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EXECUTIVE SUMMARY

As customers taste and preferences are changing, the market scenario is also changingfrom time to time. Todays market scenario is very different from that of the market

scenario before 1990. There have been many factors responsible for the changing market

scenario. It is the customers changing tastes and preference, which has bought in a

change in the market. Income level of the people has changed; life styles and social class

of people have completely changed now than that of olden days. There has been a shift in

the market demand in todays world. Technology is one of the major factors, which is

responsible for this paradigm shift in the market. Todays generation people are no more

dependent on hat market and far off departmental stores. Today we can see a new era in

market with the opening up of many departmental stores, hypermarket, shoppers stop,

malls, branded retail outlets and specialty stores. In todays world shopping is not any

more tiresome work rather its a pleasant outing phenomenon now.

The study is based on a survey done on customers of a hypermarket named big bazaar.

Big bazaar is a new type of market, which came in to existence in India since 1994. It is a

type of market where various kinds of products are available under one roof. My study is

on determining the customers demand for big bazaar and the satisfaction level of

customers in big bazaar. The study will find out the current status of big bazaar and

determine where it stands in the current market.

This market field survey will help us in knowing the present customers tastes and

preferences. It will help in estimating the customers future needs and wants.

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LIST OF CONTENTS

Chapter- 1 Introduction

Chapter -2 Company profile (Including SWOT analysis)

Chapter -3

3.1 Objectives of the project

3.2 Importance and scope of the project

Chapter-4 Literature Review

Chapter-5 Research Methodology

5.1 Research Design

5.2 Data Collection

5.3 Limitations

Chapter-6 Data analysis and interpretation

Chapter-7

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7.1 Findings

7.2 Conclusion

7.3 Recommendations & Suggestions

8. Appendices

9. Bibliography

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INTRODUCTION

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INTRODUCTION

Purchasing, generally defined as a consumers unplanned purchase which is an important

part of buyer behavior. It accounts for as much as 62% of supermarket sales and 80% of

all sales in certain product categories. Though impulsive purchasing has attracted

attention in consumer research. Unfortunately, there is a dearth of research on group-level

determinants.

This research suggests that the presence of other persons in a purchasing situation is

likely to have a normative influence on the decision to make a purchase. The nature of

this influence, however, depends on both perceptions of the normative expectations of the

individuals who exert the influence and the motivation to comply with these expectations.Peers and family members, are the two primary sources of social influence, often have

different normative expectations.

Thus, it has been evaluated two factors that are likely to affect the motivation to conform

to

social norms:

a) The inherent susceptibility to social influence and

b) The structure of the group Group cohesiveness refers to the extent to which a group is

attractive to its members. The theory proposed by Fishbein and Ajzen helps

conceptualize these effects. This theory assumes that behavior is a multiplicative function

of expectations for what others consider to be socially desirable and the motivation to

comply with these expectations.

Factors affecting buying behavior of SHOPING GOODS with special reference to big

Bazzar in Meerut region.There are many factors which affect Consumers Buying

Behaviour in SHOPING GOODS market but we

are only analysing marketers driven factors which are:

Festival season

Diwali , Holi, Christmas, Pongal Etc.

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Introduction of Indian Retail Industries:

Retail is Indias largest industry, accounting for over 10 per cent of the countrys GDP

and around eight per cent of the employment. Retail industry in India is at the crossroads.

It has emerged as one of the most dynamic and fast paced industries with several players

entering the market. But because of the heavy initial investments required, break even is

difficult to achieve and many of these players have not tasted success so far. However,

the future is promising; the market is growing, government policies are becoming more

favorable and emerging technologies are facilitating operations. Retailing in India is

gradually inching its way toward becoming the next boom industry. The whole concept

of shopping has altered in terms of format and consumer buying behavior, ushering in a

revolution in shopping in India. Modern retail has entered India as seen in Sprawling

shopping centers, multi-storied malls and huge complexes offer shopping, entertainment

and food all under one roof. The Indian retailing sector is at an inflexion point where the

growth of organized retailing and growth in the consumption by the Indian population is

going to take a higher growth trajectory.

