Biofortis, Expert in Preference-Mappings September 15th 2014.

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A guide for ideal product formulation

1.  Identify consumers’ preferences in a large set of products,

existing or not (subjective judgement) 2.  Characterize the same set of products on detailed sensory

attributes (objective description done by Biofortis sensory experts)

3.  Segment the consumers: quantify, describe each group ; and Identify sensory attributes driving consumer liking in each group.

4.  Determine the sensory profile of the ideal product for the overall population or for a specific cluster (by statistical model)

• Experts evaluation • Objective assessment

Sensory Research

• Subjective assessment

Consumer research • Experts &

consumers data crossing

• Consumers segmentation

Preference Mapping

The main steps of the Preference-Mapping: