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CONTACT INFORMATION:
Dan Quigg, CEO
Cell: 440-317-0117
75 Milford Dr., Suite 202
Hudson, OH 44236
www.publicinsightdata.com
Blending Data – The New Data Salad Bar
Community Indicators Consortium September 17, 2018
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Agenda
• Curating Data and the “Appification” of Data
• Emerging Capability of Business Intelligence
• Interactives Demonstration
• Case Study
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The “Appification” of Data
4
Data vs. Apps
“Appification”
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Then Why Data?
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The Power of Data Curation and Business Intelligence
Data
Data Blending Tools
Public
Licensed
Scraped
Private
Blending Bus. Intelligence
• Natural Language
• Machine Learning
• Custom Visuals
• DAX
• R
• Report Services
• Power Query
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Business Model and Delivery
On-Demand Data Content (Data-as-a-
Service)
Project Based
Self-Service
Self-Service Business Intelligence (Apps)
Packaged Interactives
Custom Interactives
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Extract Builder – Data Blending Tool
• Characteristics
• Regional interrelationships
• Broad or detailed data selection
• Automated date handling
• Optimized for business
intelligence
• Rapid data delivery
• Features:
• Create condition based filters
• Create virtually any data
mashup
• Output to CSV, MDB, or
Tableau
• Select any periods or dates
across data sources
• Create test file exports
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Interactives – Self-Service Business Intelligence
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The Emergence of Business
Intelligence
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Business Intelligence
• Movement from Licensing to Consumption
• Advanced Data Compression
• R Integration
• Story Telling and User Navigation
• Consolidation of Services
• Natural Language Processing
• Machine Learning
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Case Study
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Example
How many social media marketing jobs are there and is it
an area worth investing in?
SOC 11-2011 - Advertising and Promotions Managers
11-2021 - Marketing Managers
11-2022 - Sales Managers
11-2031 - Public Relations and Fundraising Managers
52.1401 Marketing/Marketing Management, General.
52.1402 Marketing Research.
52.1403 International Marketing.
52.1499 Marketing, Other.
CIP
Social Media
Keyword Bridge
Job Postings