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RAB Research MRI – Holiday Business Consumer confidence Consumers plan to spend $923 on gift giving Wish list: electronic gadgets 10 business categories that excel in December
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Big Ideas For a Big Q4!
Mike Mahone / Dave CasperRAB - Dallas
Our Agenda1. A look at Q4 research
– Business conditions– Consumer habits– Best prospects
2. Proposal ideas3. Great commercial ideas4. Cross promotion ideas5. More commercials6. Copywriting techniques7. And more commercials8. Alternative Revenue
ideas9. And even more
commercials
RAB Research• MRI – Holiday Business• Consumer confidence• Consumers plan to spend
$923 on gift giving• Wish list: electronic
gadgets• 10 business categories
that excel in December
Proposal Ideas• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]• [proposal idea]
Examples ofSuccessful
Commercials• [spot title]• [spot title]• [spot title]• [spot title]• [spot title]
Cross Promotions
1 Great idea + 2 Clients 3 Win-Win-Win
Benefits1. Promotional partners
get better results than they can afford on their own
2. Customers’ experience is enhanced
3. You close more business
Cross Promotion
Idea #1• Donuts and oil changes?• Donut shop buys Radio and
provides certificates• Oil change center buys Radio
and provides discount coupons
• Donut customers get discount oil change coupon
• Oil change customers get donuts
Cross Promotion
Idea #2• Dry cleaner and Italian
restaurant?• “Best dressed pasta in town”• Dry cleaner buys Radio and
gives discount on shirts to any customer of the restaurant
• The restaurant buys Radio and gives 2 for 1 special to dry cleaner customers
Examples ofSuccessful
Commercials• [spot title] [Christmas
cross promotion example]
• [spot title]• [spot title]• [spot title]• [spot title]
Alternative Revenue Ideas
• [idea]• [idea]• [idea]• [idea]• [idea]• [idea]• [idea]
Examples ofSuccessful
Commercials• [spot title]• [spot title]• [spot title]• [spot title]• [spot title]
