ACUBE SERVICES PVT. LTD.

Kumar satyamMba (entrepreneurship and leadership)

RURAL TOURISM-THE EMERGING CONCEPT

Tourism industry – one of the largest and The fastest growing

Tapped areas Historical scenic architectural sites Adventure tourism

Rural tourism – The untapped and unexplored

The Company…..ACUBE

Aims & Objectives

Creating and developing the market of rural tourism

Development of rural areas by assisting its customers to actively participate in the community services

Act as an interface between rural small scale industries and our

customers

USP… SERVICES

ACUBE intends to pioneer into the rural tourism market providing the following high quality services to its customers

Booking and transport to the destination.

Boarding and lodging

Edutainment (education & entertainment).

Traditional Indian arts like yoga, meditation.

Facilities like health and fitness services etc.

Assistance to students in research and other projects

SEGMENTATION BASIS

GEOGRAPHIC

Foreign Domestic

MIDDLE AGESTUDENTS

AGE

SENIOR CITIZENS

DOMESTIC TOURISTS

FOREGIN TOURISTS

SENIOR CITIZENS

WORKING EXECUTIVES

STUDENTS YOUNG COUPLES

SEGMENTS

TARGET

FOREIGN TOURISTS

STUDENTS

SENIOR CITIZENS

STRATEGY

Provide unparalleled service to the tourists in order to gain repeat business and build trust.

Aggressively promote rural tourism exciting activity and those who participate in them as pioneers and socially responsible citizens

Promoting ACUBE as tool for education and research

PROMOTION Organizing seminars around the country to promote the

concept

Media coverage

Promotion by using web services

Road Shows

Through Travel Agents

Additional incentive to first few customers

& PRICING

ACUBE will make every effort to maintain a competitive pricing policy as per the market standards

FOREIGN TOURISTS 15000 Rs. ( 1 Week)

STUDENTS 2000 Rs. ( 1 Week )

Others 5000 Rs. ( 1 Week )

ORGANISATIONCHAIRMAN

NATIONAL HEAD (MKT.) NATIONAL HEAD (FIN)

MANAGER

MKT. EXEC. SUPPORT STAFFACCOUNTANT AND COMPUTER OPERATOR

REGIONAL COORDINATOR CUM COMPUTER OPERATOR

MKT. EXEC SUPPORT STAFF

CHAPTER CONTROLLER

HO

CHAPTERS CHAPTERS CHAPTERS

VILLAGE 5 ( 2 ACRES)VILLAGE 4 (2 ACRES)VILLAGE 3 (2 ACRES)VILLAGE 2(2 ACRES)VILLAGE 1 (2 ACRES)

KITCHENS 2HALLS 2TOILETS 20HUTS 40

COST

Fixed- IN Rs.

LAND & BUILDING ( Huts and other infrastructure) 4800000 Rs.

OTHER ASSETS ( Furniture computers etc) 475000 Rs.

TOTAL FIXED COST 5275000

Variable ( Per Quarter) In Rs.

RENT ( Office Space in Delhi Mumbai etc.) 165000

POWER 120000

PHONE 180000

MOBILE 60000

WEB SPACE COST 15000

TRANSPORT COST 540000

TRAVELLING 90000

ADVERTISING 2500000

TOTAL VARIABLE COST

WEBSITE DEVELOPMENT & MAINTAINANCE 30000

SOURCES OF FINANCE

SOURCE IN Rs.

CAPITAL INVESTED 6000000

LOAN 3000000

TOTAL FUNDS 9000000

REVENUES (Yearly)

Category No. of Tourists Revenue/tourist (rs.)Total (rs.)

Foreign tourists 900 15000 13500000

Domestic Tourists 800 50004000000

Students 200 2000400000

TOTAL REVENUES 17900000

BREAKEVEN AND BALANCE SHEET

cost structure.xls

FUTURE….. Expanding the scope of operations by inclusion of

villages all over India.

Increase in customer base through aggressive marketing and promotion

Extension of services in areas like adventure sports etc.

Tie-up with govt. agencies for the development of the rural infrastructure for better services.