Blue Ocean Strategy: Use by Nintendo in the Red Ocean

Video Game Industry

Daniel Fischbach13 February 2007

Purpose

In my documentary study, I plan to give the audience a clear view of the Blue Ocean strategy form of marketing, compare it to other forms of marketing, and discuss how Nintendo is using it to its advantage.

Interviews – “Experts” (NJIT contacts, etc.)

Did this marketing strategy work?

Interviews – Bloggers’ Opinions via Email

Interviews – NJIT Students (Opinions)

Brief history of the game company

Brief information about the game console

Overview of the marketing strategy for the company

Where else is the company using this strategy?

Why is this strategy important to the gaming industry as a

whole?

Comparison to other companies’ marketing

strategies

Variable Model

Brief history of Nintendo

Information about the new Wii console

The above two will talk about

Nintendo’s new marketing strategy, as well as compare it to the strategy they have used in the past and the strategy their rivals are using right now

Interviews

Business experts from NJIT School of Management (face to face)

Bloggers (email)

Users (face to face)

Interviews (face to face, telephone, email, etc.) NJIT electronic library

HBR article

Web

Current game news, blogs,

etc.

Collecting Information

Website

Text (including interviews)

Audio of interviews

Photos (marketing & enjoyment)

Flash video

E3 2006 keynote & others

Presentation

Knowledge

Marketing techniques

Nintendo

Changes in the video game

Industry

Gaming as something simple

Value

Please see:

thinkinginpixels.com/nintendo

- OR -

danielfischbach.com/nintendo

Progress?