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BIM and Digital Constructionwhy, what and how
Paul SurinHead of Digital Built Environment Wienerberger AG
Chair of Digitalization & BIM Task Group Construction Product Europe
Why
Digital transformation is driving the evolution
and creation of new business models
Technology
forces…Analytics & cognitive CloudMobile Internet
of Things
…are creating new
experiences…
Experience journey Digital ubiquity Omnichannel
…and disrupting
operational models.
Traditional value chainEcosystem
Social Security
1 2 3 4 5
Source: The Battle Is For The Customer Interface, Tom Goodwin, Havas Media
World’s largest transportationcompany…
owns no vehicles
World’s biggest media company…
creates no content
World’s most valuableretailer…
has no inventory
World’s largest accommodation provider…
owns no real estate
World’s largest video conference company…
has no telcoinfrastructure
New companies are quickest to exploit new
business models
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4
Lagging construction productivity costs
the global economy $1.6 trillion a year
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7
2
5
3
7
$1.6
3
Global
~ 1/3 of lost value globally
in the construction sector
comes from North America
(primarily the United
States)
3
4
6
3
$0.5
8
3
1
4
0
$0.4
6
1
6
2
1
$0.4
4
North
America
Europe Asia
Pacific
2
0
3
4
$0.0
7
Middle
East
3 6
$0.0
3
Afric
a
6 8
$0.0
5
Central and
South
America
Average productivity
Construction sector
Total economy
Economic value lost
as a result of
productivity
gap ($ trillion)
Differential indicates.
Difference between
construction and total economic
productivity in real gross value
added per hour, 2005 $
Source: McKinsey (2017)
Where does construction stand in terms of
digitalisation
22
.06
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17
Sector
Ove
rall
dig
italiz
ation
Dig
ital
sp
en
din
g
Dig
ital
as
se
t sto
ck
Tra
ns
ac
tions
Inte
rac
tion
s
Bu
sin
es
s
pro
ce
ss
es
Ma
rke
t
ma
kin
g
Dig
ital
sp
en
din
g
on
wo
rke
rs
Dig
ital
ca
pita
l
de
ep
en
ing
Dig
italiz
atio
no
f wo
rkICT
Media
Professional services
Finance and insurance
Wholesale trade
Advanced manufacturing
Oil and gas
Utilities
Chemicals and pharmaceuticals
Basic goods manufacturing
Mining
Real estate
Transportation and warehousing
Education
Retail trade
Entertainment and recreation
Personal and local services
Government
Healthcare
Hospitality
Construction
Agriculture and hunting
Digitalisation in construction –
why is it important?
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*Relationship between hype and economic impact.
Source: McKinsey Disruptive Technologies,
May 2013
**Source: UN
Globally urban
population growthset to increase by over
2.5 billion urban population 2015-2050**
Every single day to 2050
1001900+
We need to build
more, with less,
and quicker!
As-designed, as-built performance gap
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8
Average actual emissions 3.8
times higher than designed
Level where actual =
as-designed performance
Actual versus Designed CO2 Emissions
Culture Educatio
n
Healthcar
e
Hotel/oth
er
Residenti
al
Sector
Industrial Office Public
service
s
0.
0
0.
5
1.
0
1.
5
2.
0
2.
5
3.
0
3.
5
4.
0
4.
5
5.
0
Ra
tio
of a
ctu
al C
O2
em
issio
ns/m
2/y
ra
ga
inst d
esig
ned e
stim
ate
Source: Innovate UK
Source: CPA (2016) – Future for Construction Product Manufacturing:
Digitalization, Industry 4.0 and the Circular Economy
Merging Industry 4.0, Circular Economy &
Intelligent Built Assets
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Industry 4.0• Vertical integration of
business processes
• Horizontal integration of
value chains
• Mass customisation
Intelligent
built assets• The Internet
of Things
• Knowledge of
location,
condition and
availability
of assets
Circular
economy• Regeneration of
natural resources
• Increased
utilisation of
assets
• Looping of
assets &
extending life cycle
of assets
More efficient, less
resource-intensive assets
Evidence-based
optimisation
Smart, connected
products and systems
Construction products
and digital processes
Source: CPA (2016) – Future for Construction Product
Manufacturing: Digitalization, Industry 4.0 and the Circular Economy
Collaborative PLM
3D printers
Tablets / apps
Wearables
Humanoid factory robots
Drone logistics
Social media
Internet of Things
BIM Level 3
Evolution of the Digital Manufacturing
Business
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High
Low
Level of
digital
pervasivenes
s
Design & production
automation
Computer Aided
Design &
manufacture
Electronic product
definition
Digital mock-ups &
collaborative design
Collaborative PLM &
cloud connected
digital business
1970 1980 1990 2000 2010 2020
Production
Design
Purchasing
Production
Design
Purchasing
Marketing Production
Design
Purchasing
Marketing
Field support
Logistics
Production
Design
Purchasing
Marketing
Field support
Logistics
2D CAD
3D wireframe CAD/
CAM
CNC / Robots
3D solid model CAD
Product renderings
VR visualisation
Stress analysis
Rapid prototyping
Web portals & intranets
Full digital mock-ups
Collaborative 3D design
& content portals
RFID tagging
Mobile devices
Production
Design
Programmabl
e logic
controllers
How ?
