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Rosenau, J.A. & Wilson, D.L. (2001).Apparel Merchandising: The Line Starts HereNew York, Fairchild Publications Corbman, B.P. (1983).Textiles: Fibre to Fabric. 6th Edition. New York, McGraw-Hill (Suggested Text) Tortora, P.G. & Collier, B.J. (1997).Understanding Textiles.7thEdition. New York, Prentice-Hall Pradhan Swapna (2006) Retailing Management: Text & Cases, Tata MC Graw Hill Publishing Thomas C. & Segel, R. (2006) Retailing in 21st Century, Ist Edtion, John Wiley & Sons, Inc. Hoboken, New Jersey Kotler Phillip (2005), Keller, Marketing Management, 12th edition Prentice hall India, New Delhi Jarnow, J. & Dickerson, K.G. (1997).Inside the Fashion Business. 6th Edition. New Jersey, Prentice-Hall Michael Levy and Barton WeitzRetailing Management, , fourth edition, 2001 D.P. Avasarikar, Dr. S.B. Chordiya, (2007) Marketing Research, Nirali Prakashan Bruce Wrenn, Robert E. Stevens, David L. Loudon, (2007)Marketing Research: Text and Cases, Second Edition, Best Business Books, The Haworth Press Inc, New YorkLevin and Rubin,(2006) Statistics for Management, 7th edition.Gordon, Josh(2005),Presentations that change minds: strategies to persuade, convince, and get results, Tata McGraw-Hill Publishing Co Ltd, New Delhi.Fuller, L.U. (2007), Photoshop CS3 Bible , Wiley India Pvt Ltd.Walkenbach.J, (2007) Microsoft office 2007 Bible , Wiley India Pvt Ltd.Walkenbach.J, (2007), Microsoft office excel 2007 Bible , Wiley India Pvt Ltd.Wempen, F (2007), Microsoft office Power Point 2007 Bible, Wiley India Pvt Ltd.Hitt, Black and Porter (2012 )Management, Pearson Education New DelhiLipsey& Chrystal (2011)EconomicsTenth Edition, Oxford University Press, New DelhiChowdhary. M ( 2007) Structure and Process in Indian Society, NCERT, DelhiChange and Development in Indian Society , NCERT, Delhi