Boeing in Dubai

8/8/2019 Boeing in Dubai

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Boeing in Dubai

Boeing


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Company Background

Founded in 1916 in Seattle, Washington- HQ in Chicago (2001)

Company overview

The world's leading aerospace company

The largest manufacturer of commercial jetliners andmilitary aircraft combined

Provide products and tailored serices to airlnes andU.S. And allied armed forces around the world

Boeing capabilities Rotorcraft, electronic and defense systems, missiles

Satellites launch systems and advanced informtio andcommunictionsysystems.


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Company Background (cont')

Company achievement

Extends to customers inmore than 90 countires

A leading U.s. Exporter in terms of sales.

Employs 158,000 + people across the United Statesand in 70 countires.

Boeing's enterprise leverages the talents of hundreds ofthousands more people working for boeing suppliersworldwide.


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Business Sector

Operate in 5 principal segments based on its products andservices:

Commercial Airplanes;

Boeing Military Aircraft (BMA), Network and Space Systems (N&SS)

Global Services and Support (GS&S)

Boeing Capital Corporation (BCC).


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Business Sector (cont')

Two main sectors:

Commercial Airplanes

Integrated Defense Systems

About 70 percent of Boeing Commercial Airplanes' sales comefrom outside the U.S.

The Business Unit considers the Middle East especiallykey

Strategic mergers and acquisitions: North American Aviation

McDonnell Douglas

Rockwell International (space and defense business)

Hughes Space & Communications


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Performance Hi-light (2008)

Total revenue: $60.9 billion

Commercial Airplanes

Revenue: $28.3 billion

Employees: 68,000

Integrated Defense Systems

Revenue:$32 billion

Employees: 70,000

Boeing Capital Corporation

2008 Portfolio: $6 billion

Arrange/provide financing for customers of Boeingproducts


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Company Leadership


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SWOT Analysis

Strength

Strong fundamentals inproducts/services Strategies

Peformance balance acrossdefense and commercialbus.

Opportunities

Commercial aviation remainsgrowth industry

Defense markets' trend withthreat environment

Threats

Economic crisis in Dubai

Lowered U.S. Defensebudget

New Competition from China(AVIC, Brazil (Embraer)

Weakness

Slow in adapting to newtechnologies quickly

Explosed to economicslowdown and flu outbreaks


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Management Model


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Innovation Technolgy

Product Innovation

777: nonstop-22 hr flight, 11k miles

Can fly between any 2 cities in the world, non stop 787: Standard engine interface (GE/Rolls Royce)

Mach 0.85, one of today's fastest commercial planes,while suing less uel

Space shuttle design and development with NASA

Services Innovation

Shared Services Group (SSG): provides integrated/leanservices for of aerospace and defense products competitive designa nd manufacture

GoldCare: lifecycle management solution that bringsinnovation to maintenance & engineering operations


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Strategy in Dubai

Regional Office established tomeet rising demand andpotential

Dubai has become a touristattraction, shopping hub, and ithosts the annual Dubai Airshow

Dubai International Airport amajor transportation hub in theMiddle East


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Strategy in dubai (cont')

Projected by 2010, 60 million passengers are expected to passthrough the gates of Dubai

Middle East residents' growing demand to travel outside of the gulf

and doing business in other parts of the world Boeing Dubai Service Center is one of eight Boeing spares

distrubtion facilities worldwide


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International/Political Issues

Dubai crisis(Nov 26, 2009) has cast a shadow over a backlog ofaircraft orders, woth more than $60 billion, from Dubai, Inc.

Defense spending cuts in President Obama's budget plan pose risk to

Boeing's Integrated Defense Systems Controversy between Boeing and Airbus over launch aid in from of

credits from European governments

Airbus argue that Boeing receives illegal subsidies throughmilitary and research contracts and tax breaks


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Contributions to Private Sector

Retains over 130, 000 high quality jobs inAmerica

As the largest U.s. Exporter, contributes to net exports

Boeing jobs represent nine of every ten aeropsace jobs in

Washington state Represent more than 9 percent of the economy and two thirds of total

state exports of Washington

Employs nearly 29,000 advanced degrees jobs, in virtually every

business and technical field from approximately 27,700 colleges andunversities worldwide


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Working Environment

Boeing offers the ultimate sysnergy experience of the high techmanufacturing industry

Boeing is Ranked the #1 most preferred employer by readers ofEqual Opportunity Magazine (Spring 2009)

Strongly encourages innovationin any position

Labor issues are often play a big role in the workplace as everyone inthe company is affected in some way

Did not make Fortune's Best 100 companies to work for


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References

http://money.cnn.com/2008/09/12/news/economy/

http://www.bloomberg.com/apps/news?pid=newsarc

http://www.businessweek.com/globalbiz/blog/europeinsight/archives/2009/11/dubais_crisis_t.html
http://money.cnn.com/2008/09/12/news/economy/boeing_impact/index.htmhttp://www.bloomberg.com/apps/news?pid=newsarchive&sid=aVvHsMfAVWr4http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aVvHsMfAVWr4http://money.cnn.com/2008/09/12/news/economy/boeing_impact/index.htm

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Boeing in Dubai