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BOARD EXECUTIVE COMMITTEE Thursday, September 6, 2018 12:30 p.m. EBRPD - Administrative Headquarters 2950 Peralta Oaks Court Oakland, California 94605 The following agenda items are listed for Committee consideration. In accordance with the Board Operating Guidelines, no official action of the Board will be taken at this meeting; rather, the Committee’s purpose shall be to review the listed items and to consider developing recommendations to the Board of Directors. A copy of the background materials concerning these agenda items, including any material that may have been submitted less than 72 hours before the meeting, is available for inspection on the District’s website (www. ebparks.org), the Headquarters reception desk, and at the meeting. Public Comment on Agenda Items If you wish to testify on an item on the agenda, please complete a speaker’s form and submit it to the recording secretary. Your name will be called when the item is announced for discussion. Accommodations and Access District facilities and meetings comply with the Americans with Disabilities Act. If special accommodations are needed for you to participate, please contact the Clerk of the Board at 510-544-2020 as soon as possible, but preferably at least three working days prior to the meeting. AGENDA TIME ITEM STATUS STAFF 12:30 pm 1. Authorization to Transfer Board Contingency Funds: Historic Preservation Needs Assessment R Carol Johnson, Brenda Montano 12:55 pm 2. Renaming of the Jordan Pond Loop to Carol Severin Loop Trail (Garin Regional Park) R Brian Holt, Sandra Hamlat 1:25 pm 3. Gateway Park Naming Consideration R Brian Holt, Kim Thai 2:00 pm 4. Open Forum for Public Comments Individuals wishing to address the Committee on a topic not on the agenda may do so by completing a speaker’s form and submitting it to the recording secretary. 2:10 pm 5. Board Comments Board Executive Committee Members Dennis Waespi (Chair), Ayn Wieskamp, Beverly Lane Ellen Corbett, Alternate Robert E. Doyle, Staff Coordinator R - Recommendation for Future Board Consideration I - Information D - Discussion 2018 Meeting Dates January 11 July 5 February 1 August 2 March 1 September 6 April 5 October 4 May 3 November 1 June 7 December 6

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BOARD EXECUTIVE COMMITTEE Thursday, September 6, 2018

12:30 p.m.

EBRPD - Administrative Headquarters

2950 Peralta Oaks Court

Oakland, California 94605 The following agenda items are listed for Committee consideration. In accordance with the Board Operating Guidelines, no official action of the Board will be taken

at this meeting; rather, the Committee’s purpose shall be to review the listed items and to consider developing recommendations to the Board of Directors. A copy of the background materials concerning these agenda items, including any material that may have been submitted less than 72 hours before the meeting, is

available for inspection on the District’s website (www. ebparks.org), the Headquarters reception desk, and at the meeting.

Public Comment on Agenda Items

If you wish to testify on an item on the agenda, please complete a speaker’s form and submit it to the recording secretary. Your name will be called when the item is announced for discussion.

Accommodations and Access District facilities and meetings comply with the Americans with Disabilities Act. If special accommodations are needed for you to participate, please contact the Clerk of the Board at 510-544-2020 as soon as possible, but preferably at least three working days prior to the meeting.

AGENDA

TIME ITEM

STATUS STAFF

12:30 pm 1. Authorization to Transfer Board Contingency

Funds: Historic Preservation Needs Assessment

R Carol Johnson, Brenda

Montano

12:55 pm 2. Renaming of the Jordan Pond Loop to Carol Severin

Loop Trail (Garin Regional Park)

R Brian Holt, Sandra

Hamlat

1:25 pm 3. Gateway Park Naming Consideration R Brian Holt, Kim Thai

2:00 pm 4. Open Forum for Public Comments

Individuals wishing to address the Committee on a

topic not on the agenda may do so by completing a

speaker’s form and submitting it to the recording

secretary.

