BMCF I TM I Prague

BMCF I TM I Prague

University Of Finance & Administration

INTERNATIONAL BUSINESS[NA_IB]

Ing. Pavla Břečková, [email protected]

2.

INTERNATIONAL BUSINESS

Full-time course = 12 sessions á 90 mins. 1-2/ What is international business (IB). IB basic indicators - balance of trade / payment. International business importance and influences, differences from domestic trading. Territorial / commodity structure of IB. Global business environment. Comparative advantage, free trade / economy. The main regional trading blocks. 3-4/ Internationalization and Globalization. Drivers of Internationalization. Categories of goods traded internationally (primary, low/high value, capital intensive). FACTORS influencing the IB environment (Political, Economic, Technological). Motives for foreign expansion (microeconomic view). Entry modes and business activities in IB (export, import, contractual, investment activities, FDI). Team work on the semestral project. 5-6/ Culture and its role in international business. Cultural elements and multi-culture communication (verbal, non-verbal, role of eyes, silence etc.). Hofstede’s five dimensions of culture differences. Negotiation and successful presentation of business results in the international environment. Team work on the semestral project. 7-8/ World business territories, Euro / Dollar zones. Emerging markets, newly industrialized countries. International market research (PEST/STEEP), and linkage to Competition analysis (Porter) and SWOT. Data collection and their selection in the international environment. Team work on the semestral project and prezentations. 9-10/ International trade barriers and their assessing. Forms of economic integration, international unions, free trade areas and multilateral agreements The main regional trading blocks (TRIAD). WTO, GATT. Impact of economic integration on micro environment (companies). IB policy instruments (autonomous, contractual)Team work on the semestral project and prezentations. 11-12/ Prerequisites and personal preconditions for working in international business. European Union principles of IB. Opportunities and threats of CZ membership in the EU.SWOT of Czech companies in the international business environment. Topical international business challenges and trends. International Business knowledge summary and evaluation, presentation of team business work results.

INTERNATIONAL BUSINESS [B_IB] Ing. Pavla Břečková, Ph.D. / [email protected]

3.

EXAM terms NA_IB

12 lectures (per 90 mins)Completion: exam / 6 credits

Completion CONDITIONS:

Active participation in the guided consultations [active listening, discussing, reading, analyzing & interpreting of economic articles or case study results, presence at lectures – 50%]

Semestral study elaboration & it’s successful prezentation

Based on the above you’ll be offered a grade.

If unfulfilled / or if unhappy with the offered grade => written exam to prove the knowledge in IB

SEMESTRAL study / team work

CASE study on one of these topics: 1. BUSINESS TRENDS / opportunities in the next 10 years

Largest threats & opportunities from the point of view of international business, where it (IB) is going. Areas where it is likely to find the business opportunities during next 10 years + explain what brought you to such results.

2. EXPORT STRATEGY Mid term view (3-5 years). What it should lie in, generally - how to

support export (of CZ enterprises), concrete forms + in which business and industry areas (if in any / if not in all of them) + explain why

3. Finding the COMPETITIVE ADVANTAGE for the Czech Republic (and of the CZ businesses). Competitive advantage + consequently what areas of business and industry should be preferential (if any) + what to do for succeeding in international business from the point of view of competitive advantage (micro and macro view). Possibly also what kind of business environment (or changes in the present one) would help developing the CZ businesses competitive advantage?

SEMESTRAL study - elaboration

CASE study on one of these topics:

1. BUSINESS TRENDS / opportunities in the next 10 years2. EXPORT STRATEGY 3. Finding the COMPETITIVE ADVANTAGE for the Czech Republic

ELABORATION: Elaboration in teams per 4-5 people Presentation of the results - ppt possible, cca 10 min., structured way, clear outcomes (solutions, results)

PREZENTATION:- Date – TBC- up to 10 min. / all the team members should be involved

6.

LITERATURE SOURCES

Mandatory:Charles W. L. Hill: Global Business Today, McGraw-Hill/Irwin, 7th edition, 2011

Optional / Recommended:Allan Sitkin, Nick Bowen: International Business, January 2010.

Woods, M.: International business. Basingstoke, Palgrave, 2001. ISBN: 0-333-75979-6. Wild, J., Wild, K., Han, J.: International business: the challenges of globalization. 4th ed. – Pearson, Upper Saddle River, 2008. ISBN: 978-0-13-174743-6. Griffin, R.W., Pustay, M.W.: International business: a managerial perspective. 5th int. ed. - Upper Saddle River, Prentice Hall, 2007. ISBN: 0-13-233532-8

7.

INTERNATIONALIZATION – MICRO view


8.

INTERNATIONALIZATION – MACRO view


•Basic drivers of INT:

9.

Goods traded internationally - categories

For these reasons, GOODS which are traded internationally typically tend to fall into 4 broad categories:


10.

INTERNATIONALIZATION

•- various research approaches

INT = cover for international operations


11.

Dimensions of INTERNACIONALIZATION


12.

Awareness of the GENERAL ENVIRONMENT – 2 levels of understanding

BROAD

= relevant to most companies

[includes economy, political, tech. world

and sociological issues]

SPECIFIC

= important to the individual business[includes customer / supplier relations,

investor requirements, workplace issues]

GLOBAL BUSINESS ENVIRONMENT

Factors at BROAD level of IB understanding – influences on the IB environment

POLITICAL

• Integration of LDCs and Centrally planned economiesinto INT economy

• Difficulties (& oppo) raised by econ.inequalities

• Role of OECD, WTO,World Bank, EU commiss.- direction of INT Trade & Investment

• Environmental concerns

ECONOMIC

• INT economic agreem.(liberalisated trade & capitalflows) => led to establishingREGIONAL ECONOMICGROUPINGS - 3 main trading blocks TRIAD

• GATT (1947-95) =>WTO 2 particular issues ofImportance for FUTURE:- Labour standards- Environmental issues

FACTORS with SIGNIFICANT INFLUENCES on IB (BROAD level of understanding IB)

13.TECHNOLOGICAL

• Economic cycles in 50 years waves:- Prosperity- Recession - Depression- Recovery

• INFROMATION &COMMUNICATION wave(1980/90’)- driven via NETWORKS(comps, tech based com.,production, control systems)

• TRANSPORTATION

14.

MOTIVES for foreign expansion


15.

Entry modes & business activities in IB


16.

INT. TRADE


17.

CONTRACTUAL international business activities


18.

INVESTMENT business activities


19.

International INVESTMENTS - generally


20.

Further IB operations / countertrades


INTERNATIONAL BUSINESS - BMCF / TM - winter term 2012

Thank you for your attention

Ing. Pavla Břečková, [email protected]

Documents

BMCF I TM I Prague