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# CONFERENCE 2014 facebook.com/BlogPaws instagram.com/BlogPaws WWW.BLOGPAWS.COM #BlogPaws plus.google.com/+BlogPawsTeam pinterest.com/BlogPaws WESTIN LAKE LAS VEGAS, NV MAY 8–10, 2014

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Page 1: BlogPaws2014-Program-FINAL-nocrop

#

CONFERENCE 2014

facebook.com/BlogPaws

instagram.com/BlogPaws

WWW.BLOGPAWS.COM

#BlogPaws

plus.google.com/+BlogPawsTeam

pinterest.com/BlogPaws

WESTIN LAKE LAS VEGAS, NV

MAY 8–10, 2014

Page 2: BlogPaws2014-Program-FINAL-nocrop

WWW.BLOGPAWS.COM

CONFERENCE 2014

Platinum Sponsor Gold Sponsor

NOTE: Shuttles will run mostly hourly during the main arrival and departure periods. On arrival, go to the baggage claim areas of Terminals 1 and 3. Find the BlogPaws sign and the shuttle staff person dressed in black.

BlogPaws FREE Airport Shuttle Schedule

WEDNESDAY, MAY 7

3:00p–10:30plast shuttle leaves airport around 9:30p

THURSDAY, MAY 8

9:00a–7:00plast shuttle leaves airport around 6:00p

SUNDAY, MAY 9

6:00a–noonlast shuttle leaves hotel around 11:00a

WEDNESDAY, MAY 7

7:00p– 9:00p

9:15p– 10:30p

Dessert on the TerraceInformal Networking Sponsored by Bissell

Social Learning SessionBlog Spring Cleaning Q&A: What did we learn? What did we DO?

TOM COLLINS & KIMBERLY GAUTHIER

Fez Meeting Room

Lotus Court

for early arrivers!

Welcome to BlogPaws 2014!

You made it!

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WWW.BLOGPAWS.COM

CONFERENCE 2014

THURSDAY, MAY 8

MonetizationRevenue, reputation, and recognition: Define your path to professional blogging success.

SUSAN GETGOOD

Google AnalyticsAre your digital efforts paying off? Use Analytics to achieve success in the vet and pet industries.

NICKEY RAUTENBERG

Be the Change: Turn Your Dream into RealityDo you dream of ways you could help pets if you had more time, money, or connections? Learn how.

CAROLINE GOLON

Be the Change: Shelter MarketingLearn about “intentional marketing” and get a marketing plan template to turn planning into action.

SYBIL STERSHIC

5:00p– 6:00p

6:15p– 7:00p

7:00p– 10:00p

KICKOFF EVENTSWinn Feline Foundation Media Appreciation Award — Passport to Prizes — Noah’s Animal House Intro & Donation — Hope for Paws: Inspiring Change for Pets

Yappy Hour at the Pet ParkSponsored by: PetSafe

Reception & Exhibit Area Open: VEGAS THEME!

La Menzeh Pavilion

Casablanca Ballroom A Casablanca Ballroom C

Fez Meeting Room

Fez Meeting Room

1:00p–4:00p1:00p–4:00p 1:00p–2:25p

2:35p–4:00p

Casablanca Ballroom — South

Casablanca Ballroom — North

Casablanca Ballroom — South

SPONSOR EXHIBIT AREA

Visit theCAT STYLE LOUNGEby Hauspanther

Open NOON–5:00p

Relax & Recharge in theSEATING AREA w/ CHARGING STATION

Learn & have fun atARDEN MOORE’S MINI FIRST AID DEMO - 2:00pand SAFE-PLAY GAMES FOR DOGS - 4:30p

9:00a–9:00p Conference Registration Open Medinas Foyer

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CONFERENCE 2014WWW.BLOGPAWS.COM

FRIDAY, MAY 9

7:30a– 8:30a

7:00a–7:00p

8:30a– 9:45a

9:45a– 10:35a

10:45a– 12:15p

12:15p– 2:00p

2:00p– 3:30p

3:45p– 5:15p

5:15p– 6:30p

6:30p– 8:00p

8:30p– 10:30p

Be an Instagram StarManny, the 3 year old Frenchie, is a rockstar n Instagram. Learn how to make connections and raise money for chairty!

MANNY THE FRENCH BULLDOG

Keynote Panel: The Pet Blogging BusinessLENA WEST, DINO DOGAN, CHLOE DIVITA & TOM COLLINS (moderator)NOTE: Some shelter donations & attendee prizes will be given during this session, too!