2:10 pm 5. Board Comments

Board Executive Committee Members

Dennis Waespi (Chair), Ayn Wieskamp, Beverly Lane

Ellen Corbett, Alternate

Robert E. Doyle, Staff Coordinator

R - Recommendation for Future Board Consideration

I - Information

D - Discussion

2018 Meeting Dates

January 11 July 5

February 1 August 2

March 1 September 6

April 5 October 4

May 3 November 1

June 7 December 6

ITEM 1

EAST BAY REGIONAL PARK DISTRICT

BOARD EXECUTIVE COMMITTEE

Meeting of September 6, 2018

TO: Board Executive Committee

FROM: Robert E. Doyle, General Manager

STAFF REPORT

PREPARED BY: Brenda Montano, Administrative Analyst II, Public Affairs

SUBJECT: Authorization to Transfer Board Contingency Funds: Historic

Preservation Needs Assessment

Brenda Montano, Administrative Analyst II, will make a presentation on this agenda item.

BACKGROUND

In March 2017, Cultural Services Coordinator Bev Ortiz, Black Diamond Mines Supervising

Naturalist Kate Collins, and Administrative Analyst (archives coordinator) Brenda Montano

presented to the Natural and Cultural Resources Committee on historic collections management

at Trudeau and Black Diamond Mines, which currently house the most robust historic Park

District collections from its 85 years and 73 parks. Both locations have safety issues to address, and are running out of space as the Park District increasingly receives important accessions.

Additionally, the Park District has never conducted an assessment of its collections. At this point,

a professional evaluation of the preservation historic records and artifacts at both locations and

throughout the Park District is necessary, but staff do not have the experience and expertise to

conduct a Park District-wide survey, and/or to provide recommendations for the future of the

curation and preservation of the archives and historic objects.

A three-month RFP process was undertaken to seek a consultant with the experience and

expertise to conduct a needs assessment survey and provide recommendations with two qualified

bids secured. The Onda Consulting Group was selected, based on the expertise of their two

long-time curatorial professionals, who offer 60 plus years of significant relevant experience –

managing and assessing collections and online projects of libraries and archives, museums, science

and cultural records, historic locations, and national parks collections.

The Onda Group’s bid came in at $39,500 with work planned for two phases: Phase I would

include the survey and analysis using the location checklist as described in the attached document

as “Exhibit A,” and Phase II would include delivery of an existing conditions report and the

development and delivery of recommendations to the Park District as well as a presentation to

the Board.

A total of $24,000 is available in the Public Affairs professional services account 101-3110-000-

6191. Staff is requesting to split the remainder of $15,500 between the General Manager’s

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Contingency account 101-2010-000-5831 and Board Contingency account 101-1130-000-5821,

$7,750 from each. The General Manager has authorized transfer of $7,750 from the General

Manager Contingency account to the Historic Preservation Needs Assessment project account

527300.

RECOMMENDATION Staff recommends that the Board Executive Committee approve and recommend to the full

Board of Directors the transfer of $7,750 from Board Contingency account 101-1130-000-5821

to the Historic Preservation Needs Assessment project account 527300.

ATTACHMENTS

Exhibit A – Status and Needs Assessment

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Exhibit A

STATUS AND NEEDS ASSESSMENT:

Historic Preservation of EBRPD Records, Photographs, Objects and Artifacts

On-site survey at each of the following archives:

1. Trudeau Archive *

2. Ardenwood Visitor Center Archive

3. Black Diamond Visitor Center Archive *

4. Big Break Visitor Center Archive

5. Coyote Hills Visitor Center Archive

6. Crab Cove and Mobile Education Visitor Center Archive

7. Sunol Visitor Center Archive

8. Tilden Visitor Center Archive

* These two archives are, by far, the largest and most complex District archives at present.

