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Blog
People@Continental
www.continental-people.com Continental AG
Internal
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What is the blog about? 3
What to write about? 4
What is a story? 5
Your author profile 6
How to add a new blog post? 9
How to add a picture to my blog post? 12
Set a featured image 15
How to write the Excerpt (Teaser) 16
How to save a blog post? 17
Optional: Add another language to your blog post 18
What happens after I saved my blog post? 20
What to do with comments? 21
Useful links 22
How to share your own blog on social media 23
Your post may be shared by colleagues 24
Review team 25
Agenda
10 December 2019
2© Continental AG
Internal
Space for Sender Information
› People@Continental - that´s what it´s all about
› You give a glimpse “behind the scenes” of products, daily work or special events
› This way people who are not working for Continental (yet) can get information about Continental as an employer at first hand
› It is also a great opportunity for our employees to gain insights into the projects of other business units and departments
What Is the Blog About?
10 December 2019
3© Continental AG
Internal
Space for Sender Information
› Interesting projects or parts of it (Warning: In case of doubt please talk to your supervisor about the confidentiality of the project)
› Impressions you gained on local culture during business trips, internships or international assignments
› Events, e. g. team events, Ambassador activities, workshops, …
› Your way to Continental
› General work related topics that busy yourself
› A very special tiny moment you experienced at Continental
› The everyday insanity of work ;-)
What to Write About?
10 December 2019
4© Continental AG
Internal
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› There is an acting person
› There is a „problem“
› At the end there is a „solution“
› Don‘t just talk about something, but tell the story
› Make your target sensible: Why are you doing what you do? E.g. Social Responsibility,
personal career …
What Is a Story?
10 December 2019
5© Continental AG
Internal
Space for Sender Information
› Please don’t change the color
scheme
› Check the spelling of your full
name
› Optional: fill the blanks with
the links to your personal
social media profiles
Your Author Profile (1/3)
10 December 2019
6© Continental AG
Internal
Space for Sender Information
› Add a little description about
yourself (biographical info)
› This description has to be in
English
› Change your password if you
want to
Your Author Profile (2/3)
10 December 2019
7© Continental AG
Internal
Space for Sender Information
› Upload a profile picture and stick to the following rules:
› It has to show your face
› It does not have to be a professional picture
› Look friendly and don’t wear sunglasses
› Since the picture is very small it should show maximum as much body as it does on the 2nd
example
› Optimum size is 160*160 px
Your Author Profile (3/3)
10 December 2019
8© Continental AG
1 2
Internal
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How to Add a New Blog Post? (1/3)
10 December 2019
9© Continental AG
Enter a title that would not fit
another article, e. g. “one day
at work” “ a typical day as an
electronic engineer at
Continental India”
Enter your text and format it
with the features above
(information on single features
with mouse over)
Internal
Space for Sender Information
› Please note when writing your text:
› Somebody not working for Continental should understand your story
› Use the full company name (do not write ‘Conti‘)
› Please write from your point of view and not in a too formal way - write in short sentences
› Please use “Heading 2” if you need subheadings
› And always keep in mind that your colleagues and superiors might also read your story ;)
How to Add a New Blog Post? (2/3)
10 December 2019
10© Continental AG
Internal
Space for Sender Information
› Choose one or more categories that suit your blogpost
› Find tags, e.g. words users could enter into the search field when they are searching for your blogpost
› Select the country you are from and (if not the same) that you are writing about
› If a category or a country is not available please write an email to the review team so that it can be added
How to Add a New Blog Post? (3/3)
10 December 2019
11© Continental AG
Internal
Space for Sender Information
How to Add a Picture to My Blog Post? (1/3)
10 December 2019
12© Continental AG
Put the cursor where you want
to put the picture and click on
add media
Select your file and upload it.
The maximum upload size is
64 MB
First of all, please make sure that you have the copy rights for all used pictures.
