Blueprint Demo - Digital Marketing Based Off Of A Digital ... · proven, measurable basis for digital marketing that combines NeuroMarketing, NLP, Business Decision Theory, and Network

Blueprint DemoPrepared for

Network Empire

Contents

Section I Business Consulting Strategy 7• Start With Why 8• Macro Trends 9• Lean Stack 10• What the Heck are you selling 20

• Mission Statement 21• Target Market 22• Client / Customer Avatar 23• Vitamin or PainKiller 28• Painfinder Positioning 29

• Key Performance Indicators 30Section II Audits and Analysis 31

• 2.1 Market Analysis 32• Top Market Competitors 35• Magazine and Readership 37

Contents

• 2.1 Market Analysis cont. • Trade Associations and Directories 39• Seasonal or Cyclical Market? 40• Geo Preference 41• You vrs Competition 42

Section II Part 3 Competitive Analysis 46 • 3.1 Top OVR 47• 3.2 On-Site Engagement 53• 3.3 Competitor’s Marketing Strategies• 3.4 Competitor Social Buzz 56• 3.5 Competitor Demographics 63

Contents

Section II Part 4 Current Marketing Audit 65• 4.1 Website Audit 66• 4.2 Visitor Demographics 68• 4.3 Blog Audit 70• 4.4 Wiki Audit 72• 4.5 Hosting 74• 4.6 Ranking Factors 79• 4.7 Ranking Audit 81• 4.8 Social Footprint / Analytics 82• 4.9 Paid Advertising 84• 4.10 Conversion 85• 4.11 CRM / Email 86• 4.12 Reputation 91• 4.13 Customer Satisfaction 92• 4.14 LTV Calculations 93

Contents

Section II Part 5 Existing Funnel Strategy 94• Overview 94• Existing Funnel Strategy 96

Section III Proposals 97• Overview • 1 Branding 100• 2 Site Structure 103• 3 News & Blog 106• 4 Webring 113• 5 Content and Video Creation 116• 6 E-Mail Strategy 123• 7 Branded Social Media 140• 8 Business and Website Citations 142• 9 Search Traffic 144• 10 Paid Ads 148

Contents

Section III Proposals cont. • 11 Market Domination

153• 1 Mobile (Coming Later) 154• 2 Blog Boosting 155• 3 Social Engagement 158• 4 Industry Leaders 163• 5 Press Release 164• 6 Podcast (Coming Later) 166• 7 Virtual Events (Coming Later) 167• 8 Viral Traffic (Coming Later) 168

• 12 Analysis 169 Offline to Online (Coming Later) 171Customer Retention 172

Section IBusiness Consulting

Strategy

Start With Why

People don't buy what you do - they buy why you do it.Why is it that some organizations are able to lead and inspire while others are not? It’s because of their why.You know what you do. You know how you do it. But why do you do it?Profit is a result, not a why. What is your purpose? What is your cause? What is your belief? Why does your organization exist? And why should anyone care?

People don't buy what you do - they buy why you do it.When you understand and communicate your WHY to your customers, you are able to inspire them to follow you; you can build a tribe, a cult following.Examples: Apple vs. Dell. Apple’s positioning is based off their why.

(Simon Sinek)

Macro Trends

A macro trend is a large-scale, sustained shift in consumer interest. As a business owner, your goal should be to recognize current trends and find ways to be profitable within those paradigms.

Lean StackKeywords™ by Network Empire

#1a The Problem #1b Existing Alternatives

● Need to be found in the search engines

● Which Keywords are the “right” keywords

● Which keywords are the most profitable

● Semrush● Spyfu● Market Samurai● Wordtracker● Keyword Spy


#2a Customer Segments #2b Early Adopters

● SEO Interested● Focused on rankings● SEO Agency● Digital Marketing Agencies

● Our List● Previous Users ● Futuristic techies (tech crunch,

wired)● Semantic Oriented Folks● Smart Data Geeks


#3a Unique Value Proposition #3b High Level Concept

● LSI / LARI● User defined filters● Easily find PPC themed

keywords● Filter for keywords to avoid

panda / penguin penalties● Filter for keywords for main

themes, supporting articles and supporting keywords

● Filter to find optimal domain names

Pulling Keywords from hundreds of competitive pages using proprietary methods to select only the most profitable, highly traffic, relevant keywords (freshly squeezed)


#4 Solution #5 Channels

● Advanced LSI algy and specialized filters allow you to quickly find the best keywords

● Broad and phrase cost and traffic and search fields- filterable and sortable

● Facebook● LinkedIn● Email● Banner Ads● Solo Ads● Retargeting


#8 Key Metrics #9 Unfair Advantage

● Subscription duration● Subscription quantity

● Integrates with DWS / NE Builder

● Keywords that are useful now - not a static database

● Panda proof keywords● Customizable filters allow to find

exactly what you need ● LARI and LSI data measuring

thematic relevance

Lean StackKrakken™

#1a The Problem #1b Existing Alternatives

● I need a satellite view of the market so I can see where the money flows

● I need to understand my market and its segments

● I need to understand the market size, growth rate, profitability, marketing costs, and top competitors

Krakken 1.0


#2a Customer Segments #2b Early Adopters

● Agencies● Medium to Large Businesses● Investors● Niche Data Miners

● Data analysts● Existing Krakken Users


#3a Unique Value Proposition #3b High Level Concept

● Provides a satellite view of the market and all of its segments so you can understand the market size, growth rate, profitability, marketing costs and top competitors

● OH, and it also has a leadgen widget (new toy)

Like Space Tracking and Surveillance System for Markets


#4 Solution #5 Channels

● Cluster screen● Cluster and keyword screen● Various screens and investor

report● Various screens and trident

report● Lead gen widget

● Email Lists● Facebook Retargeting● Pinvid Marketing● Investor Groups ● Warriors forum


#8 Key Metrics #9 Unfair Advantage

● Subscription qty● Subscription duration

● Integrates with NE Builder and DWS

● Rank authority● LARI● Market share● Serp saturation● Topic Specificity● Buyers Intent

What The Heck Are You Selling?

We have to start with understanding what you are selling. While obvious, it’s important to walk through each setup of the IS-DNA process in detail. By going through the process of writing down your products, identifying your competition, and noting how your top competitors have positioned themselves in the marketplace, you will begin to realize what pain they are addressing and how they are promoting their products to solve that pain.All of this will distill in your mind so that you understand exactly how you want to position your product. That in turn will translate into the THEMES (i.e. keywords) you want to use to get those ideas across.

