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First Draft Branding Guide for Binary Solutions, a programming company.
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Binary Computer Solutions
1
Table of Contents
10 . . . . . . . . . . . .Introduction11 . . . . . . . . . . . . Main Logo100 . . . . . . . . . Logo Struction101 . . . . . . . . . Logo Variation110 . . . . . . . . . . . .Sub Logo111 . . . . . . . . . . . . . .Colours1000 . . . . . . . . . . . . . Fonts1001-1010 . . . . . Business Cards1011-1100 . . . . . . . . Letterhead1101 . . . . . . . . . . . . . . Files1110 . . . . . . . . . . . . . .About
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Ma in Logo
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1) Clipping Mask in the shape of a pillow’s frame.
2) Gradient Mesh creating the illustions of reflections on leather.
3) Binary Text in the Dark Green brand colours
4) Highlighted Binary Text, saying “Binary” in the catchphrase of,
“Complex Promblems? Binary Solutions.”
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Logo Variation and Simplification
Follow these patterns from the full logo till you reach simple black and white. Also consider using the sub logos as well.
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C-18%M-0%Y-28%K-0%
R-255G-255B-255
C-0%M-0%Y-0%K-0%
R-204G-255B-204
R-153G-255B-102
R-153G-204B-102
R-51G-102B-51
R-0G-0B-0
C-39%M-0%Y-86%K-0%
C-44%M-0%Y-79%K-0%
C-80%M-37%Y-79%K-28%
C-0%M-0%Y-0%K-100%
FFFFFF CCFFCC 99FF66 99CC66 336633 000000
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Colours
Binary Solutions uses six basic colours, including pure black and white. The colours are slightly different depending on print or digital mediums.
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8-bit Lim it BRK
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1234567890 . , !?-
Helvet icaabcdefghi jk lmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 . , !?: ; ’ ” / | \ ( ) [ ] { }<>+=-_@#$%^&*`~¡™£¢∞§¶•ªº–≠
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Fonts
8-bit Limit BRK is a more stylished font, while Helvetica should be used for more general uses.
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Solutions for EverydayLife and Business
Blaine BouvierFounder
Binary Computer Solution145 Pine Haven Shore Road- Suite 1205
Shelburne, Vermont 05482
[email protected](802) 846-7692 - Office
(802) 343-6145 - Cell
00 1000000 10000 100 1 10 100 10 1 10 1 100 1 10000 10 1 1 10 100111100100100 1 1000 10 1 1 10 10 10 1 1 1000 1 10 1 10 1 1 1 1 0 1 10 1 100 10 1000000
11101101001
Business Cards
The design for Binary Solution’s business card tries to mixed strong brand identity with informative design. Below is an example of a fin-ished card, while on the left page is the printed backside, as well as a template for another card. The backside of the card contains the Sub-Logo with it’s QR code, allowing for quick site accessablity with a smart phone.
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00100000010000100110
10010110
1100110
000101110
100111100100100110
00101110
10101110
00110
11011110
110110
0101000000
11101101001
‣ Website Designs
‣ Logo Designs
‣ Email Marketing
‣ Search Engine Optimization (SEO)
‣ Statistical Analysis
‣ Content Management (CMS)
Services We Provide:
Free Consulations
Complex Problems,Binary Solutions.
Name HereTitle
Binary Computer Solution123 Main Street,
City, State, 12345
[email protected](555) 555-5555 - Office
(555) 555-5555 - Cell
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11101101001