The Indian population is witnessing a significant change in its demographics. A large

young working population with median age of 24 years, nuclear families in urban areas,

along with increasing working-women population and emerging opportunities in the

services sector are going to be the key growth drivers of the organized retail sector in

India.Retailing is the final step in the distribution of merchandise -the last link in the Supply

Chain -connecting the bulk producers of commodities to the final consumers. Retailing

covers diverse products such as foot apparels, consumer goods, financial services and

leisure.

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A retailer, typically, is someone who does not effect any significant change in the product

execs breaking the bulk. He/ She are also the final stock point who makes products or

services available to the consumer whenever require. Hence, the value proposition a

retailer offers to a consumer is easy availabilities of the desired product in the desired

sizes at the desired times.

In the developed countries, the retail industry has developed into a full-fledged industry

where more than three-fourths of the total retail trade is done by the organized sector.

Huge retail chains like Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. have

now replaced the individual small stores. Large retail formats, with high quality ambiance

and courteous.

Retailing is the interface between the producer and the individual consumer buying for

personal consumption. This excludes direct interface between the manufacturer and

institutional buyers such as the government and other bulk customers. A retailer is one

who stocks the producers goods and is involved in the act of selling it to the individual

consumer, at a margin of profit. As

Such, retailing is the last link that connects the individual consumer with the

manufacturing and distribution chain.

Retailing is more than selling goods:

Retailing consists of the sale of goods or merchandise, from a fixed location such as a

department store or kiosk, in small or individual lots for direct consumption by the

purchaser. Retailing is a well recognized business function which compromises making

available desired product in the desired quantity at the desired time. This creates a time,

place and form utility for the consumer. The success of retailing is highly dependent on

an efficient supply chain management. A well-developed supply chain reduces wastages

and transaction cost thereby reducing the cost of inventories to be maintained by the

producers and the traders. A reduction in the cost of inventory management leads to a

reduction in the final price to the consumer.

Retailing has been identified as a thrust area for promotion of textiles, processed foods,

agricultural and horticultural produce. Retail Sector can be divided into organized and

unorganized sectors:

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Unorganized Retail:

Unorganized retailing is characterized by a distorted real-estate market, poor

infrastructure and inefficient upstream processes, lack of modern technology, inadequate

funding and absence of skilled manpower. Therefore, there is a need to promote

organized retailing.

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COMPANY PROFILE

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COMPANY PROFILE

BIG BAZAAR AT MILANZ MALL MEERUT!

First time a Discount Hypermarket opens at a Millanz Mall Pallav Puram Meerut

Pantaloon Retail opens 2 Big Bazaars

Pantaloon Retail (India) Limited, the countrys leading retailer, opens

BIG BAZAARS in Meerut. The two BIG BAZAARS are located at the

Wazirpur and Inderlok Metro Stations respectively. This is the first time

a discount hypermarket has opened at a station and Big Bazaar is proud to be the first to

offer a never-before shopping experience to the metro commuters. The national tally of

BIG BAZAAR is now at 20 taking the total tally of BIG BAZAAR in NCR region to

4.Both BIG BAZAAR, PVS & BIG BAZAAR, Millanz have FOOD BAZAARS within

the store. This takes the national tally of Food Bazaar to 32 and total tally of Food

Bazaar in NCR to 5.

BIG BAZAAR will provide shoppers with a completely new shopping

experience and make available -a range of products for every household

need at never before prices Shoppers for the first time will have the widest range of

products in every segment Womens Apparel, Mens Apparel, Accessories like belts

and bags, Cosmetics, Gold Jewellery, Kids Wear, Stationary and Toys, Footwear, Plastics

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and Home Dcor products, Utensils & Home Appliances, Gift Articles, food and grocery

items.Food Bazaar will offer services like Live Kitchen where customers can get

vegetables cut and select gravies of their choice, Golden Harvest providing best quality

grain, pulses & spices, Ready to cook and Hungry Kya the ready to eat food sections.

In addition, regular Food Bazaar offerings of Grains and Provisions, Farm Fresh Fruits &

Vegetables, Drinks & Beverages, Dairy Products, Fabric Care products, Music Cassettes

and CDs, Chill Station, Home Care Products, Accessories, Kitchen Linen.

On the occasion of the launch, Mr. Kishore Biyani, Managing Director, Pantaloon Retail

(India) Ltd., said, We are very proud to open BIG BAZAARS in Meerut. As has been

the homemakers experience across the country, the store is a support to the homemakers

untiring effort of saving the maximum while giving the best to her family. Our opening of

the 2 stores in Meerut after the runaway success of the other stores at Meerut &

Ghaziabad shows our commitment to this region. It also reflects the love and affection

the people of this region have showered on us!

Living up to its motto of Is se sasta aur accha kahin nahin", all products in BIG

BAZAAR will be available at prices lower than the MRP, often up to 60% discount. In

addition to this, various offers, discounts and promotions will be regularly held at the

store. The consumer will experience a new level of standard in price, convenience and

comfort, quality, quantity, and store service levels. BIG BAZAAR in its true hypermarket

model will offer all of the above for both leading brands as also for its private labels.

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Layout chart of Big bazaar located at Millanz

LAYOUT INDEX

1. HELP DESK2. KIDS ACCESSORIES3. JACKETS4. BABA SUITS5. LADIES TOPS6. TRIAL ROOM7. PILLARS USED FOR DISPLAYING INFORMATION (SIZE CHART, SECTION

DESCRIPTION)

8. WOOLEN CLOTHS FOR KIDS9. WINTER WEAR10.KIDS CASUAL WEAR11.KIDS JEANS AND SHORTS12.INFANT SHIRTS AND T-SHIRTS13.MEN ACCESSORIESSUNGLASSES, WRIST WATCHES ETC14.SOFT TOYS15.HOME DECORATIVE ITEMS16.MUSIC COUNTER

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17.LADIES ETHINIC18.LADIES WESTERN19.LADIES FORMALS(OFFICE WEAR)20.LADIES ACCESSORIESLINGERIES21.LADIES PERFUMERIES22.LADIES COSMETICS23.LUGGAGE24.FOOTWEAR25.

SPORTS

26.SCHEME BASED PROMOTIONAL ITEMS27.CASH COUNTER28.HOME FURNISHING (CURTAIN CLOTHS, CARPETS)29.MEN FORMAL SHIRTS30.MEN TROUSERS31.MEN SUITS AND BLAZERS32.MEN FABRICS33.MEN ETHINICS

DESCRIPTION

HELP DESK As you can see from the layout, the Help Desk is located in a place

where every one has their first sight that is in front of the entrance. This shows that when

a person enters in to big bazaar it can get all information about the stores of big bazaar

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from the person sitting in the help desk. Help Desk uses paging service as a tool for the

convenience of its employees and customers.

KIDS SECTIONThe kids section is located just at the left corner of the entrance of

big bazaar. In the kids section kids accessories like diapers, trolleys, suckers, water

bottles are available in one part. Kids jackets and baba suits are available in another part.

Kids casual wear (jeans and shorts) are placed in one part of it and infant shirts & t-shirts

are also placed in another part. In this section the pillars are used for displaying

information like size chart and section description. The apparels are available at a price of

Rs59 onwards.

MENS SECTIONNext to it is the mens section that is in the center. It is divided in to

five parts. At one part men formal shirts are available. In other parts men trousers, suits

and blazers, fabrics and ethnics are available respectively. Here the price ranges from a

minimum of Rs99 to Rs899.

LADIES SECTIONNext to it is the ladies section that is in the extreme right side. The

ladies section is segregated in to seven parts. Ladies section starts from ladies ethnics,

ladies western wear, ladies formals (office wear), ladies accessories lingeries, ladies

perfumeries, and ladies cosmetics respectively. Here the price of the apparel ranges from

Rs99 to Rs1000 approx.

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Promotional scheme With an add on to the above products there are various other

products which are available with a promotional scheme. The various products under this

scheme includes girl t-shirts, infant winter wear etc.

Non-Promotional scheme There are various other products available without any

promotional scheme which includes jeans, infant baba suits, infant t-shirts, kids night

wear, kids salwar suits etc.

Sports StoreAt the extreme corner there is a sports store where various kinds of sport

items are available.

Food BazaarThe food bazaar is in the 1st floor of the building. Various kinds of food

items, fruits and vegetables are available there. Sitting arrangements are well made so

that people can sit and take tea, coffee or snacks or any other food item and can relax.

Cash CounterThe cash counter is located just near the exit

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Company profile

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail

formats in both the value and lifestyle segment of the Indian consumer

market. Headquartered in Mumbai (Bombay), the company operates over 10 million

square feet of retail space, has over 1000 stores across 61 cities in India and employs

over 30,000 people.

