Yeah, the flu is here and it is getting bitterly cold, but we should also—as health resource centers—promote the best ways to savor the Winter season

(unless you are a skier or skater or ice fisherperson—in which case, the pleasure of Hygge is the second best—and complementary activity to learn—for your Happy Season). The activity is to keep warm and fortified by perfecting the way to chill in the wintertime. Hygge is a concept we should encourage every January after the Holidays when we need to appreciate the need, sometime, to hunker down.

Maybe I am a little late to the table with this concept. The 2018 Broadway musical version of the 2013 movie “Frozen” has a song called “Hygge” as the opening song of the second act. In 2016, Collins English Dictionary

considered the word “hygge” as the runner up as the word of the year—to the insane word “Brexit.” Their definition: a concept, originating in Denmark, of creating cozy and convivial atmospheres that promote wellbeing. Sounds nice.

The book, blogger, reality-star promos have already laid a groundwork—twitter and star-advice fads having run their course for the requisite 15-minutes of fame—and now the concept is already in the discourse, and importantly, to the young and millennial crowd. Hmm. Opportunity?

Hygge is a concept understood in Scandinavian and German cultures of “coziness and little pleasures”. Apropos for the colder months, if we want to consider the warmer summer months as more expansive and exploratory. Kinda a yin-yang planner for

the social aspects of the seasons in a four-season world. It also fits naturally with the indoor, family and friend get-together patterns of the Holiday Seasons that just passed. Except this idea is smaller and more familial, intimate and slow: all about comfort.

The word may seem foreign, so let’s see what a quick investigation yields. The word seems to connote a gathering of the Soul and Spirits through a form of fortifying re-group.

Hygge is from the Danish word meaning “to give courage, comfort and joy” stemming from Old Norse for “to think” and connecting to the soul, mind, consciousness. While the close kindness of the act “hug” may derive from this too, (this word deriving in the 1560s and meaning “embrace”), it seems to have meant something more introspective and

Blue MooseConsultingN e w s l e t t e r

Volume 17, No. 1 • January 2020

Talking Health: Marketing Healthy Ideas: 2020 Winter Hygge

continued on page 8

continued on page 2

Talking Business: Business Must Lead

I spent New Year’s Eve 2019 watching the Global Citizen Award show on MSNBC. I really never enjoyed any of the Celebration TV station events: they were dumb, and

now that I am older, I did not even know any of those promoted as the days’ stars. Yes, I was working as I watched, and yes I made my New Year’s Resolutions too. But after a rough day at BMC to end the year, I was renewed and invigorated when I heard one of the nominated Global Citizen Award winners—the founder and CEO of Chobani yogurt—say that Business Must Lead.

Yes, that is what I want to write about as we start a new decade, and as Blue Moose Consulting continues to change its shape while preserving its mission as the forces of disruption continue to do their disruption, whether it is good or not! Another philanthropic prize winner started her words of thanks saying, “India has the highest number of obese people in the world”. I love when I have facts that are relevant and that bring light to issues that will allow us to do the necessary things to help.

Yes these are the things that I want to be caring about and get interested in for this upcoming decade. “I am gonna fight like a lion for my global family,” another do-gooder said. The year was starting well.

The role of the health food stores has evolved over the decades, and over the 38 years that I have been doing this. We were the hidden, counter-culture oasis to get the better

products, and while we were open to receiving all, we were the minority. Often ridiculed. There should be—but never will be—a public-shared awards ceremony for the heroes in our industry; just as the mass consciousness will never understand or appreciate the roles of the many million peacemakers around the world who work not for glory but for the Spirit of Goodness.

I love people who Do Good, and thank you all. I hope I am seen as leading by example too!

Our industry grew because we were dedicated to the only right mission for human health and environmental stewardship—and because we concentrated on smart business and a livable and reasonable bottom line. Those early stores were just as hand-to-mouth financially as most of the independent health food stores today that are still the backbone of the territory that we serve here with dedication at Blue Moose Consulting (BMC). Owners clean the floors at the end of the night, and do payroll and scheduling and bank deposits and customer service and human resources. Eternal gratitude for what you do: I managed operations like this (5 stores, two stores twice). I truly understand what everyone in every health food retail stores does, as I have been there.

That being said, I am truly aware of how our business consciousness has grown from the early ethical seeds to the strong growing plants to some gloriously resilient beautiful shrubs and some very impressive strong trees—of

various sizes. We still have to do all the chores and accounting, but our stature has grown and we are looked on by many now as leaders in the movement to stronger communities, a better planet with a broad access to the clean foods, science-driven supplements and healthy recipes to make our species (and our animal friends) more healthy than had previously been imagined. People now know we are here to educate and supply.

I love the roles that we play and the roles that are expected of us. Every day and with every conversation I have with all involved in every natural products retail store (and progressive nutritionists and even emerging bodycare spas and skincare retail outlets) and manufactures and growers, I am always singing the gameplans that we are all creating to become better business in the best business ever created: Natural Health. In addition, I am fully committed to natural retail. I am even willing to help stores that are learning to cross-over to our mission. We don’t own our mission: we want to develop it and advance it and maintain it and sustain it; and keep it pure. Anyone who wants to fully join in: I am with them.

But we are not alone, and we have never been alone. I have often said that if I were not dedicated to what we do, I would want to be in the environmental battle to save our future (and/or to be a homeopath). And then there is the movement for a livable wage, and for the Fair Trade that we all want to support in the

personal: a consciousness or awareness to think/consider (Germanic root) than involves comfort. Hey, in a topsy-turvy, stressed out and nerve-wracking world today, we may be onto something here…

The concept is complicated, but yet encompassing; and in Danish and Norse culture, hygge can refer to “a form of everyday togetherness”, and “a pleasant and highly valued everyday experience of safety, equality, personal wholeness and a spontaneous social flow”.

One translator comments that “hygge was never meant to be translated. It was meant to be felt.”*

Capitalism has grabbed onto this idea to sell the needed tools to accomplish this safe and cozy feeling with warm and fuzzy plush blankets—and cuddling comfortably, and “bundling up.” OK, capitalism, this is not a bad concept to promote participation in. This is the definition of the advertised small comforts of extra small pillows and throws.

What to do while in this state and environment of Hygge? Well, what do you envision in a situation where you are free and pressure-less and happy with a few closest friends on an extended sabbatical in a nice small, but spacious enough, cabin and a safe place? Doesn’t that sound good!?

“The Danish concept of hygge (pronounced "hoo-ga") is the embodiment of relaxation, indulgence, comfort and coziness. While the translation extends into all areas of life, burrowing themselves in plush bathrobes, indulging in steamy pots of comfort food and decking out their spaces in homey decorations.” (https://www.cnn.com/2019/12/27/cnn-underscored/hygge-home-ideas/index.html?iid= CNNUnderscoredHP2.0) Remember, the Danes spend a lot of time indoors during the Winter. As such, hygge goes beyond nice, cozy and safe to embrace an ethos or mental state of this “comfort” as well.

First, to me, hygge is a marketers dream—it is the fun of social media and blogging—and it might just make an excellent endcap idea. How hard is it to find pictures of this fluffy, comfortable space to advertise? We are overwhelmed with pictures of this promise, although very few of us have the wherewithal or time to create such a safe haven. And then, of course, one needs the time to slow down, relax and cuddle (both with self, and maybe with others…). That would theoretically rule this idea out for me (and maybe, many readers are thinking the same).

Second, let’s explore this idea collectively. Tell your BMC Rep (or call me) if you have any good hygge stories. Explore the idea as one of your New Year’s Resolutions. Talk to family, Intimates, Friends saying “let’s Hygge” or Let’s create a “Hygge experience.” This is a wonderful Danish contribution for a way to winterize a healthy winter environment. And, if you are on the fast train of life right now, how about being creative and making an instant Hygge revitalizing experience, preferably with—but not necessarily—a soaking lovely bath.

To you I say that this month’s promo bodycare category from Aroma Land— the Ylang Yang-Ginger products—are nearly

perfect for any level of Hygge that you want. Lavender is also a Hygge superhero: chill out!

