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COMNPANY PROFILEAnil k Ii sem mbaSsims

1Founded 15 November 1886 (adopted current name in 1937)FounderRobert BoschHeadquartersStuttgart, GermanyArea servedWorldwideKey peopleVolkmar Denner (CEO) ProductsAutomative Parts, power tools, security systems, home appliance Revenue48.9 billion (2014)Number of employees281,381 (as of December 31, 2013)SubsidariesBOSCH Ltd.

The Bosch Group at a GlanceThe Bosch name stands for competence and product diversityLeading global supplier of technologyIts operations are divided into four business sectors: Automotive Technology, Industrial Technology, Consumer goods and Energy & Building TechnologyThe Bosch Group comprises Robert Bosch GmbH and its more than 360 subsidaries and regional companies in some 50 countriesIf its sales and service partners are included, then Bosch is represented in roughly 150 countriesIn 2013 4.5 billion Euros was invested in R&D and applied for some 5, 000 patents ( avg. 20 patents per day)The products are designed to attract , and to improve the quality of life by providing solutions which are both innovative and beneficial, and in this way the company offers technology worldwide that is Invented for life

Board of DirectorDr. Volkmar Denner, Chairman

Dr. Stefan Asenkerschbaumer, Deputy Chairman

Corporate ResponsibilitiesWolf Henning ScheiderDr. Rolf BulanderDr. Dirk HoheiselUwe RaschkeDr. Stefan Hartung

VisionCreating Value and Sharing ValuesIts ambition is to enhance the quality of life with solutions that are both innovative and beneficialWe strive for sustained economic success and a leading market position in all that we doIn business we demonstrate social and environmental responsibilityBosch customers choose us for innovative strength and efficiency, for Bosch reliability and quality of workMissionQuality is our most valued assetInnovation today ensures businesses tomorrowCustomer orientation inspires customers and associates

PRODUCTS1. Diesel fuel injection equipmentCommon rail systemsElectronically controlled distributorPumps(vp37)Fuel injection pumps- single-cylinderMonoblock pumpsMulti cylinderDistributor type(ve)Governors, injection timers and feed pumps.Nozzles and nozzle- holdersDelivery valves

2.Bosch automotive productsSpark plugsBatteriesHornsRelaysBulbsWiper bladesFilters3. Industrial equipmentSoft-page metal cutting special purpose machines/linear,rotary and drum types/polygon turningLapping machinesDeburring machines- electro chemical machining(ecm)

Measuring and inspection automatAssembly/cleaning equipmentFully automated transfer lineSuper finishing machinesSpecial purpose grinding machnies.

4. Packing machinesVertical form fill and seal machinesDosing systems-cup filter, auger filter, weigher and pumpPharmaceutical packing machinesConfectionary processing and packing machines

PRODUCTS5. Bosch power toolsConstruction toolsWood-working toolsMetal-working toolsSpecialty toolsCordless toolsFischer fixing systemsBench top toolsPneumatic toolsHigh frequency toolsBosch accessories for all the toolsBolting technology

6. Security systemsPublic address and conferenceCctvIntrusion alarmAccess control and building integrating systems

7. Blaupkant car multimediaCar radiosSpeakersAmplifiersSubwoofersCd changersAccessories-digital signal processorsTruck systemsAntennasRemote controlsIn-car multimedia players-dvd/vcd/in-car multimedia screensMp3 playersCoach audio/videoDvd/vcd/multimedia screens and public address systems

Brands

Bosch Car Service

Bosch Diesel Center

Bosch RexrothCST/bergerDremel

Dynacord

Electro-Voice

Freud

RTS

Sia Abrasives

RobinairSkilTelexZexelBosch India LimitedBosch limited is the flagship of the Bosch group subsidiaries in IndiaFounded in 1951Largest auto component manufacturer and Indo-German companies in India.Formerly called as MICO (Motor Industries Corporation)Head office in Adgodi, Bangalore

Business sectors & Divisions in IndiaAutomotive TechnologyGasoline SystemsDiesel SystemChasis Systems ControlElectrical Drives Starter Motors and GeneratorsCar MultimediaSteering SystemsAutomotive AftermarketAutomotive Electronics Consumer GoodsPower ToolsHousehold Appliances

Industrial TechnologyDrive and Control TechnologyPackaging TechnologyEngineering and IT Service

Energy and Building TechnoloogySecurity SystemsThermotechnologyBosch Energy and Building Solutions

Market ShareCompetitorsGlobalDenso CorpDelphi AutomotiveMagna International

DomesticExide IndustriesBharat ForgeWabco IndiaMotherson SumiKar Mobiles

H.R Practice1906 - Introduction of eight-hour working daySpecial entry programmes to attract qualified university graduates and applicants with professional experienceA three- pronged approach for HRD is followedRetrain and train existing employees towards meeting challenges arising from development or up gradation of technologyTrain and develop the younger generation of apprentices/engineers who are the future skilled technicians and managersInvolve human resource through employee involvement schemes like Lernstatt, CIO, SPC, Do it Right, training Programmes, etc.The Bosch Vocational Centre is playing an instrumental role in enhancing associate training in the company. Number of associates as of Jan 1, 2014 is 290,000 ( Germany: 105,000, Outside Germany:185,000)

Facts and Figures

SWOT AnalysisSTRENGTHSHigh customer satisfaction.Established brand image around the world over the centuries.Continuous improvement of products and quality.Employee development given at most important.Cost reduction strategy is good.Good infrastructure facility.Leadership through innovation.High employee morale.Effective decision making, information sharing and authority distribution.Less employee turnover.High quality and eco-friendly products.WEAKNESSExperience and skilled employees are not in right position because of ineffective allocation.Decision making will be delayed because of long procedure.In certain situations centralized management is followed.Marketing of products is given less importance.Adaptability towards change is low.No diversification of business.SWOT AnalysisOPPORTUNITIESContinuous innovation of products.Bosch can foray into other line of business as it has a good brand image.It can produce new machineries using high technology.Potential to grow in power tools, packaging and security systems.It can produce more economical and eco-friendly products.It helps to compete with other companiesQuick cost effective adaptation of product to market requirement of Indian market.THREATSIncrease in competition.Too many substitute products available in the market.Brand image being diluted due to entering into many products.Growing bargaining power of companies.Continuous cost pressure.

Bosch Timeline

Plant Locations in INDIAEnvironment Conservation

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