Blue MooseConsultingN e w s l e t t e r

Volume 9, No. 10 • October 2012

This is a satirical product review made by one individual, who is solely responsible for the content of the article: and yet the conclusion will be the responsibility of all the BMC- invited readership.

They say that the marketplace is like a free-for-all battle royale where the best combatant wins.

And since the non-natural channel sectors of the nutritional landscape seem to be looking more like the World Wrestling Federation of the garish 1980s, with their cartoon-way of delivering messages and their emphasis more on pomp and circumstance than fact, it would make perfect sense that today’s Sports Nutrition market is going Hollywood.

This 3rd segment of the BMC newsletter on Sports Nutrition will quickly skewer the competition in a somewhat lampoon-ish parody, with the attempt through humor to

convince you without a doubt and in all seriousness that the Sports Nutrition/Extreme Workout market is a venue we can compete in successfully if we want!

Sometimes it seems as if image is everything in America. So it was with a smirk that I read that Marky-Mark (of Marky Mark and the Funky Bunch, of course) had entered the world of health nutrition.

Our industry, with its open nature, does accept all comers, so of course Mark Wahlberg is welcomed into our health industry. Teaming with the supplement chain, GNC, was certainly more respectable in my mind than the entrepreneurial spirit that led him to be an underwear model for Calvin Klein. To each their own, and Mr Wahlberg should actually be admired for raising himself up from the rough-side of the Dorchester streets of Boston. He has said that his prison time was the nadir that turned him around and probably saved his life.

Today, Mark is a committed Catholic (going to Church daily), works with troubled youth in L.A. area, and has become a Hollywood philanthropist: and I want to take this guy on in a cage match?

Somehow, I see a poetic justice—a metaphor actually—in the fact that he is outspoken on the removal of his tattoos (which he is in the process of painfully doing) and the fact that his latest entrepreneurial endeavor is to be the launch of a product line named after him that plays on the inference of his being so impressed-involved with the quality of these new products that he is willing to associate his name with them: almost as if he is marking-again, branding himself, with the products so good that he could not possibly be making a mistake twice!

Now personally—and forgive me for getting personal with this satiric foray—I am not impressed with a product line that deems

Talking Health: Sports Nutrition Smack-down

by Rachelle Pecovsky

My competitive sports have taken me through many different training and competition regimens, but the mantra has

always remained the same: Maximum Performance is Paramount. I have seen so many different sports venues: the track (collegiate thrower, jumper, & sprinter), the gym (collegiate all around gymnast), the field (women’s professional tackle football—running back/linebacker/punter), the road (marathon, half-marathon, 10-miler, & distance relay road races), the court (beach volleyball), and the hot room (Bikram hot yoga).

As a lifelong athlete, I have maintained a constant quest for the best ways to fuel my body and give it the support it needs to perform at optimal levels. I have long understood that in order to facilitate maximum performance, I must give my body the ability to recover as efficiently and quickly as possible. As I have grown in my knowledge of how to support my body in these

endeavors, my diet and supplement regimen has adapted along with me.

I have found that a good diet is the foundation for me to have a healthy life and strong athletic performance. While I believe that different bodies respond to different foods and diets, I also believe we should all strive to eat as much of our food as possible in as close to the form it is found in nature. I desire to consume as many anti-oxidants, minerals, and vitamins as possible in the form of food. My diet is largely plant based, consisting of a lot of raw fruits and vegetables, cooked vegetables, nuts, seeds, legumes, whole grains, as well as whey protein, fish and eggs. Raw food is loaded with the nutrients I desire to restore and repair my body. Raw food also creates energy in the body and I try to have at least one part of every meal consist of raw food. I find juicing to be an important part of my diet and I juice once or twice most days and will occasionally do a 24-48 hour juice fast to refresh my digestive system. On the days I do not get enough greens or raw food in my diet (usually during heavy travel times) I

like to add these supplements to be sure I am getting the nutrition I desire.

Aloe Life Healthy & Slim Daily Greens12 daily greens and more to help support digestion, detoxification, and energy

Juvo Raw Meal Raw foods are an excellent source of enzymes and create energy in the body. Excellent well rounded meals: greens, fruits, sea vegetables, medicinal mushrooms, grains.

In addition to a clean diet, I also find many supplements to be helpful in the maintenance and restoration of my body and physical fitness. There are some supplements that I take daily and won’t travel without, while there are others that I take on what I perceive to be an “as needed” basis. My everyday supplements include Omega-3 fish oils, whole leaf aloe vera juice, probiotics, beta-glucans, effervescent multi-vitamin, magnesium, superoxide dismutase & nucleotides. I am fussy about the food I put in my body and just as fussy about the quality of supplements that take. I seek out supplements from companies that use high quality raw

Sports Nutrition and a Supplement Regimen: A Multi-Sport Athlete’s Perspective

continued on page 2

continued on page 7

it necessary to use a person’s name or image to sell their product. At least in this case, the Mark is a play on words (not making any comments here, Mr Jay Robb), I digress.

Ladies and Gentlemen. In this corner, weighing a lifetime in film representing the best of its class: Marked™ And, in this reader’s corner, representing a product that champions the independent health food store: Bluebonnet’s Extreme Edge®.