On-site survey at each of the following park offices and corporation yards:

1. Anthony Chabot (incl. Leona Canyon) and Del Valle

2. Black Diamond (incl. Arata Ranch and Lougher Ranch)

3. Botanic Garden and Brazil Room and Tilden

4. Garin (incl. Dry Creek)

5. Las Trampas (incl. Bishop Ranch, Borel, Sycamore Valley)

6. Martinez Shoreline (incl. Carquinez, Crockett Hills, Waterbird)

7. Miller Knox (incl. Point Isabel, Eastshore, Brooks Island) and Point Pinole

(incl. San Pablo Bay, Wildcat Creek Tr., Lone Tree, Selby, Bay Front, Pinole

Shores)

8. Pleasanton Ridge (incl. Dublin Hills, Calaveras Ridge)

9. Redwood

10. Sibley (incl. Claremont Canyon and Huckleberry)

11. Sunol (incl. Ohlone, Mission Peak, Vargas Plateau)

12. Temescal and Wildcat Canyon (incl. Alvarado)

Email or telephone survey of each of the following locations:

1. Big Break (incl. Antioch/Oakley, Browns Island, and E Contra Costa Trails)

2. Black Diamond (incl. Clayton Ranch, Deer Valley)

3. Cull Canyon

4. Contra Loma

5. Coyote Hills

6. Crown Beach (incl. Alameda Point, Encinal Beach)

7. Diablo Foothills (incl. Castle Rock)

8. Don Castro (incl. Five Canyons)

9. Hayward Shoreline (incl. Eden Landing)

10. Kennedy Grove (incl. Sobrante Ridge)

11. Martin Luther King Jr. (incl. Oyster Bay)

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12. Quarry Lakes

13. Roberts

14. Shadow Cliffs

15. Vasco Hills (incl. Morgan Territory, Round Valley, Brushy Peak)

16. Pleasanton Ridge (incl. Dublin Hills, Calaveras Ridge)

On-site, email, or telephone survey of each of the following administrative divisions:

1. Acquisition, Stewardship & Development

2. Finance & Management Services

3. Legal

4. Public Affairs

5. Operations

6. Public Safety

ITEM 2

EAST BAY REGIONAL PARK DISTRICT

BOARD EXECUTIVE COMMITTEE

Meeting of September 6, 2018

TO: Board Executive Committee

FROM: Robert E. Doyle, General Manager

STAFF REPORT

PREPARED BY: Sandra Hamlat, Senior Planner

SUBJECT: Renaming of the Jordan Pond Loop to Carol Severin Loop Trail (Garin/Dry

Creek Pioneer Regional Parks)

Sandra Hamlat, Senior Planner, will make a presentation on this agenda item.

BACKGROUND

Staff is proposing to rename the Jordan Pond Loop located in Garin/Dry Creek Pioneer Regional

Parks (Figure 1) to Carol Severin Loop Trail to honor the service of former Director Carol Severin

in recognition of her strong interest and advocacy for short-loop trails. Short-loop trails are

suitable for senior citizens, persons in wheelchairs, parents with small children and/or in strollers,

or for anyone not ready for the more demanding trails of wilderness parklands.

Carol Severin was born and raised in Omak, Washington. She graduated from Washington State

University with a newly established recreation major in 1951, earning money by packing apples.

Ms. Severin worked in the developing field of recreation during the 1950s and 1960s, taking an

active role in the California Park and Recreation Society. She earned a graduate degree from San

Francisco State College (later renamed San Francisco State University). In 1960, she began

teaching recreation, parks, and tourism courses there and continued to teach for some 40 years.

In 1971, Ms. Severin moved to the city of Hayward.

Hayward Area Recreation and Park District (HARD) Board of Directors

Ms. Severin served on the Hayward Area Recreation and Park District Board of Directors for 14

years (1980 to 1994) and was active in the Hayward Area Shoreline Planning Agency. At that

time, HARD was the second-largest parks and recreation special district in the state, and the

Park District was the biggest regional parks special district in the state and nation. HARD received

25 percent of the bond proceeds from Measure AA that passed in 1988. Ms. Severin was

particularly concerned with shoreline degradation and worked with state and national agencies

that regulate activities in the San Francisco Bay. Both HARD and the Park District collaboratively

worked on protecting the Hayward shoreline and to secure FEMA grant funds for shoreline

repair. Also at that time, HARD built an interpretive center near the footing of the San Mateo -

Hayward Bridge. Building the interpretive center required a lot of coordination between HARD

and the Park District. The programming, including art exhibits related to the shoreline and special

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events for children, attracts visitors from around the region. Ms. Severin was an early advocate

for balancing public access and a “blue water” experience with habitat preservation at the

neighboring South Bay Salt Pond Project.