Breakfast & NetworkingSign up at the Registration Desk for the lunchtime Table Topics Discussions

Conference Registration Open

Snack Break & Networking Sponsored by VetriScience Labs

Exhibit Area Open: EDUCATION THEME!

Lunch, Networking, & Table Topics discussions

Exhibit Area Open: EDUCATION THEME!

Happy Meow-ur in the Exhibit AreaPassport to Prizes Drawing (got yours filled?)

Meet the RescuesLimited Seating! Shelter and rescue networking and fundraising workshop

Pawject Runway - Pets Strut for SheltersOn-site Create-an-Outfit Contest judged by our sponsors. Materials provided. Come watch the FUN!

Photography: Tips, Tricks, & Product ReviewsThe right photos can tell a compelling story, and can easily sway a consumer. Perfect your photography skills!

DEBBIE GLOVATSKY

SEO BasicsIf you heven’t taken Matt’s session before, get ready to dive in with the basics of SEO, and quickly get results.

MATT BESWICK

How to Get Published These experts discuss many successful tips to write and market fiction vs nonfiction.

SUSAN DAFFRON, JAMES BYRD, & PENNY SANSEVIERI

Monetizing Ideas for Profit Let Sandy teach you how to get the most out of your new ideas - financially!

SANDY ROBINS

WordPress Tips & Tricks Ted has written two books on social media & digital communications. Learn Ted’s tips to really rock WordPress!

TED NGUYGEN

Make a Business Out of Your BlogADVANCED TOPIC

Get clear on goals and get things done. Learn how to get results from an entertaining and real-world business expert.

MARYANNE SHEW

Google+ & HangoutsADVANCED TOPIC

Learn how to use Google hangouts on air to grow your audience’s interest and engagement.

DENISE WAKEMAN

Blogging about Parasite Protection: Not So Ho–Hum; It’s Aha!Presented by Vectra 3D, this session will get you engaged in the driest blog topics!

STEVE DALE

Be the Change: Do You Speak Cat? Helping to educate pet parents about cat behavior and explain how lives can be saved.

STEVE DALE

Facebook Pages vs. Facebook Groups Tripawds has grown to be the largest online community for amputee pets and their people. Learn how to network and grow your following.

JIM NELSON

Be the Change: Killer Videos That Save Lives Learn the secrets of visual storytelling for rescues and shelters. Your stories can and will make a measurable, powerful impact.

LISA RICHMAN

Medinas Foyer

Baraka Ballroom

Casablanca Ballroom — North

Casablanca Ballroom — South

Casablanca Ballroom — South

Casablanca Ballroom — North

Fez Meeting Room

Casablanca Ballroom — South

Baraka Ballroom

Casablanca A

Casablanca A

Casablanca A

Casablanca C

Casablanca C

Casablanca C

Casablanca H

Casablanca H

Casablanca H

Fez Meeting Room

Fez Meeting Room

Fez Meeting Room

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CONFERENCE 2014WWW.BLOGPAWS.COM

THANK YOU to all of our 2014 SPONSORS!

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CONFERENCE 2014WWW.BLOGPAWS.COM

THANK YOU TO OUR PAWSOME CONFERENCE SPONSORS!

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CONFERENCE 2014WWW.BLOGPAWS.COM

Casablanca ACasablanca C

Casablanca H

Fez Meeting Room

SATURDAY, MAY 10

7:30a– 8:30a

7:00a–4:00p

8:30a– 9:45a

9:45a– 10:35a

10:45a– 12:15p

12:15p– 2:00p

2:00p– 3:30p

3:45p– 5:15p

6:00p– 7:00p

7:00p– 8:30p

8:30p– 10:00p

Social Media Marketing: FTC Rules of the RoadLaura is an attorney who primarily deals with truth-in-advertising and fraud cases. Know the real rules!

LAURA FREMONT

Keynote Panel: Pets in the Family: impact on human health— zooeyiaSTEVEN FELDMAN, Executive Director of the Human-Animal Bond Research Initiative, is pleased to present Dr. KATE HODGSON, DVM, MHsSs, CCMEP

Pet360 Presents the BlogPaws Nose-to-Nose Awards Dinner & Winner Announcements with Emcee Michael Cavanaugh, DVM, DABVP, CEO of the American Animal Hospital Association & Rose Hamilton, Pet360 CMO. Closing Remarks & Donations!