Now it should be said here that this is a parody with a message at the end, and that this play in no way represents the feelings of the great people of Bluebonnet Nutrition. I believe that it is known in the arena that Bluebonnet has never attempted to gain advantage at expense of their competition’s reputation. This makes the battle even more fun to play-act, as Bluebonnet can only be expressed as the good guys. I am thinking Philly’s Rocky versus the colossus GNC, and the Goliath blown-up image of a Hollywood actor. So let’s get to the mats.

As the underdog here, we will go with Bluebonnet first: there are some benefits to being a family-owned and operated business! Bluebonnet has currently released three types of product in a “stack”. The concept is fairly simple: a Pre-workout, a Carbo Load and a Post-workout. The GNC comparisons would be MARKED™’s Igniter, their Blast & Burn Pack, and their 100% Whey Protein Complex. Let’s go.

Into protein Mark? Or maybe, Got Protein, Mark? Let’s go the supplement panels. Marked™ says 100% whey protein complex: and the label certainly is complex. But what the heck is the label saying? Let’s not worry, because Bluebonnet wins the biggest battle hands-down. In comparing Bluebonnet’s POST Workout formula, this product has more protein per serving, only uses a single-source, Undenatured, rBGH-Free, Cross-Microfiltered Whey Protein Isolate. Marked’s product looks like the carpet label from Dupont Industries: I have no idea what the product contains, as Polyethylene Glycol is not considered natural to me. What we do know is that the product uses a lower cost, lower Biological-Value blend of whey concentrate, isolate and hydrolyzed whey peptides. As we all already know, source matters —and while I am sure that the budget for this GNC launch is huge, (rock band, 3 Doors Down, played at their Pittsburgh launch party concert), they haven’t found enough time to discuss the source of their proteins: it may have been changed, but l-arginine was mis-spelled on their label, But hey dude, they got Mark Wahlberg’s signature!

Marked’s “Complex” does have more saturated fat and total fat, more sugars, more sodium. What their paid ambassador should be most proud of is the little things: the artificial colors, polydextrose. potassium chloride acesulfame Potassium, added salt and “Sucralose”. Mark’s product recommends two level scoops per day; and if Bluebonnet suggested that, their product would be

doubly better, while one would be getting twice as much of the bad stuff from every scoop of the Marked-branded product!

Round One: BluebonnetBefore we even start with Marked™’s Pre-Workout Igniter, the battle is over. Again, the referee (union or substitute) throws the flag on sucralose, artificial flavors, FD & C Blue # 2 and silicon dioxide. (really Mark??). Bluebonnet is following the philosophy to pump the body with those nutrients that help the body perform, focus and utilize muscle-building amino acids (from a source to brag about, Ajiminoto®). Ïgniter”looks like a Bourne-Identity mystery: an identified 12 mg of nutrients, and then the hidden, special-sauce of a Strength & Power Blend and a N.O. Pump Performance Blend. Now since a nitric oxide action is something that is pushing the envelope of what the body can handle, I could care less about the rush that may be provided and more about what the heck is in the product. To today’s athlete, this should be “danger zone.” Note that all Bluebonnet’s products are prime-time NSF-Certified for Sport™ Certified to be tested and guaranteed free of 165 banned substances.

Listed 3rd-Party guarantees = Round Two Bluebonnet.My foe Mark is staggering at this moment, teetering on the edge of falling down (even if the editor’s clips attempt to photoshop the results for the sake of the sale). As Extreme Edge® from Bluebonnet is not yet a complete line, I really should not make this final comparison, but it is interesting to note that the Marked™ line was really not launched with an appropriate product for the endurance athlete- someone working out intensely for more than 30 minutes or someone in a marathon-like event. None of these products appeal to the cyclists, distance runner, etc.

Indeed, Bluebonnet’s products provide a true stack, and the Marked™ products seem protein obsessed: and their millionaire salesperson did not seem to therefore be concerned about providing a superior protein. But where the final battle of this 3-rounder will be is on that question of sugar. The Marked™ model weighs-in heavily on two sugars, of unknown source: maltodextrin and polydextrose. I guess you can see where this one is going?

Bluebonnet’s products are built upon the wise scientific direction of author and clinician Carl Germano. The fact is the extreme athlete needs sugars, and lots of them for the extreme exercise regime. The question, as it has always been, is the quality of the sugars. Bluebonnet invested in a credible, effective product built on more complex carbohydrates, from more expensive sources. The choice was: provide the best nutrients available, or sign an actor and make sure that the product costs can cover the bill for the endorsement.

For a fair and truthful analysis of these exciting new products from Bluebonnet, review the last two articles on Extreme Edge® in the last two issues of the BMC newsletter. Suffice it to say that Marked™ has launched no product that would ever get past Bluebonnet’s Research & Development Team or their Q/A experts.

Bluebonnet leaves this rink of competition a cool 3-0 winner. That is the point.

So while the GNC muscle will move this product into their market —and drugs stores all around the country—faster than you can say diversified corporate strategy, they were not savvy enough to create a product that the new athlete will want. Many professional athlete’s may be willing to cough up some cash to see Mark perform in the world of illusion of the silver screen, but when career or scholarship depend upon it, the smart

Blue Moose Consulting Newsletter2

Smack-down continued from page 1

continued on page 6

IN the NewsAmerican Journal of Public Health

News Release Sept 20, 2012Suicides have surpassed car crashes as

the nation's leading cause of injury-related deaths

Suicide rates have increased 15% from 2000-2009

When someone is looking for support: how easy is it to find?Note: death from car crashes dropped 25% in the same period. Unintentional poisonings increase by 128% largely

because of prescription drug overdoses.The American Journal of Public Health is a publication of the American Public Health Association, which is the oldest and most

diverse organization of public health professional in the world since 1872.[http://www.apha.org/about/news/

ajphreleases/2012/Highlights+from+the+American+Journal+of+Public+Health-

November+2012+issue.htm]

tIme to brINg Power to the PeoPle

Herb Pharm launches 2 oz. Liquid Herbal Extracts.