East Bay Regional Park District Board of Directors

In 1994, Ms. Severin was elected to the Park District’s Board of Directors to represent Ward 3,

which includes Garin/Dry Creek Pioneer Regional Parks, until she retired in 2015. She served as

president of the Board of Directors four times (1995, 2000, 2006, and 2012) and is credited with

pioneering the short-loop trails and recreation programs, especially for people with disabilities,

at the Park District.

Within her first year on the Board, she gently promoted the idea of short-loop trails that were

already in existence in Washington. Eight years later, the Park District finally developed short-

loop trails and accompanying brochures. Ms. Severin also served in the California Special Districts Association. In 2000, she was honored by the American Academy for Park and Recreation

Administration with the Cornelius Pugsley Award.

As a woman, Ms. Severin showed leadership in an era in which women were not yet in the

forefront of professional initiatives. Her leadership inspired many women to pursue professional

careers where they might not have chosen to do so without such a role model.

Carol Severin Loop Trail

The Short-Loop Trail brochure includes a trail located in Garin/Dry Creek Pioneer Regional

Parks that circumnavigates Jordan Pond and is .75-mile long. It begins at the Garin Barn Visitor

Center and heads south towards Jordan Pond, around the pond, and back to the parking area.

This loop goes past the picnic and lawn areas with a view of the historic Visitor Center with

artifacts from the ranching and farming history of the Hayward area inside and a variety of antique

farm equipment on display outside. (Figure 2)

Consistency with East Bay Regional Park District Naming Policy and Guidelines [Resolution No.

2004-04-73 (Adopted On 4/20/04)]

Adopting this trail name is consistent with the Park District’s Naming Policy and Guidelines

(Exhibit A).

The proposed name has been reviewed by staff for consistency with the naming policy. This name

is consistent with the policy criteria as: 1) the name relates to an individual whose contribution

provided a major benefit to the Park District; and 2) the name has been checked against the Park

District list of names and has not been previously used at another park.

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Revenue/Cost

The costs associated with fabrication and installation of park signage are expected to be minimal

and can be accommodated in existing park budget.

Actions to Result from this Naming Recommendation

Upon Board adoption of this naming recommendation, the following actions will result from this

park facility naming:

• Planning/GIS staff will add this name to the Park District list of names to avoid future name

redundancy.

• GIS staff will update the park database to reflect this change.

• Posts and signs will be fabricated and installed with the assigned name, as appropriate to

the site feature. Public Affairs will include this update in the next printing of the Garin/Dry

Creek Pioneer Parks brochure.

RECOMMENDATION Staff recommends that the Board Executive Committee 1) consider the proposed name, which

will result in improved information for the site, and 2) forward a recommendation for approval

of the proposed name to the Park Advisory Committee and Board of Directors for consideration

under the Park District Naming Policy and Guidelines [Resolution No. 2004-04-73 (Adopted On

4/20/04)].

ATTACHMENTS

Figure 1 - Project Location

Figure 2 - Carol Severin Loop Trail

Exhibit A - Park District Naming Policy and Guidelines

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Figure 1 – Project Location

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Figure 2 – Carol Severin Loop Trail

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East Bay Regional Park District Naming Policy and Guidelines

Adopted by EBRPD Board of Directors on April 20, 2004

Resolution No. 2004-04-73 The East Bay Regional Park District Board of Directors is responsible for the naming and renaming of Regional Parks1, trails, features, areas, and facilities. Proposals for naming and/or renaming may come from any source including Board members, staff, volunteers, organizations and individuals. The procedure for the naming of a Regional Parks, trails, features, areas and facilities began with the District’s establishment in 1934. Naming is a way to remember shared history, to identify local natural resources and to honor individuals. Naming is also a useful way to help park users interpret parkland resources and to orient themselves while visiting the Regional Parks. Recognition naming after persons living or deceased may be allowed in special cases. The District’s preference is to express appreciation for contributions through awards, events, tributes, publicity, commemorative items, mementos and letters of appreciation. The number of features and facilities within EBRPD that may be named is finite. The decision not to accept a naming proposal does not diminish the significance of public service or the gratitude of the District to those who have contributed service or monetary donations.