Changing points of interaction
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7
1
Preparation
& Brief
2
Concept
Design
3
Developed
Design
Activities &
Spaces
Elements
Systems
Products
Facilities
0
Strategic
Definition
Asset OwnerDesign Team
Main
Contractor
Sub Contractor
4
Technical
Design
5
Construction
6
Handover &
Closeout
7
In Use
Asset
Owner
Traditional design &
assembly process
Earlier product discussions
and detail
Opportunity
to discuss
offer in
terms of
holistic /
lifecycle
value
Opportunity to
discuss offer in
terms of system and
element value
Increased
visibility of
performance in
use
BIM process
Project stage
Le
ve
l o
f in
form
ati
on
©PCSG
What is BIM (Building Information
Modelling)?
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• ‘BIM is essentially value creating collaboration through the entire
lifecycle of an asset, underpinned by the creation, collation and
exchange of shared 3D models and intelligent, structured data’ - UK BIM Task Group
• Building Information Modelling:A Business Process for generating and
leveraging building data to design,
construct and operate the building (or
infrastructure) during its lifecycle
• Building Information Model:The Digital Representation of physical
and functional characteristics of a facility
• Building Information Management:The Organisation & Control of the
business process by utilising the
information in the digital prototype to
effect the sharing of information- BuildingSMART International
Global BIM Adoption
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Product Information today
Product Data Templates (PDT)
Moving from PDFs to data
The way to make you data available in
machine readable formats
In a PDT a manufacturer could structure:
Asset Information Requirements (FM,
COBie ++)
Environmental Product Data (EPD)
Data on Chemicals (SDS information)
Specifications (performance,
geometry etc.)
What data is needed at different
project stages
(RIBA, LOD etc.)
“Digital Classifications”
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What?
Support the “Digital
Standards/Classifications”
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Standards, what standards?
• NWIP 1 => Methodology to describe and
maintain properties
• NWIP 2 => Methodology to produce a
product data template – Part 1 : Framework
• NWIP 3 => Methodology to produce a
product data template – Part 2 : Using hEN
(CPR)
• Enhance quality of data dictionaries
content by a)Describe the governance of
the content and properties => deliverable
needed = European Norm (EN) ; b)
Definition of a property; c) Providing a
Process Management for the properties
creation and maintenance
CEN TC 442 WG 4 – Data Dictionaries
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CEN 442 WG4 – Data Dictionaries
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2
Dictionary 1
Dictionary 2
Breite
Largeur
Width
幅…
Definition
Standard document
Physical quantity
Unit …
A UNIQUE source of truth
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NEED A WINDOW
Width = xxx
Height = yyy
DESCRIBE THE NEED
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Digital Dictionary Framework
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Attributes
Datashe
et
Product data – where does It come from ?
Construction Products Regulation (CPR)CEN standards
Low Voltage Directive (LVD)CENELEC standards
ISO standardsEnvironmental Product Declaration
OtherREACH, Machinery Directive, ++
Market needsBREEAM, Color codes, Warranty policies etc.