4 of the most popular formulas available NOW for immune support season

2 oz. wholesale: $10. MRSP $19.99 a better price for a best-seller

SPECIAL 90-day 2 oz. PROMO 48-piece shipper floor display

[pre-assembled]• 16 Super Echinacea™

• 16 Echinacea-Goldenseal Compound • 8 Black Elderberry Glycerite

• 8 Herbal Respiratory Relief ™ Compound

YOUR cost: $480 MSRP: $960 YOUR profit: $480

Ask your BMC rep for further details from the experts in herbal healthcare

Not represented by BMC in NJ Not represented by BMC in NJ, SC

Volume 9, Number 10 • October 20123

October Sales Support Promo15% oFF mix & match

(through 10.31.12)FOR IMMUNE & RESPIRATORY SUPPORT

ImmunoCare® 120 + 240 Vcaps®

RespiCare® 120 Vcaps®

StressCare® 120 + 240 Vcaps®

Amla C^ capletsGuduchi^ caplets

Ashwagandha^ capletsHoly Basil^ caplets

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Extra Special Deal: Turmeric^ on sale for 20% oFF!!

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Pure Skin Care productsNourishing Face Moisturizing Lotion 6.76 oz

Exfoliating Walnut & Wood Apple Face Scrub 5.07 ozNeem & Turmeric Face Wash 5.07 oz

Hydrating Face Wash 5.07 ozInvigorating Face Wash 5.07

Not represented by BMC in NJ, SC

NEW ITEMS* Algae Omega™ NEW SIZE 120 vegetarian softgels

* Baby’s DHA Vegetarian 1 fl oz. Non-GMO, hexane-free. For babies 6 month’s+

* Vegan Vitamin D3 1 fl oz from lichen (servings = 1000 iu)* Nordic Omega 3 Jellies 36 ct tutti-frutti flavor

* Nordic Berries™ Multivitamins NEW SIZE 200 ct* Complete Omega 3.6.9 XTRA™ 60 softgels

standard new item discounts apply~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

WOW! Substantial Profits on America’s Best-selling Omega-3 Oils

October Promotions 20% oFF1870 Omega Blood Sugar™ 60 ct

1881 Omega Joint Xtra™ 90 ct1860 Omega LDL™ 60 ct

1840 Omega Vision™ 60 ct1890 Ultimate + CoQ10™ 60 ct2774 Complete 3.6.9™ 16 oz

2778 Complete 3.6.9 w/D 120 ct58781 Arctic-D Cod Liver Oil

Lemon™ 16 oz54783 Arctic-D Cod Liver Oil™ 8 oz

1776 Omega 3.6.9 Jr™ 4 oz1797 Ultimate Omega™ Fish Gels

60s1600 Vitamin D3 120 ct

50502 Omega-3 Pet™ 90 ct

51502 Omega-3 Pet™ 180 ct50505 Omega-3 Pet™ 2 oz 50504 Omega-3 Pet™ 8 oz

50506 Omega-3 Pet™ 16 oz 53782 Pet CLO 2oz 53783 Pet CLO 8oz53786 Pet CLO 16oz

3 special Deals 25% oFF:1920 Omega Probiotic™ 60ct1620 Alaskan Salmon Oil 8oz1780 Omega Woman 120c

* Please make sure to specify these discounts when ordering.

They will not be given automatically. Promos until October 31

Committed to Delivering The World’s Safest, Most Effective Omega Oils™

New ProductsNatural K2 100 mcg Kosher, non-GMO, from natto.

#652, 50 Vcaps, #653, 100 CapsStandardized Odor-Less Garlic Extract #1236, 90 Enteric Coated Caplets

Standardized Odor-Less GarLo™ Active Fresh Garlic Extract (625 mg) w/extra-strength Allicin with Indena Standardized Olive Fruit Extract (70 mg)

#1238, 60 Enteric Coated CapletsOmega-3 Arctic Cod Liver Oil (Natural Lemon Flavor)

#970, 8.5 fl oz $9.98/$19.95~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Fall Wellness Savings Promotion buy 3 get 1 Freebuy-in dates: October 01- November 16th

52/54/55 L-Lysine 500 mg Vcaps 50/100/250^

154 Targeted Multiples® VEGGIE CHOICE® 90 Caplets^

157 Targeted Multiples® LADIES’ CHOICE® 90 Caplets^

160 Targeted Multiples® Men’s Choice® 90 Caplets^

163 Targeted Multiples® Age-Less Choice® WOMEN 50+ 90

Caplets^166 Targeted Multiples® Age-Less Choice® Men 50+ 90 Caplets^362 Earthsweet® Chew Vit D3 1000 IU (Raspberry) 90 Tabs^364 Earthsweet® Chew Vit D3 2000 IU (Raspberry) 90 Tabs^372 Liq Vit D3 Drops 400 IU