Naming Policy Regional Parks, trails, features, areas and facilities will be named after natural features such as plant and animal life, geographic, topographic or paleontological features, or for cultural features such as archaeological and historic artifacts, historic persons, families or events. Existing historically related names shall be respected. Naming in recognition of persons living or deceased may be allowed only in special cases, and will be considered for substantial or outstanding contributions of service, property or funds to the public good of the East Bay Regional Park District, East Bay Region, Bay Area, State, or Nation. The East Bay Regional Park District is not a venue for corporate or personal advertising. Corporate names will not be considered for Regional Parks or significant geographic features, but in special cases, may be considered for facility or area names. Staff will maintain guidelines which will include more specific criteria for eligibility and procedure. The EBRPD Board of Directors always maintains flexibility interpreting the policy, and shall have final authority to name parkland features and facilities as it deems appropriate.

1 All parkland classifications including Regional Trails

bpheng
Text Box
EXHIBIT A

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Administrative Naming Guidelines Staff will administer the Board’s Naming Policy according to the following guidelines. These guidelines may be changed by the General Manager from time to time. Naming Criteria Naming of geographic or natural features, Regional Parks and Regional Trails after individuals will be an exception, reserved for those nominations meeting the highest threshold criteria. Recognition naming will more typically be applied to structures, facilities, in-park trails and areas. Naming is a special recognition that is considered for persons deserving exceptional recognition for their unique, “substantial or outstanding” contributions, which will be evaluated as follows:

• Did the individual’s contribution provide a major benefit to the District, or on a local, regional, state or national scale?

• Is the benefit sufficiently enduring so as to be apparent to future generations? ▪ Has the nominee already been substantially honored with recognition naming in

other places, particularly in the East Bay, which would make a proposal redundant? The District endeavors not to duplicate names within its system. Naming Process The name of a new Regional Park will be established in the District Master Plan, although the name may be temporary in nature. Parkland naming will be finalized in an appropriate planning document for the parkland unit or by separate Board Resolution. The Planning/Stewardship Department will coordinate naming as a part of the preparation and review of planning documents or on a case-by-case basis as requested by the General Manager or Board of Directors. Naming requests will be evaluated as follows:

• Staff will submit naming recommendations for review by the Board Executive Committee. The Executive Committee will make a recommendation to the full Board of Directors.

• The Park Advisory Committee (PAC) will review the Executive Committee recommendation and make its own recommendation to the Board of Directors.

• In a case where the PAC disagrees with the Executive Committee’s recommendation, the recommendation will be returned to the Executive Committee.

• The full Board will consider the naming proposal. Minor naming or renaming for facilities and features will be established by a team led by the Planning/Stewardship Department when requested by the Operations or Public Safety Departments. Any names designated in this manner are temporary and will be reviewed as a part of the next formal planning process for the Regional Park.

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Recognition Naming Process Naming after persons who have contributed significantly in service, property or monetary donations to the East Bay Regional Park District, East Bay Region, Bay Area, State, or Nation, or naming after elected officials and persons associated directly with the East Bay Regional Park District will be considered on a case-by-case basis. Recognition naming will be indicated on park brochure maps and may be further described within a parkland at a facility such as a Visitors Center, both to recognize the individual and to further public understanding of his/her contribution. The Planning/Stewardship Department will maintain a database of facilities designated with recognition names. Recognition for significant monetary or land donations may arise because of an individual gift or as a part of a coordinated fund-raising effort for the facility or area. The individual gift will be reviewed for naming at the time that the gift is received by the Board. The Land Acquisition Department will administer land donations and the Public Affairs Department will administer monetary donations. Specific fund-raising efforts for new park facilities or structures may contain a naming element in recognition of donors who may fund major costs. “Facilities,” in these circumstances, do not include trails. In such instances, the Public Affairs Department will develop a Donor Naming Plan which will include both the specific naming opportunities and the manner of recognition. Review of recognition naming for Donor Naming Plans will follow the same review process as outlined in the “Naming Process” above, although the PAC will provide comments rather than recommendations. If there is a timing constraint with the gift or other impediment that precludes the PAC review, the PAC will be informed of the staff’s recommendation.