Outline of Section.● Company Mission Statement● Target Market● Customer Avatar● Painfinder Questions● Key Performance Indicators

Company Mission Statement

Your declaration of core purpose and focus. This normally remains

unchanged over time.

(1) It serve as a filter to separate what is important from what is not,

(2) It should clearly state which markets will be served and how

(3) It needs to communicate a sense of intended direction to the

entire organization.

Network Empire Mission Statement - Revolutionizing the Market by Providing a Holistic, Evergreen

System to all aspects of Online Marketing; This system will be a proven, measurable basis for digital marketing that combines NeuroMarketing, NLP, Business Decision Theory, and Network Theory. By productizing the individual aspects of our Holistic System, the online marketing industry can be transformed from a service industry into a largely product-oriented industry with bundled products that provide specific solutions.

Target Market

1. Small to medium size SEO / Online Marketing Companies (who are expanding beyond their capacity to handle their clients).

2. Companies 10MM and above who have in-house SEO / Online Marketing staff (usually one or two people) who are either new to online marketing or who are aware that current online marketing procedures are less than optimally effective.

Company Target Location: international, Multi Lingual

Client / Customer Avatars

It’s possible to have multiple avatars for your product(s) and service(s) but for each product there should be one avatar that stands out as the most profitable.

Identifying that one is key.

● Define the Who● Understand the What● Relate to the Why● Teach them How

Customer AvatarPersona: Bob Tech

WHO?

Background: Job? Career Path? Family?

Bob has branched out on his own. He used to work for the corporate world and thought being his own boss would give massive freedom. He now is trying to get to that freedom. Bob has to make this work because he has a family, and they rely on him to provide.

Demographics: Male or Female? Age? Income? Location?

Male 30-40 > $50k / yrBob lives in the US, but has some clients abroad. Bob doesn’t mind doing business anywhere he needs.

Identifiers: Demeanor? Communication preference?

Bob wants to be laid back and relaxed. He desires to spend more time with his family and kids. But the stress of life and business at times winds him up and his passion to provide forces him to constantly find balance. Because of how hectic life is Bob prefers Email and Documentation so he can keep things organized.

Customer AvatarBob Tech

WHAT?

Goals: Primary goal? Secondary goal?

Primary: Bob’s goal of starting this company is to have a sustainable business to provide for his family. This becomes an underlying desire that is unspoken most of the time. To achieve this the focus becomes to build a sustainable residual income that gives his family and team members the lifestyle they desire. Secondary Goal: to have minions that are willing to give their life for him.

Challenges: Primary and Secondary?

The biggest challenge Bob has is to be different. He knows he has more skill and more ability but struggles to find that one “Unique mechanism” that allows him to be “SET APART”. Time is an issue and research that is deep enough and allows Bob to focus on the right things at the right time is impossible or time consuming.

What can we DO: How do we help reach the goal and overcome the challenges?

We give Bob the Tools and the training to leverage those tools to stand out. Not just to be better than the rest but to be in a different class and level all together. By doing this Bob can now sell and retain clients all the while demanding the highest market bearable price in his region.


WHY?

Real Quotes: About goals, Challenges, etc.

“How do I land more client? What can I do to impress them, and make them realize they need my services”

“I don’t know how to find the right keywords”

“I have hundreds of keywords and don’t know what to focus on first.”

Common Objections: Why wouldn’t they buy?

“I can get SEO cheaper from someone else.”

“Does my company really need this?”

“How do I know you can deliver what you promise?”


HOW?

Marketing Message: How should you describe the solution to this Avatar?

By telling the story of how their ‘clients’ will magically respond to the data provided by Network Empire Tools.

Elevator Pitch: Sell your Avatar on the Solution!

Our tools allow you to shift your focus from SEO to expert digital marketing consultant.

You will be able to show your clients reports that detail exactly how much money they have left on the table by not having had your services earlier.

And for this, you’ll be able to charge a higher price tag.

Further, our tools help you create a strategy and blueprint for your client. This outlines the ROI and upfront costs, which allows you and your client to clearly see what should be focused on first, to meet their business goals in the shortest possible time.

Vitamin or Painkiller?

People buy things for one of two reasons; pleasure or pain.Is your product / service a vitamin or a painkiller when it comes to market demand?A vitamin is something that is nice to have but not something that you “have to have right now”. There is no sense of urgency tied to the product or service.The four “million dollar” market research questions:1. Is it a painkiller?2. Is there an irrational passion?3. Are they actively searching for it?4. Are there few product choices available?

If you are able to answer yes to all four questions, then chances are, you’re in the right niche.

Products Being Audited and Blueprinted in this Report.

Krakken - Software that does detailed Market Analysis. Designed to find the ROI within a market and industry. It shows Gaps in industry marketing that allows rapid business growth. It is the first and only software of its kind that allows you to look at a market from conversation to the money.

Notes from Painfinder Positioning

While researching a market one of the primary goals is to find the PAINS in the market so we know how to solve issues and problems. With this focus in mind we find questions that MUST be answered for a successful Marketing Campaign.

Question Found● What’s the best keyword tool?● Most Powerful keyword tool?● Best tool to find search volume and competition● Alternate keyword tools● Non-english market keyword tool

Key Performance IndicatorsKPIs are a set of indicators used to measure factors that are determined to be crucial to the success of a business. In order for KPIs to be effective, it requires the business to clearly define "success". This definition can be different in each department of a business or organization and therefore the KPIs used to measure that success can vary widely.

High level KPIs may focus on the overall performance of the enterprise, while lower level KPIs might focus on sales departments or call centers.

• Frequent KPIs used for sales and marketing are:• Response to Lead Time (Ideally short)• Rate of Contact (Ideally high)• Rate of Follow Up Contact• Clicks from Sales Follow-Up Emails• Social Media Usage by Sales Reps• Contact to Lead Ratio• Lead to Conversion Ratio

From Lean Canvas

Section IIAudits and Analysis

2.1 Market Analysis Overview

In the following pages we are going to explore your market.

We’ll look first at the data we found as we researched your market, and give meaning to the results.

Next we’ll show you your actual top online competitors - these may different from the ones you think you have.

Next we will share what we found when we audited your current marketing strategies.

And finally we’ll talk about your existing funnel strategy.

The market for Krakken using the client preferred keywords centered around “market analysis”. Analyzing the SERPS for the primary keywords in this cluster did not reveal businesses in a similar market, leading us to believe this was not the appropriate approach to take.

