People

MediaTechB.Tech

Electronics and InstrumenttionPG Diploma

Print Journalism

MScCommunication information and

Society (Research)

1st Feb 2011

People

MediaTech

Legoized Production

Network Organization

Multiple Solutions

Young Environment

MashUps Flexible

To enable people to Interact with products, brands and

each other by strategically deploying media-technology that would work best in their

given context. Its is

not one product.

It is many products.

This process of coming up with such products and solutions would be My

USP.

I solve your outreach problems.

What is the best medium for your message? How can your brand

engage people? Are the right people

Being Reached? What is the best technology for you?

And come up with solutions specifically tailored to your

organization, product, service, brand And even help

poets and musicians reach out to new

audiences. That is my

Service.

My clients include

large organizations and SMEs to individual

and independent artists. The client range includes companies

of many sizes and functions. There isn’t one

type of client. It depends on the problem That needs solving.

Target Clients.

A lot of this sounds up in the air. So

lets take some specific examples of my

work.

In an increasing order of

complexity.

Social Media.

Problem:No coherent marketing.No brand recognition.Very little web traffic.No analysis.

Solution:Market research + Social Media Audit.Social Media Strategy.

Leads to:Relevant Traffic up from 690/week to 2700/week.LinkedIn + Twitter become traffic drivers.Report sales go up.Recognized Solar Consultancy.

Problem:Have a legal compliance management system.Those who are most liable don’t view it.But they have iPads.

Solution:Create a LCM app for upper Management.More views, More responses, More monitoringWin: executives show off app, get call from more companies to deploy the system.

Apps.

Problem:Khoj has done a lot of projects in Khirkee Village.Projects are pulled down in 3-6 months.You can see pictures, but not the space in which the art was displayed.

Solution:Created an Augmented Reality application (Layar)You can experience artwork exactly where it placed, even though its been physically removed.First such art + technology project in India.

Augmented Reality.

Problem:I wanted to create a something that would react to music and movement.The purpose to create a new experience at live music gigs and discos. But it had to be affordable and visually interesting.

Solution:Created a program that captures movement with an Xbox 360 Kinect and a mic.Used that to create near 3D images and manipulated them via ambient sound. Win: Used it to create music videos for upcoming artists.

Visualizing Sound.

This is a video in the original slide show: You can see it here

Problem:Anglian want to make local football popular.But games are not telecast or spoken about in the media.Can you engage people in public spaces without owning media rights?

Solution:Created a game which can be placed in open space (pub, café, club).Locally branded game that requires no controllers and no prior knowledge of footballWin: works on the web and mobile devices as well.

Kinect.

This is a video in the original slide show. You can see it here.

My work with Khoj has helped create a new way to archive

and experience art and proved that it works for people.

Projects with the Kinect and music is also helping in creating new

live experiences, one that isnt predetermined.

Finally in all my work, people from different disciplines, coders, designers,

writers, film makers have come together to create things.

As digital work increases, all of these people across the creative space benefit.

That is my contribution to the creative space.

Creative Industries

Business Model.

Business Model

Social Media

Strategy/Execution Content

Experimental

Commissioned Created

+feedback from market needs/response: Leads to new skills and new services.

Social Media and reactive media experiences are constantly evolving. Dropping computing

cost, increased access, new markets

and new opportunities. The Flipkart moment is coming. Till then numbers are speculative.

Make that happen.

Market Size

Traditional media is hard to monitor and expensive. Social Media is targeted,

accurate information, numbers, demographics, reaction times. Plus is a

fraction

of the cost.

Advertising is failing. Increased cost, reduced response. Reactive experiences give users something

fun and engaging, helps brand recall and supports media-tech

development.

Shrinking screens. On the move. Always on, always connected. Smartphones are

growing. India has one of fasted growing markets.

Market G a p s

Quality Manpower is hard to find. Coders and

designers are reluctant to work if they don’t see a brand or if the

work doesn't’t fit an established IT field. Experimental is

considered too risky to build careers in.

Economic shocks in the local and global markets are causing a

tightening of budgets. This may reduce spend in the short

term, but because of effectiveness, effective

tracking, higher brand recall and reduced costs these media solutions may become

even more popular.

Risks.

I am familiar with the UK, having lived and worked there. I am confident that

I can find and create new business opportunities there. To me it represents access to

technology, to a new market

and a channel to possible increase my presence in

India.

I would like to come back with more consulting or creative mandates, new

technology tool kits,

access to resources and contacts,

and new ideas.

Would love to meet:OneDotZeroThe MillBReelLBIGlueIsobar

UK.

Thank YOU.