ITEM 3

EAST BAY REGIONAL PARK DISTRICT

BOARD EXECUTIVE COMMITTEE

Meeting of September 6, 2018

TO: Board Executive Committee

FROM: Robert E. Doyle, General Manager

STAFF REPORT

PREPARED BY: Kim Thai, Planner

SUBJECT: Gateway Park Naming Considerations

Kim Thai, Planner, will make a presentation on this agenda item.

BACKGROUND

The Oakland Army Base was placed on the federal base closure list in 1995. Thereafter, the

Oakland Base Reuse Authority issued a request to public and non-profit agencies for reuse

proposals that would benefit the general public. In August 1997, by Resolution No. 1997-8-193,

the Park District’s Board of Directors authorized application for a Public Benefit Conveyance

(PBC) of the subject property. In November 1997, by Resolution No. 1997-11-267, the Board

authorized the General Manager to enter into a Phase 2 agreement committing the Park District

to fund capital development and operating costs for a future regional park at this location. On

July 17, 2001, the Board approved Resolution No. 2001-7-179 in support of an application to the

National Park Service certifying the Park District’s ability and willingness to fund, develop, and

maintain the park. The subject property was subsequently approved for a PBC of approximately

13 acres of upland and seven acres of submerged land to the Park District, sponsored by the

National Park Service.

The Gateway Park Working Group (Working Group) is a consortium of nine agencies including

the Park District, the Bay Area Toll Authority (BATA), CalTrans, San Francisco Bay Conservation

and Development Commission, California Transportation Commission, City of Oakland, Port of

Oakland, East Bay Municipal Utility District, and the Association of Bay Area Governments Bay

Trail Project. The Working Group developed the Gateway Park Project Concept Report in

September of 2012 that includes the PBC parcel that is to come to the Park District and additional

lands owned by the City of Oakland and CalTrans for a new park totaling 45 acres. The Concept

Plan and Environmental Impact Report was approved by the BATA Board of Directors on July

25, 2018.

In October 2016, the Alex Zuckermann Bay Bridge Trail was opened on the eastern span of the

Bay Bridge from the future regional park to Treasure Island. In December 2017, the Park District

entered into a lease with CalTrans to operate the renovated Bridge Yard Building and the Bay

Bridge Trail Staging Area as part of the future regional park. In July 2018, CalTrans approved

funding for construction of a public access pier utilizing the footings of the former eastern span

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of the Bay Bridge. Construction of the public access pier is expected for completion by the end

of 2018. An interim park plan has been developed that incorporates the Bridge Yard Building,

Bay Bridge Trail, and public access pier. The public currently has access to the Bridge Yard

Building and Bay Bridge Trail. Public access to the pier is expected in 2019. “East Bay Gateway Regional Shoreline” has been a working name as Park District staff

collaborated with the Working Group to develop the park. In advance of an interim opening for

the future regional park to the public in 2019, the Park District needs to develop a permanent

name for the regional shoreline park.

As one of the lead agencies in developing the Gateway Park Concept Plan, BATA hired a

consultant in 2013 to undergo a naming process that included site visits, interviews, input from

community stakeholders, and branding research. From this process, the consultant provided a

number of recommended names, described below. BATA staff has indicated a preference for a

name that builds off of the Key System, the historic rail line that operated at the site in the early 20th century.

The Planning and GIS Department has convened a group comprised of staff representing Planning,

Operations, Interpretive Services, and Public Affairs departments. Staff deliberated variations of

the current working name and the recommended name from BATA that would meet the

requirements of the Park District’s Naming Policy and Guidelines. Staff also considered the area’s

cultural history and geographic significance to help interpret and preserve past and current uses

of the area.