Blue Moose Consulting Newsletter

Winter Hygge continued from page 1

continued on page 6

2

Your 2020 MarketiNg gold Medal/tokYo 2020Bring out your Athletes: bring out your tV sports Aficionados. Retired people love the olympics: normally sports-indifferent people buy jerseys and add new hours to couch-watching. People become medal watchers, with some saying “u-s-A”, and others picking other country favorites, even for specific sports. Yes, we are at another juncture where the olympics will arrive, and settle and move on—and we will either get competitive with the purchase power that occurs, or will all lay dormant and say: i didn’t want that extra business. 2020: there is a lot of winning that will be occurring this summer!

this is the third time that the olympics were presented in tokyo Japan, but actually only the second olympics held there. the1940 olympics were scheduled to be held there, but WW ii intervened, and the site was moved to Helsinki Finland before being cancelled due to War. the1964

tokyo olympics (the XViii olympiad) were the first olympics held in Asia and the first to be telecast internationally (and the first to have color telecasts). these summer olympics were held in mid-october.

these olympics were known for introducing Judo and Volleyball, and the Women’s Pentathlon. sports fans will note future football player Bob Hayes as becoming “the fastest man alive” and Philly’s Joe Frazier won the gold medal in heavyweight boxing. the Athletic games can certainly make history.

the us won the most golds in the 1964 tokyo olympics, while the soviet union won the most medals. Russia has been handed a four-year ban from all major sporting events by the World Anti-Doping Agency (Wada). it means the Russia flag and anthem will not be allowed at the tokyo 2020 olympics and Paralympic games: and hopefully all other cheaters will be excluded too!

the 2020 summer olympics (2020年夏季オリンピック, nisen niju-nen Kaki orinpikku), officially known as the games of the XXXii olympiad, is an international multi-sport event planned from July 22nd to August 9th 2020 in tokyo, Japan. Karate, surfing and skateboarding will make their olympic debuts, and baseball and softball will return to the games.

Are you gonna see any gold this year as the olympics are played? You cannot win if you do not play! the global sports nutrition market size is expected to reach 24.43 billion (usD) by 2025!

Market size in the us is determined to be $2.76 Billion in 2019, and is expected to grow to over $5 billion by 2025. in 2017, brick and mortar stores accounted for the largest revenue share in terms of distribution channel. Most stores have been last-place slow in getting a legitimate, innovative and smartly-marketed section of their store dedicated to Fitness/exercise. Most stores act as if teen/school Athletics is not a big business opportunity (the Clean Athlete is a known term in the conversation), and most stores seem clueless to the weekend athlete, the daily exercise support tools, the runner, the cross-trainer and the unique interests of the fit-conscious woman. All of these can be highlighted with a new focus on the tokyo olympics. Jocks and ballers are evolving too, so stores that offer options above proteins (think probiotics, immune modulators and Abigenol® and other novel antioxidants, and cleaner nutrient-dense foods) are gonna score with new customers. especially if you focus on the task, and lead the pack with education. game on.

2020 VisioNBMC had declared to make this year the “Year of eye Health” long before this beauty of a marketing-idea was presented to me. A social media/writer’s dream: a concept with many layers of meaning. the most obvious first! As many of you know, i had major eye surgery in early 2019 and so this issue is very dear to my heart. As many of us industry veterans are learning, the functional degradation of the eyes (and the gums and teeth) become very important elements, as one ages, that quickly change from little things to serious health issues. so, we at BMC are gonna be available to speak with you for the next 365 days about ways to increase your eye Care section.

As with many structure-Function categories in your store, the ocular health set probably is not generating solid sales. the set may not be clear, or built to best serve your educational agenda of offering a natural vision-health section that your local community will talk about. (they should not need a magnifying glass to find the options that you offer!)

today, eye problems are a common occurrence in every household. it is estimated that eye care nutrient sales will continue to grow at a dependable rate of 10% every year into this decade. Rising business. How many households are you not focusing on for these growing health needs?

And you should not be depending upon lines that are not interested in partnering with your store to engage in win-win business that will bring the customer back again for refills. eye protocols are lifelong commitments. Maybe it is time for a shakeup: or maybe you already have a well-built eyecare set: our goal is to educate and bring more brisk sales for you.

BMC intends to discuss various ideas for eye health in our newsletter throughout the year: in information pieces labelled “2020 Vision”. We will build on that awareness that there are many nutrients —primary essentials are antioxidants and omega-3 fatty acids—that are great for good vision and eyesight health throughout the aging process, and we will make suggestions on why the good stuff is not optional but actually always essential for a total body wellness. We all want to see how healthy we can become, and how long we can best see all the things in our future that we value so much. 2020 Vision. *https://theherbalacademy.com/embrace-hygge-winter

Volume 17, Number 1 • January 2020 3

JANUARY 2020 Promotions20% off Discount select OTC formulas

~ liquid or Pellet complexes listed below^ (Qty. 4+ per sKu)^ ~ shelf tags announcing the sale included with your order

• Throat Care^^ • Thyroid Care • Kids Sniffles • Pets Bowel~Digestive Care^^

January 2020 Promo Items:^ Throat Care: for associated symptoms such as dryness, irritation, inflammation, pain +

hoarseness. (n025)*^ Thyroid Care: for associated symptoms such as rapid or sluggish metabolism, weight

fluctuation, fatigue & hair loss. #15 best seller. (n074)^ Kids Sniffles: for associated symptoms such as congestion, runny nose, post-nasal drip,

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‘HOMEOPATHY FOR THIS SEASON WHERE THE THROAT NEEDS SUPPORT’Homeopathy knows support for throat care: Newton Throat Care - Formulated for associated

symptoms such as dryness, irritation, inflammation, pain and hoarseness. Directions: Ages 12 and up, take 6 drops or pellets by mouth (ages 0 to 11, give 3 drops or pellets) as needed or as directed by a health professional. under age 2, crush/dissolve

pellets in purified water. sensitive persons begin with 1 drop or pellet and gradually increase to full dose. Active Ingredients: equal parts of echinacea 6x, Aconitum napellus 15x, Apis

mellifica 15x, Arum dracontium 15x, Belladonna 15x, Bryonia 15x, Cajuputum 15x, Ferrum phosphoricum 15x, glycyrrhiza glabra 15x, Kali bichromicum 15x, lachesis mutus 15x,

Mentha piperita 15x, Mercurius vivus 15x, naja tripudians 15x, natrum carbonicum 15x, natrum sulphuricum 15x, nitricum acidum 15x, nux vomica 15x, Phosphorus 15x, Phytolacca decandra 15x, Pulsatilla 15x, spongia tosta 15x, stannum metallicum 15x, sticta pulmonaria

15x, thuja occidentalis 15x, ulmus fulva 15x, Verbascum thapsus 15x.

^^ available in a 1 oz. liquid only ^ cannot be combined with other discounts ^ monthly promos will be advertised through the newsletter = website/social media pages

Why Choose NEWTON? ~ expertise & experience ~ Quality & safety ~ Variety & selection ~ environmental Awareness ~ economical & efficient

newton Homeopathics is the champion of the natural products store! support newton!Newton youtube.com channel

www.youtube.com/channel/uCBWPy8oA2sKgnMnHosqQ_bQGREAT QUICK video: “What homeopathy is NOT” 4 minutes 16 seconds

https://www.youtube.com/watch?v=Q-70o-0sbi8

EVERY STORE needs some Aloe Life!January Promos ALOE 2020 mix & match^ The time of year for Aloe Life!!

• Aloe Life® Aloe Gold Whole Leaf Juice concentrate: 16 oz. + 32 oz.• Aloe Life® Personal Gel Lubricant 4 oz. • Animal Aloe® 4 oz.

15% off 12-23 items minimum* 20% off 24 items maximum*The Best way to start the year: 1 oz. of Aloe Gold® daily: Healthy Cleansing, Digestion

immune support & Body Wellness all in one. treat yourself to daily aloe!HigHest QuAlitY oRgAniC Aloe: since 1991. Certified organic leaves, processed with

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^ Aloe Life® whole leaf Juice Concentrates – “THE BEST”Benefits include support with digestion and absorption when taken before meals, energy +

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• Best Taste • Certified ActivAloe • Highest Potency Aloe Solids • Certified Organic leaves • Highest Aloe Polysaccharides

• Golden Yellow Sap Content • Concentrated for Best Value • #1 in 3rd-party testing

Therapeutic aloe is Foundational to Healthno matter which other aloe-based products you carry, there is no other product like Aloe life®

therapeutic whole leaf Aloe vera Concentrate

~ Best Value too!Are you selling 5 bottles of Aloe life® Whole leaf Concentrates a day?

THE INDISPUTABLE FACT 2020: aloe vera is now more popular than ever!!

