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B I R M I N G H A M

F O R G I N G A N E W E N E R G Y

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A city on the rise, a destination like no other.Birmingham is burning with a new energy. Confident. Purposeful. Vibrant.

Accessible. Creative. Bursting with opportunity. This is Birmingham’s time.

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B I R M I N G H A M

“ S E E I N G T H E P O T E N T I A L F O R G R O W T H

I N E V E R Y N O O K A N D C R A N N Y O F

B I R M I N G H A M ’ S G R E AT N E I G H B O R H O O D S , T H E

M A G I C C I T Y H A S C A S T A S P E L L O N A W H O L E

G E N E R AT I O N O F I N D I V I D U A L S W H O WA N T T O

S E E I T S H I N E L I K E I T N E V E R H A S B E F O R E . ”

Lee Shook, Jr.,Host, Birmingham Mountain Radio

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G E T T I N G I T D O N EBirmingham is a rich tapestry of folks generating growth, creativity and vitality from within. It is a city with a newfound confidence, bursting with

festivals, arts, parks, reimagined spaces and a red-hot local dining scene. The revitalized urban spaces represent opportunity—a tantalizing place for

the young Millennials who seek affordability, an urban lifestyle and community. The people of Birmingham have always dreamed big, and now there is

an unstoppable momentum afoot. Completed projects dot the landscape, and everywhere you look, you get the sense that Birmingham gets it done.

Railroad Park named one of the

“10 best parks that helped revive

their cities” by USA Today in 2015.

$730 million of development

is currently under construction or

approved in Downtown Birmingham.

Bikeshare takes off in 2015,

with more than 400 bikes and

40 docking kiosks around the city.

47%

In 2009, Birmingham foodies rallied around this movement

to update the state’s antiquated liquor production laws.

Craft beer production

in Alabama grew 47%

in 2013.

Free the Hops

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“ T H E C E N T R A L LY

L O C AT E D $ 2 5 M I L L I O N

R A I L R O A D PA R K H A S

B E C O M E A S Y M B O L

F O R R E V I V I N G

T H E D O W N T O W N

D I S T R I C T. N O T O N LY

D O T H O U S A N D S O F

T O U R I S T S V I S I T T H E

PA R K , B U T F O R M E R

C I T Y R E S I D E N T S A R E

A L S O V E N T U R I N G

D O W N T O W N A G A I N

A F T E R Y E A R S O F

S U B U R B A N L I F E . ”

Joe Gose, The New York Times

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“ I H AV E S A I D , O N LY

A B O U T A T E N T H

FA C E T I O U S LY, T H AT

C H E F F R A N K S T I T T

I S R E S P O N S I B L E

F O R B I R M I N G H A M ’ S

R E N A I S S A N C E . ”

Diane McWhorter, Pulitzer Prize-winning author and Birmingham native

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B R I N G I N G T H E M I N For years, Birmingham was on the way to somewhere else. Not anymore. This future-focused and visit-worthy city is pulling in young professionals

and students at an astonishing rate. Here they find affordable, intown housing, a vibrant social life and a place where they can participate in progress.

Tourism is also on the rise, with a 50% increase in expenditures over the past 10 years as visitors flock to the Magic City to dine at the restaurants of

culinary legends, attend the Sidewalk Film Festival, see a Baron’s baseball game, follow the historic Civil Rights trail and enjoy the abundance of live

music venues. With all of its history, charm and new amenities, Birmingham is no longer a pass-through; it is the destination.

5xBetween 2010 and 2013, the

population of young professionals

(25–34 years old) surged almost 48%

in the city of Birmingham; nearly 5X

the national rate of 10.2%.

Millennial Boom

Named #1 on Zagat’s 2015 “Next

Hot Food City” list. Birmingham’s

delicious combo of fine-dining and

new casual spots helped it nab

top honors.

60,800 college students

live within an hour’s drive of

The Summit and The University of

Alabama at Birmingham (UAB).

Freshman enrollment is up 31%

(2008–2012).

Regions Field opening Downtown

in 2013 helped the Birmingham

Barons baseball team grow its

attendance by 51% that year.