These drills center around “marketing plan” and “marketing strategy”. These themes bring back results that are in-line with the conversations that Network Empire needs to engage in to be able to market Krakken. It took some drills and google queries; mostly trial and error, to eventually find the right themes.

Here you see the top competitors for this market and the value of each. Interestingly there are several definition type sites, wikipedia, dictionary and mw.com.In between we have finance magazines (which run ads for market plans type software).And Trulia as a lone commercial site.

Top Market Competitors

Top Market Competitors

Here you can see the keywords are very much in the market where Krakken feels at home, from branding and marketing all the way down to search engine optimization .. entrepreneur.com is firmly engaged in the conversation we want to dominate.

Magazines and Readership

Three magazines stand out in this industry -

Website Magazine has the largest readership and following. The following is their reach data, as provided in their media kit.

Name Readership Twitter Followers

Facebook Likes

Social Authority

Website Magazine 471,065 20,196 113,838 64

Visibility Magazine 55,000 1,599 3 28

Dot Sauce 10,000 - 20,000 16,266 8,025 24

Trade Associations and Directories

SEMPO (Search Engine Marketing Professional Organization) is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Thier purpose is “to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.”Their membership is primarily SEM firms and consultants, in-house marketing professionals, Web developers, and advertising agencies.

Seasonal or Cyclical Market?

Seasonal shifts in buying cycles need to be accounted for when planning marketing strategies. It is imperative that ads are prepared and funnels are tested prior to the start of the season so revenue can be maximized.

Network Empire:Our market isn’t particularly seasonal, but January, April and Summer months tend to be slower than the rest of the year.

Current Strategy:We try to offset the slower months with harder marketing pushes starting 60 days prior to the slow period.

Geo Preference

Primary Target Market: • US

Secondary Markets: • Australia• Canada (english)• England

Tertiary Markets:• Argentina• België• Brasil• Canada (français)• Danmark• Deutschland• España• Finland (svenska)• France• Indonesia• Italia• Malaysia

• México• Nederland• New Zealand• Norge• Pilipinas• Polska• Suomi (suomi)• Sverige• United Kingdom• United States• Österreich• Česká republika

You vs Your CompetitorsIt’s all about your USP, Baby!

Network Empire has many products. With multiple levels of training and software. Because of this we are focusing in on 2 specific products for this Blueprint.

#1 Keywords™ by Network Empire#2 Krakken™

Section Map per product• Sales Page• Competition• Product Elevator Pitch• Comparison (why me)

You vs Your CompetitorsKeywords™ by Network Empire

Sales Page: https://www.networkempire.com/software/keywords-by-network-empire/

Competition:#1 Keywordio - free, $48, $68, $88 ; search volume, more keywords, CPC, Competition Keywords for Google, YouTube, Bing, Amazon, AppStore

#2 Wordstream - suck you in with free, then immediately upgrade; service is destination sale.

• Keyword Niche Finder• Keyword Suggestion Tool by Wordstream• Keyword Grouper• Negative Keyword Tool• PPC keyword tool • AdWords performance grader

#3 Keyword EYE -$17/m competitor research, competitor link profiles, CPC, competitor CPC, trends

#4 Wordtracker - $27 top 1000 keywords; $69 top 5k keywords; $99 top 10k keywords; keywords, competition, KEI - keywords for ranking purposes

https://www.networkempire.com/software/keywords-by-network-empire/



You vs Your CompetitorsKeywords™ by Network Empire

Elevator Pitch: “The Ultimate Natural Language Keyword Research Software - Fresh Squeezed Data with Every Drill; Filter to find exactly what you are looking for”

Comparison:Other keyword tools have a static database/They offer limited data for their keywords.They offer the same keywords time after time. There is zero LSI (thematic relevance) measurement”

You vs Your CompetitorsKrakken™

Sales Page:

https://www.networkempire.com/software/krakken/

Competition:#1 Wordstream is the closest to being a Solution but still isn’t true competition. Krakken is the only software like that provides vertical market theme research. .

Elevator Pitch: “The Ultimate Natural Language Keyword Research Software - Fresh Squeezed Data with Every Drill; Filter to find exactly what you are looking for”

Section IIPart 3

Competitive Analysis

3.1 Top Organic Rank Value Competitors for Keywords

Top Two Competitors by ORV (Keywords)

Top Two Competitors by ORV (Keywords)

Top Organic Rank Value Competitors for Krakken

3.2 On-Site Engagement

Alexa data was calculated using the last 6 months as a date range.

3.3 Competitor’s Marketing Strategies - Traffic

Competitors Marketing Strategy - Reputation

3.4 Competitor Social BuzzOverview

Social Buzz lets us see the “BUZZ” of a market and track the conversation that has the most impact to the industry. This also allows us to plan on how to attack the market to generate proper buzz in the right places.

Marketing Buzz - a term used in viral marketing—is the interaction of consumers and users of a product or service which amplifies or alters the original marketing message. This emotion, energy, excitement, or anticipation about a product or service can be positive or negative.

3.4 Competitor Social Buzz

Competitor Social BuzzSOCIAL REACH, DISTRIBUTION and IMPACT

5643

74362

4

TOTAL2,307

TOTAL413,327

TOTAL119,978

TOTAL1,280,066

Competitor Social BuzzNetworkEmpireNews.com

Word Count / Avg Reach

Range # Pages Avg Reach

0-500 1566 4

500-1k 52 11

1k-1.5k 12 11

1.5k-2.5k 13 14

>2.5k 11 11

Top 3 Topics Mentioned by Relevance

Name Avg Reach Count Shares Links

Local SEO maps 43 1 10 32

Keyword Data 40 1 18 1

Ultimate seo SILO training Bootcamp 36 1 12 0

Top 3 Topics Mentioned by Reach


Extant Domains

51 1 13 0

Xero shoes 50 1 26 0

Sign Up 49 1 12 21

Summary of Data: The active conversation quickly shows the focus is internal and geared toward the current customer base. This is good for upsells and resells, but should be addressed to focus more on the outside to generate NEW sales.