The companys leading formats include Pantaloons, a chain of fashion outlets, Big

Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends

the look, touch and feel of Indian bazaars with aspects of modern retail like choice,

convenience and quality and Central, a chain of seamless destination malls. Some of its

other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station,

aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal,

futurebazaar.com. A subsidiary company, Home Solutions Retail (India) Limited,

operates Home Town, a large-format home solutions store, Collection i, selling home

furniture products and E-Zone focused on catering to the consumer electronics segment.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the

US-based National Retail Federation (NRF) and the Emerging Market Retailer of the

Year 2007 at the World Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to

the entire Indian consumption space. Pantaloon is not just an organization - it is an

institution, a centre of learning & development. We believe that knowledge is the only

weapon at our disposal and our quest for it is focused, systematic and unwavering.

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At Pantaloon, we take pride in challenging conventions and thinking out of the box, in

travelling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain

Values is derived from this spirit.

Over the years, the company has accelerated growth through its ability to lead change.

A number of its pioneering concepts have now emerged as industry standards. For

instance, the company integrated backwards into garment manufacturing even as it

expanded its retail presence at the front end, well before any other Indian retail company

attempted this. It was the first to introduce the concept of the retail departmental store

for the entire family through Pantaloons in 1997. The company was the first to launch a

hypermarket in India with Big Bazaar, a large discount store that it commissioned in

Kolkata in October 2001. And the company introduced the country to the Food Bazaar, aunique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai.

Embracing our leadership value, the company launched aLL in July 2005 in Mumbai,

making us the first retailer in India to open a fashion store for plus size men and women.

Today we are the fastest growing retail company in India. The number of stores is going

to increase many folds year on year along with the new formats coming up. The way we

work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality

that change peoples lives, is our biggest advantage. Pantaloon is an invitation to join a

place where there are no boundaries to what you can achieve. It means never having to

stop asking questions; it means never having to stop raising the bar. It is an opportunity

to take risks, and it is this passion that makes our dreams a reality.Come enter a world

where we promise you good days and bad days, but never a dull moment!

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Future Group

Future Group is one of the countrys leading business groups present in retail, asset

management, consumer finance, insurance, retail media, retail spaces and logistics. The

groups flagship company, Pantaloon Retail (India) Limited operates over 10 million

square feet of retail space, has over 1,000 stores and employs over 30,000 people. Future

Group is present in 61 cities and 65 rural locations in India. Some of its leading retail

formats include, Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town, eZone,

Depot, Future Money and online retail format, futurebazaar.com.

Future Group companies includes, Future Capital Holdings, Future Generali India Indus

League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and

Bowling Co. Future Capital Holdings, the groups financial arm, focuses on asset

management and consumer credit. It manages assets worth over $1 billion that are being

invested in developing retail real estate and consumer-related brands and hotels.

The groups joint venture partners include Italian insurance major, Generali, French

retailer ETAM group, US-based stationary products retailer, Staples Inc and UK-based

Lee Cooper and India-based Talwalkars, Blue Foods and Liberty Shoes.Future Groups

vision is to, deliver Everything, Everywhere, Every time to Every Indian Consumer in

the most profitable manner. The group considers Indian-ness as a core value and its

corporate credo is- Rewrite rules, Retain values.

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Mr. Kishore Biyani

Managing Director(FUTURE GROUP)

Major Milestones

1987 Company incorporated as Manz Wear Private Limited.

Launch of Pantaloons trouser, Indias first formal

trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of

May.

1994 The Pantaloon Shoppe exclusive menswear store in

franchisee format launched across the nation. The

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company starts the distribution of branded garments

through multi-brand retail outlets across the nation.

1995 John Miller Formal shirt brand launched.

1997 Pantaloons Indias family store launched in Kolkata.

2001 Big Bazaar, Is se sasta aur accha kahi nahin- Indias

first hypermarket chain launched.

2002 Food Bazaar, the supermarket chain is launched.

2004 Central Shop, Eat, Celebrate In The Heart Of Our

City- Indias first seamless mall is launched in

Bangalore.