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S T O K I N G I N N O V A T I O NBirmingham is opportunity. Its burgeoning culture of innovation fosters an appreciation for design and architecture, a creative food scene and a thriving

market for startups. Effective partnerships and collaborations between local government, economic development entities, UAB and industry have made

Birmingham a destination for the creative class. In contrast to other cities that are choked with competition, here there is room to grow. This is a place

where the starters of the world feel welcome, can get in on the ground level and achieve success. The momentum in Birmingham is palpable.

Innovation Depot, a startup business incubation program and

technology center operated in partnership with UAB, had a $1.4

billion economic impact between 2007–2013.

Startup Hub

$1.4 Billion

Twelve culinary spin-offs opened

by protégés of James Beard award-

winning chef Frank Sitt lead the

foodie charge.

The design movement grows at

the Second Annual Design Week

Birmingham, celebrating Design with

a capital D.

Birmingham rocks the national

music scene with local soul bands

and multi-day events Secret Stages,

SlossFest and Cask + Drum.

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“ P E O P L E D O N ’ T J U S T

C O M E H E R E T O S O A K

I N W H AT T H E C I T Y

H A S T O O F F E R ; T H E Y

C O M E H E R E T O B E A

PA R T O F B U I L D I N G I T

I N A V E R Y R E A L A N D

TA N G I B L E WAY. ”

Waymond Jackson, Vice President, Birmingham Business Alliance

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BEST CUSTOMERS

13,000+ households within five miles of The Summit earn

$150,000 or more

HIGHLY EDUCATED

83% of residents within five miles of The Summit

have some college or higher

HEART OF THE CITY

Drive times from The Summit

To Whole Foods ................................................................................5 mins.

To Mountain Brook Village .............................................................8 mins.

To Highlands Bar & Grill ................................................................ 10 mins.

To UAB ............................................................................................... 10 mins.

To Downtown ................................................................................... 10 mins.

To Birmingham Shuttlesworth Intl Airport .............................. 20 mins.

To University of Alabama ............................................................. 55 mins.

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65

20

20

459

459

459

31

31

31

280

280

280

11

65

20

65

119

119

Homewood

Vestavia Hills

Hoover

MountainBrook

ShoalCreek

ForestPark

Whole Foods

Uptown

Innovation Depot

Railroad Park

FivePoints

Regions Field

BirminghamSouthernCollege

SamfordUniversity

UAB

Grandview Medical Center

Avondale

CahabaHeights

Greystone

Indian SpringsVillage

Meadowbrook

Nashville, TN199 miles

Atlanta, GA145 miles

Birmingham

100k+ HHI

75k+ HHI7 m

iles

P U T T I N G D O W N R O O T S

HOUSEHOLDS WITH RETAIL DESTINATION LOCATION AVG. FAMILY INCOME INCOMES >$150,000

The Summit Birmingham, AL $158,220 13,301

Green Hills Nashville, TN $124,732 10,530

Crabtree Valley Mall Raleigh, NC $113,547 13,243

More Affluent Residents Living Nearby(Within five miles of retail destination)

Source: U.S. Census, Sites USA

Named No. 1 Most Affordable City

Birmingham’s “Cost of Living Index”

is lower than that of its peer cities of

Atlanta, Austin, Charlotte, Louisville and

Raleigh.

Millennial growth drives apartment boom

1,500 units under construction

2,500 units in the planning stages

“For the eighth consecutive year, the

Birmingham apartment market had

positive absorption in 2014… developers

are bullish on the market.”

Daytime population within seven miles

of The Summit swells to 335,330

This is 24% more dense than Avalon’s

seven-mile daytime population just

outside of Atlanta.

Bo Flurry, Managing Director, Rock Apartment AdvisorsSource: Forbes Magazine, 2015, BBA Source: Sites USA

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FUEL ING REG IONAL GROWTH

With more than 21,500 employees, UAB is the state’s largest single

employer. The institution’s annual economic impact exceeds

Engine of Excellence

$5 Billion

2014 Greater Birmingham population:

1.14 million. This seven-county area

represents 25% of the state’s total

population.

Encompassing 86 city blocks in

Downtown Birmingham, UAB is a

world-renowned research university

and medical center.

The $400M Benjamin Russell Hospital

for Children, which is part of the

UAB health system and opened

Downtown in 2012, is the third

largest pediatric hospital in the U.S.

Ranked 10th largest banking center

by assets in the U.S., Birmingham

is home for two Top 30 financial

institutions: Regions Financial

Corporation and BBVA Compass.

