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Logo Guidelines
Concept
FontsThe font I used for the ‘Hunter’ logo was customised and built from scratch. the ‘Cus-toms’ is a font called Vandalism.
The ‘Hunter Customs’ logo needs to catch peoples eyes and really capture the custom industry. What better way then to custom your logo with diamonds. The celebrites and famous stars always have customs necklaces or rings for example. So I made a diamond ‘H’ with a gold outline to get the custom/rich look to the logo. Also the ‘customs’ that is in graffiti style font makes it more “gangter” which is what people would like especially younger people.
Acceptable Variations
Letterhead
Letterhead Follower
www.huntercustoms.com.au
Business Card
Back
Front
Compliments Slip
DL Envelope
p 55 852 963 f 55 852 961 108 Flamingo Avenue Gold Coast, Qld 4219
Magazine Advertisement
The typography layout for this advertisement is the Gutenberg Design. Starting from the Hunter Customs logo and going down to the SUV then finishing up at the details of the company. The car, speakers and the monitor are examples of what Hunter Customs can do to the clients cars.
I used the monitor and the speakers again to remind what Hunter Customs can do. I also add the rim to add more effect and also for another examples. Haveing a list of what Hunter Customs can do shows the clients what is possible.
RimsPaintStereoLightsBodykitsIn-car Entertainment
Newspaper Advertisement
MORTAL TEE MILLENNIUM TEE FUGITIVE TEE SHRED TEE TRIUMPH TEE WASHOUGAL TEE FRUIT LOOP TEE RAZOR TEE
CHECKUS
OUT!
www.unitriders.com
Unit is an Australian based MX/BMX company established in 2002 AD.
NOW PROUDLY LAUCHING IN THE USA
BANNED BY THE ADVERTISING STANDARDS BUREAU, AUSTRALIA
Case reference number 531/08 February 2009
“The Board noted that while the woman was smiling and appeared happy, this did not negate the sexualised pose in which she is placed. The Board noted the woman was posed with her legs apart and her arms pressed against her breasts. Although the woman’s breasts were obscured by her arm and her genitalia was hidden from view by the breakfast cereal the Board considered the advertisement used a sexualised pose and that the presentation of the woman in this manner was
gratuitous and irrelevant to the product being advertised.”
On behalf of Unit I wish to thank the Board for their obvious
wisdom and sound understanding of today’s youth.
Unit Artist & Founder, Paul Everest
T: F:E:A:
+61 7 5573 5900+61 7 5665 [email protected] Box 4032 Ashmore Qld, 4214 Australia
mysp
ac
e
www.twitter.com/unitclothing
www.youtube.com/unitridersaus
www.facebook.com/unit
www.myspace.com/unitriders
http://vimeo.com/channels/unitriders 2009 Red Bull X Fighters Mexico
1st
www.unitriders.com.au
1st
1st
2008 AST Dew Tour Dirt
2009 BMX Spinal Disorder Australia
CHOCOLATE500ML
Ingrediants: Skim milk, Water, Instantised Calcium Caseinare, Instantised Whey Protein isolate, Glucose, Maltodextrin, Skim Milk Powder, Whey Protein Concentrate, Oligofruc-tose, Cocoa Powder, Flavor, Emulsi�er, Vegetable Gums, Sweetener
Directions: Drink HIGH PROTEIN MILK DRINK whenever quality protein is required
REFRIGERATE AFTER OPENING
UNSUITABLE FOR INFANTS EXCEPT ON MEDICAL ADVICE
BEST BEFORE:
STRAW
Musashi16 Howleys Rd, Notting HillVictoria 3168, Australiaph: 9545 5563www.musashi.com
Party Ute is a party hire company where you can either hire one of our utes as an esky or for the hectic sound system.
But if you or your mates have potention in there ute we could will there ute up with ice for your party
Prices....
Single Cab (large esky)...................$350Extra Cab (medium esky)...............$275Dual Cab (smaller esky)..................$200
Single Cab (large system)...............$400Dual Cab (loud system)...................$300
Showroom
Check out our showroom and pick your Party Ute and other extras that we have.
25 Blake St, Southport Qld, 4217 www.partyute.com.au
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Index
Logo Variations
Fonts
Type Free Space
Logo Useage Driving Fighting Rope Work
Dimentions
Business card
Staff Uniforms
3
4
5
6789
10
11
12
Staff Uniforms
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Business Card LOGO VARIATIONS
Grey Scale
Full Colour
One Colour
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Alte Hass Grostesk
ABCDEFGHIJKLMNOPQRSTUVWXYZ0 1 2 3 4 5 6 7 8 9
abcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
BlarMdiTC TTABCDEFGHIJKLMNOPQRSTUVWXYZ0 1 2 3 4 5 6 7 8 9
abcdefghijklmnopqrstuvwxyz0 1 2 3 4 5 6 7 8 9
Fonts
This logo is purely for Rope work staff and stationary. This logo also identi-fies the area where rope work will take place. staff will wear this logo on the hats, shirts and whatever is required.
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The Hunter Stunt Academy Fighting logo is designed to identify the Fight Area added to the compound. Signage and clothing will also of this logo for staff.
1.5 c
m
1.5 c
m
Type Free Space
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Logo Useage
The intenion of this logo is to identify the other activites from Driving. This logo will be on the instructors shirts, caps, business cards and etc. It will also be on the signage of the driving centre itself.
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upervideo storekids
Logo prototypes
Membership Card#29
s
NAME:
Membership Card
Day Care Centre Sign
DAY CARE CENTRE
OPENING SALE
Get One Free after renting 5 DVDs in the first month of opening
Rent 2 DVDs get the 3rd for half price
20% off all game hire
Show your Super Kids Membership Card and Coupon at the counter to receive these discounts
Flyers
Magazine