Competitor Social BuzzHubspot.com



0-500 1600 11

500-1k 317 13

1k-1.5k 47 25

1.5k-2.5k 28 30

>2.5k 19 40



Organic reach 100 1 1263 62

ROI Calculator 100 1 84 27

Right Keywords 100 1 1696 53



Inbound Salespeople 100 1 350 12

Facebook Fans 100 1 1263 62

Redesign 100 1 926 8

Summary of Data: Hubspot is highly targeted to have a conversation designed to bring in NEW people with a massive reach to their audience. This also shows that the business topic tend to resonate at a higher level than SEO centric topics.

Competitor Social BuzzWordStream.com



0-500 532 2

500-1k 460 8

1k-1.5k 371 10

1.5k-2.5k 306 12

>2.5k 168 13



Keyword Generator 44 1 77 0

Keyword finder 42 1 87 2

SEO Tools 27 1 20 0



Google earnings 59 1 1788 0

Google Ads 59 1 1755 0

Internet Marketing Software 55 1 392 0

Summary of Data: The Closest in the market and the initial target to go after. They are highly focused on reaching people with high quality content. Detailed tutorials and guides can be seen by going through the blog of this site.

Competitor Social BuzzMoz.Com



0-500 495 8

500-1k 369 19

1k-1.5k 389 27

1.5k-2.5k 687 37

>2.5k 580 43



Structured snippets 100 1 858 27

Keyword Factors 100 1 1401 123

SEO Tasks 100 1 1525 18



Exact Match Domain 100 1 1159 44

SEO Vs content marketing 100 1 1204 66

Getlisted Upgrade 100 1 852 106

Summary of Data: By far the largest competitor in the market place. We see quickly that the topics are very targeted and suggest the balance between topic and content levels. Low Quality, Amateurish content does not get the same reach or shares as Quality, Expert Driven.

3.5 Competitor Demographics

This information is exceptionally useful for refining the persona, and when doing paid ads such as facebook, where you can clone audiences from competitors.

Competitor Demographics

Section IIPart 4

Current Marketing Audit

4.1 Current Website AuditNetwork Empire

Alexa

Important: Do not use keywords in meta descriptions. If you are not taking the time to craft the meta descriptions, leave them blank.

Website AuditNetworkempire.com

Google Analytics

4.2 Current Visitor Demographics Networkempire.com

Alexa

Current Visitor Demographics Networkempire.com

Google Analytics

4.3 Blog AuditNetworkempireNews.com

Google Analytics

Current Visitor Demographics Networkempirenews.com

Alexa

4.4 Website AuditWiki

Google Analytics

Current Visitor Demographics WikiAlexa

4.5 Hosting Audit

ICANN whois information

https://whois.icann.org/en/basics-whois

DNS errors http://dnscheck.pingdom.com/?domain=networkempire.com&timestamp=1459893914&view=1

Spam Blacklist Check http://mxtoolbox.com/blacklists.aspx

Mail Server Test http://www.dnsstuff.com/mstc

Email Health Check https://www.senderscore.org

Backup and Restore Backup frequency and off-site storage

The above items were checked for the networkempire.com domain and issues found are on the next few pages.

An adequate backup plan is in place, including off-site backups. No additional action needs to be taken there.

Hosting AuditDomain Name ICAN Whois

This is the information that is on file with whois. If it is correct, nothing need be done, otherwise updates need to be submitted.

Hosting AuditDNS Errors / Server Responsiveness

Delegation Good

Nameserver - Consistency Good

SOA Warning - see below

Connectivity Good

DNSSEC Good

Hosting AuditMail Server Test

Hosting AuditEmail Health Check

4.6 Site Ranking Factors Audit Overview

Barracuda shows no evidence of a Google penalty - drop in search volume came from client separating sales pages from member’s area and the google tracking code having disappeared from the site for a couple of weeks, then when it is restored, only part of the previous traffic was left on that subdomain.

Ahrefs shows that while client is ranked for many keywords, most of othem are not the types of keywords that will generate converting traffic.

Because client does not offer local sales or services, a map report has not been included.

Site Ranking Factors Audit

4.7 Site Ranking Audit

AHref listing of existing ranking keywords for NE and NEnews top rankings - complete listing in folder

4.8 Social AuditCurrent FootprintGoogle Analytics

Social AuditCurrent Engagement

Alexa

4.9 Paid Advertising Audit

4.10 Conversion AuditGetclicky & Lucky Orange

Network Empire

4.11 CRM / Email Audit● How many lists / segmentation - a total of 20 lists segmented by

interest; typically 100-200 members/list

● How many Subscribers per list - varies radically a. main list has 1300 subscribers; grown by 200 subscribes over

last 12 monthsb. Plugin list has 3000 subscribers; grown by 400 subscribes over

last 12 months

● % of unsubscribe per month per lista. Main list averages 5 unsubscribes/monthb. Plugin list 0 unsubscribes for the last 6 months

● How many emails per month per lista. Combine lists when sending; average of 4000-7000 emails sent

per broadcastb. send broadcasts once/week

● How many are offers vrs informationa. Almost all are a combination of information and offers

● Are the messages designed to resonate with client persona? a. Mostly - they are newsletters

● Value (sales) / list; bought in the last 30 days, 90 days, 365 daysa. Unknown - not tracked until now

Email List - Current Engagement

Email Opens


Email Opens


Email Clicks


Email Clicks

Your Online Presence Score: 27%

When customers search online for where your business is located and how they can reach you, they often view your business listings across the web. These consist of the basic and enhanced information gathered and reported about your business across multiple sites, maps and mobile apps. This information needs to be accurate and as up to date as possible to help drive prospects and customers to call or visit your physical location.

Directory Business Information Rating Reviews Status

Business Name: Theme Zoom Address: Somewhere, SomeplaceMaybe in AZ Maybe in TXPhone: (800) 289-9447

5 1 Business Found


0 0 Error Found Fix Listing



Business Name: Not Found Address: Not Found Phone: Not Found

0 0Business Not

Found Fix Listing



4.12 Reputation Audit

4.13 Customer Satisfaction Audit

In the absence of anything else the client provided helpdesk monthly report of first reply time.

Normally customer satisfaction surveys or something similar would be used

4.14 LTV Calculations

The problem with standard LTV calculations is that they can hide information that can take your business to the next level. By separating out the “best” customers from the flock and examining the difference in the Life Time Value it might become quite apparent that it’s worth extra time, effort and money to find more of these people. Once you have them segregated, you can look for the demographics and data points that separate them from the pack - and often the most valuable piece of information, did most of them come through a single channel?

Section IIPart 5

Existing Funnel Strategy

5. Funnel Strategy Overview

Definition:The Purchase Funnel is a consumer focused marketing model which shows the theoretical journey of the customer as they progress toward the buy button.

