1. 1. BlueAnt Digital Intelligence Digital Portfolio
2. 2. About Weve got what you need We're a team of design, content and technology experts. Whatever your product, service or idea, you can count on us to deliver only the most creative design ideas, innovative technology solutions, and extensive social media and digital marketing strategies.
3. 3. We work on social media What draws people to your product or idea? What keeps them coming back for more? We create unforgettable social media strategies, content, and creatives for you and your brand.
4. 4. And on marketing & promotions. A well-placed ad, a strategically promoted post, just the right keywords and only the most diligent tracking and analysis. Instant online amplification.
5. 5. We build brand identities. We specialise in the creation of brand identity for organisations, products and ideas so you can truly stand out from the crowd.
6. 6. And develop websites and apps Android, iOS, Windows, or Web? Design, development or both? Whatever you need, weve got you covered.
7. 7. If youre thinking about video Theres no more engaging way to talk to your audience than through video. Animation? Motion graphics? Short film? Go-pro? Whatever your concept, were equipped to make it real.
8. 8. or something truly innovative Whether youre looking for HTML5 games, or any next level design idea, were ready and able to make it happen.
9. 9. Case Study 1: I Say Organic Social Media and Marketing for for I Say Organic
10. 10. o To increase traffic to the I Say Organic website o To increase visibility of the I Say Organic brand. o To boost sales of I Say Organic products. The Goal
11. 11. o A social media and content strategy ties in with email and marketing to put out visuals and text that highlight I Say Organics USP as a brand that is responsible, healthy and fulfilling. The Idea
12. 12. A 9-month social media and marketing campaign around the themes of: The Execution - Social Media o Reiterating I Say Organics USP viz. the organic nature of its produce. o Highlighting the ease and speed with which products from I Say Organics website can be purchased and delivered. o Maintaining I Say Organics relevance by creating content according to current events and festivals (e.g. posters for holi, elections, etc.)
13. 13. o Social media contests and giveaways allowing fans and followers to win I Say Organic products o Keeping fans and followers informed and updated of new arrivals in the I Say Organic store, as well as of offers and sales. o Consulting with I Say Organic on the creation and development of the UX/UI of their website. o Weekly newsletters to the I Say Organic customer database informing them of sales, offers and discounts as well as of new arrivals to the store. The Execution - Social Media
14. 14. o 17,600 organic reach per month o 5,605 viral reach per month o 20,172 paid reach per month o 400-500 new likes per month o 1,562 visits to the website per month from social media. o Average sustained website bounce rate of 37% (down from 80% initially) The Result
15. 15. Case Study 2: Mission Hazaar Interactive Design and Social Media for Breakthroughs Mission Hazaar campaign
16. 16. The Goal o Bring the issue and consequences of gender-based discrimination to the attention of an online audience. o Compel the audience to accept the existence of a disproportionate child sex ratio and act to end gender-based discrimination
17. 17. o A point-and-click HTML5 game hosted on the Breakthrough website that brought out the reality of gender-based discrimination through game play. The Idea
18. 18. o The Mission Hazaar game aimed to bring out the reality of gender discrimination and unequal sex ratio in India. o A consequence of this uneven sex ratio, is a lower number of women than men in public spaces. o Thus, every level on the game represented a state with a skewed child sex ratio. The Execution - Game
19. 19. o 20 women were hidden in each of the 5 levels representing 5 different public spaces in 5 Indian states with the lowest sex ratio. o The main goal of the game was for the player to locate all 20 women across 5 levels to complete Mission Hazaar. o Through this game, we wanted to bring to light, via the users own virtual experience, how missing women are a normalised aspect of our everyday experience. The Execution - Game
20. 20. 3 month long social media push including image creatives across the following themes: The Execution - Social Media o How many women do you see in around you or in public spaces? o What can you do to end gender- based discrimination? o Women share stories of their experiences in public spaces o Event-promotion posts and creatives before during and after each campaign event. o Call to action posts play the game, take the survey, attend the event
21. 21. A 2-month marketing campaign including newsfeed posts and promoted posts aimed at: The Execution - Social Media o Call to action to take a survey and be a part of Breakthroughs research on gender based discrimination. o Call to action to play the Mission Hazaar game on Breakthroughs website. o Call to action to attend the final Mission Hazaar event a bike rally in support of the campaign. o Promoted posts included Breakthroughs campaign videos and public service announcements.
22. 22. The Result
23. 23. o 40,15,514 Facebook impressions o 31,38,988 Facebook reach o 3.44% Facebook engagement rate o 11,531 gameplays in one month o 10,575 unique visitors o 3 minutes 8 seconds average time spent on game by each visitor o 500+ hours spent by visitors on game in one month The Result
24. 24. Case Study 3: Windsong Music Festival Social Media and Marketing for Percepts Windsong Music Festival
25. 25. o Increase the number of attendees at Windsong Music Festival in Hyderabad a city not commonly associated with a thriving music scene. The Goal
26. 26. o Escape the chaos of the city. A weekend full of fun, food and adventure awaits you at the Windsong Music Festival in Hyderabad. The Idea
27. 27. A 15-day social media and marketing campaign with creatives around the themes of: The Execution - Social Media o Call to action to reserve tickets for the event. o Escaping the chaos of the city for a weekend of music and adventure at Boulder Hill o Information about and promotion of the headline acts, including Farhan Akhtar, Indian Ocean and Leslie Lewis as well as comedians Kanan Gill and Kenny Sebastian o Tweets, Instagram and Facebook posts of the event and afterparty.
28. 28. o Total Facebook Impressions: 13,49,864 o Total Facebook reach: 6,86,531 o Total page likes: 16,820 likes o Increase In Likes: 4,412 o YouTube Video Views: 1500+ The Result
29. 29. Case Study 4: Sounds of Freedom Music Festival Social Media and Marketing for Teamwork Arts Sounds of Freedom Music Festival
30. 30. o To establish Sounds of Freedom as a music festival with a difference that combines the causes like freedom of creative expression and gender equality with great music, good food and a fun vibe. o To increase attendance to the Sounds of Freedom music festival. The Goal
31. 31. o To present Sounds of Freedom as a platform for artists and creators to express themselves freely. o To present Sounds of Freedom as a space where a young audience could support and be involved with causes they are passionate about. The Idea
32. 32. A one-month social media and marketing campaign with an eight-day marketing campaign across networks Facebook, Twitter, Instagram and Google+ The Execution - Social Media o Posts promoting the artists and headliners performing at SOF. o Posts establishing and promoting SOFs identity as a brand in itself. o Sponsored and cause-related quizzes, contests and giveaways to promote the performers and engage the audience. o Use of comics and graphic novel style imagery to promote the event. o Live coverage from the event on the day on Instagram and Twitter.
33. 33. o Total impressions: 9,05,126 o Total Reach: 3,58,107 o Engaged Users: 63,843 o New Likes: 1,367 o Potential Twitter Impressions: 17,33,000 o New Twitter followers: 299 o Tweets: 380 o Mentions: 254 o Retweets: 302 o Instagram posts: 58 o Instagram likes: 368 o New Instagram followers: 88 The Result
34. 34. Case Study 5: GROCERPAD Print Design for GROCERPAD
35. 35. o To design a print pamphlet that presented all the information about the mobile app, GROCERPAD, clearly and through the use of simple graphics. The Goal
36. 36. o Flat, vibrant colours, clear text, images showing before and after scenarios of grocery shops using GROCERPAD. The Idea
37. 37. Execution and Result
38. 38. Case Study 5: Indochine International Branding and Identity Design for Indochine International
39. 39. o A financial group working in South-East Asia, Indochine International sought a logo that referenced the regions rich culture and symbolism. o A logo and brand identity that was modern but incorporated traditional elements. The Goal
40. 40. o Since Indochine International sought to work in South East Asia we looked to create a logo that referenced the regions rich culture and symbolism. o The use of tantra drawing, Hmong symbols and images of the Chinese money tree as reference points, and drew on colour schemes that signified prosperity, luck, energy and growth. The Idea
41. 41. o Following an initial iteration of six designs, Indochine International zeroed in on a logo that incorporated the image of a money tree into the name of the organisation with the traditional symbol for a Chinese coin making up its leaves. o The final design set included the brand logo as well as guidelines for its use across online and print properties as well as on business cards and other collateral. The Execution
42. 42. The Result
43. 43. Case Study 6: BlueLotus Strategy Consulting Motion Graphic for BlueLotus Strategy Consulting
44. 44. o To explain the concept of compliance, the laws relating to it, and the consequences of non-compliance o To communicate the functionality and purpose of BlueLotuss compliance suite to an audience in an easily understandable manner. The Goal
45. 45. o A 2-minute motion graphic introducing the e-compliance suite, to run the viewer through the legal, secretarial, financial and labour laws, and to present the solutions offered by the software. The Idea
46. 46. The Result
47. 47. Case Study 7: KnoDues Application UI design for KnoDues
48. 48. o To design a user interface the whole look and feel for an accounting app, KnoDues, given its wireframe and functionality. The Goal
49. 49. o We used Googles material design to create a UI for KnoDues that was visually appealing, easy for the user to navigate, with elements that could be located rapidly and deployed instantly. o We also devised simple redesigns for every major operating system that allowed the app to be ported to any other device without any loss in design standard. Execution
50. 50. The Result With this material design/iOS design hybrid we created an interface which lent itself to virtually any devices user experience.