2005 Fashion Station - the popular fashion chain is launched

aLL a little larger- exclusive stores for plus-size

individuals is launched

2006 Future Capital Holdings, the companys financial arm

launches real estate funds Kshitij and Horizon and

private equity fund Indivision. Plans forays into

insurance and consumer credit.

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Multiple retail formats including Collection i, Furniture

Bazaar, Shoe Factory, EZone, Depot and

futurebazaar.com are launched across the nation.

Group enters into joint venture agreements with ETAM

Group and Generali.

Big Bazaar has initiated the process of Auto Replenishments Systems, thus improving

operational efficiencies and productivity. The company has also rationalized nearly 250

vendors through better vendor management in terms of potential to expand, and for

inclusion and upgradation to the online B2B platform. The company plans to open over

60 stores across India in FY 2008, and the opening of the 100th Big Bazaar store will

mark the fastestever expansion by a hypermarket format.

discover ing the new c onsum er

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Based on the companys in-house consumer data and research, and in cognizance with

observations on customer movements and the shopping convenience factor, Food Bazaar

has initiated certain refurbishments and layout design across all stores. The intention is to

continuously change with the times and demands of the evolving Indian consumer.

Food Bazaar also witnessed healthy expansion during the year 2006-07, making its

presence felt in nearly 26 cities and adding 40 stores during the year under review. The

total count of Food Bazaars as on 30th June 2007 stood at 86 stores. The year under

review witnessed the companys private label programme gaining significant traction.

The brands have been very competitive vis--vis the established brands in quality and

price terms, and have in fact scored better than national or international players in certain

categories.

The share of private labels as a percentage of total Food Bazaar revenues has increased

significantly and comprise nearly 50 merchandise categories.

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While Fresh & Pure brand entered categories like cheese slices, frozen peas, honey,

packaged drinking water and packaged tea, the Tasty Treat brand received a very

favorable response in new categories like namkeens and wafers. In the home care

category, Caremate launched aluminum foil and baby diapers while Cleanmate launched

detergent bars and scrubbers.

A new format BB Wholesale Club was launched and 4 such stores have been

opened so far. To be managed by Food Bazaar from the ensuing financial year, this

format sells only multi-packs and bulk packs of a select range of fast moving categories

and caters to price sensitive customers and smaller retailers.

The company has also forged tie-ups with established companies like ITC, Adanis, DCMGroup, USAID and other farm groups in Maharashtra and Madhya Pradesh to source

directly from them. These alliances are expected to drive efficiencies as well as bring

better products to consumers.

By the end of FY 07-08, the total number of Food Bazaar stores is expected to be 200.

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BOARD OF DIRECTOR

Mr. Kishore Biyani Managing Director

Mr. Gopikishan Biyani Whole time Director

Mr. Rakesh Biyani Whole time Director

Mrs. Ved Prakash Arya Director

Mr. Shailesh Haribhakti Independent Director

Mr. S Doreswamy Independent Director

Dr. D.O. Koshy Independent Director

Mrs. Anju Poddar Independent Director

Mrs. Bala Deshpande Independent Director

Mr. Anil Harish Independent Director

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7.3 About the Pantaloon Retail (India) Limited

Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail

formats in both the value and lifestyle segment of the Indian consumer

market. Headquartered in Mumbai (Bombay), the company operates over 16 million

square feet of retail space, has over 1000 stores across 73 cities in India and employs over

30,000 people.

The companys leading formats include Pantaloons, a chain of fashion outlets, BIG

BAZAAR, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain,

blends the look, touch and feel of Indian bazaars with aspects of modern retail like

choice, convenience and quality and Central, a chain of seamless destination malls. Some

of its other formats include Brand Factory, Blue Sky, aLL, Top 10 and Star and Sitara.

The company also operates an online portal, futurebazaar.com.

Future Value Retail Limited is a wholly owned subsidiary ofPantaloon Retail (India)

Limited. This entity has been created keeping in mind the growth and the current size of

the companys value retail business, led by its forma t divisions, BIG BAZAAR and

Food Bazaar.

The company operates 140 BIG BAZAAR stores, 170 Food Bazaar stores, among other

formats, in over73 cities across the country, covering an operational retail space of

http://www.futurebazaar.com/http://www.futurebazaar.com/

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over6 million square feet. As a focussed entity driving the growth of the group's value

retail business, Future Value Retail Limited will continue to deliver more value to its

customers, supply partners, stakeholders and communities across the country and shape

the growth of modern retail in India.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a

large-format home solutions store, Collection, selling home furniture products and eZone

focused on catering to the consumer electronics segment. Pantaloon Retail is the flagship

company of Future Group, a business group catering to the entire Indian consumption

space.