Network Empire:Some Funnel Strategies are in place for the Coaching courses (CLC Level) where there is a squeeze page and then a pre-recorded webinar of the first training, followed up with a buy button

Further there is a funnel for the simple silo plugin which also offers people the opportunity to sign up for the weekly webinar.

All other invitations to purchase are laid out on a single long page of benefits and features.

Existing Funnel Strategy

Typical Facebook Advertising Strategy

Content Marketing Funnel Strategy

Section III Proposals

Proposals Overview

From the Audits and Analysis performed in the previous section, we are now ready to discuss our proposals for remaking your marketing.We have twelve aspects of your marketing for which we have prepared individual blueprints.Blueprint Eleven, The “Market Domination” Blueprint, contains 8 advanced strategies which you may decide to implement over time.In addition to these fundamental blueprints and strategies, we follow up with ideas about how offline marketing can be integrated with your online marketing and tracked in a single dashboard, giving you a global view of the efficacy of your marketing.Finally, in this proposal, we discuss strategies for customer retention and Advocacy.

Recommended Digital Marketing

BlueprintFor

Network Empire

Our recommended method of implementing The 12 Facets of Digital Marketing

and Specific Strategiesin Order for You to Achieve

Your Unique Business Goals.

1. Branding Blueprint

Branding Blueprint

Overview: In the overall audit of the Network Empire Marketing we see there is some branding, but it is disconnected and not standardized.Solution: Use the following to build a detailed standard so that the Brand is recognizable everywhere communication takes place. TO DO

● Redesign the Website and Standardize design elements

● Brand all shared images● Use a standardized “Featured Image”

Branding Blueprint

Color to Use : • Black

• Psychology / Meaning - Used to market to Luxury Brands. Definite, Strength, Precise, and direct

• Credible• Powerful• Professional

• Marketing - Used to create a sense of Empowering to the client. While staying Sophisticated

• Red• Psychology / Meaning - Energy, Increases Heart

Rate. Creates Urgency. Bold, Courageous. • Bold• Youthful• Excitement• Evokes STRONG Emotion

• Marketing - Creates Urgency, Increases Passion and Intensity

2. Website Structural Blueprint

PP

C F

acto

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Ran

king

Fac

tors

- O

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3. Website & News Blog Implementation

Blueprint

3

Website & News Blog Implementation Blueprint

● Graphics -● Schema.org markup● Calls to Action

○ Krakken Lead-Gen Widget○ Tripwires

● Heat Mapping○ Used to decide what pages need to be split tested

● Split testing○ layout what the first split test is○ isolate split tests to non-indexed pages with paid

traffic○ utilize heat mapping to help identify elements and

pages for split testing

Graphics

Standardizing the look doesn't need to be boring. Some points to remember.

● Keep the texture ● Keep the Contrast● The transparency can be changed and background images

added. For the solid color layout● Images and Icons can be added on top of the dual color

Schema.org MarkupWhat is Schema.org?

Schema.org is a type of code in webpages that helps machines understand what the webpage is talking about. Key pieces of data are identified or surrounded by schema.org markup so that it’s easy to identify what the content means.

What does this mean to Your Business?

In a nutshell, it’s like adding a high powered electromagnet to your website that will attract more ideal, highly targeted people who are very likely to buy your products and services.

By using schema.org on your site, we can tell the search engines, as well as any bot that crawls your site, things like your address, phone number, open hours, products, prices, service area, and much much more.

This results in more information about your business, products and services appearing in the SERPS results as well as more accurate data in directories and other places that aggregate data about businesses to help consumers.

What do I have to do?

1) Make sure the data you give us about your business, products and services is accurate and kept up to date. Nothing makes a customer more upset than showing up at your door to find out you closed 30 minutes ago, or worse, you moved 6 months ago.

2) Well, really, that’s it .. we do the rest. And it’s seamless and transparent - you’ll never know this code is on your site, unless you look at the code, or you ask us to show you.

The Conversion EquationC = 4m + 3v + 2(i-f) - 2a

C = conversion ratem = motivation of the prospect

v = the value proposition's clarity and poweri = incentive to convert

f = friction in the conversion process (e.g. hard to read)

a = anxiety (e.g. giving out information)

232 hit 140 bounce 5 conversions a month5 contact form / phone DAILY 3 convert to clients

Discovery Form 26=(4*7)+(3*7)+2(0-7)-(2*8)Meeting 53.5=(4*7)+(3*9)+2(8-1.5)-(2*4)

Calls to ActionA Call-to-Action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take

action. It is, quite literally, a “CALL” to “TAKE ACTION”.

The rules for your call to action in various places.

Need to build CTA for● Email Opt Ins● Webinar Opt Ins● Buy Buttons

The call to action should be branded but also STAND OUT

Heat Mapping

Heatmap showing clicks; others show mouse movements, scrolls and estimated eye tracking

Using a heatmap tool that tracks visitors’ click behavior and browsing

habits. We can evaluate the usability of your website as it shows where

visitors are clicking and what areas of a site they are ignoring.

Split testingSplit testing lets us find what version of what elements has the highest conversion ratio. We will start with testing the on page Call-To-Action.

4. Web Ring Blueprint

Network EmpireWeb Ring Blueprint

For Network Empire we recommend that you maintain the existing branded website, blog and wiki.

We suggest you expand the properties in the WRS-1 and plan to implement the blog boost and SEO casting regularly that would include these expanded WRS-1 sites.

The WR2 ring should be expanded to include sites for Krakken and Keywords.

Web rings are the layers of web properties that are interrelated. Each web ring network has two sections; privately owned domains and associated 3rd party shared properties. The content from the ring of privately owned domains is automatically broadcasted to the 3rd party properties.

Web Ring One (WR1) and Web Ring One Social (WR1S) are the branded properties for the company. The Web Ring One includes the money website, blog, wiki website and similiar properties. The Web Ring One Social includes the company branded Facebook, Twitter, YouTube and other websites such as directories and citations.

Web Ring Two and Web Ring Two Social are the industry specific properties. Depending on the competitiveness of the industry and the size of the Blueprint, you may or may not need a Web Ring Two network. One or more personas are built and are used to create the web ring two social ring.

For highly competitive markets, Webring Three may be needed.

Web Ring Blueprint

5. Content and Video Creation Blueprint

What is Content Marketing?

We think the definition from Joe Pulizzi, author of ‘Get Content, Get Customers’ is hard to beat. He defines content marketing as:

“How a brand creates, delivers and governs original or curated content to attract and retain customers, positioning the brand as a credible expert and, ultimately, motivating a change in behaviour.”

What is it? Content marketing is managing content as an asset to achieve the marketing goals of reaching, engaging, and converting target audiences.

For us, content marketing is the way to cut through the market static and be more relevant to your customers compared with your competition.

The key to igniting sales and leads is to be visible, to have optimised content in search results and everywhere your consumers and audience are researching, and to discuss their problems and interests.

Of course the quality of your content is also essential to drive conversion to leads and sales on your website and social presences.

Article Creation Timeline

The sum of the articles in the category & silo are shown in the category & silo rows.

Content Needed Per Month

Type: Keyword Time to Rank

Supporting Articles

Month 1

Month 2

Month 3

Month 4

Silo: software 0 63 63 63 63Category: Krakken 0 30 30 30 30

SA:business plan software

4 22 6 6 6 6

SA: marketing software 4 22 6 6 6 6

SA: competitor analysis 4 22 6 6 6 6

SA:competitive market analysis

1 14 4 4 4 4

SA:competitive intelligence software

1 14 4 4 4 4

SA:competitive intelligence tools

1 14 4 4 4 4

Category: Keywords 0 33 33 33 33SA: geo-targeting 4 22 6 6 6 6

SA: keyword research 4 22 6 6 6 6

SA: local seo 4 22 6 6 6 6

SA: long tail keywords 4 22 6 6 6 6

SA:keyword research tools

3 19 5 5 5 5

SA: lsi keywords 1 14 4 4 4 4

Video Creation Timeline

The sum of the articles in the category & silo are shown in the category & silo rows.

Videos Needed Per Month

Type: Keyword Time to Rank

Supporting Videos

Month 1

Month 2

Month 3

Month 4

Silo: software 24 24 24 16Category

:Krakken 12 12 12 6

SA: business plan software 4 8 2 2 2 2

SA: marketing software 4 8 2 2 2 2

SA: competitor analysis 4 8 2 2 2 2

SA:competitive market analysis

1 5 2 2 2 0

SA:competitive intelligence software

1 5 2 2 2 0

SA:competitive intelligence tools

1 5 2 2 2 0

Category:

Keywords 12 12 12 10

SA: geo-targeting 4 8 2 2 2 2

SA: keyword research 4 8 2 2 2 2

SA: local seo 4 8 2 2 2 2

SA: long tail keywords 4 8 2 2 2 2

SA: keyword research tools 3 7 2 2 2 2

SA: lsi keywords 1 5 2 2 2 0

Content Creation TimelineStatic Website Content

Landing Page Development for Static Content

Topic Call 2 Action Date Completed

Krakken Get Started with the ONLY Market Analysis software on the market

Keywords by NE Find the Right Keywords and stop guessing on what will work.

Best Practices for Your Landing Page

Get to the Point - Follow the STRONG method, don’t drag it out.

Contrast Matters - Make the Call-to-action “POP”

BRANDING - Keep your look and brand consistent with the rest of site

No Visual Clutter - Images are good, but to many make the Call-To-Action Hard to find, and lowers conversion

Formatting - Make the content SKIMMABLE, you have to break up large sections of content.

Social Proof - Not everyone has this starting out, but as you develop social proof you can rapidly grow.

Consistency Matters - Keeping elements the same except in split tests.

Content Creation TimelineNews Blog Content

A press release cycle is 3 press releases on 1 topic published over a 3 week timeframe. The cycle should rotate between categories.

Example:

• Wk 1: NE launches new version of their keyword research tool• Wk 2: NE’s keyword research tool helps agencies plan better• Wk 3: Marketing agencies seeing higher ROI thanks to NE’s keyword research

tool• Wk 4: NE launches new version of their business plan software

Month 1 Month 2 Month 3

Type: Keyword WK 1

WK 2

WK 3

WK 4

WK 5

WK 6

WK 7

WK 8

WK 9

WK 10

WK 11

WK 12

Silo: software

Category: Krakken

ST: business plan software 1 1 1

ST: marketing software

ST: competitor analysis 1 1 1

ST: competitive market analysis

ST:competitive intelligence software

ST: competitive intelligence tools

Category: Keywords

ST: geo-targeting

ST: keyword research 1 1 1

ST: local seo 1 1 1

ST: long tail keywords

ST: keyword research tools

ST: lsi keywords

Miscellaneous Content Creation Timeline

Case Study Videos and Webinar Timelines

We recommend that Case Studies are produced once every 6 months until all of the appropriate products have been demonstrated.

Sales webinars should be run on a regular basis preferably once a week for one product at a time, until a good recording is produced and can be used in place of the live one.

6. E-mail Strategy Blueprint

Overview

Based on the consultation we recently completed, we propose the following course of action to implement and develop a fully tailored, systemized email marketing strategy to meet your aims and goals.

There are variables that still need to be clarified but based on the details and financials you have already provided, this strategy will introduce and in time, be instrumental in establishing your company as a market leader.

The core elements of your blueprint are:

● Existing Contact List Verification● List Profiling and Segmentation● Email Server Setup and Configuration● Email Content Creation● Targeted Email Delivery with Split Testing● Conversion Tracking● Reporting● Improvement Implementation

You will also be implementing a lead and contact capture process in parallel with the outline above.

Existing Contact List Verification

The highest profits can only be delivered when your email marketing and promotional content is sent to contacts with valid email addresses.

While there is a common sense element that says contacts who do not get your emails can not buy your products and service. The most important fact is companies like Gmail and Outlook will block emails to valid email contacts if you try to send emails to invalid addresses.

As you can see from the actual results below, this list we checked, which was believed to be of high quality, actually identified 34% as invalid and unsafe to send to.

List Profiling and Segmentation

Once your contact email addresses have been verified, the remaining valid records need to be prioritized and sorted out into targeted segments. Sending an on topic email to the right person at the right time generates the highest returns on your investment.

By way of example, sending an offer that is only available for residents of Arizona to customers living in any other state could upset them leading to unsubscriptions or worse loss of future sales.

Your contacts should be segmented as follows:

● Single buyers - within previous 12 months● Single buyers - last purchase over 12 months● Multi Buyers - within previous 12 months● Multi Buyers - last purchase over 12 months● Enquirers - with previous 3 months● Enquirers - within 3 - 6 months● Enquirers - within 6 - 12 months● Enquirers - over 12 months

Your contact records also need to be profiled and segmented by the following.

