, working hours.

– Add social media buttons on all company profile page3. Optimize partners pages – add landing page for each

partner, implement exchange links.

Revamp Timeline

Project Description Timeline

Wireframe for all pages 24 July

Content Layout Registration page; Job Post 26 July

Content – homepage; employers page 29 July

Content – partners page; My careerHub (profile page)

29 July

Design – Homepage/Employers/ 2 August

Design – My profile/partners 2 August

Pages After Log in 6 August