7.4 Future Group

Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias

leading business houses with multiple businesses spanning across the consumption space.

While retail forms the core business activity of Future Group, group subsidiaries are

present in consumer finance, capital, insurance, leisure and entertainment, brand

development, retail real estate development, retail media and logistics.

Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000

people and is listed on the Indian stock exchanges. The company follows a multi-format

retail strategy that captures almost the entire consumption basket of Indian customers. In

the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a

chain of seamless malls.

Future Group believes in developing strong insights on Indian consumers and

building businesses based on Indian ideas, as espoused in the groups core value of

Indianness. The groups corporate credo is, Rewrite rules, Retain values.

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7.5 Future Group Manifesto

Future the word which signifies optimism, growth, achievement, strength, beauty,

rewards and perfection. Future encourages us to explore areas yet unexplored, write rules

yet unwritten; create new opportunities and new successes.

We, in Future Value Retail Group, will not wait for the Future to unfold itself but

create future scenariosin the consumer spaceand facilitate consumption because

consumption is development. Thereby, we will effect socio-economic development for

our customers, employees, shareholders, associates and partners.

Our customers will not just get whatthey need, but also get them where, howandwhen.

We will not just post satisfactory results, we will write success stori es. We will not just operate efficiently in the Indian economy, we will evolveit. We will not just spot trends; we will set trendsby marrying our understanding of

the Indian consumer to their needs of tomorrow.

7.6 SWOT Analysis-

Pantaloons Retail India Limited

Strengths:

Vast range of products under one roof helping in attracting in customer and theirfamily to shop together and enjoy the experience.

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Ability to get products from customers at discounted price due to the scale ofbusiness.

Specialized services give niche advantage to the Company to have better andfaster access to the customer needs.

Cost control initiatives and frugal culture that is critical in a retail operationsbusiness

Periodical reviews of the various operations have been done on regular basis.

Weaknesses:

Increased size of operation has the risk of execution and management. High attrition rate of employees.

Opportunities:

Can expand the business in smaller cities as there is a lot of opportunity. Competitive advantage over competitors and also ensuring that the Companys

expansion plans on track.

Threats:

The organized retail business is evolving faster and with the availability ofvarious options from the Company as well as the competitors, the business risk

has increased.

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In the current environment, for any company the cost of doing business, includingcosts associated with energy, real estate, people etc and this can have an impact

on the margins.

With the increase of the size of operation the Company will also have the risk ofthe execution and management.

Margin of business reducing all the time.

7.7 STORE STUDY-

BIG BAZAAR

Sahara GANJ Mall, Sahanjaf Road

Hazratganj, Lucknow

Phone No.- 0522-4007777

This store is of 3 floor and divided into 3 levels based on the nature of products. There

are 42 departments in this store and 210 Human Resource employed. As this store is big

enough with 3 levels and 42 departments has long product range and product depth. Ones

a customer get inside the store he will find all kinds of products available that may be

Food item, Cosmetic, Electronic, Garments, Furniture etc.

Because of these features it has a very good reputation in that area and customers who are

residing far away and in other areas they also visit the store.

7.7.1 GROUND F LOOR-

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Departments-

Crockery, Plastics -Buckets, Casseroles, Containers, Boxes, Flasks,

Bowls,Jugs & Sippers, Bottles & Mugs, Crockery cutlery,

Table Materials/Napkins, Casseroles , Dinner sets, Wine,

Juice Glasses.

(Brands-Prestige, Milton, Cello, Bharat, Poly set etc.)

Utensils - Plates, Bowls, Glasses, Non-stick Cookwares, Kitchen

tools, Tiffin Boxes.