Internal
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How to Add a Picture to My Blog Post? (2/3)
10 December 2019
13© Continental AG
› You get to the Media Library after the
upload
› There you can add a caption (that will
be displayed in your post as well) if you
want to
› Insert it into your post
› Don’t worry, if you feel the need to
change anything afterwards, you can
also do it after the pic is already inserted
Internal
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How to Add a Picture to My Blog Post? (3/3)
10 December 2019
14© Continental AG
› If you want to change the caption, the position or the size, click on the image and choose the pencil to reach the image details
› Choose which position you like. If you choose to align the image left or right, the text will run around the picture. If you choose “center” it will be placed in the middle. In that case it will probably be best to change the size to “Full Size”. You can try different options and check them via previewing your post
Internal
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› The featured image will be displayed in the overview of articles
on the startpage, but not in your post itself
› As it forms the first impression of your post and has the purpose
to make the reader click on your article, choose a nice picture. It
can be the same as one that appears in your post
› Scroll down to the bottom of the page to find the box „Featured
image“ at the right-hand side
› The best format for your image would be landscape and be
aware that it will be cut off a little bit on the left and the right
borders
Set a Featured Image
10 December 2019
15© Continental AG
Internal
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How to Write the Excerpt (Teaser)
10 December 2019
16© Continental AG
› Please tick the box ‘Excerpt‘ in your screen options
› The empty field will then be displayed
› Your excerpt should be a maximum of two sentences
› Now the excerpt serves as a teaser on the home page of our blog
Internal
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How to Save a Blog Post?
10 December 2019
17© Continental AG
At all times after the first saving
you can see the preview of
your blogpost. Check whether
your pictures are arranged in a
nice way
As long as you are working on
your blogpost, save it as
“Draft”. As soon as you are
finished change the status to
“CEB review”. Then the review
team receives an automated
message and will review and
schedule the article. You don’t
need the other status
Internal
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Optional: Add Another Language to Your Blog Post (1/2)
10 December 2019
18© Continental AG
› After you have saved your post at least once as a draft, you have the option to offer your blog post in another language besides English
› If you click on + a new blank blog post will open and you can write down the translation
› If you click on duplicate a copy of your blog post will be created with the pictures so that you just have to translate the text and the captions
Internal
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Optional: Add Another Language to Your Blog Post (2/2)
10 December 2019
19© Continental AG
› After you have created the translated
version, you can edit the English one by
clicking on the headline of the article, and
you can edit the translated one by clicking
on the pencil. And do not forget to save it!
☺
› When you have finished editing the text
always safe both versions of the text
› It is also necessary to add the featured
image, the tags etc. again to your
translation of the English blog post
Internal
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Save draftChange status to
“CEB review”Review
Mail, if content was
changedSchedule online
What Happens After I Saved My Blog Post?
10 December 2019
20© Continental AG
author author review team review team review team review team
automated
automated
automated
Internal
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› Your text is published and readers are leaving comments? GREAT!
› Try to answer the question or say “thank you” for compliments
› If you don’t know what to answer just call Alina or Pia and they will help you out
› Comments have to be actively approved by the author or by the review team, because
there is a lot of spam
› In general there are not many comments on the blog, so don’t be afraid
What to Do With Comments?
10 December 2019
21© Continental AG
Internal
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› Backend access: http://www.continental-people.com/wp-admin
› ConNext Community
› IntARact App to read articles on the go and stay up to date
Useful Links
10 December 2019
22© Continental AG
Internal
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How to Share Your Own Blog on Social Media
10 December 2019
23© Continental AG
› At the end of your blog, you find icons showing
different social media platforms
› Klick on one of the icons to share the blog with your
own profile - feel free to add your own text to the
post
Internal
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Your Post May Be Shared by Colleagues ☺
10 December 2019
24© Continental AG
Internal
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Review Team
10 December 2019
25© Continental AG
Pia Stender
Human Relations Communications
Employer Brand Online Relations
& Social Media
[email protected] Mumme
Human Relations Communications
Employer Brand Online Relations
& Social Media