^ Aloe Life® Personal Gel Lubricant - 4 oz. - a silky non-staining gel that is very healing to delicate tissues, and works wonderfully for menopausal women experiencing dryness or active adults. the organic Aloe Vera, Calendula, Allantoin with Vitamins A, e, D and Zinc are very

soothing and effective in restoring a natural moisture balance.^ Animal Aloe® 4 oz. is a 100%-safe, edible, multi-purpose product. soothing to minor skin

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^ discounts cannot be combined ^ must mention Promo to get deal^ discount good 01/01 through 01/31/2020

*these statements have not been reviewed by the FDA, and are not intended to diagnose or treat any illness or disease.

Dr. Ohhira’s Probiotics® on TVDr. Ohhira’s on HGTV, nationally, in January + extensive other national + regional Radio, Magazine, Digital + Social Media

Why?Because Essential Formulas® is celebrating 20 years in 2020.& Dr. ohhira’s Probiotics® is the only multi-year, whole food

fermented probiotic with Prebiotics, Probiotics and most importantly Postbiotics, made with fresh fruits, vegetables, seaweed, mushrooms

and 12 strains of select, viable, proven probioticsthey are always alive and viable – never freeze dried or flash froze

- and there is no refrigeration needed (with a full 3-year shelf life) because they are fermented at room temperature. 100% vegetarian.

Free of Dairy & gluten. non-gMoJanuary TV Special

Dr Ohhira’s Probiotics®

green label: 30, 60, 100 veg softgelsmix & match 12+ units

20% off*~ Must mention “January Promotion” when placing order;

does not apply to the 10-pak or sample pak products* Promo for independent brick & mortar retailers only

~ Promotion through January 31th~Consider one of the two Dr ohhira Probiotics point-of-purchase

displays• “Arch Header” – explaining Key Features• “Bowl Header” – showcasing ingredients

Ask your BMC Rep for ways to make the best of this excellent marketing opportunity designed to bring customers into your store!

www.essentialformulas.com Dr. Ohhira’s Probiotics® Proven Probiotic Science

not represented by BMC in nJ

Immune Season: highlight the Heavy HittersDaily Immune Builder™ + Rapid Immune Boost™

Black Elderberry extract + Super Echinacea™ ~~~~~~~~~~~~~~

January + February 2020 Promo50% Margin line. 01/01 through 02/29/20

Best-sellers for Immune Health + Sleep^ 20% off Promo Discountwhen you mix & match 20 or more units (selected items)

Reorders will receive the same discount throughout the promotional period. Please remember to mention the promotion when placing your order. Discounts are not

automatically applied! thank you for supporting these promotions by offering these reduced pricings to your community. expand your selection + gRoW business

PROMO ITEMS for Immune + Sleep Support^ PromoMeet the buy-in parameters + save through February 29th. gonna be a challenging beginning

to the year, so have the supplies available and encourage. Be prepared by stocking up on these top sellers. Stock UP + don’t run out!!

1 + 2 + 4 oz.: • Black Elderberry alcohol-fee (Glycerite) • Super Echinacea Extract®• Daily Immune Builder™ (Immune Defense) • Relaxing Sleep™

• Rapid Immune Boost™ (Echinacea-Goldenseal) • Valerian Root alcohol free (Glycerite) 1 + 4 oz.: • Black Elderberry extract • Oregano Spirits • Valerian Root1 oz.: Herbs on the Go™ IMMUNE SEASON™ • Soothing Throat Spray

Herbs on the Go™ Bed Time™ 1 oz.

WEBINAR: Thursday 1-23-20, 2 PM + 7 PM ET“Immune & Sleep“ Webinar, with Herb Pharm® educator, Autumn summers

“Staff Favorite” Rapid Immune Boost™ 1 oz., 2 oz., + 4 oz. liquid extractour "feel-better-faster" formula*. Formerly echinacea-goldenseal.

ingredients: Proprietary extract blend: fresh echinacea root*, cultivated certified organic goldenseal rhizome & rootlet*, osha root, fresh spilanthes whole flowering herb*, Yerba santa

herb, Horseradish root*, ginger rhizome*, Black elderberry fruit*, Yarrow flowering tops*, fresh Wild indigo root. Supports a quick, vigorous response to immune system distress^

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Herb Pharm® Valerian is THE BESTwww.herb-pharm.com/product/valerian • www.herb-pharm.com/product/valerian-alcohol-free

~ “We prepare Valerian extract from the fresh (never dried) root and rhizome of Certified organic Valeriana officinalis plants”.

^ these statements have not been evaluated by the Food and Drug Administration. this product is not intended to diagnose, treat, cure or prevent any disease.

Made of plants and ethical choices™ • Treat Yourself to Better Health™ America’s #1 selling Liquid

Blue Moose Consulting Newsletter4

The best lip balm for the world

Rev•Up Wellness featuring Abigenol® European Silver Fir Bark

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Targeted Antioxidant NutritionRev•Up Wellness DEFENSE with Wellmune®

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JANUARY PROMOTIONBuy 6 bottles of a SKU +

gET ONE [1] free. Rev•Up Wellness products exclusively contain

Abigenol®! ~ contains 6 phenolic acids, 3 flavonoids + 4 lignans

~ Abigenol® - isolated from the bark of the Fir needle tree, Abies alba a substance very similar to Pycnogenol, with similar active ingredients, such as low molecular weight polyphenols—and the natural

bioflavones, proanthocyanidins + oligophens.

NEW Powerful Tree Antioxidant!!!The Rev•Up Wellness innovation combines Abigenol®

(european silver Fir bark extract)—one of the most powerful antioxidants in the market today - with other naturally derived and clinically-studied ingredients to

target lifestyle needs on stress, immunity and Healthy-Aging!*

Feel the difference with these award-winning products!^ these statements have not been reviewed by the FDA, and are

not intended to diagnose or treat any illness or disease.

GROW NEW BUSINESS with scientifically-proven nutritional support

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by Portals Pharma Beginning January 2020, the Oxylent® brand will begin to be

offered through distributionDistributors will include KeHe, threshold enterprises +

unFi. Retailers can also continue to buy direct.

Marketing display option still available:Oxylent® Dump Bin display $110

the easiest way possible to introduce or re-introduce oxylent® continuing into 2020

Hydration Station + in-store Sampling ProgramRegister sampling Program

Water Bottle sampling Program30-CT PACKETS: SPARKLING NUTRITION

• Berries • Mandarin Orange • Blackberry Pomegranate • Variety Pack: 3 flavors

• Prenatal Oxylent Sparkling Cranberry • Raspberry 30 ct.

• Children’s Oxylent Bubby Berry Punch 30 ct 0.15 oz packets

CANISTERS 6.3 Oz. NET WT. • Sparkling Mandarin canister

• Sparkling Blackberry Pomegranate canister• Sparkling Berries canister

• Best-selling Sport Oxylent® contains 140 mg s.o.D,^Blueberry Burst canister 7.5 oz.

Blueberry Burst 15 stick packets 0.25 oz.Lemon Lime Burst 15 stick packets 0.25 oz.

Lemon Lime canister 7.5 oz.^ 7 CT. BOxES FOR TRAVEL & TRIAL IN 9 BOx

COUNTER-TOP DISPLAY:• Sparkling Berries • Sparkling Mandarin

• Sparkling Blackberry/Pomegranate^ IMMUNE OxYLENT® IN 4 FLAVORS:

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• Immune Oxylent® Variety Pak*standard shipping structure applies

January’s Needs Wellmune WGP®

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immune Health Basics® named 'Best Immunity' Dietary Supplement by Delicious Living Magazine ~ 2013

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Honey Daily: everyone benefitsJanuary 2020 Promotions

20%* line drive Sell the most HONEY EVER this January

• Elderberry Honey Tonic • Fireside Honey Tonic • Ginger Honey Tonic

• Relaxation Honey Tonic • Throat & Lung Tonic• Honey Propolis Throat Spray

• Ginseng Honey Tonic (American ginseng) • NW Pollen Tonic • Happy Baby Salve 2 oz.

• Love your Lips Lip Balms (wooden display with 20 lip balms)

• Raw Pacific Northwest Wildflower Honey^ 12 oz, 20 oz. glass jar

• Pacific Northwest Bee Pollen^ 3 oz., 6 oz.^ Honey and Pollen capped at 10%

Mickelberry Gardens® Elderberry Honey Tonic is a blend of raw honey, raw apple cider vinegar, and gentle herbal remedies [organic black elderberries,

organic echinacea tops, and Pacific northwest propolis] traditionally used to support healthy immune function.