Nose-to-Nose Awards Red Carpet Yappy Hour & WalkSponsored by Diamond Naturals Grain Free: Photo Ops for ALL! Finalists Walk for the Paw-parazzi @ 6:45p

Breakfast & Networking

Conference Registration Open

Snack Break & NetworkingSponsored by Hill’s® Food, Shelter & Love Program Observing National Animal Disaster Preparedness Day

Lunch & Networking@ 1:30pm Come see Tillman the Skateboarding Dog, brought to you by Natural Balance

After-Pawty! Sponsored by Pet360

Copyright for BloggersPaul is an energetic and popular instructor who runs a law firm in Wash-ington, D.C, specializing in intellectual property.

PAUL C. JORGENSEN

Top Legal Issues Every Blogger FacesDon’t get caught unaware - be prepared! Carleen will help you navigate the legal realm related to blogging.

CARLEEN COULTER

Creating Engaging ContentLearn from experts who are devoted to providing pet parents with the information, products and advice they need.

ROSE HAMILTON & SHAWNA SCHUH

Running Giveaways Over the last 3 years, Layla (founder of Cat Wisdom 101) has con-ducted hundreds of pet product reviews and giveaways. Learn how!

LAYLA MORGAN WILDE

MythBusters: Exposing Pet Care Misconceptions Q&A presented by Partners for Healthy Pets — visit the booth to try to win an iPad!

DR. KAREN FLING

Make Your Book a Bestseller on AmazonADVANCED TOPIC

Learn how to navigate the Amazon market-place, and get your writing noticed!

PENNY SANSEVIERI

Using Pinterest to Grow Your BlogDanielle teaches social media to veterinary and pet professionals. Communicate, educate and connect with clients through Pinterest.

DANIELLE LAMBERT

Pet First Aid Class & DemonstrationsThe Pawsitive Coach herself leads you through pet first aid.

ARDEN MOORE

SEO Advanced SessionIf you’ve taken Matt’s sessions before, get ready for more! Advanced SEO that really works.

MATT BESWICK

SEO Advanced Workshop If you’ve taken Matt’s sessions before, get ready for more! Advanced, hands-on SEO that really works.

MATT BESWICK

How to Amplify Your Bark Across theDigital EcosystemADVANCED TOPIC

The Rescue Pledge generated 20+ million impressions and 50k+ fans in under a year!

BRIAN EASTER

Medinas Foyer

Medinas Foyer

Medinas Foyer

Baraka Ballroom

Casablanca Ballroom — North

Casablanca Ballroom

Casablanca Ballroom

Baraka Ballroom

On Road by Pet Park

Casablanca A Casablanca CCasablanca H

Fez Meeting Room

Casablanca ACasablanca C

Casablanca HFez Meeting Room

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CONFERENCE 2014

FINALISTS

Cat in the Fridge

Cattywumpus

Glogirly

The Creative Cat

BEST CATBLOG

Cat in the Fridge

Fire Safety Rocks

Riverfront Cats

The Lazy Pit Bull

BEST CAUSEBLOG

Alfie’s Blog

Glogirly

Intrepid Pup

To Dog with Love

BEST BLOGDESIGN

Intrepid Pup

Romping & Rolling in the Rockies

The Dog in the Clouds

The Lazy Pit Bull

BEST DOGBLOG

BEST PETBLOG POST

BEST PETBLOG PHOTO

BEST HUMORBLOG

BESTMICROBLOG

BEST USE OFSOCIAL MEDIA

BEST PETBLOG VIDEO

Beagles & Bargains

Cascadian Nomads

Deaf Dogs Rock

Pawsitively Texas

Dolly the Doxie

Intrepid Pup

Life with Dogsand Cats

Zee & Zoey

BEST OTHERPET BLOG

BEST NEWPET BLOG

Basil’s Travels

Cat & Birdie

Oh My Shih Tzu

Traveling Cats

Horse VA

Hutch a Good Life

My Mini Pet Pig

Speedy the Cheeky House Bunny

Cat in the Fridge

Cattywumpus

Glogirly

The Creative Cat

Cat in the Fridge

Fire Safety Rocks

Riverfront Cats

The Lazy Pit Bull

Cat Catastrophes

Positively Woof

Riverfront Cats

Tales and Tails

Hope for Paws

Little Shelter Animal Rescue & Adoption Center

Morris Animal Foundation

Tree House Humane Society

with Emcee Michael Cavanaugh, CEO of AAHA (American Animal Hospital Association)

Platinum Sponsor Only Natural Pet will donate

400lbs of dog or cat food to the shelter of

EACH winner’s choice!

presents the

2014 BlogPaws Nose-to-NosePet Blogging & Social Media Awards