Planning staff requests the Board Executive Committee review the following information and

select one of the two naming options below for a final recommendation for approval by the full

Board of Directors. The Board Executive Committee could also decide to consider an alternative

name.

Naming options:

1. East Bay Gateway Regional Shoreline

2. East Bay Key Regional Shoreline

The proposed names have been reviewed for consistency with the Park District’s Naming Policy

and Guidelines. Planning staff has determined that the proposed names meet the guideline

requirements.

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EAST BAY GATEWAY REGIONAL SHORELINE

PROS: Gateway to the East Bay – the name conjures up an image of a gateway, or

entrance, to the East Bay, much like how Chrissy Fields is a waterfront park at the

base of the Golden Gate Bridge and acts as the gateway to San Francisco.

Familiarity – The name appears in the Park District’s 2012 Master Plan as “East

Bay Gateway Regional Shoreline.” The name has been in use by various agencies

for the entire duration of the park planning process. The name has enjoyed public

exposure through local news articles.

CONS: BATA Preference – BATA is concerned that the term “gateway” does not indicate

a destination, but rather a place before the destination. This would go against the

goal of designating the regional shoreline park as a world-class waterfront

destination.

Very Common – The BATA consultant also conducted research for the term

“gateway” and found that the name is very common on internet searches, and

already corresponds to several other parks, commercial products, and businesses

in Oakland alone.

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EAST BAY KEY REGIONAL SHORELINE

The BATA consultant recommended “The Key” based

on site visits, interviews with members of the Gateway

Park Working Group, community input stakeholder

meetings, and branding research. Since the Park District’s

Naming Policy and Guidelines require that the regional

shoreline designation be part of the official name of the

park, the proposed name is “East Bay Key Regional

Shoreline”.

PROS: Reflective of Historical Past – The Key is in

reference to the location’s history as a

transportation hub, called the Key Route, or

Key System of an electric train system that connected San Francisco to the East Bay

communities. Historically, the train system’s

routes resembled an old-fashioned key, with

three “handle loops” that covered the cities of

Berkeley, Piedmont, and Oakland; a “shaft” in

the form of the Key pier; and the “teeth”

representing the ferry berths where the trains

stopped.

New Name for New Phase – A change in name

from Gateway Park to the East Bay Key

Regional Shoreline indicates a transition to a

new phase for the park.

CONS: Public Understanding – Without knowing the

historical reference to the Key System, the

general public could misinterpret the “Key”

reference since the word is fairly generic and

not distinctive.

Key System Pier interior in 1938

Key System Train alongside the Bay Bridge

The future park resemblance to a key

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ADDITIONAL NAMES CONSIDERED

In addition to recommending a name referencing the Key System, the BATA consultant also

provided the following recommended names:

• Bay Bridge Landing,

• Bay Junction Shoreline,

• Bay Port Park,

• Bridge Base Park,

• Bridgeyard Landing,

• Central Pacific Point, and

• Transit Point Park.

Park District staff has reviewed these names, but are not recommending them for further

consideration. Park District staff decided not to move forward with these names as it was

determined they were not as appealing or representative of the place.

ACTIONS TO RESULT FROM NAMING DECISION

Upon receiving a final recommendation from the Board Executive Committee, Planning staff will

present the item to the Park Advisory Committee at its September 24, 2018 meeting, and then

to the full Board of Directors in October 2018.

Upon Board adoption of the naming recommendation, Park District staff will complete the

following actions:

• Planning and GIS staff will add this name to the Park District’s list of names to avoid future

naming redundancy;

• GIS staff will update the park database to reflect the change;

• The Park Supervisor will install park signage; and

• Public Affairs staff will include this update in the next printing of the park brochure and

update the Park District’s website.

RECOMMENDATION Staff recommends that the Board Executive Committee forward a final naming consideration to

the Park Advisory Committee and then to the full Board of Directors.