(Citrus) 1 fl oz ^374 Liq Vit D3 Drops 1000 IU

(Citrus) 1 fl oz ^

376 Liq Vit D3 Drops 2000 IU (Citrus) 1 fl oz ^

416/418/419 B-Complex 100 mg Vcaps 50/100/250^528/530 C-1000 mg Plus

Bioflavonoids Caplets 90/180^745 Earthsweet® Zinc 15 mg

(Orange) 60 Lozenges^787/788 Cellular Active® CoQ10 Ubiquinol 25 mg

Softgels 30/60790/791 Cellular Active® CoQ10 Ubiquinol 50 mg

Softgels 30/60792/793 Cellular Active® CoQ10 Ubiquinol 100 mg

Softgels 30/60798 Cellular Active® CoQ10

Ubiquinol 200 mg Softgels 30 906 Advanced Probiotics Chew

Acidophilus Wafers 60

915 Probiotic Acidophilus Plus FOS Powder 3 oz

942/943 Omega-3 Heart Formula Softgels 60/120944/945 Omega-3 Brain Formula Softgels 60/120946/947 Omega-3 Joint Formula Softgels 60 /120

970 Liquid Arctic Cod Liver Oil (Lemon) 8.5 fl oz

975 Omega-3 Icelandic Cod Liver Oil Softgels 90

1117 Glucosamine-Chondroitin-Plus MSM Vcaps 60

1118 Glucosamine-Chondroitin-Plus MSM Vcaps 120

1121 Glucosamine-Chondroitin-Plus MSM Vcaps 180

1124/1128 MPX 1000® Vcaps 60/120^

Not represented by BMC in SC

^denotes products that are KOF-K Kosher-certified http://www.kof-k.org/Vcaps® are a registered trademark of CapsuGel® http://capsugel.com/

OCTOBER Monthly PromotionNERVOUS SYSTEM & MOOD 20% oFF

in purchases of 3 each• Kava liquid extract & Capsules • St. John’s Wort liquid extract & glycerite

• Anxiety Soother™ Compound liquid extract • Good Mood Tonic™ liquid extract • Nervous System Tonic™ liquid extract

• Stress Manager™ Compound liquid extract~~~~~~~~~~

NEW 2 oz. Immune Products Promotion4 of our most popular immune season support liquids available for the first

time in 2 oz. size. PROMO DATES: October 1 - DEC 31$10 wholesale on all 4 SKUs/ $19.99 MSRP

(= 20% savings on per-oz.-basis). Minimum 4 units/SKU orderedSuper Echinacea® 2 oz. • Back Elderberry Glycerite 2 oz.

Echinacea/Goldenseal 2 oz. • Herbal Respiratory Relief™ 2 oz.~~~~~~~~~~

NEW Certified Organic Maca Powdersteam-cooked, gelatinized, 7 oz.

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Winter Immune Support Special October 1– December 31Receive 20% oFF this MIX & MATCH PROMOTION*

*A total of 48-pieces ordered in increments of 6: 6, 12, 18, 24, etc.• Astragalus liquid extract • Echinacea/Goldenseal Compound

• Black Elderberry Glycerite • Echinacea Glycerite • Herbal Respiratory Relief™ • Immune Defense Tonic™

• Olive liquid extract • Soothing Throat Spray• Super Echinacea® capsules • Super Echinacea® liquid extract

• Super Echinacea® six pack counter display* • Umckaloabo liquid extract

Blue Moose Consulting Newsletter4

Finest Quality Hair, Body and Skincare Accessories

Over 10 new stores brought in Bass Brushes

last monthAre You Missing a Good Market?

• Combs• Brushes

• Bath Tools• Body Brushes• Toothbrushes• Pet Brushes

• & MORE Quality-products from the industry’s largest & oldest

purveyorBuild a profitable Bath section for

the indoor Winter monthsMake the investment now

October Promos10% oFF direct orders only

*Bug-A-Boo! Spray Rosemary Vanilla, 2 fl. oz

100% Natural, Vegan. Cruelty-free

*Body Wash Foamer™

Lavender Lunacy 8.45 fl oz. the mildest Castile soap, organic + wildcrafted herbs & essential

oils in a convenient pump dispenser top that creates a rich,

creamy foam

New Well in Hand website for retail accounts

www.wellinhandwholesale.comTopically Applied Herbal Answers.

Action Remedies®

Can Organic Raw Foods Assist Weight Control?

Teach Health Habits to your Community

October Promo Juvo Slim 15% oFF

in units of 12 eaJUVO Slim Natural Raw Meal Whole Food. A Raw Foods Diet Encourages

Weight Loss: JUVO Slim's promise is to deliver the

energy, nutrition, & live enzymes found in nature's raw whole foods JUVO Slim is natural raw unprocessed, uncooked plant foods, including fruit, vegetables,

seaweed, + grains. Enzyme-rich raw foods assist in the digestion + absorption of

food. Weight loss derived by promoting energy efficiency. Unhealthy food cravings

diminish as the body receives all the nutrients it requires from the natural, raw,

whole foods in JUVO Slim.Vegan! Gluten Free! Soy Free! Yeast Free! Whey Free! Kosher

USDA-certified Organic ingredients.Freeze-dried ReJUVOnate + Reclaim a new, healthier,

slimmer you!