~ Buy-in dates through 01/31/20~ Must sign up for deals to get discounts

Work with your BMC Rep to get these great deals~ Participating account agrees to pass promo discount

along to customer & reflect sale price on tags and signage

~ Free shipping on orders over $100.00**Warning: Don’t give honey to children under 1 year

of ageHive Products for health. www.mickelberrygardens.com

JANUARY PROMOTIONS* 15% off oi.

DiReCt oRDeRs, inDePenDent RetAileRs onlY• Lip Scrubs • LIPFOOD™

• PURE & SIMPLE™ • BEE FREE™ • ECOLIxIR™

^ Eco Lips® Lip Scrubs|usDA-certified way to achieve baby soft lips

~ 0.5 oz. glass jars. 6-pc. display sRP. $9.99/ea.~ 3 flavors: mint, vanilla bean, brown sugar.

^ Eco Lips® LIPFOOD nutrient-dense organic lip Balms. 20-ct. gravity Feed display

~ Nourish lemon lip Food: with spirulina Blue-green Algae

~ Plump Rosemary Mint lip Food: with Chamomile Mushroom extract~ Protect Vanilla lavender lip Food:

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organic & edible lip Balms/3 24 ct. display * Coconut * Raspberry * Vanilla

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convertible displays on sale: 24 units (0.15 oz.)* Lemon Lime * Superfruit * Sweet Mint * Unscented

^ eco lips® eColiXiR™ 100% natural Facial oils Daily Facial oil:- with seed oils: Radish, Kakadu Plum

seed, *Chia seed oil, Pomegranate seed oilDaily Cleansing oil: - with seed oils: *Marula Kernel oil, *Pumpkin seed oil, *Argan kernel oil, *grape seed oil, Clary sage oil, + sandalwood fragrance,

Frankincense oil.* Direct, independent accounts only

[*Certified organic ingredient]orders@ecolips.com

Website updated: check it out, https://ecolips.com/

Hair Food Color Cream™all vegan non-permanent hair color + hair treatment nourished with a nutrient-dense

Certified-organic botanical complexRETHINK YOUR HAIR COLORING• Ammonia free • PPD/PTD, Lead free• Gray coverage • Cruelty-free & vegan

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• Safe on chemically-treated hair• Softness healthy & shiny hair with just one

application• Up to 90% naturally-derived

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RE-THINK your Hair Coloring. Ekoeh Brasil • www.ekoeh.com/

Hair Food Color Cream: Vegan Hair Color Non-permanent hair color and hair treatment

5Volume 17, Number 1 • January 2020

Winter: Medicinal Mushroom SeasonJanuary PROMOTION*

Cordyceps-Cs-4get eneRgiZeD + stAY eneRgiZeD90 vegetarian capsules, 400 mg each1 capsule Cordyceps sinensis mycelium

hot water extract 24%-polysaccharides, .25% adenosine. listed on nutritional facts panel

proper extraction is everything

4 ea. = 10% 8 ea. = 15% 12 ea. = 20%

Best price on the market for the most product, the highest quality with an excellent margin

~ on the following items: not combined with other specials~ Must mention ‘BMC January Promotion’ when placing order

~ Deal is offered on purchases per skuthe Cordyceps Cs-4 extract may be the most versatile

of all medicinal mushroom supplements. the Cs-4 strain of mycelium is the only strain of Cordyceps mycelium

that provides all the active compounds found in the wild harvested Cordyceps mushrooms. Hot-water/alcohol extracts provide the immune health benefits normally

associated with medicinal mushroom supplements, but also provide a host of other important health benefits

including balancing the HPA-axis and improving energy, stamina and endurance.* Best Value + Best Results

*these statements have not been reviewed by the FDA, and are not intended to diagnose or treat any illness or disease.

Mushroom science manufactures and distributes the only complete line of guaranteed potency mushroom

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mushrooms since 1994! the triple helix carries more information™

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2020 New Advancements with CBD‘Functional CBD Extracts’4 terpene-driven formulas

BUY-ONE: GET ONE freeBuY-in DAtes: through January 31st

must ask for deals at time of placing order to receive monthly promo: identify ‘BMC sales Promo’

* NEW! Functional CBD Extracts~ CBD liquid extract formulas enhanced with plant

terpenes:2000 mg CBD Plus functional natural plant terpenes

5%-natural terpenes from plants in each product1 dropper orally provides 66 mg CBD - with terpenes

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terpene-powered CBD liquid extract formulas

* Focus * Relax * Restful Sleep * ReliefTHE NEXT GENERATION

~ regular retail before Bogo1 oz. liquid extracts: $85/ MsRP $170

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Love 2020 with FreshberriesBlackberries + Raspberries

The Herb of the Year for 2020!!!the family including Blackberries + Raspberries

2020 international Herb of the Yearinternational Herb Association https://iherb.org/

herb-of-the-year/Bodyceuticals BEAUTY BERRY BEAUTY DROPS

new 5 x 7 shelf talkers• Pacific Northwest Raspberry

Illuminating Beauty Drops – DAY• Pacific Northwest Blackberry

Restorative Beauty Drops – NIGHTRich in food-source Vitamin C which can help in collagen production + in reducing the appearance of fine lines &

wrinkles. Rich in e + essential Fatty Acids too. Can be used alone, with makeup foundation or with your favorite crème.

ideal for areas that need extra moisture & plumping

Antioxidant morning whole food berry serum^ Raspberry Illuminating Beauty Drops – DAYingredients: 100% pure. Cold-pressed unrefined Red

Raspberry seed & fruit oil (Rubus idaeus)single origin, food-grade and vegan. small batch-made from fresh-pressed berries, sustainably grown in Washington state. lightweight & absorbs quickly for daytime use! Your facecare

Herb of the Year in 2020

Antioxidant-rich whole food berry serum to rejuvenate your skin while you sleep!

^ Blackberry Restorative Beauty Drops – NIGHTingredients: 100% pure. Cold-pressed unrefined Blackberry

seed & fruit oil (Rubus Fruticosus)single origin, food-grade and vegan. small batch-made from fresh-pressed berries, sustainably grown in Washington state. An impressive amount of whole food Vitamin e for nightwork

for your skin. Your facecare Herb of the Year in 2020

treat your skin to these fresh, local BeRRY BeAutY DRoPs day & night for healthy, glowing skinNew item placement deals apply

January C Therapy2020 is the year to waken Skin Sales

Trilogy Natural Skincare ProductsAs sure as SHAKE, POP + GLOW

Vitamin C Booster Treatment 0.42 oz.Vitamin C Moisturizing Lotion 1.7 oz

Vitamin C Energizing Mist Toner 3.3 fl. oz. ozThe Vitamin C Booster Treatment + Vitamin C

Moisturizing Lotion:Vitamin C, naturally-derived Hyaluronic Acid, organic Daisy Flower extract and Certified

organic Rosehip oilThe latest addition to this natural Vitamin-C based

systemVitamin C Energising Mist Toner:

with aloe vera, Vitamin C, mandarin & tangerine extracts and organic daisy flower• Trilogy store-support is excellent

• The products perform with perfection• Smartly marketed, this is your new best-selling

bodycare*****************

A perfect way to start your Trilogy® Collection

~ Certified Organic Rosehip Oil Roller applicator 10 ml

Certified Organic Rosehip RollerCost: $9.35/Retail: $16.99

Trilogy®: High-performance, certified natural skincare products

We create potent and effective formulations with the most powerful botanical extracts

www.trilogyproducts.com/us/category/how-tos

January 2020 Promotions*The Bodycare Collection

YLANG YLANG & GINGER12 oz. bodycare

clean & affordable, [+ not through distribution]• Shampoo • Conditioner

• Hand & Body Lotion • Shower Gel • Massage & Body • Bath Salts 20 oz.

Two new options: • Hand Soap • CBD Body Lotion

~ think ginger, Ylang Ylang, Cedarwood, Rosewood, lavender, lavendin, Vetiver, Basil,

Cedar Himalayan, nutmeg, green Myrtle, Patchouli + a rich, warm. spicy aromatherapy experience.Buy 3 ea. per SKU = 10% offBuy 6 ea. per SKU = 15% off

Buy 12 ea. per SKU = 20% off~~~~~~~~~~~~~

JAN. Essential Oil Promotion: 10% off in units of 3 ea.

Bottles 1/3 oz.~ Ylang Ylang & ginger essential oil

~ Ylang Ylang essential oil (Cananga odorata) Comoros islands

~ ginger essential oil india*Must mention “BMC special Discount” to get discounts

with every order placedAromaland founded in 1985 creates exquisite bath and

body care products utilizing 100% pure therapeutic essential oils. our complete line of essential oils is

premium selected for Aromatherapy use. We meet the best eWg Cosmetic safety standards.

