THE GOOD COMBO Megan Bonfield, John Buysse, Chris Ladwig,

Caroline Keesey & Eddie Rybarski

PROBLEM

•  Fierce competition within the industry and on the McDonald’s menu have caused sales of the Big Mac to slip

TARGET: MILLENNIALS

INSIGHT

•  Generation of Choice •  Bombarded by so many new messages and

options that familiar items are overlooked

BIG MAC REFUSES

TO BE OVERLOOKED

WHY?

•  Secret Sauce •  Three Buns •  Sesame Seeds •  The original “better burger” •  It’s an icon (it has its own museum!) •  98% of people recognize the Big Mac    

TOO MAC TO IGNORE

THANK

YOU!