Remind yourself: Olbas® is for everything Cold-n-Flu

Help every home have an Olbas® medicine

cabinetOlbas® Oil 0.32, 0.82 + 1.65 fl oz

carry all three ]3] sizesOlbas® Pastilles 1.6 oz box

Olbas® Sugar-free Lozenges 24 lozenges

Olbas® Inhaler counter display and/or clip strip

Olbas® Cough Syrup 4 ozOlbas® Analgesic Salve 1 oz tubeOlbas® Herbal Bath 4 oz + 8 oz

Olbas® Instant Herbal tea 7 oz can

Olbas® Sampler KitOlbas Herbal Remedies

www.olbas.com

October Promo Item Personal Gel

Intimate Moisturizer 12 items – 15% oFF*

Discounts available till 10/31 (* Upon Request. Discounts not combined

with other deals)The finest Intimate Moisturizer available!

Personal Gel Intimate Moisturizer is a silky non-staining gel that is very soothing

to delicate tissues. It may be used for intimate purposes for adults; or is ideal for women experiencing any vaginal

irritation or dryness - especially during Menopause. Calendula, Allantoin, Vitamins A, E, D and Zinc in an

Organic Aloe Base (Not a spermicide or contraceptive. Safe for Latex)

~~~~~~~~~~~~~~~~Necessary Book for your store Library:

Beyond Gluten Intolerance – by Karen Masterson Koch

Have you read it? Consider an Endcap “Gluten Awareness”. Display the book Beyond Gluten Intolerance, the Juice Concentrates and the Aloe Multi.

Whole Leaf Aloe Vera Juice Products

‘Tis the Season for Green Propolis!Propolis PLUS™ is a unique superfood for

all seasons.. This is an everyday product for those smart enough to know the long-term

value of this whole food supplement: but this is a product specifically effective to combat the challenges of the cold winter months.Dr. Ohhira's Propolis PLUS™Brazilian Green Propolis + Probiotic

Support + AstaxanthinThis innovative whole health formula targets immune system response, digestive support,

and inflammation cycle.* About Green Propolis. Honeybees create

propolis as a flavonoid-rich, antioxidant & antibacterial substance to coat + seal the interior of their hives. Derived from plant & tree resins, propolis protects the hive from invasion by bad bacteria, mold, + other pathogens. Humans can

benefit from propolis by consuming it as a dietary supplement.* Our Green Propolis is remarkably high in cinnamic acid derivatives (i.e. Artepillin

C), and is one of the most potent propolis sources available. A patented water-soluble extraction method is used to remove the green propolis

from its natural environment while preserving its incredible antioxidant + health-promoting

qualities. Dr. Ohhira combined Brazilian green propolis with probiotic support, flax

oil, (Vitamin E tocopherol + tocotrienols), and astaxanthin to create an innovative whole

health supplement. * these statements have not been evaluated by the FDA

Dr. Ohhira’s Probiotics®

5

1. Hair coloring is big business2. some estimates claim 75% of adult

women color their hair; in 1950, an estimated 7% of women colored

their hair3. the men’s hair coloring market jumped

50% in the last 5 years with industry estimates suggestion $113 million/yrly.

YOUR MARKET SHARE?• The biggest sale period for hair coloring

is NOW• More people look for hair coloring

options from October 15 - November 15 than any other time of the year

Advertise, promote, off-shelf display, entice

Ask your BMC rep for potential demo support

Talk product, talk healthy options: educate!

ALL YOU CAN DO IS WIN

Stock UP for the Winter Care Season Every store needs Wellmune WGP®

Proven Pure, Safe & Effective

October Line Drive Promotion

6 each per SKU 10% 9 each per SKU 15% 12 each per SKU 20%

One superlative raw material: clinically-validated four functional

dosages: 75 mg, 150 mg, 250 mg, 500 mg & the very essential 25 mg chewable for

Children

Not represented by BMC in NC, SC

Not represented by BMC in NC, SC, NJ, eastern PA

For Winter Health, Medicinal Mushrooms dailyOctober Promotion:

ChAgA90 vegetarian capsules

15% polysaccharides, hot water extract4 ea 10% oFF8 ea 15% oFF

12 ea 20% oFF 24 ea 25% oFF

Chaga, Inonotus obliquus, is a Latinization of the Russian term ‘‘чага,“ the word for “mushroom.” In Norwegian, the name is “kreftkjuke“ literally

translates as “cancer polypore.“Wild chaga grows on birches, which supply

betulin and betulinic acid. Since the 16th century, chaga mushrooms were recorded for

use in folk medicine + the botanical medicine of the Eastern European countries

“He could not imagine any greater joy than to go away into the woods for months on end, to break off this chaga, crumble it, boil it up on a campfire, drink it and get well like an animal. To walk through the forest for months, to know no other care than to get better! Just as a dog goes to search for some mysterious grass that

will save him ...“ —From “The Cancer Ward” by Aleksandr Solzhenitsyn

Setting the standard for quality in medicinal mushrooms since 1994!

Learn for yourself the benefits of

Silver HydrosolAchieve a Healthier Immune System With Oligodynamic

Sovereign Silver (from an article by an MD researching the potential of

this amazing nutrient)

Sovereign Silver as a Precision Tool for Healthy

Immunity and Self-Defense

Sovereign Silver Stimulates Overall Fitness of

Immune System

We owe it to our communities

October Sales Promos 20% oFF Liquids or

Pellet Complexes 6+ per SKU

• Sick Stopper (N216) • Caffeine Withdrawal (N040)

• Hangover Help (N215) • Kids Detoxifier (F001)

