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C i c l o d i e v e n t i :
L ’ I N N OVA Z I O N E S A L E S & M A R K E T I N G
N E L L ’ H E A LT H C A R E
S e m i n a r i o :
IL ‘BUSINESS ON -LINE’:
BRAND REPUTATION & LEAD GENERATION.
Milano, 5 Luglio 2016
#BIZONLINE4Health
Come coniugare la promozione e la
vendita dei propri prodotti
utilizzando una reale multi-canalità
(on-line, retail & gdo)
Luigi Caterino
(Inuvance, Founder & CEO)
Milano, 5 luglio 2016 - Seminario IL ‘BUSINESS ON-LINE’: BRAND REPUTATION & LEAD GENERATION.
www.dolcevitafood.com
eat better, BE better
+ VITAMINS
+ MINERALS
+ ANTIOXIDANTS
+ UNSATURATED FATS
SUGAR AND SALT FREE
FAT FREE
GLUTEN FREE
LACTOSE FREE
100% NATURALS AND OGM FREE
NO ARTIFICIAL ADDITIVES
RICH IN FIBER
ORGANIC & BIO
BACK TO
BASICS
LESS IS MORE
MORE IS MORE
Consumers’ health is front and center for those who churn out
the food products that will line supermarket shelves in the future
Global sales of healthy food products, in fact, are estimated to
reach $1 trillion by 2017, according to Euromonitor. While the
health fads and trends have come and gone (remember oat bran
in the 1980s or low-fat everything in the 1990s?), this time the
category appears to have serious stamina.
Consider Nielsen’s 2015 Global Health & Wellness Survey that
polled over 30,000 individuals online and suggests consumer
mindset about healthy foods has shifted and they are ready to
pay more for products that claim to boost health and weight loss
• 88% of those polled are willing to pay more for healthier
foods
• All demographics—from Generation Z to Baby
Boomers–say they would pay more for healthy foods,
including those that are GMO-free, have no artificial
coloring/flavors and are deemed all natural
• Functional foods—including foods high in fiber (36%),
protein (32%), whole grains (30%) or fortified with
calcium (30%), vitamins (30%) or minerals (29%)–that
can either reduce disease and/or promote good
health also are desirable
HEALTHY EATING TRENDS AROUND THE WORLD:
41% 42%
• Proper nutrition is one of the most important elements to build a
healthy lifestyle, to improve and maintain your health
• Dolce Vita Food®
THE SOLUTION
eat better, BE better
• Pasta with CHITOSAN (3%)
• Limits the gastrointestinal
absorption of lipids even after
cooking
• Reduces body weight and blood
levels of cholesterol and
triglycerides
• Reduces glycemic peak
• Maintains the taste and
palatability of regular pasta.
DOLCE VITA SUPER PASTA
• LOW GLYCEMIC INDEX
• HELP CHOLESTEROL CONTROL
• HELP WEIGHT MANAGEMENT
salute/ performance benessere
nutrizione/ dieta
edonismo IL MERCATO DI DOLCE VITA
Showcooking
PR Events
Dolce Vita food Truck
MANGIARE SANO
CON GUSTO
QUALITÀ
MADE IN ITALY
DOLCE VITA INSTAGRAM CONTEST
IL METODO SUPERSALUTE
DIARIO DOLCE VITA
IL NUTRIZIONISTA
RISPONDE
CLUB DOLCE VITA
Sei un #grafico?
Un #designer?
Un #illustratore?
Un’agenzia che ama le sfide?
#DolceVitaFood lancia una
sfida ai #creativi per
L’IDEAZIONE DELLA NUOVA
CAMPAGNA DI
COMUNICAZIONE 2016!
INUVANCE SRL Piazza Buonarroti 32
20145 Milano
tel +39 02 87031804
fax +39 02 87031779
N. VERDE CONSUMATORI 800 973122
N. VERDE FARMACIE 800 974196
www.inuvance.it
https://twitter.com/inuvance
www.facebook.com/inuvancesrl
http://it.linkedin.com/company/inuvance
GRAZIE DELL’ATTENZIONE.
Milano 5 luglio 2016 Seminario IL ‘BUSINESS ON -LINE’: BRAND REPUTATION & LEAD GENERATION.
Luigi Caterino
(Inuvance, Founder & CEO)
