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TradeSmarter provides the next generation platform for customers who want to offer online trading to casual clients. With binary options as our primary emphasis, our platform provides trading solutions involving currency pairs, commodities, stock indices, and popularly traded stocks.
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Our software is designed to be light, open, and easily customizable with an emphasis on the highest quality
end-user experience. TradeSmarter Holdings has, to date, deployed our TradeSmarter platform for 8 White
Labels supporting 11 languages. These White-Labeling implementations were performed with success,
within short time frames, using our proprietary methodology for rapid and stable deployments through an
architecture that was pre-conceived for White Labeling, based on parameterization and settings, which
allows new White Labels to be set up and ready for initial staging and testing within hours.
Our development team has been hard at work from inception creating staging environments and applicative
rapid deployment solutions that facilitate the White Labeling process with functionalities of roll-back and one-
click deployment. At this advanced point we have amassed the experience and capability of going through
design, back-end integration, staging, QA and rapid deployment, within a matter of days.
In this aspect we are the leaders in the Binary Options market that planned to be White Label centric from
the get go. As such we have organized our business and development to tailor to this model which has
empowered us to achieve White Label deployments successfully.
Experience with White Label deployments
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TradeSmarter is a technology and applications provider of Binary trading solutions to a fast-growing financial trading market.
Scalability of the solution
Time to launch
The Binary Options platform is completely web-based free of any download that can be
accessed from any computer with an internet connection and at anytime so long as the
market in the underlying asset is open.
The system is based on the n-tier architecture model, where each tier has a load balancer in
its front, and was designed to scale out horizontally, which means that any increase in load
can be reduced by adding new nodes to the system. Lower tiers are service providers to
upper tiers, and reside on different machines (they can even reside on different networks),
therefore layers can scale independently.
The database was also designed to scale horizontally, by adding replications and shards.
Independent database sub-systems can use different instances and reside on different
machines.
We are using the Amazon cloud as our production environment, therefore, vertical scaling is
simply done by adding more resources to the system, and this is done by using the
Amazon API with zero downtime.
As soon as we receive specifications for a new White Label that falls under the current structure,
we are capable of reaching end-to-end deployment within 2-3 weeks. For any further customization
requirements we would evaluate an estimation of time.
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Completeness of the solution
Commodities Indicies Currencies Stock
The system is continually under development with new releases providing more advanced features to all
partners.
Web based: We currently offer a full web-based trading platform that is compatible with Google Chrome,
Safari, FireFox and all versions of Internet Explorer.
All market types worldwide are pre-configured on the system, including:
• Forex
• Commodities
• UK, US, France and Australian stocks.
• Major global indices.
The client internet front-end can be delivered entirely in multiple languages. The system also supports
multiple currencies and FX rates are automatically updated.
iPhone and Android applications: We are currently in the development of iPhone and Android applications,
based on our API, that we believe will be ready in the next few months.
API: We are the only Binary Options provider on the market offering a full-featured API. Our API allows full
integration of our solution to existing platforms (wallet integration, registration…).
Upcoming products: The White Labeling system will be able to support both IBs and affiliates with full
reporting and statistics. A customized SugarCRM solution is being deployed this month. Additional traded
products such as longer-dated options, Barrier Options and One-Touch options are being prepared for
production as we speak.
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• Robust and scalable web-based trading platform
• Full-featured API
• Integrated global electronic ID verification solution
• Multi-instrument - clients can trade currencies, commodities, equities and indices from one account.
• Multi-market - clients can trade international markets from one account.
• Multi-currency - clients can trade multiple currencies from one account with local payment methods for different countries.
• Multi-lingual - clients can select from eleven languages, with more being added all the time.
Summary of Key Benefits of TradeSmarter platform
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