PRICE INCREASE ANNOUNCEMENT: The costs of utilities, shipping, insurance, raw materials, and other supplies continue

to rise, along with increased regulatory and tax costs. Newton Laboratories has therefore found it necessary to revise our

prices accordingly, beginning Oct. 1, 2012Other Notes:

~ free shipping for orders over $100 instead of orders over $125

~ NEWTON is offering a 10% discount through the rest of the year for those

orders entered on-line. It’s fast and easy with our new Quick Order option.

1987-2012 • 25 Years of Excellence

October Promotion 3 ways to Save^

1. 10% oFF ALL PREMIUM Organic lip balm displays

• USDA Organic Gold • USDA Organic Hemp

• Vegan Bee Free2. Buy any Assorted Premium

(above) w/ANY Additional Display and get 15% oFF

both3. Buy ALL 3 Premium

Displays, + ANY Display Free!PRESS:

Women’s Adventure magazine summer issue: “Try Eco Lips Eco Tints to get a little

pop of organic mineral color on your pout”

Organic Spa magazine July-August 2012: Dagoba lipbalms “Good Enough to Eat.”

^not to be combined with any other promotions

The Best Lip Balm for the World

The best lip balm for the world

Blue Moose Consulting Newsletter

Superior Quality is at the Heart of Vitalah!

• Gold-Medallion Albion® Amino Acid Chelates

• Methylcobalamin B-12, S.O.D. + CoQ10 for energy!

• Effervescent delivery system for immediate results!

ALL OXYLENT is NOW SUGAR-FREE

Carry all 10 SKUs

October Promotion* 15% oFF

Sparkling Mandarin & Variety Pack

12 boxes min (mix & match) no max

Buy-in dates till Oct. 23rd *Standard shipping structure

applies

6

The Sun Shines all Winter long

Goddess Garden brought innovative solutions to your concerns about selling suncare products all year round. With

their Organic suncreens, you can offer moisturizers that protect all year round. Accentuate these products as a necessity for people who work & play

outdoors in these colder months till next summer. All-year protection and all year profit with clean products that

smell wonderful Sun Body Lotions with SPF 15

95% Organic ingredients 6% Titanium Dioxide sunscreen

3 Scents 8 oz. (wholesale: $8.98)

Find Your Bliss Grapefruit Bergamot [1567]

Live Your Dream Lavender Mint [1500]Open Your Heart

Tangerine Lavender [1543]

LAST WINTER BMC sold SIGNIFICANTLY more

candles than ever beforeStores love the PROFIT

where will you build your candle set this year?

AROMALAND• Porcelain Soy Candles• Terracotta Soy Candles

• Votive Soy Candles~~~~~~~~~~~~~~

The Market is thereNatural & Clean Home Fragrancing

• Candle Diffuser• Passive Diffusers

• Room Sprays• Soy Candles

www.aromaland.com/Aromatherapy_ Soy_Candles_s/601.htm

EXCITING NEW ITEMS Combining the most current natural science with farm-grown nutrition

• Bioactive Calendula + DMAE – Ultimate Repair Crème (for normal/dry skin).

– a new high potency calendula crème, containing hyaluronic acid + rooibos in an aloe base. Multi-tasks

as a day crème, night crème and eye cream• Vitamin C Ester + Calendula

– Tone & Brighten (for most skin types). – a whipped VIT C crème to even out skin tone (brown

spots, sun spots etc.) & firm tissue.• Calendula + Antioxidant Berries

– Purifying Crème (for normal to combination skin). – this purifying crème contains cranberry, blueberry,

rosehips, and other antioxidants• Calendula Facial Cleanser

(for most skin types) – botanical cleansing gel cleans + repairs at the same

time: with flower extracts and a lavender scent• Neroli Orange Blossom + Aloe

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athlete will seek out that NSF Certified for Sport® logo: that is a guarantee!

In the friendly smack-talk of the playing field, all Marked™ has going for it is the name. And for Mr Wahlberg, he is now branded with a product that doesn’t rise to the top.

The problem will still be that unfortunately, the mass of the bodybuilding community is more conditioned by Dancing With the Stars, and Survivor™ than the concept of optimal nutrition so this cleverly-named new GNC-manufactured product will be a hit. Our world is bloated with a steroidal fascination with star power. That cute smile will continue as the sales accumulate. But Marked™ does not satisfy a category need, and again…that is the lesson.

Yes, the moral of this truthful and playful satire was that only Bluebonnet has created something exceptional. Extreme Edge® redefines the category. The man with the ‘M’ on his cape is only an actor. Nothing to even consider. ‘We’ are all doing this to get the committed athlete and the health consumer the best product available. We are here for that consumer. Soon, someone will pay a bigger actor than Mark: Arnold, you were the show-man too early in this fame game!

It has been said that the Marked™ line is available now at GNC, but will soon be available through other leading retailers later this year. That will never be said about the Bluebonnet line. Bluebonnet is not only the

line for your store; it is the best line on the market. While I am ready for that call from the repentant Marky Mark, I am not gonna mess around with Twinlab’s paid model, Baltimore Ravens superstar Ray Lewis. So, I politely say, Mr Lewis, that if you want an NSF-Certified for Sport™ product, you can go into your local health food store and buy Extreme Edge®. Your career reputation is worth it! Twinlab®’s New & Improved Power Fuel® may have their own actor playing a nutritionist, but their Fuel for the Driven ™ also fizzles with a less-than optimal whey complex, sucralose, and artificial colors and flavors. Yes, star-power distractions aside, Bluebonnet wins.