NUTRIENT DENSE SUPERFOODS21 years of humble support

RAW ORGANIC whole plant foodsHonor + Participate in The JUVO® Revolution

We only bring you the very best from nature.Mission: ‘The word “JUVO” is a special Latin word

for us. It means: to give aid.When we choose a name that represents our

product, we always go back to the roots of our vision. to do our part in helping people all around

the world. We help people by becoming an accessible food source for healthy lifestyle.

We call JuVo. “the Health Revolution,” because it will restore your body to the former glory of creation.

experience for yourself: the wonders of nature!’juvo, juvare, juvi, jutus.

definitions: help, assist, aid, support, serve, further. please, delight, gratify

Ask about new product placement dealsCertified organic Raw, Whole, non-gMo

ingredients means:• Support a healthy immune system, improve

digestion, increase energy, help balance blood sugar levels, rich in antioxidants, dietary fibers +

phytonutrients.• Formulated by an oncologist

• Convenient: perfect for a quick meal on the goFree of gluten, soy, Whey, Yeast, nut, Dairy

and Preservatives. no Artificial Flavors, Colors, sweeteners & stevia

ReJUVOnate Yourself! Simply put, JUVO® is a meal replacement or nutritious snack you can

drink!

January 2020 PROBIOTICS LINE DRIVE 4 + 1Recreate your set for future sales with HealthAID® America

Probiotics: HealthAID® America: made for Professionals• Guaranteed-potencies + quality from DNA verified-Strains

• Acid & bile-resistant strains. Vegetarian• Shelf-stable options, with strains studied for specific concerns.

You can expand beyond the refrigerator. Gain from cross-merchandizing Probiotics!• Re-set your Probiotic section with a line that sells to health food stores!

• Products are MAP-Policy supportedImmunProBio™ 14 caps, 30 caps + 60 caps (the BEST-SELLER)

10 strains with the super strain DDs®-1NEW: Slim ProBio™, 4 Probiotic strains to promote fat metabolism* w/garcinia (60% HCA),

+ Chromium Picolinate, African Mango, Raspberry Ketone, Apple Cider Vinegar. Fortified w/Xos + Chlorella

SEASONAL: • Travel ProBio™ (for every trip), 6-strains (20 Billion CFu) + Saccharomyces Boulardii

WOMAN; MOTHER + CHILD: • Infant ProBio™(liquid) 0.5 fl. oz. • Prenatal ProBio™ • Kids ProBio™ 30 + 60 chewable tabs with D3 + iodine black currant flavor • Kids ProBio™ powder (5 Billion) 70 grams (for children 3 months + older)

• Focus ProBio™ for KIDS 60 chewables • Fem ProBio™ (50 Billion) • Women’s ProBio™ neW

BRAIN, MIND + MOOD: • MoodProBio • Focus ProBio™ for Adults 30s ORAL HEALTHCARE: • Oral ProBio™

AGING, GENDER + PET COMPANIONS: • Senior ProBio™ • Men’s ProBio™ • ColonProBio • CranProBio™ w/Cranberry + Grapefruit

• PetProBio™ 10 selected strains, for dogs & cats. Beef liver & Bacon flavorPRiCe + PotenCY: • Daily ProBio™ 30 caps • Adults ProBio™ (10 Billion)

HIGH POTENCY: • Ultra ProBio™ 14 caps + 30 capsPREBIOTICS: • GOS 500 mg Prebiotic (galactooligoosaccharides) from lentils, beans

*****************************NEW PROBIOTIC: • 7Day Probio a one week course: once daily

intensive support* 200 Billion CFu. 10 viable strains + 2 Prebiotics. Dairy Free. gluten Free. Vegan. net wt. 0.7 oz. powder. Refrigeration recommended yet room temperature stableif pregnant, nursing, taking medications – or have a medical condition, consult your health

care professional before using this product^ dosages at time of manufacture

* these statements have not been reviewed by the FDA, and are not intended to diagnose or treat any illness or disease

NEW Top-end, Exquisite Collagen: the customer will be thrilledDr Ohhira’s® Premium Collagen Plus™

ingredients:• Proprietary Collagen Support System 7,825 mg

• Dr Ohhira’s Proprietary Fermented Food 1,990 mg• Skin Hydration & Support Blend 165 mg

Rejuvenate + Revitalize your SkinIngredients:

• Proprietary Collagen Support System 7,825 mgMarine Collagen Peptides, Marine Collagen tripeptides, Royal Jelly,

Coenzyme Q10• Dr. Ohhira’s Proprietary Fermented Food** 1,990 mg

(Blueberries (including fruit. Juice and natural aroma) Prunes, goji Berries, Figs, Red Bayberries, Yuzu fruit. Japanese Mugwort, Komatsuna leaves, shitake Maitake Mushrooms; seaweeds – Hijiki, Wakame and Kombu, plus 12 different strains of lactobacilli and bifidobacteria (used in fermentation) along with various postbiotic

nutrients produced during 5-year fermentation process• Skin Hydration & Support Blend 165 mg

Cherry Blossom extract (sakura extract), Marine elastin, Ceramide (from non-gMo Rice extract), Hyaluronic acid

Other ingredients: purified water, honey, citric acid, natural malt extractDr Ohhira’s® Premium Collagen Plus™

• Revitalizes akin: reverses skin aging • Increases skin hydration/moisture content• Increases skin elasticity

• Increases strength of skin: decreases skin sagging & skin bruising~ 8-week DB-PC trial: 20% reduction in volume/depth of eye wrinkles

• Overall. Reverses skin aging by increasing skin collagen, elastin and moisture content

** proprietary formula studied and developed by BioBank® Co, ltd.^ these statements have not been reviewed by the FDA, and are not intended to diagnose or treat any

illness or disease.

To place an order: Speak to your BMC Repphone: 972-255-3918 or fax: 972-255-6648

email: orders@essentialformulas.com follow on Twitter: @Drohhiras and @it_takes_guts www.essentialformulas.com

Vanilla, cinnamon, Himalaya Salt Lamps: our stores were the early promoters of Hygge, and we just did not know it. But now that Bed, Bath & Beyond (77 SEARCH RESULTS FOR “hygge”) and more eclectic vendors have marketed the big items for this special cozy space, we are here to bring the healthy stuff to the experience. One advice column offers “add something organic in every room.” I say, make a highly-organic Hygge Recovery room!! Expensive end tables might be overkill, but aromatherapy cannot possibly be left out of the equation. A Wintertime Hygge essential oil sale!

But the reason I jumped at the idea to discuss this calming zen is because here is the perfect way for us to introduce people to Nervines and relaxing, conscious habits. I have been waiting for a way to convince people to embrace Hygge my entire career. While of course this is being accepted as a wintertime culture, it really applies to everyday: every home weekend getaway relaxation. But let’s share the concept now, as people settle in for something more rewarding than just a warm winter’s nap. Let’s change the predictable and introduce the satisfying: many just get bored and stir-crazy, or accept the hypnosis of TV. Certainly, we would not be so foolish as to tell people that snow-day binge-watching is not Hygge: it is. It can be more, though. Hygge is what you want and what you make of it (as long as it does not hyper-excite or disrupt). But what more can you do with it?!

Hygge means nourishment. I will continue to explore this idea, to see how this tradition translates culturally beyond (but including) stews and fondue snacks. Surely there are regional herbs that fit the concept. For us, there are the new foods of the 21st Century natural Hygge. So, let’s get started.

Find your happy-place: Kava Hygge, Lemon Balm or Passionflower Hygge. We have the alternatives. Valerian Glycerite extract in a tea with an organic tea bag of an organic valerian-herb blend and a nice generous spoonful of organic honey: (say it), Hygge. Great grandparents probably knew hygge—the Danish art of happiness—but they never called it that. Of course, they did not have TV, or modern conveniences: at one time, people embraced the day without even radio. Slower times: hygge. Andy Griffith and Aunt Bea sitting on the couch in a safe space at home before and after dinner after Andy comes home from work (as Sherriff). OK, maybe I am stretching the concept, but please note we can all find our own path to Hygge.

