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Fresh ThinkingA different view from the world of Corporate & Investor Relations
Business & Personal ProfileBarry Walker from BlackChilli
Using PR to Create a GrowthStrategy for Your Business
Does the sustainable growth of your business rely upon initial
or ongoing funding? If so, your Corporate Communications or
Investor Relations strategy is paramount. In simple terms,
you need a highly focused and strategic PR strategy.
At all stages of the growth and funding cycle, investors will want to conduct “Due Diligence”,
taking a magnifying glass approach to the business, scrutinising finances, testing intellectual
property, measuring the success of the business whilst above all gaining insight into the
impression the business creates. To stand up to this process, it is paramount that the business
projects a credible and reputable company persona, with solid foundations and a good historic
profile that exudes confidence and reflects rapid growth as well as robust achievement.
If you are preparing for initial, or next round, funding then BlackChilli could be working with
you to add value to your high growth plan, firmly anchoring your credibility, showcasing your
successes, letting the numbers speak for themselves and creatively harnessing positive
newsworthy events to build the impression of an investment worthy business.
An injection of good PR will help a business to withstand an investment audit, clarify its
direction, strategise its future and help that business to achieve its aims.
Blackchilli Profile . 2012
About BlackChilli
According to Collins Dictionary and Thesaurus, Public Relations is
defined as: “The practice of creating, promoting, or maintaining
goodwill and a favourable image among the public towards an
institution, a public body or an individual whilst managing the
relationship between an organisation and its public.”
Many Public Relations practitioners would do well to ponder this definition, as the industry is
much misunderstood and maligned, suffering from a poor public image and continuing bad press.
At BlackChilli, we do things a little differently. We have stripped down the whole PR methodology
to its barest and purest components. No mystery, no unnecessary charges, just pure honesty and
total commitment from a team that thinks ‘outside’ the box. We are seasoned PR practitioners as
well as marketers; we are professional and responsible and we deliver what the client wants as
well as what the client does not yet know that he needs.
Our service is transparent, flexible, highly effective, totally rational and predictably reliable, never
over promising, but always over delivering. We don’t do lunch. We don't do "fluffy" meetings. We
don't flap and cluck like demented hens. We don't travel first class and bill the client. What do we
do? We get the job done, on time and on budget, with no extras or hidden costs, to meet your
objectives, devoid of unnecessary frills and frippery.
BlackChilli works with businesses of all sizes. Some are established sector leaders, others
operate internationally, and then there are those that have only recently started on their
commercial journey. BlackChilli is not industry specific. We work across the technology, B2B,
consumer and new media sectors, in a variety of vertical markets, but only representing one
business from any particular sector of the market at any one time. By doing this, we believe we
have the full focus of the media when dealing with our customers' accounts and would never be
in a position to promote their competitors.
Blackchilli Profile . 2012
About Barry Walker
Barry Walker is the founder and Senior Account Director of BlackChilli. Barry has worked in the
PR industry for over 25 years and is a Member of the Chartered Institute of Public Relations
(MCIPR). Barry is a visionary, business generator, networking king and would, according to his
peers 'turn up at the opening of an envelope!' Barry speaks his mind, is highly creative and is a
regular freelance contributor to a number of industry titles.
Whilst one client once summed Barry up by calling him Mr. Marmite, saying “You will either love
him or hate him, but you can't ignore him - he’s the Simon Cowell of the PR industry”, Barry is
keen to point out that whilst he has strong opinions, he will always give a truthful and sound
assessment of a situation that is not only honest but free from PR fluff.
Barry is a driven and giving professional. He thinks ‘out-of-the-box’ and his glass is always half
full. Barry wants to help businesses thrive and survive. He’s a thinker and a doer, he’s charis-
matic and modest (OK!!), certainly outspoken at times but he does listen. Barry is blunt yet kind
and will always say it ‘how it is’ and if you don’t want the truth, don’t ask. If you are looking for
an accurate assessment of a situation, Barry is the one to ask.
“If I was down to my last $, I would spend it on PR.”
Bill Gates, founder of Microsoft
Blackchilli Profile . 2012
What people say about Barry Walker & BlackChilli
“I have known Barry since 2006 and worked with him directly for 2 years on a number
of projects: a consummate professional, he always delivers a result no matter how
complex and tight the time-frame. The ability of Barry to deliver rational yet creative
thinking ensures a lively and productive meeting, producing the most effective
PR I have ever seen.
I have heard it said of Barry that ‘he is a unique individual’ - it is true on so many levels,
he is somebody who is never short of an idea or solution to any given problem. In life,
you rarely meet somebody you count as a true friend, who you would trust with your
business, let alone your life. Barry, I am proud to say, is one of those special people,
impeccably honest and forthright yet great company to be with. I would have no
hesitation in recommending Barry to any individual or company.”
From Eddie Partridge FInstSMM
who first hired Barry as a PR Expert in 2006.
January 6, 2012.
Blackchilli Profile . 2012
“Barry is a master in his field. He is one of the most knowledgeable men I have had the
pleasure to speak with and our company has benefitted greatly from his expertise. His
business is unrivalled in providing out of the box thinking ideas and great, punchy
marketing and PR. He is also a wizard at working a room and speaking to everybody,
not just the big cheeses. Barry Walker, the person, is one of the most pleasant, polite
and funniest people you could wish to meet. A real gentleman and one of life's good
guys. I cannot recommend Barry and his team highly enough.”
From Joe Barbera
who hired Barry as a PR in 2009
December 16, 2011
“I first met Barry Walker some 8 years ago. It was at a networking event where he
made an interesting but telling statement that told me he understood what he needed
to do to get PR to work for his clients. He said "I know that I need to sell my clients.” I
have introduced Barry to a number of my clients and continue to do so but my
introduction is somewhat unorthodox - Barry is like Marmite, you either love him or
hate him but I’ve not known anyone to concede to the latter. This is because he is no
nonsense; he understands what is needed and importantly knows he must deliver.
In the ‘woolly’ world of PR you can be assured that Barry Walker and his team at
BlackChilli PR are very clear in what they deliver, the effect it can have on your
business and the strategy for delivering results. He also happens to be a great guy
to be with, ebullient, outgoing and fun but always sincere and honest in what he
does. If you’ve ever wondered what PR can do for your business, Barry Walker
is worth your time to find out.”
From Antonio Falco, Business Consultant
who has worked with Barry at BlackChilli
December 19, 2011
Blackchilli Profile . 2012