So, are you with us?The natural products industry walked

away from Sports Nutrition & Fitness decades ago because the formulators forgot product integrity in the pursuit of immediate gratification and glitz. The result was bulked bodies in the short term, and sick people as they aged. That story will never change. The path to health is still leading those truly looking to the natural foods store: and that is why we need you to step up.

The best products for the category are available to be in your hands alone. You don’t need Hollywood, or some famous endorser. You just need the facts and knowledge and integrity that you have always had. Do you want to know what a real natural athlete does for performance: read this accompanying article by BMC rep Rachelle Pecovsky. Now there is integrity! ❂

Smack-down continued from page 1

Volume 9, Number 10 • October 20127

materials and are open about their sourcing and manufacturing.

I was recently asked by another athlete, “What is the most important supplement I can take as an athlete?” I think he expected me to name a protein, amino acid, or some recovery formula. I took him by great surprise when I answered, “Omega-3 fish oils with EPA+DHA.” He looked at me in astonishment and said, “What?! Why on earth would you say that?” I explained to him how Omega-3s affect more areas of health than any other single nutrient, and that the standard American diet is quite deficient in this nutrient. By the end of the conversation he understood and was invested in adding an omega-3 fish oil to his daily routine.

In choosing an omega-3 fish oil, I sought out the best and ended up with Nordic Naturals.

I believe in this product so much that I also signed on to be a part of Team Nordic Naturals as an athlete brand ambassador (http://www.nordicnaturals.com/teamnordic/). My daily intake is usually between 5-6 grams/day of EPA+DHA. I rotate between products: Ultimate Omega Xtra liquid (the most punch for the least amount of product), Complete 3.6.9 liquid (I want the addition of GLA that this product provides), and Arctic-D Cod Liver Oil liquid in orange flavor (I like the added lanolin based Vitamin D3 especially in the colder months… and sometimes I just want the orange flavor). When I travel and liquids can be a challenge I take the Ultimate Omega D-3 sport which has the added bonus of the NSF for Sport-certification, ensuring that the product is free from all banned substances for professional and NCAA athletes. Whichever one of these Nordic Naturals Omega-3 fish oil products I am taking at the moment, I know I am getting phenomenal support on many levels.

Nordic Naturals Omega-3 Fish Oils• Support for reduction inflammation & pain• Aids in muscle recovery• Improves cardiovascular health and function

I believe digestion is the cornerstone to all health, so when it comes to a probiotic and aloe vera juice, I want the best for my gut! Every morning I take the powerful Dr. Ohhira’s Probiotics to promote a healthy digestive system and intestinal flora. I also take Aloe Life Whole Leaf Aloe Vera Juice, which aid's the body's digestive process and is great support for collagen building (think connective tissue-important for athletes!)

As an athlete, I am constantly breaking down and rebuilding my body tissue, as well as challenging my immune system with rigorous training. Oxidative stress is thought to contribute to the development of a wide range of diseases. Since exercise creates oxidative stress in the body with the formation of free radicals, I think it necessary to supplement with powerful antioxidants to scavenge the free radical damage. For this reason I want to support my body with the essential building blocks, repair nutrients, and

anti-oxidants it needs to achieve advances in my training.

Bluebonnet Nutrition provides many of the nutrients I desire and does so in impressive fashion, showcasing excellently sourced raw materials with proven science and cleanliness. At the top of my list are Nucleotides, Super Oxide Dismutase, and Whey Protein.

Nucleotides are the building blocks of RNA and DNA and promote new skin cell growth and repair. Super Oxide Dismutase, the master cellular antioxidant, maintains cellular health, reduces lactic acid buildup, reduces swelling injury and speeds up recovery. Bluebonnet Nutrition’s GliSODin is a well-studied raw material, www.glisodin.org/

Bluebonnet's Whey Protein Powder is sourced from grass-fed cows in New Zealand that are not treated with antibiotics or recombinant bovine growth hormone (rBGH). Whey protein has the highest biological value (BV) of any protein on the market, which refers to a protein that has all of the essential amino acids in adequate quantities to sustain growth and development, and it is in an easily digestible form. Bluebonnet’s 100% Natural Whey Protein Isolate uses high-quality, microfiltered whey protein isolate with important, naturally-occurring immunoglobulins, which help support the immune system, and is a rich and natural source of branched chain amino acids (BCAAs) and glutamic acid

There are a few other daily nutrients I take as well as some things that are conditional.

Immune Health Basics Wellmune WGP® Beta-Glucan• overall immune building to address a range of pathogenic challenges• well-researched, including a study on improved wellness in marathon runners

