BOSTON PIZZA

Dylan and Damon

• “Boston Pizza is a great example of a successful Canadian franchise worth investing in”

• History• Boston Pizza was founded in

Edmonton, Alberta in 1964. The owners, George Melville and Jim Treliving created a very successful franchise. In 2009, revenue produced was $848 million. The franchise has expanded in to United States, but is better know as Boston’s there.

INTRODUCTION

• Boston Pizza offers “2 experiences under one roof”.

• Family Friendly Casual Dining and A Sports Bar

• Offers over 100 menu items, ranging from gourmet pizzas to appetizers, salads, pastas, sandwiches and desserts.

PRODUCT INFORMATION

• Boston Pizza is always open to expanding their franchise throughout Canada.

• Local locations include Mississauga, Toronto, Oakville and Brampton.

• Current franchising opportunism include:

• Laval Quebec• Mississauga Ontario• Richmond B.C

FRANCHISE OPPORTUNITIES

• You can also suggest your own location as long as it meets site requirements.

• Location: Prince Michael and Dundas St.E

• By buying out Shoeless Joes, we will be bringing in a larger dining franchise into the local Joshua Creek community.

• Current Locations in Oakville• 2011 Winston Park Dr.

Oakville/Mississauga • 270 North Service Road W

Oakville

TERRITORIES

• Franchise Fee: $ 60,000• Total Investment: $ 1.5 million

to $2.4 million• Minimum Investment: $ 600,000

to $800,000• Royalties: 7% are paid on food

gross sales• Additionally, 2.5% on gross food

is paid to national co-op advertising fund by all franchisees

REQUIRED INVESTMENT

• Subway• Location: Prince Michael Drive• Operating Since 2008• Mission Statement: “To provide the

tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.”

• Total Global Revenue: $ 16.1 billion• 2563 total locations in Canada

COMPETITIVE ANALYSIS

• Kelseys• Location: Wyecroft Road Oakville• Operating Since 2008• System Sales in excess of $1.3

billion• 12 total locations in the GTA,and

over 700 in Canada• Owned by Cara Operations

Unlimited• Mission Statement: “We are and

will continue to be a leader of the restaurant industry in Canada, by being the best branded restaurant company in the world.”

• Side Dish: Boston Pizza’s Famous Garlic Twist Bread and Spinach Salad

• Main Couse: Vegetarian Pizza on Whole Wheat Multi-Grain Dough

• Beverage: Water/Orange Juice/Veggie Garden Cocktail/Red Wine

• Meal is on the lower side in terms of calories and trans fat, and also includes many essential vitamins.

MOST NUTRITIOUS MEAL

• Side: Boston Pizza Breaded Teriyaki Wings

• Main Couse: Bacon Double Cheeseburger/ Spicy Perogy Gourmet Pizza

• Beverage: Assorted Soft Drinks

• This meal has items with the highest amount of fat and calories out of the entire menu. There is also no source of vegetables, making it high in sodium and less nutritious

LEAST NUTRITIOUS MEAL

• The franchise fee is refundable until advancement of project has been approved, and the Lease/Franchise Agreement has been executed

• After approval, franchising department can assist with financing through lending institutions

• Real Estate deal is usually structured by land lease

• Construction of the restaurant typically takes 7-9 months, from architectural blueprints to grand opening

ADDITIONAL FRANCHISE INFORMATION

• In conclusion, investing in this franchise would prove to be successful. Boston Pizza has demonstrated great success and franchise growth for 40 years in Canada. This is proved by its 2010 sales in excess of $853 million. Location also plays a huge role in the success of this franchise. If one were to open up on Prince Michael, it would steal away all the competition. Being so close to the Joshua Creek neighborhood, many consumers ranging from high school students to business employees will get easy access to this restaurant. This location is also near a major intersection, helping its consumer base increase.

CONCLUSION