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CAN YOU BE SURE AS TO

WHAT MAY HAPPEN TO³U´ IN THE NEXT FEW

MINUTES???????



DO YOU LOVE YOUR NEAR

AND DEAR ONES AS MUCHAS YOU LOVE

YOURSELF????



DO YOU WANT TO BE

FINANCIALLY SECURE IN

THE EVENT OF ANY

UNFORSEEN CALAMITY???



Invest the next 15 minutes of

your time to understandINSURANCE in the right

perspective...



What is insurance?

Insurance is a contract between two parties whereone party (the insurer) agrees to protect the other

party (the insured) in the event of any loss or

unforeseen event. Insurance can be broadly

classified into two categories ± Life Insurance and Non Life Insurance.

What do you mean by Premium payable on an

insurance policy?

Premium is the periodical amount that the insured

needs to pay to the insurance company to enjoy

the benefits of the insurance policy.



What do you mean by ³sum assured´?

Sum assured refers to the amount for which theinsurance cover is taken.

What is meant by death benefit? The amount received from the insurance company onthe death of the insured is known as death benefit.

What do you mean by ³riders´?Riders are additional benefits that are added on to aninsurance policy to make it more compatible to theneeds of the policyholder. Riders are generallyapplicable only for life insurance and not for generalinsurance.

.



What is surrender benefit?The sum of money an insurance company will payto the policyholder in the event his or her policy isvoluntarily terminated before its maturity or theinsured event occurs

What is maturity benefit?The amount received on the maturity of the policy is known as maturity benefit.



Why insurance???

PRIMARY REASONS

Life is full of uncertainties

Provides the much required RISK COVER Serves as a financial buffer in the wake of any

unfavorable and un-foreseen circumstances

Ensures that near and dear ones are not left in financial

doldrums due to any exigencyThe risk cover that insurance provides has no parallels in

the financial world



Why insurance ???

SECONDARY REASONS

Money back plans provides an element of liquidity

by returning a portion of the sum assured atregular intervals. This is in addition to the risk

cover

Unit linked plans invest a percentage of the

premiums in market securities and provide returns.This combines market linked returns along with

risk cover



OBJECTIVE OF THE

PRESENTATIONHighlighting the fundamentals of

insurance as a financial product

Insight into the Birla Sun LifeInsurance and its products

available in the market

The tax implications of insurance





COMPANY PROFILE�

Launched just before 9 years but still managed to beamongst leading player(7th) in private insurance industry.

� Strong fundamentals based on the Aditya Birla Group¶s

local insight and Sun Life financials global expertise.

� Birla Sun Life Insurance pioneered the unique UnitLinked Life Insurance Solutions in India

� Having 1, 68,090 active advisors, and sold 2.5 million

policies.

� Current AUM of BSLI stands Rs. 8165 crore as on

February 28, 2009

� In April 2009, achieved the landmark of

processing 100% of its claims.



MARKET SHARE(2008-2009)

Source www.siliconindia.com



Protection Plan

� Birla Sun Life Insurance High Net worth

Plan.� Birla Sun Life Insurance Term Plan.

� Birla Sun Life Insurance Premium Back

Term Plan.



Savings Plan

� Birla Sun Life Insurance Platinum Plus

� Birla Sun Life Insurance Guaranteed BachatPlan

�

BirlaS

un Life InsuranceM

oney Back PlusPlan

� Birla Sun Life Insurance Gold-Plus II

� Birla Sun Life Insurance Saral Jeevan Plan

�Birla

Sun Life Insurance

Supreme-Life

� Birla Sun Life Insurance Dream Plan

� Birla Sun Life Insurance ClassicLife Premier



� Birla Sun Life Insurance SimplyLife

� Birla Sun Life Insurance PrimeLife Premier

� Birla Sun Life Insurance PrimeLife

� Birla Sun Life Insurance Flexi Cash Flow

� Birla Sun Life Insurance Flexi Save Plus

�Birla

Sun Life Insurance Flexi Life Line

� Birla Sun Life Insurance Single Premium

Bond

Savings Plan



Health Solutions

� BSLI Health Plan.� BSLI Universal Health Plan.

Rural� Birla Sun Life Insurance Bima Suraksha Super

� Birla Sun Life Insurance Bima Dhan Sanchay

� Birla Sun Life Insurance Bima Kavach Yojana



Retirement Plans

� Birla Sun Life Insurance Secure 58 Plan.

� Birla Sun Life Insurance Freedom 58.

� Birla Sun Life Insurance Flexi Secure Life

Retirement Plan II.



Riders

� Accidental Death Rider

� Accidental Death and Dismemberment

Rider � Term Rider

� Critical Illness Rider

� Waiver of Premium

� Critical Illness Plus Rider

� Critical Illness - Woman Rider



PRODUC

TS

IN DETAIL««





Birla Sun Life Insurance Term

Plan� Simplest pure risk cover insurance at least cost.

� Term insurance typically suitable for younger people

with children and limited funds who are not covered

through an employer.

� Ideally suited for covering all your liabilities.

� Premium Riders available along with the plan,

� Favourable Term - Favourable Premium Rates for Female Clients.



