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“Ethical Leadership is defined as "the demonstration of normatively appropriate

conduct through personal actions and interpersonal relationships, and the promotion of 

such conduct to followers through two-way communication, reinforcement and decision-

making"… [and] the evidence suggests that ethical leader ehavior can have important 

 positive effects on oth individual and organi!ational effectiveness #$uin et al %&'&(

%')-'*+

Living in the competitive world often make us, as an ambitious human , attempting to

achieve success with all efforts. As a young generation, I realized people tend to nudge each

other to satisfy their desire and forget the meaning of being “ethical” , specially in theworking world. veryone can be a leader and everyone can easily understand what is the

meaning of being “ethical”. !owever, become a leader who do the ethical leadership is not

easy.

 "umerous e#pert discusses about the relationship between ethics and leadership

which appears to be centered on the transactional transformational dichotomy. According to

$urns %&'()*, the relationship between ethics and leadership has transform as ethically

superior to its transactional counterpart. Leaders and followers will e#perience a mutual

elevation to increased levels of motivation and morality with transforming leadership.

In this blog, i will e#amine the concept of ethical leadership through two ma+or 

 perspective, deontological and teleological. o generate the reader-s understanding, the reallife industry e#amples will be used to associate theory and the reality on the ground, specially

to highlight the impact ethical and nonethical leadership behavior.

Ethical Theories

According to Aronson %/00&*,he study of standards for determining what behavior is

right and wrong or good and bad is called ethics. 1espite there are various theories about the

ethical theories, one thing does remain constant. It is a morality. If we e#amine further about

ethics and morals, ethics are “ The rules of conduct recognized in respect to aparticular class of human actions or a particular group or culture”

(Dien,2015) which come from the social sstem (e!ternal) and we

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do it "ecause our societ sas it is the right thing to do# $hile, morals are

%&rinciples or ha"its with respect to right or wrongconduct % which ma'e moralit "ecomes personalcompass of right and wrong for someone# oralit

determined " indiidual (internal) and people do that"ecause the "eliee in something "eing right or wrong(Dien,2015)#

https233youtu.be3dr#rd/L4yd5

 It is important to have ethics in the business. thical behaviors and corporate social

responsibility can bring positive implication for the business. In the business ethics, there are

/ dominant approaches to evaluate the ethical nature : teleological and deontological.Teleological  means leader-s action have no intrinsic moral status and oriented for the

outcomes or the end %6anungo,/00&* .It doesn-t matter how to get there as long as the actions

can make larger merit to numerous people, it will considered morally right !owever, this

 belief has its drawbacks  in that it could encourage people to conduct in anyway because

 priorities the outcomes of actions.

7n the other hand, According to 6anungo %/00&* deontological  considers a leader-s

action to have intrinsic moral status. 1eontological theories more focus for the outcomes

even though some acts are always wrong3 can be morally bad. Actions in deontology are

always +udged independently of their outcome. his simple e#planation for deontological is if 

the leader acts according to her3his duty3 moral principal, then the leaders- act can described

as ethically without considered the conse8uences. "evertheless, 4inger%* stated thatdeontological has removed emotion ,sympathy , and any moral worth from ethics.   !e

e#plained that the concet of “dut for its own sa'e* will lead to a *closedsstem*# +t will e!posed another pro"lem which people dontin-uire into the reasons for their actions# (.inger,1/)

The 4-V model of ethical leadership

I believe to create a great leader, ethical leadership training must be a part of the education of 

today-s student. he 9 : model leadership model is used because this model incorporates allthe crucial elements in leadership development. 9: model is created by 1r. $ill ;race from

the <enter for thical Leadership. !e believes that ethical leadership is “knowing your core

values and having the courage to live them in all parts of your life in service of the common

good”.

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Values, is the beginning of ethical leadership. It is about what the leaders should base

their action on. Vision  is about the ability to frame their action. Voice  can be used ase#pressing vision to others in a persuasive way to motivate them to action. It is more like the

instrument to pronounce the vision of the leaders. Value and vision will give the group

direction and purpose that will be identified the group. o make the groups more dynamic,

voice  is given to values and vision. he last one is the fundamentally another name for 

thical Leadership which located at the center of the model, Virtue. Virtue  is a blend of 

 principle, sensitivity to relationships, and commitment to the common good. :irtue

distinguishes ;andhi from !itler, =artin Luther 6ing, >r., from 4talin %<enter for thical

Leadership*

o build better understanding to this topic, let us watch this video

https233youtu.be3f'zt8?L@w

=icrosoft is the best company e#ample that illustrate the the 9: model of ethical

leadership. As a leader, $ill ;ates has his core values such as intencity, tenacity, and

 passion%>1, /0&&*. !e success identifies his vision which help him to be able align his action

to what are the right thing to do. !e use his voice to e#press his vision throughout

management and spend all his time, resources, and energy to make a better world rather than

retired. or the virtue, we can see at $ill ;ate-s behaves to serve the common good by

establish a famiy foundation. $ill ;ates-s leadership which has emphasis on humanity has

success increased the brand image and boosted the globalization of =ircrosoft. $y arranging

9: model of ethical leadership, the leader has effective tool to manage organizations.

