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DESIGN BRIEF:BOSCH PROFESSIONAL – FLASH BANNERS
Date: 15.07.2014
Client: Bosch ProfessionalJob: Production of interactive web bannersDeadline: 17.07.2014Account Manager: Nicolai AfseusBudget: -
What’s the project about?We need to produce a range of interactive web banners for Bosch Professional. They are launching a new series of Wireless charging power drills and want to promote the USP of ”wireless charging”. Below you’ll see the initial creative that was mocked up for this. The idea is that when you drag the drill over to the wireless charging platform, sparks occur. To see the original banners brief from Bosch, see the document: Briefing
© Patchwork New Media A/S 2014
Wireless Bannere Patchwork.pptx which is in the same folder as this brief.
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© Patchwork New Media A/S 2014
Copwriting we will implement at the end.
IMPORTANT NOTE: All interaction should happen within the same banner, not between two banners like shown in the creative mock-up.
Documentation / links / useful informationThere are two excel documents that specify creative requirements for the banners.
The files are called:- OMD_Online Creative specification_BOSH Tyskland -
Global_Online_v37_v48.xls- Bosch_18V_Wireless_Charge_September_2014__Creative_Specificati
on.xls- 140708 - Specs - Robert Bosch, Bla Boremaskine, Online, uge 36-41
2014.xlsx
These are the specifications for Denmark, Sweden and Norway. These can be found in the folder that this brief comes with.
© Patchwork New Media A/S 2014
Also, below here, you’ll find FTP access to download source files needed.
ftp://[email protected]/Kædemateriale_WirelessCharging_DK%20Folder.zipUser: boschftp.dkPassword: trademarketing
© Patchwork New Media A/S 2014
