B-plan for a food truckA special project

Steps involved in start-up of the business

Elementary market research

Extensive market research

Product Finalizing & Target Market Identification

Design/logo & procurement of essential requirements

Licensing of the Food Truck

Channel Partners

Contd.

Pre-Launch Activities

Launch

Post-Launch Activities

Expansion

Elementary market research

Demographics

Secondary Research

Selection of the City

Extensive Market Research

Focus Group Study

Qualitative Research

Offline Surveys

Online Surveys

Quantitative Research

Product Finalizing & Target Market Identification

Market

Analysis

STP of the

product

Design/logo & procurement of essential requirements

Interiors

Exteriors

Design & Logo

Licensing of the Food Truck

LicensingFood & Beverages

RTO

Municipal Corporation

Channel Partners

Fixed

Variable

Fully Functional

Marketing Activities

Pre-Laun

ch

• Online & Digital Marketing• Branding Activities

Launch

• Combo & Offers• Introductory Prices

Post-Laun

ch

• Pricing Strategy• Happy Hours

Expansion

University Campus/ IT parks/ Shopping Malls

Imitation of the Plan

Multiple Cities

Financial Projections

Resources Required &Sources of resources

• Initial Investment• Self-SustainingCapital

• Local Street Food Vendors• Hotel Management Students

Human Resources

• SuppliersChannel Partners

Time-line

Phase-I• Pre-launch –

3months• Post-launch –

3months

Phase-II• Multiple

Trucks in a City

• 4 simultaneous launches

Phase-III• 3 cities

multiple launch

• After 1 year

Thank you !!