● Gender● Age● Country location

● State● Educational Background● Marital Status● Children● Primary Personal Interests● Occupation● Job Role● Seniority Level● Company Size● Industry /Sector● Primary Work Interests● Past Purchase Products

Where we are unable to find or determine any of the above profiling data we strongly recommend that you put in place a discovery process in the near future.

Delivering timely, highly relevant content to your contacts based on their interests, needs, wants and desires create maximum impact and the highest response rates from your communications.

Email Server Setup and Configuration

To maximize the long term benefits of your email marketing you will be using a dedicated contact management autoresponder software running on a dedicated server.

This will ensure that your promotional campaigns are not affected by third party senders and over athree month period give you the additional opportunity to apply for ‘Certified Trusted Sender Status’ with SenderScore which guarantees higher inbox placement.

Included:

● 1 x Dedicated Email Marketing Server● 1 x Dedicated IP Address● SPF, DKIM Records● 750,000 email per month send capability● arpReach software

● Configuration of arpReach with

- 5 Staff sending personas- 2 x admin- Return addressing- 2 x autoresponder outbound lists- 1 x broadcast campaign- URL link tracking (50 URL’s)

Email Content Creation

Content Plan Includes:

● 2 x Custom responsive email templates● 1 x 3 email hyper targeted reintroduction sequence (2 variants, 2 segments)● 1 x 7 email fully personalized sales funnel sequence. (2 variants, 2

segments)

In total there will be 40 emails written. The variants are use to split test different concepts and approaches. This approach spreads your risk and further increases your potential ROI once the best performing emails are identified.

The templates will be created and submitted for review allowing for three revisions. All copy will be submitted for review allowing for three revisions to ensure your brand voice is captured prior to sending.

A layout framework like these are a good base for you to provide your input so we can create your ideal email look and feel. You can of course ask for something totally different.

Targeted Email Deliverywith Split Testing

With such a large database of contacts we will run a 2-stage strategy.

1. Send to segmented lists of your, most recent and frequent purchasers segmented by gender..

2. Send to general enquirers segmented by gender.Please see the data structure plan (below).

The reintroduction campaign will take place using the 3 hyper targeted emails.

● Day 1 - Re-introduction with Product of the week● Day 3 - Case study (showing how other companies have made the

most of promotional merchandise)● Day 5 - Reminder of benefits with direct sales call to action.

Testing:

Each email will be tested with two variants against two defined segments.

The emails will be sent according to the following plan.

Month 1Weeks 1 and 2

Email 1 Email 2 (estimate 15% unsubs from email 1 )

Email 3 (estimate 10% unsubs from email 2)

85% 90%

Week 1 Mon 4000 3400 3060

Tue 4000 3400 3060

Wed 4000 3400 3060

Thu 4000 3400 3060

Fri 4000 3400 3060

Week 2 Mon 5000 4250 3825

Tue 5000 4250 3825

Wed 5000 4250 3825

Thu 5000 4250 3825

Fri 5000 4250 3825




85% 90%

Week 3 Mon 8000 6800 6120

Tue 8000 6800 6120

Wed 8000 6800 6120

Thu 8000 6800 6120

Fri 8000 6800 6120

Week 4 Mon 15000 12750 11475

Tue 15000 12750 11475

Wed 15000 12750 11475

Thu 15000 12750 11475

Fri 15000 12750 11475

TOTAL EMAILS SENT

160000 136000 122400




95% 98%

Week 5 Mon 15300 14535 14244

Tue

Wed

Thu

Fri 15300 14535 14244

Week 6 Mon 15300 14535 14244

Tue

Wed

Thu

Fri 15300 14535 14244




Week 7 Mon

Tue 15300 14535 14244

Wed

Thu

Fri 15300 14535 14244

Week 8 Mon 15300 14535 14244

Tue

Wed

Thu

Fri 15300 14535 14244

TOTAL EMAILS SENT

122400 116280 113954


Split testing between MW/TTh



98% 98%

Week 9 Mon 14245 13960 13680

Tue

Wed 14244 13959 13679

Thu

Fri

Week 10 Mon

Tue 14244 13960 13680

Wed

Thu 14245 13959 13679

Fri




Week 11 Mon 14245 13960 13680

Tue

Wed 14244 13959 13679

Thu

Fri

Week 12 Mon

Tue 14244 13960 13680

Wed

Thu 14245 13959 13679

Fri

TOTAL EMAILS SENT

113956 111677 109443

Conversion Tracking

Tracking within all sent emails will be implemented by creating unique tracking links using UTM tracking codes within the email marketing software to monitor and measure:

● Open Rate● Click through rate● Engagement rate● Unsubscription rate

Monitoring using your existing on site Google analytics will measure:

● Email to sales conversions● Email to enquiry conversions

We will report the results and finding of the conversion tracking on a weekly basis.

The results will be reviewed as part of our scheduled monthly meeting at which point changes can be planned and implemented as a new project.

If we identify variances within the split testing that cross a threshold of +/- 7% with a 95% degree of confidence, we will notify you of this as a special case for immediate review and possible implementation.

The reporting we provide should be added to your own internal sales team metrics and reports which we can not track or access.

● Accounts targeted - Us● Prospects emailed - Us● Emails sent - Us● Responses (Telephone or email reply)● Demos● Pipeline Value● Revenue Generated

Reporting

Improvement Implementation

Based on the results of split testing and conversion tracking we will report suggested recommendations for improvement to you at our scheduled monthly meetings.

The exception to this is where we identify variances within the split testing that cross a threshold of +/- 7% with a 95% degree of confidence, when we will notify you of this as a special case for immediate review and possible implementation.

Changing the autoresponder outbound from split testing mode to winner mode is included as part of this proposal.

7. Branded Social Platforms

Branded Social Platforms Blueprint

The branded social media platforms should follow the imaging of the company while having a unique message that makes them different. The following is placed as ideas of how the layouts could be varied.