(Brands-Milton, Dream Line, Cello, Bharat, Poly set,

Chetan etc)

Personal Care - Soaps, Toothpaste, Toothbrash, Shampoo, Deodorants,

Body Spry, Hair Oil, Baby food, Talcum Powder, Face

Wash, Face Cream

(Brands-Colgate, Close Up, Pepsodent, Parachute, ITC

products, Lux International, Hamam, Sach, Godrej No.1,

Sunsilk, Head & Shoulders, Axe, Nivea, Jo, Oral-B, Ponds,

Parachute, Dabur Amla, Bajaj Almond Drops, Hair & Care,

Clinic Plus and many more brands)

Home Care, Fabric Care - Phenyl, Detergents, Dish wash, Tissue papers, Scratch,

Shoe cases, Fresh wrap

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( Brands-Lysole,P&G {Tide}, HUL {Rin,SurfExcel},

Clean Mate , Nirma, Mr.White, Harpic, Domex, Scotch

Brite, Ezee, Wipro etc)

Ready to Eat - Noodles, Pasta, Ketchup, Cerelac, Soup, Namkeen, Pop

Corn etc.

( Brands-Maggi, Smith & Jones, Chings, Kissan, Knorr,

Haldiram, Lehar, Heniz, Nestle, Nissin Top Ramen, Tasty

Treat, Pasta Treat, Act II etc. )

Ready to Cook - Alurdom, Korma, Sukto, Chap, Paneer Malai, Alu Matter,

Tarka, Soyabean, Rajma etc.

( Brands- MTR, Mothers, Aashirvaad, Gits, and many

more local brands are available in the store )

Refrigerated Product - All kinds of refrigerated products are available in the

store.

( Brands- Green Valley etc. )

Sweet and Farson - All kinds of sweets and farson. For eg. Rasgulla, Barfi,

Milk Cake, Samosa, Kaju made sweets, Dhokla etc.)

Confectioneries - All kinds of Chocolates & Confectionaries.

(Brands-Cadbury, Nestle, Parle, Mr. Brown etc)

Candies and Dry Fruits - Cashew, Almond, Kismis, Ground Nut and many more

candies and dry fruits are available in the store.

Beverages - Soft Drinks, Mineral Water, Health Drinks, Juices

(Brands-Coca Cola, Pepsi, Mirinda,7 up, Mountain Dew,

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Sprite, Be Naturals, Tastey Treat, Bisleri, Aquafina, Parle

XS, V Fresh, Mazaa, Silce, Thumps Up, Appy Fizz and

many more)

Fruits and Vegetables - Farm Fresh ( Tomato, Potato, Onion, Garlic, Mint,

Ginger, Cauliflower, Apple, Grapes, Mango, Banana,

Orange, Strawberry etc. and all types of seasonal Fruits and

Vegetables)

Staple - Pulses, Rice, Flour, Rava, Oils, Pure Ghee, Spicy items,

Soups, Bread items, Pickle, Corn Falks, Wafers, Cookies,

Biscuits etc.

(Brands-Aashirvaad, Pillsbury, Sunflower, Ashok,

Gemini, V Fresh, Fortune, Dhara, MTR, Mr. Brown, Milk

made, Kelloggs, Tastey Treat, Smith & Jones, MDH,

Everest, Parle, Priya Gold,

Tea and Coffee - Red Label, Tazaa, Tajmahal, Gold, Sehatmand, Classic,

Instant Coffee .

7.7.2 F IRST FLOOR-

Departments-

Ladies Ethnic -Salwar Kurta, Kurti etc.

( Brands- Sristhi, Kalakruthi etc.)

Ladies Western - Jeans,Top,Skirts

( Brands- Bretni, DJ & C, Ruff & Tuff, Famous Basics

and many more brands)

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Ladies Sringar - Face Cream, Hair Colour, Nail Polish, Nail

Polish,Remover etc.

( Brands- Ayur Herbals, Revlon, Joves, VLCC, Lotus,

Lakme, Charlie, Shahnaaz Hussain etc. )

Ladies Handbag -All types of Ladies handbags are available.

Ladies Accessories - Bangels, Jewelry Set, Bracelets, HairAccessories,

Bindies, Chain

Lingerie and Nightwear - Bra, Panty, Nightwear etc.

( Brands- Paris Beauty, VIP, AFL etc. )

Sarees and Dress Material - Brands-Sristhi and Riya Ritu etc.

Mens Formal and Fabric - Executive Shirts, Paints, Trousers

( Brands-AFL, Knighthood, Privilege Club etc.)

Mens Casual -Trousers, Jeans, T-Shirts etc.