Source: U.S. Census Source: UAB, Princeton Review Source: WSJ, Bancography

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Super-Regional Trade Area

Up to 35% of The Summit sales are from

shoppers who live 30–150

miles away

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100 miles

150 miles

200 milesNASHVILLE

ATLANTA

NEWORLEANS

Source: Retailer point-of-sale data

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T H E S U M M I T

T H E E N E R G Y O F C H A N G E I S E V E R Y W H E R E I N

B I R M I N G H A M . T H E S U M M I T C O N T I N U E S F E E D I N G

T H AT F I R E W I T H N E W A P P E A L , N E W B R A N D S ,

N E W S PA C E S A N D A N E W S C E N E .

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have their only store within 100 miles at The Summit.

Superior Single-Store Location

30ExclusiveRetailers

P R O V E N P E R F O R M A N C ESince 1997, The Summit has been a reflection of Birmingham’s progress, featuring a relevant, ever-evolving collection of better retailers. It represents the buying

power and sophisticated style of the metropolitan area. And, it is a proven platform from which national brands have launched high-performing stores.

Those retailers average

$710 psf in annual sales volumes

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A H E A D O F W H A T ’ S N E X TThe Summit has consistently drawn consumers and played an integral role in defining Birmingham by staying ahead of what’s next. With the new influx

of Millennials and entrepreneurs, the city’s identity is again evolving. In turn, The Summit is responding with new spaces, new tastes and new events

that merge into a uniquely Birmingham experience. To kickstart The Summit’s evolution, Bayer Properties launched a consumer experience strategy

that involves reimagining, regeneration and redevelopment. Today’s Summit will always be leading the way for tomorrow’s customer.

Merchandise areas to reflect

a distinct point of view

Curate and present local

flavors and concepts

Produce events that connect

with creative passions

Create a scene that draws you

in to check out the action

The Summit Consumer Experience Strategy

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A D I S T I N C T P O I N T O F V I E WBayer Properties leasing team has activated a long-term merchandising strategy featuring six lifestyle clusters within the larger retail

destination. Each cluster focuses on a distinct point of view informed by the key co-tenants’ brand alignment and primary customer

characteristics. This strategy creates intimate areas, increases cross-shopping opportunities and ultimately leads to higher performance

and more visits for stores.

In 2014, $4.7 million was invested to redevelop 13,000 sf of The Summit to welcome eight

“first and only” stores in Alabama. The new tenants provided a fashion-forward cross-shopping appeal for

current Gus Mayer and Belk shoppers. The results were remarkable. Sales volumes were 35% higher*

than those of the rest of the center (August 2014–February 2015).

*Does not include Apple or restaurants

Food and food shopping drive visit frequency more than any other retail use. In 2015, $1 million

was invested to prepare for Trader Joe’s opening its first Alabama store at The Summit. Lending

a neighborhood feel to the destination, this experiential grocer paves the way for additional foodie

concepts to bring in the regulars.

Making a Fashion Statement

Foodies Flock to Trader Joe’s

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1a

6b

6a

5b5c

5a

4b

4c

2a

1b

6c

Future Redevelopment

1c

3a 3b

3c

4a

Summit Blvd. 40,000 VPD

Sum

mit B

lvd. 4

0,0

00

VP

D

A N C H O R S

1a Saks Fifth Avenue

1b J.Crew

1c Sur La Table

2a Trader Joe's

3a Apple

3b Restoration Hardware

3c Vineyard Vines

4a Sephora

4b Gus Mayer

4c Calypso St. Barth

5a West Elm

5b Urban Outfitters

5c Pottery Barn

6a Anthropologie

6b Lululemon

6c Michael Kors

459

56,4

60 V

PD

280

Summ

it Blvd. 40,000 VPD

The District at The Summit

640 “Class A” Apartment Units

96,070 VPD

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" B I R M I N G H A M H A S

C O M E T O R E S P E C T

T H E C R E AT I V E F O L K S

I N T H I S T O W N A N D

N O T L O O K T O N E W

YO R K , AT L A N TA O R

O T H E R C I T I E S T O S E T

T H E S TA N D A R D S . "

John T. Edge,Director of Southern Foodways Alliance

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L O C A L F L A V O R S F L O U R I S HAcross the country, shopping, selling and eating local is a growing trend—and Birmingham’s creative class is fulfilling this need

with more locally owned restaurants, locally grown foods and local entertainment. The Summit plans to amplify this movement by

curating and collecting more “Birmingham Made” restaurants, boutiques and seasonal pop-up markets on site. It is Bayer Properties’

mission to weave the flavor of The Magic City into the fabric of The Summit.