Construction Product Europe and SmartCE
Marking
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Constructio
n activity
Accessories, any
other systems
Bricks
Pavers
Roof Tiles
Pipes
Clay Blocks
Construction
product salesConstructio
n outputPotentially 40-70 subcontracts on
projects worth £1-25m***
Potentially 10-100 subcontracts
on projects worth £1-25m
Traditional construction supply chain
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2
Housing
Associations, Local
Authorities
SME’s
Construction of
commercial buildings
Architects,
Assessors
Construction of
infrastructure
Self-Build
Merchants & other
trades
Construction of
domestic buildings
New public housing
New private
housing
Public housing
R&M
Private housing
R&M
New infrastructure
Infrastructure R&M
Other new public
work
Other public R&M
Other private R&M
New private
industrial
New private
commercial
Source: CPA (2016) – Future for Construction Product Manufacturing:
Digitalization, Industry 4.0 and the Circular Economy
Housing
Associations
SME’s
Architects
Local Authorities
Self-Build
New public housing
New private
housing
Public housing
R&M
Private housing
R&M
New infrastructure
Infrastructure R&M
Other new public
work
Other public R&M
New private industrial
New private
commercial
Merchants & other
trades
Other private R&M
Construction of
domestic and
commercial
buildings
Accessories, any
other systems
Brick
Pavers
Roof tiles
Pipes
Clay Blocks
Construction
product sales
Construction
activity
Construction
output
BIM and Digitised
Processes
quicker on site,
cheaper for the Client,
improved access to
maintenance
information & services
Extra income for
Wienerbeger through
“solutions and
services” sales, higher
margins, protected
specification
Optimised Manufacture-led digital supply
chain
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2Source: CPA (2016) – Future for Construction Product Manufacturing:
Digitalization, Industry 4.0 and the Circular Economy
Production system in construction
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Manufacturing
Collaborative
working team
Owner
Request
Design and
procurement
Approvals
and testingManufacture
Supply-chain
coordinationSite work Post-construction
Dig
italiz
ed
Supply
Chain
s • Components
selected on digital
marketplace
• Full transparency
of lifetime costs
• Automatic
regulations
checking and
certification
• Product data
dictionaries
• High quality,
mass
customisation and
assembly
• Manufacturing
data directly from
generated models
• Manufacturing-led
consortia and
optimised
configuration rules
• Mass customisation,
just-in-time delivery
• Optimised site work
and flexible, virtual
workforce
• Universal technology
interfaces supported
by technology
• Leasing of
products and
performance
• Predictive
maintenance and
circular economy
We need to
build more,
with less,
and quicker!Response
Potential for increased
productivity and less waste
Potential for reduced whole
life costs
Potential for greater
predictability (cost/time)
Less time on site reduces
health & safety risks
Can be a more sustainable
solution and produce greater
energy efficiency for building
Skills shortage and ageing
workforce among traditional
trades
Desire for increased
automation (robotics, 3D
printing)
Offsite
manufacture?
Drivers for offsite
manufacture*
* CITB (2017) Faster, Smarter, More Efficient: Building Skills for Offsite Construction
Contractor or
manufacturer
Potential for increased
productivity and less waste
Potential for reduced whole
life costs
Potential for greater
predictability (cost/time)
Less time on site reduces
health & safety risks
Can be a more sustainable
solution and produce greater
energy efficiency for building
Skills shortage and ageing
workforce among traditional
trades
Desire for increased
automation (robotics, 3D
printing)
The same, and
more, can be
achieved through
manufacturer-led,
optimized supply
chains
Response
©PCSG
Impact of BIM and relative value-add
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Building
delivery
1x
Operation
of Asset
3x
Performance of
operational functions
15x
Impact on society
150x
Desig
n
Build
Opera
te
BIM Level
2
BIM Level
3
BIM Level
4
Perf
orm
ing
activitie
s
Impact on t
he
lives o
f citiz
ens
BIM capability
and maturity
©PCSG
Industry 4.0 - vertical & horizontal
integration
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Mass
customisation
Product selection &
specification
Design
Building operation
& maintenance
After sales
Assembly
Supplier BIM
ManufacturerPlanning
Finance &
LegalIT & Shared Services
Product Development
Supplier
Management
Procurement
Production
Logistics
Service
Sales
R&D
Supply
partners
Project BIM
Skills & abilities at greatest risk of
automation
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Skills
to be automated
through
advanced
generative
design
Source: CPA (2016) – Future for Construction Product Manufacturing:
Digitalization, Industry 4.0 and the Circular Economy
Traditional versus generative design
process
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©PCSG
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Data is the raw material of the 21st century
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www.construction-products.eu
@ConstructionEU
construction-products-europe-aisbl
Paul Surin@PaulSurin