To meet the 21st Century trials and tribulations, we are the cozy home of the quintessential Hygge essential: CBD. Yes, enter the world of Hygge with CBD. Now I would add Herb Pharm’s super-useful Nervous System Tonic, and the new Essence of Well Being® CBD Massage Lotion—or their super-new “Relax” terpene-driven Functional CBD extract (zero CBD by laboratory analysis) which brings added plant terpene effects one can feel when the time is perfect for relaxation. All four new extracts are the connoisseurs delight, with 2000 mg of

CBD per 1 oz. liquid and the benefits of the plant-based aromatherapy for the ideal Hygge entourage effect. Nice time to build an enticing endcap with their January BOGO on these four new items.

Th terms that some people use are that Countries “practice Hygge”. They are stretching with this statement…but certainly we can teach our communities to create Hygge.

There are signs—oh, wooden signs—that say Hygge (etsy). Hygge mugs: “cozy for my soul.” Your endcap can read “How to Embrace Hygge During Winter” There is foremost your creativity and imagination, and there is your desire to share the Joy. ❂

Blue Moose Consulting Newsletter6

Winter Hygge continued from page 2

iN the News27,000 scientists can't be wrong

11.05.19 AD 11,000 scientists from 150 countries warn of “untold suffering” that will come from climate crisis. For policymakers; “there’s no more wiggle room.” this is added to a letter from 16,000 scientists from 184 countries in 2017(https://academic.oup.com/bioscience/advance-article/doi/10.1093/biosci/biz088/5610806)

~~~~~~~~~~~~~~~~~~~~~~~~~

CliMate eMergeNCYCurrent chapter: an estimated 480 million animals have already been killed with the January 2020 new south Wales fires in Australia. the fire is the size of the country of england—at the moment.

Crystal Star by Healthy Living® An Industry Pioneer since 1978

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Hawthorn berry, Dandelion root, Parsley root, Wild Yam root, gravel root, Marshmallow root, licorice

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RECENTLY LAUNCHED• The perfect blend ONE MACA

a blend of red, black and yellow organic Maca.low temperature dried (traditional Peruvian processing)

gMo-free. Vegan. usDA certified organic. Product of Peru

2020: TIME TO HIgHLIgHT Maca“Herbal supplements using Maca ranked 8th in the

natural channel and 36th in the mainstream channel in 2017” [nutraingredients -usa]

Bring in all the Maca’s for a nice discount (any amount): grow your set!

ONE MACA – NEW in Novemberone Maca 8 oz glass jar $15.00/MsRP $24.99 one Maca 1 lb., pouch $24.00/MsRP $39.99

Other Food Movement Co. Maca Products• Raw Red Maca, organic 8 oz. pouch

• Raw Black Maca, organic 8 oz. pouch• Raw Yellow Maca, organic 8 oz. pouch

• The Peace Meal Multi green Protein with usDA-Certified organic with plant-based proteins

Hemp, Brown Rice, Pea & sacha inchiand organic superfoods Alfalfa, Barley, Wheat grass &

More. 12 ounces: about 11 servings per pouch~ 11% of profits will support Peace Possible -started by

Dr Decker Weiss -~ 100% vegan, raw, organic and gluten free.

^ Pomegranate productsFULVIC POM: Fulvic Minerals & organic freeze dried

Pomegranate juice powder 60 vegan capsPomegranate Juice: organic freeze dried Pomegranate

juice powder 6 oz. homestyle glass jarthe Food Movement Company was founded in 2011 out of a small indie health food store in lake County,

illinois. today our product line includes a diverse range of organic foods, teas, bioactive dietary supplements

and other healthy choices.We are Makers of Plant-Based Functional

Foods for better Functioning Humans

NEW Functional Remedies roll-ons:Organic ingredients with full-spectrum CBD

two (2) new choices: “Evening Calm” + “Active Soothe”Evening Calm Ingredients: 250 mg roll-on

Proprietary blend of MCt oil and Full-spectrum Hemp extract (from aerial parts), organic grapeseed oil,

organic orange essential oil, organic lavender essential oil, Vitamin e oil (dl-alpha-tocopherol), organic Roman

Chamomile essential oil, Cedarwood essential oil, organic Black Pepper $24.00/$39.99Active Soothe Ingredients: 250 mg roll-on

Proprietary blend of MCt oil and Full-spectrum Hemp extract (from aerial parts), organic grapeseed oil, organic

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BioNOx Nutrients®

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BRING A FORMIDABLE WINNER to your shelves now

ME 3: Miracle Molecule Max™ Nitric Oxide Booster

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ME 3: Miracle Molecule Max™ With l-Arginine AKg, l-Citrulline, Beet, Pomegranate,

Watermelon, Blackberry, Raspberry, Hawthorn Berry, Horse Chestnut, green Coffee Bean extract, indian gooseberry (Amla),

Vitamin C, grape seed and skin extract, Camu Camu Berry, trace Minerals Minerals, Astragin®, Vitamin D3, Vitamin e.

nitric oxide is the most studied molecule in history, and rightly so. Much attention came from the nobel Prize in medicine being awarded to three American scientists for their discovery of how the body makes and uses no {nitric oxide}. since then, tens

of thousands of research articles have been written. Doctors and scientists around the world are searching to unlock all the benefits

of this “Miracle Molecule.” … a simple molecule: one part nitrogen and one part oxygen

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TIME FOR THIS PRODUCT TO ENRICH THE OPTIONS IN YOUR STORE

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immune function. nitric oxide makes it happen.$155.oo can get you started. Every Body will thank you!

volume purchases available: Ask your BMC Rep

BMC is proud to introduce Houston Enzymes®

into the health food retail channelhttps://www.houston-enzymes.com

Houston Enzymes® provides expertly formulated enzyme products as dietary

supplements. each enzyme product is formulated by Dr. Devin Houston, an enzyme biochemist with 30+ years of research experience.

tHe AutHoRitY on enZYMesBMC is bringing you THE BEST

because enzymes play a critical role in foundational health. We will make this line available together

direct; through health food stores + with M.A.P. PoliciesWhy take Enzymes?

• To replace certain enzymes that lower production as we age or

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the Authority on enzymes Credibility is the key difference

LATE BREAKING JANUARY SPECIALSMust use code NEWYEAR when placing order

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15% off Calming Herbal Facial Steama relaxing treatment to detox and soothe your skin with organic calendula, rose petals, lavender and

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promotion ends 01/31/20

Volume 17, Number 1 • January 2020 7

gathering and manufacturing of the products that we buy and share. While we also want Fair Trade everywhere, we have to better our back yard first.

Leadership in these quadrants has developed in large part outside the rails of most of our stores’ business focus. Sure, we all have been recycling since time immemorial, but many many major things have happened that we have not been paying focused attention to. For example, I know most stores have been as confused as I about how dumb the recycling business is in handling their portion of the Goodness Project. I am sure if the rules of the road were logically simple, we could all do much better and be more efficient. And yet, every store is doing their best, and we all know that this is a costly endeavor (for the small business retailer and any business, really). So, we have our personal responsibilities and we have our business responsibilities. I stand up and testify that I am one of the most maniacal recyclers that I know. (and I always like to take the challenge if anyone else wants to tell me what they do, and if they want to battle me for this title that I give myself: and that is the way that it should be. We should all be trying our hardest: we should all want to be the world’s best hero in saving the planet!!!)

So, there are many quadrants of our society doing good, but sadly we are all dwarfed and maybe cursed by those uninformed or ignorant or uncaring or lost or evil fellow humans who are not working with us. Theirs is a very big ship and they are gonna drown us all. If I may: thousands of capitalist businesses (emanating from our shores and Europe and Asia, others and even possibly

Russia if they are actually manufacturing anything but labor-unfriendly oil and mob-controlled natural gas and tech-pirates) are choosing to make “single-serve everything” in plastic for people in underdeveloped countries. Now there certainly is money to be made from people who only make $2-$10 a week or a month, but supplying them through the sale of ½ teaspoon of shampoo in a cheap plastic wrapper for their daily/weekly, bi-monthly shampoo is the most evil and vile way to dramatically increase plastic pollution (and in these places almost all of this plastic winds up in the water streams and ocean) on the planet. We need to know who these companies are and boycott them forever.

To counter this short-sighted money-greed disgust, I am happy to say that Mexico City in December 2019 passed legislation to ban single-use plastic bags. This is the correct direction for governments to go. That is a major action leading to massive planetary good. Bravo! If you live in a small town or county, you should still be aware and care about how recycling occurs in your community! It all matters. Trash has to go somewhere, and we should vigorously cut down unnecessary trash.

Another good news counter is that one day theoretically all our packing materials will come from a biodegradable mushroom and/or hemp source: this is one company of a growing movement: “Developed in 2007, Mushroom® Packaging is made from mycelium and the

agricultural byproduct of hemp. It’s a high-performance packaging solution that’s cost-competitive with conventional foams, yet 100% home compostable. Grow your own mycelium-based goods at home” (https://mushroompackaging.com/pages/partners ).