Peter Gilliam’s CALMThis effervescent magnesium supplement has been a wonderful addition to my daily regimen to prevent muscle cramps, encourage

muscle relaxation, and facilitate more restful sleep

Himalaya Herbal HealthCare’s LiverCare®

• Daily liver support backed by loads of published human clinical research

The liver performs over 500 functions in the body – I want mine functioning at optimal efficiency!!

In respect to physical performance, the liver performs several critical roles in glucose metabolism, including sugar storage, release and production. The liver's role in glucose metabolism helps ensure that blood sugar levels stay within a narrow normal range (keeping me from a mid-workout energy crash)

OxylentThis effervescent multi-vitamin is packed with B Vitamins, Buffered C, Vitamin D3, minerals for a good electrolyte balance, amino acids for circulation, and anti-oxidants. I like taking this before workouts and during sustained workouts

VegaThis Vegan Sports Nutrition Line is well formulated with Pre, During, and Post-Workout support products. I trained for my marathon and half-marathon using this line

Bluebonnet Extreme Edge Sports NutritionThis newly launched sports nutrition and performance line has the coveted NSF for Sport certification, and gets my “fussy clean eater” stamp of approval with no artificially-derived sweeteners, flavors, colors, or added sugar

The 3 part “stack” of Pre-Workout, Carbo Load, and Post Workout Recovery is designed to work as a “group effort” to maximize performance. It fits nicely into my belief that if you want to perform better, you need to recover better.

I have just started testing the waters with this and my early personal findings are positive. The pre-workout delivers as promised, with a fantastic nitric oxide boost. The carbo load provides instant & sustained fuel during longer workouts, and most importantly, does so without the dreaded “sugar crash” that serious athletes try to avoid at all costs. The post-workout recovery drink uses the high-quality undenatured whey protein isolate as the base, and adds in other nutrients to assist the body in inhibiting muscle breakdown, reducing muscle soreness, and fueling muscle mass.

Athletes and non-athletes alike can all benefit from some sort of supplementation. Many of the nutrients and supplements I discussed can be of great benefits to those whose pursuits are outside the sports arena. We are all on a quest for a long, healthy, vibrant life. I do not know a single person that does not desire a high quality of life and long length of life. I suggest you decide what is most important to your lifestyle and add a few core nutrients/supplements to your daily routine to give your body even more of a “fighting chance” to combat the battle against aging and oxidative stress —on or off the field! ❂

Multisport Athlete’s Perspective continued from page 1

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8

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COMPANIES REPRESENTED:

Opinions expressed in this newsletter are solely those of Blue Moose Consulting. Blue Moose Consulting is not paid for endorsing any products.Editor and writer, Michael Hennessey • Graphics, Theresa Welling • Distribution and webmaster, Terry Gallagher

Bluebonnet Nutrition Corporationwww.bluebonnetnutrition.com 800-580-8866fax: 1-281-240-3535Sugar Land, TX 77478

Newton Homeopathicswww.newtonlabs.net800-448-7256 • 770-922-2644fax: 1-800-760-5550Conyers, GA 30012

Himalaya Herbal Healthcarewww.himalayausa.com800-869-4640fax: 800-577-6930Sugar Land, TX 77478

The Hair Doc Companywww.thehairdoccompany.com800-7 hair doc • 818-882-4247fax: 818-341-3104Chattsworth, CA 91406

Aromaland, Inc.www.aromaland.com1-800-933-5267Santa Fe, NM 87507

Vitalah, LLCwww.vitalah.com831-724-6300fax: 831-761-3648 Watsonville, CA 95076

Well-in-Hand: Epic Herbal Medicinalswww.wellinhand.com434-534-6050 • 888-550-7774fax: 434-534-6040 Forest, VA 24551-1200

Herb Pharmwww.herb-pharm.cominformation: 541-846-6262orders: 800-348-4372fax: 800-545-7392Williams, OR 97544

Aloe Life Internationalwww.aloelife.com619-258-0145orders: 1-800-414-ALOE (2563)fax: 619-258-1373San Diego, CA 92107

Essential Formulas, Inc.www.EssentialFormulas.com972-255-3918fax: 972-255-6648Farmers Branch, TX 75234-8906

Immune Health Basicswww.wellmune.com www.immunehealthbasics.com651-675-0300 fax: 651-675-0400Eagan, MN 55121

Olbas/Penn Herb Co., Ltd.www.olbas.com • pennherb.com215-632-6100 orders: 800-523-9971fax: 215-632-7945Philadelphia, PA 19154

Eco Lips, Incwww.ecolips.comPh: 1-866-326-5477fax: 1-319-364-3550Cedar Rapids, IA 52401

Nordic Naturals: Pure and Great Tasting Omega OIlswww.nordicnaturals.com800-662-2544 • 831-724-6200fax: 831-724-6600Watsonville, CA 95076

Natural-Immunogenics Corp./Sovereign Silverwww.natural-immunogenics.com888-328-8840 • 954-979-0885fax: 954-979-0838Pompano Beach, FL 33069

Mushroom Sciencewww.mushroomscience.com888-283-6583 • 541-344-8753fax: 541-344-3107Eugene, OR 97405

Surya Brasil www.suryacosmetics.com516-328-0021 fax: 516-328-0760New Hyde Park, NY 11040

Erom, Inc./Juvowww.gojuvo.com714-562-1515 • 800-558-Juvo (5886)fax: 714-562-1516Buena Park, CA 90620

Goddess Gardenwww.naturalsuncare.com888-445-8725fax: 888-370-2878Boulder, CO 80301

BodyceuticalsPh: (425) 333-5480.Orders and fax: (425) 491 8354.Carnation, WA 98014

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