Bayer Properties partnered with Urban Cookhouse to launch its fourth annual Farmer’s Market at The

Summit in 2015. Every Thursday from May through August, the market pops up with 25 local vendors

offering their wares. Last year, more than 300 customers visited the market weekly in search of fresh,

local produce, coffee beans, breads, cheeses and more. And the locavore movement is still growing strong.

Chef-driven EateriesAround The Summit, local eateries such as Urban Cookhouse, Primeaux Cheese + Vino,

and Steel City Pops have opened their doors and drawn an enthusiastic following.

Bayer Properties is exploring plans to create new chef-driven restaurant clusters near

Trader Joe’s and in a new building located between Sephora and Seasons 52.

Farm to Table

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C O N N E C T I N G W I T H P A S S I O N S

Craving more active participation and purpose-driven experiences, young professionals tend to place greater importance

on activities that align with their values and social consciousness. To that end, The Summit has launched an event and

experience platform designed around Birmingham’s unique passions and interests. More than traffic generators, these

events promote deeper connections with our local consumers leading to enhanced loyalty and advocacy.

Engaged Experiences

The Summit 2016 Event Sampler

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Iron Dogs: Fido Fest

Young people today love to

socialize with their pets and can

more often be seen walking their

dog than pushing a stroller. The

Summit welcomes all iron dogs and

their owners to participate in Fetch

Fest, greet the Humane Society

adoption bus and visit more than

50 “paw-friendly” retailers.

Feast & Forge: Secret Supper Club

The next generation of foodies

chooses quality over quantity and

definitely wants to dine on locally-

sourced and creatively-prepared

meals. The Summit will add more

local restaurants, continue the

successful summer farmer’s market,

host a craft beer festival and

feature secret supper clubs on the

roof of the parking deck.

’Bama Made: Makers Market

The local movement is gaining

big momentum as more and more

people seek to shop and eat locally.

To support this effort, The Summit

will host a pop-up Makers Market

during the holidays featuring the

products of Birmingham’s own

artisans. Shoppers will be able to

browse for locally made crafts, art

and a variety of delicious foods.

Twizzle & Swizzle: Cocktails on Ice

Young professionals need a break

from their world of screens and look

for opportunities to socialize outside

their homes where they can enjoy

outdoor “experiences.” To meet this

desire, The Summit will debut its

holiday 2016 outdoor ice rink with

day and evening activities.

Dining with Fido

of Millennials think

it’s essential to dine

with their pets

53%

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of Millennials would rather

spend money on experiences

than things

Experience Seekers

78%

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C R E A T I N G A S C E N EA good crowd has a magnetic quality—you can’t help but want to see what’s happening. Foodies proudly brave long lines to dine at the

hottest restaurant. The lines themselves become social gatherings for the trendsetters and those with a fear of missing out. To create

more of a “see and be seen” scene at The Summit, Bayer Properties is committed to adding local restaurants, brand experiences and

active gathering spaces that will become regular hangouts for the inside-the-beltway crowd.

More than a car, it’s a revolution. Tesla Motors has made owning an electric automobile

powerful, rich and even sexy, and they are bringing the Tesla experience to the Summit

summer 2015. Thanks to its magnetic appeal, this buzz-worthy brand draws in as many

casual observers as it does serious car buyers.

Making Heads Turn

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The Honorable William A. Bell, Sr., Mayor of Birmingham, Alabama

“ B I R M I N G H A M C O N T I N U E S T O R E A L I Z E I T S

G R E AT P O T E N T I A L – W I T H N E W D E V E L O P M E N T S ,

R E G E N E R AT I O N A N D A C O N TA G I O U S E N E R G Y. A S

O N E O F T H E E A R LY H A R B I N G E R S O F T H I S G R O W T H ,

T H E S U M M I T C O N T I N U E S T O P L AY A N I N T E G R A L

R O L E I N O U R C I T Y. I T I S W H E R E W E L O O K T O S E E

W H AT ’ S N E X T. ”

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bayerproperties.com