What

Your Browser is a short and concise print publication that aims to educate and inform readers on what a browser is and browser choice, rating features and performance in key areas.

Who

Your Browser is targetted towards both new and existing internet users who have little knowledge or understanding of what a browser is, and the surrounding subject. The tone is friendly and informative.

Why

The method of delivery is printed as this would immediately be more accessible to those who are not familiar with the internet. The language is simple and supported by clear visuals and icons.

Where

The pamphlet would be freely available for the public in electronics and IT stores, as well as being given with new computer purchases, as a start up guide.

Product

1/

A simple but clearly visible cover. The solid colour helps it to stand apart from other publications, and a brief summary of the content is evident.

2/

Similar to the front, the back is kept simple, with the addtion of the browser icons and names.

A website URL is provided for further reading and to obtain a browser.

3/

One browser is detailed per spread. Icons resembling those found on a typical browser interface are explained with specific features detailed for each. All the icons are clarified with a key on the first spread.

4/

Each browser has a unique five-star rating system showing the benefits of each and the internet usage it is best suited for; from its speed and security, to social networking and email.

Detail

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1/

The publication is designed to be displayed and distributed in electronic and computer stores. It is free and would be displayed in a stand near the computer section and till point.

2/

The back cover of the pamphlet shows a URL that links out to a website. The website contains links to the main browser websites for users to download.

Plus visit and hit counters would track internet traffic through the site and links.

Context