Bloomington Workforce Center

Guiding the Social Media Journey

© 2010 Digital Wagon Train™ - All rights reserved and protected.

Digital Wagon Train™



Pioneering Social Media

Bloomington Workforce CenterDigital Wagon Train, LLC

March 2, 2010



Digital Wagon Train™ What is Social Media

Networking?












Digital Wagon Train™ a Conversation









Digital Wagon Train™We’re Not In the 20th Century Anymore, Toto

1. Social media has given both the employee and the employer greater power and flexibility in finding new jobs and new employees.

2. Traditional methods of finding a job have given way to emerging social networking tools available at your computer.

3. Emailing resumes and waiting for a response is really old news, that simply doesn’t work.

4. Recessionary times require bolder and more creative networking and job search skills.

The Rules of Job Search Have Changed




The Times They Are a ChangingThen




Now

LinkedIn

Twitter

Facebook

The Times They Are a Changing




OverviewFinding a job in the current economic crisis is a challenge that requires

exceptional focus and tools to succeed. Setting oneself apart becomes more difficult.

LinkedIn provides the dislocated worker a very broad network of over 50 million individuals and over 180,000 US companies, including all of the Fortune 500.

LinkedIn has become the #1 tool for job search for both prospective employees and those hiring them, creating a highly effective 2-way channel of communication.

LinkedIn is a multi-use tool, providing an array of benefits to the user who succeeds in searching for & using them.




Once upon a time, it used to be

What You Know




Then, it was

Who You Know




Now, it’s

Who Knows You



Digital Wagon Train™ Who Knows You vs.

What or Who You Know“People with more than 20 connections are 34

times more likely to be approached with a job opportunity than people with less than five.”

Guy KawasakiBuilding a viable and current network

of related connections will significantly enhance the possibility

of finding a better job faster.




1. Establish your goals/strategies/targets.2. Write a social media networking plan; stick to it.3. Join, observe and listen to acquire new

skills/knowledge.4. Do the research. 5. Reinforce key messages with all comments posted on

social networking sites.6. Create sustainable relationships with contacts &

advisors. Join Groups (LinkedIn & others)

Use Social Media Effectively



Digital Wagon Train™ Which Social Media Tool

Should You Use?It’s not which tool you

use…

it’s all about how you use it.




Networking and Job Search

®

Relationships Matter




Source: Guy Kawasaki, How to Change the World

Ten Ways to Use LinkedIn to Find a Job

1. Get the word out via network.

2. Get recommendations.3. Find people with similar

job backgrounds.4. Find out where people at

a company came from.5. Find out where people at a

company go.

6. Check company pages for “new hires”. Review backgrounds and any connection to you. LI

7. Use your connections to get to the correct hiring manager.

8. Find someone in a company to “walk” your LinkedIn profile to HR.

9. Find out secret job requirements through a connection.

10. Search for new companies.

http://blog.guykawasaki.com/2009/02/10-ways-to-use.html

http://www.linkedin.com/




Source: CareerXRoads Survey, February, 2009; 45 Large Corporations (5,000+ employees)

Referrals developed through

successful networking.

http://www.careerxroads.com/news/SourcesofHire09.pdf



Digital Wagon Train™ Features provides a comprehensive suite of

features, all targeted to improve professional networking and job search:

• Profile/Resume builder• Extended connection

network• Recommendations• Finding/posting a Job

• Comprehensive search

• Groups• Questions & Answers• Free applications• Keywords/Tags




50 million LinkedIn users from over 180,000 companies participating in 240,000 industry groups

Networking





Features• Very helpful in communicating your story and value• No need to be shy – if you deserve one, ask for it• Get them from bosses, peers and direct reports• Customize each request to set the tone & message• Short, sweet and to the point• Quality vs. Quantity

Too few (or no) recommendations weaken your position Too many water down their and your value

(good=10; 1-2 per job)

Recommendations




• A proven method for bringing companies & applicants together

• A few of the thousands of corporate HR departments using LinkedIn:

Jobs (post & search)Features




• Powerful tool in job search• 240,000 Groups representing 150 industries• Find appropriate Groups• Join• Participate / Express yourself• Build relationships• Find jobs

GroupsFeatures




• Recently added• Quickly becoming LinkedIn’s fastest growing

search area• Ask smart, targeted questions• Give thoughtful, insightful answers • Get “Best Answer” awards for enhanced

visibility

Questions & AnswersFeatures




LinkedIn Keyword Searches

31

The Job Seeker’s Guide to the Universe!




29

Q & A




Thank You & Good Luck!

i n fo@d ig i t a lwagon t ra in . com

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