Here is another: Ecovative: (https://ecovativedesign.com/ourfoundry). They are working in unison! It has to go beyond just using cloth and other bags (laudatory) and recycling (mandatory human responsibility). According to the UN, it is estimated that humans have used more than 8.3 billion tons of plastic since the 1950s. If this was an asteroid, flying at lightspeed, this could destroy more than the Planet Earth, it might even displace galaxies. If we shipped this trash to outer space and it returned, the force of impact would make us fated like the dinosaurs. The solution obviously is that we have human minds and the ability to communicate and we should be able to reverse these mistakes, if we think and work together!!

Population of Mexico City 9 Million; New York City area 8.5 million; Los Angeles (sprawl) 4 million. (2015)

Recycling waste is easy to see, although not all pollutants are visible as we all are all-too well aware. One more unhappy new decade realization, and it has to do with fire.

continued on page 9

Business Must Lead continued from page 1

we are health food PeoPleMichael Hennessey, Founder of Blue Moose ConsultingChecking in. Another decade to play with; may these next 10 years bring us more stability than the last ten. if you have been with me for some part of this 21st Century, or if you are just meeting me here, i introduce myself at 60, going into my 19th year of the organization known as Blue Moose Consulting (and i start my 39th year in the natural products industry). Yes, i am a lifer. lotsa scars and stories and wisdom!!! i am the bluest moose of the Blue Moose Family. El Alce Mandamás!i am so very grateful for this platform of the Blue Moose Consulting

Newsletter, as a way to share information with you, and help guide mid-Atlantic area influence as we work to develop the natural health world we envision: i have been a daily active participant, and i thank all who share my interests and afford me the time to make my case. if you have not noticed, i have a very deliberate intention to help mold the health food retail store of the future: a place that will truly be a “local community health resource center.”

As you know, none of this mission would be possible without the wonderful people on our team, and without you…the center of our focus: the entity of people and culture we often refer to as “the store”. the place where the message is shared: the frontline.

How are you doing with all the changes? Have they been wreaking havoc on your enterprise? i have learned all kinds of tip-toey maneuvers to stay in business, and… well, we are still here. i have been talking to people and listening to people, and one thing that we all can agree on is that we will go the way of the dodo birds if we believe we can maintain status quo and thrive. the challenge: how to change!?

the best thing for BMC is that we have changed and we have gotten better for the future: ask your BMC Rep about how the Consulting Blue Moose are built to guide you into whatever amount of changes in the health food store you wish to adapt as we all move into the future. that is where i am.

But this was also a story intended to tell you a little bit more about me: oK, personal.the Beatles were one group that changed my life: John was my inspiration. John trudell was

another personal hero. My biggest sports distraction is the nHl. My favorite show to see is Bob schneider, wide-ranging music from Austin texas. My hobby is collecting books. i adore my nieces and nephews and their growing families. i fight for the cause of letting Americans know that people who live in the District of Columbia are wonderful people: it is the jerks sent to Congress from the rest of America who screw things up. Vote for good leaders locally, and stop complaining (you really sound dumb: like in some way you hate yourself!)! Democracy: get it!

Cooperation/solutions/Communication. Care.in my 18 years of health food store management, i was always chasing the ideal of the perfect

store set, where i had that apothecary that would meet the needs of the community that i served. i am still on that mission today, teaching myself and others as we form the collective of the teachers of the teachers. How is that for an herbal throwback? onward to 2020!

it’s a great tiMe to get healthier:

JaNuarY 2020let’s take better care of ourselves. Did you make new Year’s Resolutions? i do every year, and some stay the same year in-year out. they are guidelines to me to try to get better and to evolve into optimal living. We know that we need to be constantly learning and constantly adapting to all the great information that we gain through our careers of health education. For us, it is not only about helping others and being servants and leaders to guide our communities to better health, but it is a refined challenge to go further ourselves. this January, i recommend that we all incorporate superior daily probiotics into our nutritional protocols and go beyond our normal food, and add one or more nutrient-dense superfood supplements to our everyday. i am going top-shelf and taking Dr Ohhira’s Probiotics every day and i am gonna binge on the best: adding both JUVO Raw Meals to my mealplan, as well as the new Food Movement Company’s Peace Meals and One Maca and organic Pomegranate powders. talk to your BMC Rep about the absolute reason that you have to carry these three lines. start to make your own life healthier, and you will have greater energy and immune power to help others this January. Bon Appétit & Health in 2020

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Fire is a horrible thing when it destroys: most religions understand the Hell that fire can create. Flagrant, irresponsible, greedy, evil and politically-influenced fires are burning all over the surface of our world this very day, and many people are crying for the loss of loved ones, and no one is praying for all the animals and living plant friends that are being killed by our bad actions.

Add to that, the fires are caused by the sins of our civilizations: The Amazon is aflame (and there is no counterargument or fake news); and Australia is Burning (and I am sorry for the joke but that is not an 80s band). This is different than the Roman salting of the north African city of Carthage (Pope Boniface VIII salted a City in his own country in 1299), and it is equal to and as destruction as all the fires around America now and in 2019 (and friends’ homes that have burned to the ground). These are conflagrations as if from some book of Eschaton, yet we can see that many innocents are being devoured and destroyed. Unacceptable to every ethical belief! This is the result of the irresponsibilities heaped upon our environment since the 1700s. Human destruction violence against creation. This is pollution too, but like attacking an immune system, this is a chaos which will cause irreversible ruin.

To briefly touch the politics of Fair Trade (a larger topic than can be addressed here): everything is too expensive, too many people are trying to steal all along the money chain; too few are thinking about those having the least in our society; too many leaders are stealing. lying and not sharing; lies are the norm; the workers are not getting fair renumeration for the work; there is racism and sexism and discrimination in the workplace; and the powers that be have manipulated the truth to make it seem like those who make the most are honorable when that is almost NEVER the truth). But then again, on many levels, this has been the case since small families decided to move into communities. We are bloated with what some call our original sins. The bottom line is that most of the inequities can be adjusted and most people can indeed share a common human wealth, that can lead to leisure, and safety and health and happy living and less war. WOW, don’t you want to sign up? And yes, our industry quite often (most of the time) participates with the good plans as they develop and emerge. Yeah good people!

Which brings us to tomorrow, and to 2020. I have never eaten a Chobani strained (Greek) yogurt (I am a Seven Stars and even Brown Cow person myself; and I grew up on Alta Dena—stocking every flavor the East Coast received in my little rickety refrigerators). But as my friend and food shopping partner, Theresa, knows, I rarely eat yogurt anymore because it is a single-use plastic. I own many yogurt containers for storage, and usually spurge for a 32 oz. yogurt (full fat) when I need another storage tool. (I also drink expensive Mt. Valley Water from home delivery, 5 gallon glass containers—and I carried thousands of Rapidan Water glass bottle 5-gallon waters to cars when I worked at Cash Grocer and supported the noble visions

of Horace Ellis in the 1980s and 1990s), as I have always tried to do everything possible to use as few plastic water bottles as possible): I do find plastic bottled water necessary in travel though, as I fear all our public water systems—and one must always factor in individual health survival as a part of the equation!

Long testimonial short, I so respect the Turkish owner of Chobani for his entrepreneurial spirit and for his work to help the world. What really impressed me was his efforts with other good people to provide strong and vital tents for people in refugee camps. Our century will continue to become a planet of refugees and displaced people, and it will soon start to be more people of every color and social class. Fires and pollution and water irresponsibility and the raping of the planet will do that. This hero’s path to his fame is probably filled with mistakes and bad moves, but he shows himself to be involved with working with people for good efforts every day, so when he says Businesses Must Lead, I applaud him. Business can and should lead.

Now to us. We are in business. It is 2020, and a new decade, and we have to step up further to be leaders and activists as part of the solution against pollution and environmental destruction, and for the advancement of business that shows respect for all people, for workers and their families. Everyone needs to work (in some way; almost everyone), and everyone needs a fair wage for their efforts. Our business, which is a fairly large, small-industry, can cause great change through our buying power. We have shown that over the last 80 years, and now we are bigger, and we can do even more.

I therefore ask you in 2020 to consider a few of these things. (1) Bodyceuticals is a fully biodynamic endeavor: every store should support this calendula-based bodycare line.

(2) Food. We represent three companies that offer superfoods and Organic Super Foods. JUVO® is the perfect example of a company doing it humbly and nobly since they started. Do you know the story of the JUVO raw foods meals? They have been dedicated only to freeze-dried and Organic foods for over 20 years. They existed before anyone was a raw whole-food-centric company. I love JUVO: their name and mission.

Mission: ‘The word “JUVO” is a special Latin word. It means: to give aid. When we choose a name that represents our product, we always go back to the roots of our vision. To do our part in helping people all around the world. We help people by becoming an accessible food source for healthy lifestyle. We call JUVO® “The Health Revolution,” because it will restore your body to the former glory of creation. Experience for yourself: the wonders of nature!

This decade we will all fully know and promote the health notion of Postbiotic Metabolites (ask your BMC Rep). The seed for biome revitalization is Dr Ohhira’s Probiotic® fermented whole food Prebiotic, Probiotic, Postbiotic™ supplements. For dynamic change, the probiotics further need colorful fiber rich organic food: and you have choices as to what you will offer as that complement. BMC asks you to provide JUVO® as that Organic whole-food meal choice.

Since 2011, The Food Movement Company has been on a similar mission. They recently launched The Peace Meal Multi Green Protein. This is another great option (in packets, not canisters),and 11% of purchases of this product goes to support a project called “Peace Possible” (please visit this site: https://www.peacepossible.com). This is the business leadership that we need to support. Finally, Aloe Life® has a very tasty green-foods based whole food, aloe-based product called Healthy and Slim Daily Greens powder—which, to my delight—is in a glass jar!

Nutrient-dense Foods, Organic and certified-Organic are “our foods” and we need to use them with persuasion to change the world. Farmers’ Markets and fresh produce chosen over packaged, GMO soy-laden and frozen foods (horrible carbon footprint). Yes, Organic CBD is also food, and a critical herbal nutrient. There are many CBD companies (some with unimpressive social missions) but almost no CBD manufacturer that is fully dedicated to the health food retailer (with the

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iN highest gratitude: Acknowledging the 20 years of Service from Linda Doby

and Wellinhand®

Founded in 1994, Wellinhand Action Remedies® offered some of the most ingenious, effective and needed topical remedies ever offered in the history of natural skincare. All the brainchild and energy of a most accomplished and wonderful herbalist and healer, linda Doby. linda is a perfect example to me of a strong woman: and she is a strong human being consistently committed to making the world around her better. Having met an admirable passel of fully alive people in our industry over the last 38 years, linda is one the people i have appreciated the most. top tier! What a creative mind.i am very saddened that linda’s broad range of topical solutions will now just be a sterling part of our herbal history. Wellinhand® has closed shop. linda was in a place where Family and Home had needs- and linda and her husband are also now such proud grandparents with Family around the world - that necessity led to a swift end to the world of natural products business.i am also sad that our industry – our local health store community – never gave Wellinhand® the support and attention that this fine line deserved. linda was always working uphill - and doing the entrepreneur-struggle to break through to the comfortable space. she stayed positive, always creating and offering positive energy. eventually in everyone’s lifepath, you have to leave a treasure on the side of the road, and continue. linda and her beautiful family have so many experiences and Joys ahead. We thank them + wish them godspeed: and now realize we have lost the cleanest and best solutions for many nagging and serious and uncomfortable skincare issues. May there be a lesson here about lovingly supporting the good folks! sad for our loss: honored for linda’s service. You are an inspiration always, linda! Be Well!

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exception of Essence of Well Being®); and almost none that are fully integrated organically, seed to bottle (Functional Remedies).

(3) Which take us to the best story that we should promote concerning Business Leadership, and that is Herb Pharm®, America’s #1 Liquid Herb Extract company. I have been doing this work for 38 years and Herb Pharm® has been stepping up to the plate both with the Environment and with Fair Trade for all their suppliers and workers (and contractors) better than any company I have ever seen. They are the example for the future. It is interesting that I am noticing that their good actions and Certified B Corporation status are becoming more important in my business meetings: more important than how deep a discount they are able to offer. The industry is changing, and we are all starting to understand the responsibility of Business Leadership that we all have to develop, adopt and follow. True Leaders are being rewarded.

(4) Bodycare continues to become purer in business and social responsibility too. The first B Corp that BMC has been associated with was gained by the world and mission of our friends from Iowa. Eco Lips® has always been The Best Lip Balm for the Planet™ and whether it be wind power or good employee stewardship they are deserving an Eco Lips®-dedicated Lip Care section. Trilogy® Natural Products have also been impressing me exponentially as they continue to gain traction and loyalty from the American natural product community. They source responsibly and are an international bodycare company that continues to grow into the mold of good industry leader with ethics that we can all respect and invest in.

We need to support good companies. We need to learn about—and go full in—with our industries business leaders. Grow Bodyceuticals and Herb Pharm®, and all those companies that step up and share their efforts and future plans, beyond just product quality and price. There is a lot of greenwashing out there, especially among many of the big

companies. Deceitful? No, but not truthful either. The Gold Standard in 2020 is Herb Pharm®. Learn more. I have been watching. I will always be honest with you. I am doing my part. In 2020, if we all move to take on our responsibility of business leadership, then future chapters of human history will note

that the creation and development of local community health resource centers were the fulcrum of great change moving forward beyond the first decade of the 21st century and these natural products business leaders were True Heroes for future generations. ❂

Blue Moose ConsultingP.o. Box 557Falls Church, Va. 22040-0557

got eMail?If you’D lIkE to rEcEIVE INformatIoN by EmaIl, sEND your rEquEst to mIchaEl@bluEmoosEcoNsultING.com

Visit us at our weBsite! www.BlueMooseCoNsultiNg.CoM

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“If you don’t read this newsletter every month, you are missing something.”

how to reach Blue Moose ConsultingCall as often as necessary: we want to be of assistance

michael hennessey • cell: 202-236-3735 • michael@bluemooseconsulting.com • www.bluemooseconsulting.com • Po box 557, falls church, Va. 22040-0557

COMPANIES REPRESENTED:

Opinions expressed in this newsletter are solely those of Blue Moose Consulting. Blue Moose Consulting is not paid for endorsing any products. Editor & writer: Michael Hennessey. Distribution and webmaster: John Holback. Graphics: Theresa Welling Truth, Justice and the American Way

Newton Homeopathicswww.newtonlabs.net800-448-7256 • 770-922-2644fax: 1-800-760-5550Conyers, GA 30013

Aromaland, Inc.www.aromaland.com1-800-933-5267Santa Fe, NM 87507

Vitalah, LLCwww.vitalah.com831-724-6300fax: 831-761-3648 Watsonville, CA 95076

Mushroom Sciencewww.mushroomscience.com888-283-6583 • 541-344-8753fax: 541-344-3107Eugene, OR 97405

Trilogy Natural Productswww.trilogyproducts.com/us/supported by Kestrel Sales & Marketing Trilogy US Office: 503.695.6533sales@kestrelmarketing.us

Herb Pharm, LLCwww.herb-pharm.cominformation: 541-846-6262orders: 800-348-4372fax: 800-545-7392Williams, OR 97544

Aloe Life Internationalwww.aloelife.com619-258-01451-800-414-ALOE (2563)fax: 619-258-1373San Diego, CA 92107

Essential Formulas, Inc.www.EssentialFormulas.com972-255-3918fax: 972-255-6648Farmers Branch, TX 75234

Portals Pharma, Inc.www.PortalsPharma.com Ph: 651-5050-IHB fax: 267-695-5181Basking Ridge, New Jersey

Eco Lips, Incwww.ecolips.comPh: 1-866-326-5477fax: 1-319-364-3550Marion, IA 52302

Nordic Naturals: Pure and Great Tasting Omega OIlswww.nordicnaturals.com800-662-2544 831-724-6200fax: 831-724-6600Watsonville, CA 95076

Erom, Inc./Juvowww.gojuvo.com714-562-1515 800-558-Juvo (5886)fax: 714-562-1516Buena Park, CA 90620

BodyceuticalsPh: (425) 333-5480.Orders & fax: (425) 491 8354.Carnation, WA 98014

Wellinhand434-534-6050 info@wellinhand.com Forest, Virginia 24551

Note: The BMC newsletter sale list is available by the first day of each month as a one-page faxable form that easily fits on the wall for quick viewing/decision-making. Want to receive all the deals on the great BMC lines this via fax early every month? Call your BMC Rep and put in your request now.

Support all the lines we represent: Independence, Quality, Strength

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