EXPERIENCE:

EDUCATION:

I am a detail-oriented, creative, resourceful, and innovative marketing professional with a reliable, old-fashioned work ethic, seeking a career where I can develop ideas and expand my creative skills.

• Business management for Cameo Jewelry and Zozo Chic Hair Accessories• Proficient in MS Office Word, Excel, and Outlook, Adobe Suite CS6 for MAC and PC, Ma-

gento, Name.com, GoDaddy, EmailDirect, Netsuite, SEO, WordPress, Salesforce, Google Analytics, and all social media channels

• Awarded best Portfolio by faculty of the Art Institute and industry professionals

The Art Institute of PhoenixBachelor of Arts - Fashion MarketingGraduated June 2011 with a 3.8 GPA

EXPERTISE:

Molina Healthcare, Long Beach, California Digital Marketing SpecialistAugust 2015 to March 2016

• Implementing tactics and programs to enhance Molina’s image through digital channels with a focus on public-facing digital initiatives including Molina websites, email marketing, search engine marketing and social media.

• Working closely with a variety of internal and external partners in developing and implementing strategic, measurable digital marketing programs.

• Creating social media content and editorial calendars.• Working closely with IT to implement digital marketing campaigns and website updates.• Ability to manage email marketing campaigns.• Maintaining confidentiality and complying with Health Insurance Portability and

Accountability Act (HIPAA).• Emphasizes strong skills in market research and statistical analysis, strong

writing proofreading and copy editing skills, as well as interpersonal, verbal and written communication skills.

VWX Branding, Santa Monica, California Digital Marketing AssistantFebruary 2016 to May 2016

• Responsible for curating content through blogs and social media.• Creating Editorial calendars.• Developing brand awareness.• Creating presentations and researching new trends in social media.• Attending client meetings.

eDoctors - Internet Brands, El Segundo, California Online Marketing SpecialistMay 2016 to Present

• Developing and executing marketing programs that increase the awareness, acquisition and retention strategies for Internet Brand’s health sites and website hosting products.

• Managing marketing activities across all channels including social media, email, PPC/SEM, content marketing/outreach, trade shows and public relations.

• Working with operations team, account team, product teams, and management on planning and delivery of marketing programs.

• Creating and maintaining dashboards of key metrics for marketing initiatives.• Coordinating eDoctors’s trade show efforts from beginning to end, including providing

guidance to management on which shows to attend, secure exhibit space, facilitate the creation of branded materials, and ensure accurate ROI tracking for trade shows.

Driving the marketing strategy and execution for key sites within the Health vertical, eDoctors, which includes sites such as Veindirectory.org, Soberrecovery.com with a focus on B2B online and offline initiatives to grow awareness and advertiser interest in our websites and SMB services including website hosting and reputation management.

I am a detail-oriented, creative, resourceful, and innovative marketing professional with a reliable, old-fashioned work ethic, seeking a career where I can develop ideas and expand my creative skills.

ACHIEVEMENTS: • Increased female customers by 30%, and total, yearly online sales by 100% after launching the new Castle Megastore website

• Castle Awarded “Online Retailer of the Year 2012”• Castle Awarded “Online Retailer of the Year 2012”• Castle Awarded “Online Retailer of the Year 2014”• Awarded best Portfolio by faculty of the Art Institute and industry professionals

• Digital and Social Media Marketing for VWX Branding Agency• Event Marketing and Trade Show Planning for Mrs. Potts Tea Party• Logo design for Shoes on the Side online retailer• Logo and T-shirt design for AZ Beemers Motorcycle Club

FREELANCE:

• Managed the development of the site content (photography, product descriptions, copy, videos, blogs, reviews, etc.) needed to merchandise assortments on the e-commerce site and adhere to best practices for SEO.

• This position emphasized e-commerce, leadership, sales support and analysis, and creative problem solving skills

• Focused on sales forecasting, sales trends, and event sales success.• Collaborated and delegated with internal marketing team members regarding the proper

workflow for promotional email templates, new website features and customer service procedures.

• Improved all social media outlets (i.e. Facebook, Twitter, Yelp, Pinterest, etc.) as well as all weekly e-mail campaigns: creating the design, theme, and building the e-mail template.

• With the new website launch, Castle gained a 30% increase in female customers and a 100% increase in annual online sales.

Castle Megastore, Distributor, Phoenix, Arizona Marketing Manager/ Web Content SpecialistOctober 2012 to March 2015

EXPERIENCE: