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BLUE OCEAN STRATEGYW. Chan Kim and Renée Mauborgne
Christopher Adrian 32412014Ferry Aditya 32412031Ardian Kurniawan 32412041Vincentius Rongkang 32412052Surya Wibowo 32412058
Published in 2005 ( W. Chan Kim & Renée Mauborgne, Professors at INSEAD & Co-Directors of the INSEAD Blue Ocean Strategy Institute )
Differentiation and Low Cost New Market
BACKGROUND
EXAMPLES
BLUE OCEAN STRATEGY OF
• History - found by Fushajiro Yamaiuchi 1899 - the first product of Nintendo is Trading
Card Game - Develop by Gunpei Yuichi as Game
Developer
Nintendo Video game era• NES era ( Nintendo Entertainment System ) (Fourth Generation ) - the first video game console - most selling video game console (60
million units) - Mario Bros and Zelda - the revolution game has begin
Gameboys Series Era
• The first portable game (1989)• The first selling reach 150 million unit• The first Popular game is tetris
• Gameboys Types : - Gameboy Pocket (1996) - Gameboy Colour (1999) - Gameboy Advance (2001) - Gameboy Advance SP (2003) - Gameboy Micro (2005)