51. 51. Case Study 8: Broomberg Creative Production and Marketing for Broomberg
52. 52. o To position Broomberg as a household name that specialises in deep-cleaning services. o To position Broomberg as a premium professional service that relies on better training and equipment. o This is in opposition to the reliance on domestic help that usually provides ineffective cleaning. The Goal
53. 53. o Position Broombergs deep-cleaning services in contrast to cleaning services provided by domestic help by highlighting how they are significantly more thorough, long-lasting and effective than those provided by household help. The Idea
54. 54. An ongoing social media strategy on Facebook, Twitter and Instagram based on the following concepts: The Execution - Social Media o Bai vs. Broomberg: A creative series showcasing the scenarios in which Broombergs services are superior to those provided by domestic help. o Before and after photo-series illustrating the results of Broombergs services around the house.
55. 55. o This content aided Broombergs brand building and increased their social media engagement. o Broomberg handles their own social media posting calendar and insights. The Result
56. 56. Arjun Jassal Founder | M.Sc. in Information, Communication and Society (Research) from LSE | PG Diploma in Journalism from the ACJ, Chennai | B.Tech in Electronics and Instrumentation Engineering from Vellore Institute of Technology | 8 years experience of working with venture capital, startups and digital media. Meet the Team Anika Verma Senior Manager | Production Management | English (Honours) degree from Delhi University | 3D animation and VFX from Maya Academy | 8 years of experience of working in advertising, animation, graphic design including both print and web, photography, audio and video production, social and digital media. Radhika Takru Social Media and Web Manager | BA (Hons.) Psychology, Delhi University | MA (Research) New Media and Communication | Works on content creation | Social media strategy | Website management | 8 years experience working in research, startup and nonprofit organisations
57. 57. Sahil Malhan Visual storyteller | BFA, Visual Communication from College of Art, Delhi University | UI/UX | Game Design | Animation | Graphics | Photography | Film making Jackson Meisnam Illustrator | BFA (Visual Communication) from College of Art, Delhi University | Illustrations | Comics | Graphic Design | Photography | Video enthusiast Tanay Dixit Web Development Partner | Delhi University Graduate | CFA candidate | Entrepreneur | Experience in App Development, UI/UX Design, Branding and Marketing Research Dennis Akham Senior Designer | BFA (Specialisation in Applied Art) | College of Art, Delhi University | Works on Conceptualisation | Visualisation | Illustrations | Character Design | Graphics and Branding & Identity Design | Animation | VFX & Motion Graphics | 5 years experience of working in Animation, Graphic Design and Advertisement Firms
58. 58. Who have we worked with? Media, Creative & Industry Viacom18 Hero MotoCorp Reckitt Benckiser Retail & E- Commerce Pitara Either Or I Say Organic Broomberg Music and Art Teamwork Arts Sony Music Indian Ocean Rock Street Journal Social Responsibility Breakthrough Abdul Latif Jameel Poverty Action Lab Tech Mahindra Foundation
59. 59. Our Clients
60. 60. Want to know more? Reach us: http://blueant.in Call us: +91 991 015 0219 Email us: headant@blueant.in Drop in: B-15, LGF, Greater Kailash Enclave-II, New Delhi.