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Plovdiv, 01.02.2017
Biomass Trade Centres
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Agenda
I. Development of bioenergy and BLTC´s in Austria
II. Common Marketing and common trade strategies
III. Practical tips from 10 years of experience
IV. Contract models for BLTC
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Location and Key Facts of Styria
1 Mio. ha
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Starting positionHigh potential but no cooperation and knowledge gap
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Business environmentStyria as birthplace of small biomass district heating plants
Source: Lk Steiermark., 2013
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Business environment600 Biomass Heatingplants in Styria 1995 - 2015
Source: Lk Steiermark., 2013
80% operated by farmers and forest owners (700MW)
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Business environmentRaising sales figures - small biomasse boilers
Source: KWB, Herz; 2015
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Support Lk Steiermark and WVB GmbHconcrete steps and instruments
Criteria for a BTLC in Styria
The operator group must consist of at least 10 forest owners. The minimum quantity
stored are 500 m³ energy wood or the caloric equivalent of 1 Mio. kWh energy
Minimum requirements to meet BTLC quality criteria: covered storeroom,
weighbridge, oven, adequate machinery, billing by weight and water content,
sufficient storage area for the raw material
Products: wood chips P16 - P100; Log wood A1, A2, B1, (EN ISO 17225) pure
vegetable oil, hay pellets, maize rod, contracting of heat and green electricity
“Biomassehof Steiermark” is a protected brand with clear defined quality criteria
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Wood chips 150.000 loose m³
Wood logs 5.000 cubic metre
Energy value 130.000 MWh
Oil-equivalent 12,500 toe
CO2-savings 21.300 tons
Turnover ~ € 3,5 millions
Investments ~ € 4,5 millions
New jobs ~10 + secure of already existing jobs
Radius of action: 30 – 40 km
„Wood fuel of the short distance“
Source: LK Stmk / WVB GmbH, 2015
Biomass Trade centers in Styria
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Our products
Woodchips from timber:
P31,5 – P63 M25 – M35
Split logs:
1m, 50cm, 33cm, 25cmbeech unmixedmix. Hardwood
small units:
Bags, 15kg carton box, 12kg
Woodchips from harvesting resditus
/ byproducts:
P45 – P100 M40 – M55
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Waldstein 2006
Source: LK Stmk / WVB GmbH, 2006
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Pölstal 2008 Pölstal
Source: LK Stmk / WVB GmbH, 2008
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Hartbergerland 2009 Hartbergerland
Source: LK Stmk / WVB GmbH, 2009
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Raabtal 2013
Source: LK Stmk / WVB GmbH, 2013
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Biomasse Trade Centres in Styria – Common marketing and transfer of know how
Hartbergerland
Leoben
Pölstal
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Why do we need a strong brand?
For production companies brands offer the possibility to
highlight the characteristics of their products, to give them an image
For consumer brands are a relief to orient themselves on the market.
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Marketing Structure Plan for Biomass Trade Centers in StyriaHyperlink to Word Doc
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The association „Biomassehof Steiermark“
Association BLTC Styria:
3 meetings per year for knowleadge transfer and exchange of experience
Main tasks of the association:
public relationOrganize and develope folders, give aways and information brochuresmarketing the label „Biomassehof Steiermark“organize study tours promotion on fairs and events
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Marceting Training WS with operators
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Open Day at the BTC – Announcement
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Open Day at the BTC – Announcement
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Open Day at the BTC – demonstrations
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Information stand at fairs
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Information stand at fairs
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Guided Tours on the BTC
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Strategic cooperations with companies
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Wood Chipper at a Biomass Trade Center
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Give Awaysmatches, note pads, lighters, sticker,…
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Adverts in regional newspapers
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Common identification
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Consumer friendly booklets and brochures
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Common flyers and leaflets
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www.biomassehof-stmk.at
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Biomass Supply Contract
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Biomass Supply Contract – Annex
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Supply Agreement on the Delivery of Wood Chips
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Contract purchase Timberwood
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I am happy to answer your questions
Dr. Christian Metschina
Chamber of Agriculture and Forestry in Styria
Martin Gaber
Waldverband Steiermark GmbH
