8/20/2019 Big Jim

1/1

Big Jim’s Gym- Case Analysis

Problem Statement: Membership fallen from 500 to 300 in si month!

S"#$ A%A&'S(S

Strength"ell eastablishe) b*siness+*ll *tili,ation of Capaity&o. $*rno/er an) ommitte)employess

 Job rotation for employees

#pport*nityAttrating %e. *stomerBringing ba the *stomers .ho)roppe) o*t in the past si month

"eanessA /ery rigi) approahSpartan atmosphere1oes not ontain a)/ane e2*ipment&a of epertserti4e) trainersigi) she)*ling )*ring slo. perio)s

 $hreatCompetitors .ith epert trainers an)bea*ty ons*ltantCompetitors .ith better e2*ipment an)apparat*s

S*ggestion:

1i/ersify 6 a)) some /al*e a))e) sol*tions

Mo)erni,e

er*it train professional

+leible she)*ling

A)/erti,e!