Types of Term Insurance

� Level Term

� Increasing and Decreasing Term

� Renewable Term

� Convertible Term

� Group Term



Birla Sun Life InsuranceDream Planyour dream, Our commitment«.

� Guaranteed Maturity Benefits

� Options to double or triple the Guaranteed Maturity

Benefit by choosing 200% or 300% options.� 100% premium allocation to optimise savings

� Have options of partial withdrawals and surrender of

policy option.

� Enhanced Sum Assured - Choice to enhance life cover

anytime during the policy term at minimal additional cost



Birla Sun Life Insurance

Children's Dream Plan.This plan is meant for you if:

� You, the Life Insurer, is 18 to 60yrs

� Your child, the Nominee, is 13 years or younger at entry

� You must be of age 75 or younger when your plan

matures & The Guaranteed Maturity Benefit you choose

must be at least:

� Rs. 75,000 for the 100% Guaranteed Maturity option



� The Enhanced Sum Assured you choose, if any, must be

at least Rs. 50,000.



Birla Sun LifeInsurance Platinum Plus

This plan is a unit linked, non- participating, insurance

plan with,

� A policy term of 10 years.

� A premium paying term of 3 years.

�An innovative investment fund - Platinum PlusFund III. Full liquidity after three policy years to

meet any cash needs



Eligibility:� Entry Age of Life Insured: 18 to 70 years.

� Minimum Annual Premium: Rs. 50,000.

� Minimum

Sum Assured: 5 x Annual Premium

Benefits:

� Maturity Benefit

� Death Benefit



Birla Sun Life Insurance Secure 58Plan

BSLI Secure 58 is the right plan for you if :

� You are 18 to 80 years of age

�Looking to vest anytime between 10 years - 40 yearsfrom the entry age. Maximum vesting age is 90 years.

� You are looking to invest at least Rs. 9,600 per

annum for retirement planning. While there are no

limits on the amount you can invest in this plan, youcan choose your annual base premiums only in

multiples of Rs. 1,200 per annum over the minimum

premium of Rs. 9,600.



Benefits:

� Surrender benefit

� Tax benefits under section 80CCC

and Section 10(10A).



Tax Benefits in Insurance

The benefits under income tax are of two types

1.Deductions1.Deductions::

Sec 80CDeduction is available amounting to Rs. 1,00,000

The benefit for life insurance premium u/s 80C isrestricted to 20% of the actual capital sum assured.Surrender of Plan before premium has been paid for two years will result in reversal tax benefit



80CCC

Deduction in respect of contribution to pension

funds Maximum Rs. 1,00,000 Flexi Secure Life

Retirement Plan and Freedom 58 from Birla Sun

Life Insurance provides all the benefits.

Sec 80 CCE

Under Section 80CCE, the overall limit for

deduction u/s 80C, u/s 80CCC and u/s 80CCD is

Rs. 1,00,000.



2.Exemptions2.Exemptions::

� Commuted pension: 10(10A)(iii)

One-third of the Value at vesting date would

be tax-free 10(10D) Any sum received from

Life insurance policy as maturity proceeds,

death benefits.



SWOT

� STRENGTH

� Multi-channel

distribution

� Well diversified plans

� 2.5 Million Policies

sold till 31st march 2009

� Superior investment andrisk management

framework

� WEAKNESS

� Company have not

penetrated in the rural

market.

� There is no plan for the

low income group.

� Fees for the advisor ishigh than the other

company.



� Opportunity

� Good potential market

(77%)

� Company can penetrate inrural markets.

� Threat

� µOLD HABITS DIE

HARD¶: Its still difficult

task to win the confidence

of public towards privatecompany.

� Competitors offering

similar kind of insurance



RESEAR CH

ANALYSIS(Ahmedabad)� Which plan have you

taken?

� Question. Are you

satisfied with the

Insurance plan you have? �No of Peoples Have BSLI Plan

Health,

10%

Retierment, 22%

Life, 68%

Health

Retierment

Life

No. of people satisfied with the plan

72%

28%

Yes

No



� Ques. Are you satisfied

with the services provided

by the company regarding new plans and schemes?

� Ques. Are you interested

to make more investments

in BSLI ?

No. of people satisfied with the

services provided by the company

82%

18%

Yes

No

No. of Peoples want to more

investment in BSLI

67%

33%

Yes

No



� Ques. Have you any other

Insurance Plan apart

from BSLI? No. of Peoples have other Insurance

Plan apart from BSLI?

78%

22%

Yes

No

60%9%

11%

8%12%

LIC

BSLI

BAJAJ ALIYANZ

ICICI

Others



FINDINGS ABOUT THE

SELECTIONS OF NEW ADVISOR

73%

27%

Male V/S Female

Respondence

Male

Female

39%

61%

Marital Status

Married

Unmarried



16%

57%

27%

Qualification of

respondent

12th

Graduation

PostGraduation

62%

23%

15%

No of dependents

None

1 to 2

Above 2



23%

53%

17%

7%

Annual Family Income of

Respondence

Less 100000

100000-200000

200000-

400000Above400000



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