Ethical and nethical leadership !ase

$efore I write this blog, I already have one favorite inspirational leader. 4ince I read

 book “7nward” by !oward 4chultz, I know he is one of the good e#amples of ethical

 business leaders. !e is the <7 of 4trabucks since /000 and he is honored as one of the

Bworld-s greatest leadersB and earns a top&0 spot on an employeerated survey of e#ecutives.

In /0&9, ! thics Cesource <enter is pleased to honor !oward 4chultz Dace Award for 

Leadership in thics.

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he ne#t 8uestion is 2

“"hat makes #oward $chult% the kind of leader he was which also put him on the list

of the &"orld's () *reat +eaders

So I try make a list :

o The first thing is he can demonstrate ethical leadership  in establishing a

values-based organization with high standards of quality, service to the

community, and respect for humanity. (Connector,2015)o He has Transformational Leadership democratic style  which allows the

employee to give free opinion and input to the leader. He allows his employee

to make personal calls and email to seeks advice from them. He give

motivation and inspiration of his followers. Moreover, He think it is important

to take real good care of his employess. He entitles his employee with

comprehensive health insurance and option to own stocks, also flexibility to

choose their own working hours. According to fastcomapny(2015) He

announce that Starbucks would cover college tuition for its U.S. employees

working more than 20 hours per week who enroll in an online college degree

program from Arizona State University.o He has a mission and vision. When I watch Super Soul Sunday, he said to

Oprah “My passion is building a company that is focused on treating people

with respect and dignity”(Schultz, 2013). He understand that knowing

employees and customer is very important. For Howard, employees and

customer are pillars for his business.

Based on that case, I think Howard hold on Deontological principle in running his

business. He put the process as the priorities, and be an ethical leadership. No wonder he won

numerous award for his leadership.

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“unethical leadership is behaviors conducted and decisions made by

 organizational leaders that are illegal and/or violate moral standards, and those that

impose processes and structures that promote unethical conduct by followers.” Brown

 and Mitchell (2010)

Based on Forbes (2013), Kenneth Lay- Enron is the number one unethical leader in

the world. He has a big role in the infamous corruption scandal that brought his company to

ruins. His case became a good examples of unethical leadership because of his arrogance

and perceived invincibility. According to Swarts and Watkins (2003), 20.000 employees

lost their job and their life saving because they put their entire pension portfolio on Enron

stock.Enron lost more that $60 billion in market value and more that $2 billion in pension

plans.

In my opinion, everyone can be a leader but not everyone can apply ethical

leadership. Leaders are recommended to have the ethical leadership, they have right to

choose which theory they want to apply as long as they keep paying attention for the welfare

of their employees.

REFERENCES

Aronson, Edward., (2001). Integrating Leadership Style and Ethical Perspectives. [Online]

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Center of Ethical Leadership., (2001). 4-V Model. . [Online] Available from :

<http://www.ethicalleadership.org/concepts-and-philosophies.html >

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Shakil, Ali., (2015). Kantian Duty Based (Deontological) Ethics. [Online] Available from : <http://sevenpillarsinstitute.org/morality-101/kantian-duty-based-deontological-ethics  >

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Connector, Eci .,(2015) . Starbucks CEO Howard Schultz receives Pace Award for

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Diffen ., (2015). Ethics vs. Morals. [Online] Available from :

<http://www.diffen.com/difference/Ethics_vs_Morals >

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Dishman, Lydia ., (2015).The 10 Best And Worst Leaders Of . [Online] Available from :

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Forbes ., (2013) . 5 Most Publicized Ethics Violations By CEOs. [Online] Availablefrom : <http://www.forbes.com/sites/investopedia/2013/02/05/5-most-publicized-ethics-

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Grace, William. et al., (1996). Values, Vision, Voice, Virtue: The 4 "V" Model for Ethical

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Hedges, Kristi ., (2012) . Why I'm Stalking Starbucks CEO Howard Schultz . [Online]

Available from : <http://www.forbes.com/sites/work-in-progress/2012/04/10/why-im-

stalking-starbucks-ceo-howard-schultz/2/#7f7332ec6748 >

 D#,(2011) #Lessons Learned from Bill Gates’ #3online4# aila"le from6 7http688sourceso9nsight#com8lessons:learned:from:"ill:gates; 3ccessed a 2014

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Starbucks Newsroom., (2014). Starbucks and Howard Schultz Recognized for Leadership . 

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4inger, D., %&')E* . Applied Ethics. [Online] Available from :

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idGmcAHAAH$A>printsecGfrontcoverd8GDeterJ4ingerhlGidsaGKvedG0ah@6

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http688www#supersoul#t8tag8howard:schultz