8. Business and Website Citations

- General status - NAP issues suspected-Duplicate citations suspected

Top 10 Directories

Site/Directory Name/Address Zip/Postcode Phone No. Status

Google+ Local Network Empire News

3251 N Lynhurst Dr Indianapolis, TX46241 (317) 247-5040

Yelp Network Empire News3251 N Lynhurst Dr Indianapolis, TX

46241 (317) 247-5040

Yahoo! Local Network Empire News3251 N Lynhurst Dr Indianapolis, IN

46241 (317) 247-5040

YellowPages Sue Bell Theme Zoom3251 N Lynhurst Dr Indianapolis, TX

46241 (317) 247-5040

Facebook Network Empire News3251 N Lynhurst Dr Indianapolis, TX

46241 +1 317-247-5040

Manta

CitySearch Network Empire News3251 N Lynhurst Dr Indianapolis, TX 46241 (317) 855-8862

Business and Website Citations Blueprint

https://www.google.com/search?q=%22Corado%2BImmigration%2BLaw%2C%2BLLC%22%2B%22Indianapolis%22%2B%2246241%22




http://www.yelp.com/biz/corado-immigration-law-indianapolis

http://www.yelp.com/biz/corado-immigration-law-indianapolis

https://local.yahoo.com/info-189144392-claire-corado-indianapolis

https://local.yahoo.com/info-189144392-claire-corado-indianapolis

http://www.yellowpages.com/indianapolis-in/mip/corado-immigration-law-505332629

http://www.yellowpages.com/indianapolis-in/mip/corado-immigration-law-505332629

https://www.facebook.com/coradoimmigrationlaw/info

https://www.facebook.com/coradoimmigrationlaw/info

http://www.manta.com/c/mb83bdp/thomas-g-robbin-attorney-at-law

http://www.manta.com/c/mb83bdp/thomas-g-robbin-attorney-at-law

http://www.citysearch.com/profile/708359300/indianapolis_in/t_m_a_law_llc.html

http://www.citysearch.com/profile/708359300/indianapolis_in/t_m_a_law_llc.html

9. Search Traffic Blueprint

Search Traffic Blueprint

● Content Marketing, Syndication & Web 2.0 Property Creation● Social Bookmarking & Branding On Social Platforms● Trusted Niche Directory Submissions● Press Releases Written, Optimization & Submission● Guest Blog Post Opportunities (bought)● Guest Posting through Webmaster Outreach (email)● Hosted Content Creation & Promotion● Search Query Link Building● Competitive Backlink Analysis & Link Acquisition● Co-Citation & Authority Building● Infographic Creation & Promotion

Search Traffic Blueprint

We’ll build you a market swallowing beast that will grab all the traffic everywhere and suck it into your site. .. ok .. that might be a slight exaggeration.

How will we do this?● Creating a Broadcasting System for your Blog Posts so they get seen

far and wide across the web and drive traffic back to your money site● Off-site linking strategies that fit hand and glove with on-site SEO● Local maps listing● Enhancing your media so it will be picked up in rich-media search

Ran

king

Fac

tors

- O

rgan

ic

10. Paid Ads Blueprint

Paid Ads Blueprint ● Marketing Calendar

○ Checklist of to dos for a paid campaign■ what graphics are needed■ What demo

● google SERPS○ retargeting (adroll)○ https://blog.kissmetrics.com/remarketing-and-retarg

eting-services/● youtube● facebook

○ paid ads○ promoted posts○ retargeting (adroll)○ http://www.perfectaudience.com/

● linkedin○ paid ads○ promoted posts

● pinterest● banner ads, etc.

○ https://www.buysellads.com/buy● re-targeting● Twitter

Paid Ads Marketing Calendar

This sample calendar will be filled out on an annual basis and then adjusted quarterly or monthly as needed.

https://docs.google.com/spreadsheets/d/1Aw7kaxAkKoRwTq3U8UY7HOo5yDdru1D-S2s4rRfuMuY/edit?usp=sharing




https://www.lucidchart.com/publicSegments/view/8e2e2c3d-c0a7-4a3a-b455-5f6ec3fb8bf2/image.png

PP

C F

acto

rs

11. Market Domination Blueprint

11.1 Mobile Strategy*post certification webinar*

11.2 Blog Boosting Strategy

Blog Boosting Strategy

● Curate blog posts onto 3rd party sites● Feeding posts to Social Sites● Slideshows posted to share sites● Videos posted to Youtube ● Promoted to Social Explosion

As blog posts come in they are Syndicated.

Blog Posts are

Curated to 3rd

Party Sites

https://www.lucidchart.com/publicSegments/view/f11727cf-b635-4aba-83dc-05e2ef4f9caa/image.png

11.3 Social Engagement

Strategy

Social Engagement Strategy

1. Don’t leave it to one person to handle. There needs to be a team effort to

designing and implementing a social media strategy that may extend beyond

different timezones, sectors, audiences and content.

2. Don’t leave it to the wrong person or people. That means don't leave it to the

new graduate or intern. Like most initiatives that require company wide

engagement and buy-in, it needs senior level backing and resource..

3. Have a plan for content. Use the Painfinder method to answer problems

within the industry, and drive people back to a list or a strong Call To Action.

4. Set some metrics to measure success in social media. Ensure Tracking is in

place.

5. Make sure your employees can participate. If you need to have a social

media policy, keep it simple.

6. Integrate social media with business goals and objectives.

Key InfluencersTargeting key influencers and looking at the content they distribute gives you an opportunity to join conversations. By joining these conversations you - 1. Increase your Authority in the Market2. Start to take over more of the conversation.

QuoraBy Marking interests in detail you will receive updates. These updates will give you places to engage with your audience. You can answer the question with links back to your articles and to youtube videos

Specialized Forums

There are a number of specialized forums that it would be well worth the time to engage in, such as:

SEOchat

Moz.com/community

Warrior Forum

11.4 Industry Leader Strategy

*post certification webinar*

11.5 Press Release Strategy

Press Release Strategy

● Should be distributed in a minimum set of 3 at a time

● at LEAST once / month● no more frequently than once a week● News worthy● no sales

11.6 Podcast Strategy

**Post Certification Webinar**

11.7 Virtual Events Strategy


11.8 Viral Traffic Strategy


12. Analysis Blueprint

Analysis Blueprint*To Be Continued*

● Dashboard○ KPIs○ Traffic○ Engagement○ Conversion Ratio○ Sales Value○ Most effective marketing channels / themes○ Any offline marketing tracking

● Reports● Actionable insights

Offline Marketing to Online Marketing


Customer Retention and Advocacy

Strategy*Post Certification Webinar*

Documents

Blueprint Demo - Digital Marketing Based Off Of A Digital ... · proven, measurable basis for digital marketing that combines NeuroMarketing, NLP, Business Decision Theory, and Network