( Brands- Levis Signature, DJ & C, Famous Basics,

Spunk )

Mens Ethnic - Kurta Paijama, Short Kurta, Sherwani

( Brands-Shatranj and Sultan )

Mens Sportswear - T-Shirts, Shorts, Upper & Lowers etc

( Brands-Spandlings, Spunk etc. )

Mens Accessories - Shaving Cream, Aftershave Lotion, Face Cream, Scissor

Deodorants, Razors, Hair Gel, Hair Oil, Perfume, Alum,

Comb, Face Wash etc.

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( Brands-Palmolive, Axe, Hair & Care, Navratna, Old

Spice, Denim, Barley Cream, Glide, Gillette, Nivea, Fair &

Handsome, Garnier, Nomarks, Parachute, Laser and many

more brands are available. )

Mens Denim and T-Shirts - Cargo, Denim Jeans, T-Shirt

(Brands- Levis Signature, DJ & C, Famous Basics,Spunk)

Mens Party wear - Party wear Shirts

( Brands- Studio NYX etc.)

Kids wear and Accessories - T-Shirts, Jeans, Cargo, CodRaw, Co-ordinates, Rain

Cotes, Frocks, Skirts, Top, Trousers, Shirts, Kurta-Paijama,

Jhabals, Baba Suits, Vests and Under wear.

(Brands-Tara Rum Pum, Disney, Pink & Blue, Power

Ranges, VIP, Johnson & Johnson etc.)

Toys and Sports Good - Soft Toys, Educational Toys, Board Games, Action

Figure, Dolls

( Brands- Fun School, Venus, Mitashi, Creative, Unitied)

Gold Bazaar - Navaras (This is the separate unit not related to BIG

BAZAAR they share profits on percentage basis.)

Watches and Mobiles - Brands- Escort, Lumax, Maxima, Fastrack, Nokia, LG,

Sumsung, Motorola, Sony, Optima, Baywatch, Virgin etc.

Sunglasses - Fastrack and many more.

Stationery - Pencils, Cutter, Scale etc.

( Brands- Stick, Park, Cello, Fiber Castle etc. )

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7.7.3 SECOND FLOOR-

Stationery - Book Depot, Natraj, Apasra, Disney, Dictionarys etc.

(Brands-Kangaroo, Built, Matrix, 3M, Kores, Stick, Park,

Atlas etc.

Electronics - DVD, CD, Speakers, Digital Camera, Iron, Inventor,

Water Heater, Gyer, Washing Machine, Air Conditioners,

Toaster, Hair Dresser, Vaccum Cleaner, Fans, Hand

Blender, Electric Cattle etc.

( Brands-LG, Sony, Sumsung, Koryo, Philips,Sensei,

Remson, Kodak, Luminous, Whirlpool, Bajaj, Symphony,

Insala, Toshiba, Eureka Forbes, Omega, Panasonic, Trendy,

Kenstar, Prestiage, Maharaja Whiteline, etc.)

Furniture Bazaar - Beab Bag, Sofa Set, Dining Glass Table, Woardrobe, Bed,

Table, Shoe Rack

Star Sitar - Cosmetics, Fragrances, Herbals, Pharmaceuticals.

Home Linen - Bed Quilts, Cotton Bath Towel, Terry Bath Towel, Fleece

Blanket, Yellow Duster, Jaipuri Razai, Footmates, Kitchen

Towel, Chatai,

( Brands-Bombay Dyeing, Cozy Dreams, Million Choice,

Easy Life, Sapana Carpets & Mats etc.)

Luggage - Laptop Bag, Ladies Hand Bag, Strolley, Suitcase, Briefcase,

School Bag, Air Bag, CD Case etc.

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(Brands- American Tourister, Milestones, Sara, Vogue,

President, Star Dargon, VIP Skybags, Safari, D-Tachi,

Avon, Genius, etc.)

Gifts - Key Rings, Crockery, Fountains, Lamps, Painting,

Dreamline Mags ,Dinner Set, Cup & Saucer, Serving Tray,

Candles, Photo

Foot wear Bazaar - Ladies Sandals, Casual Shoes, Sports Shoes, Kids Shoes,

Sleepers

Auto Accessories - Helmets, Seat Cover, Steering Cover, Wheel Covers etc.

7.8 L ife Cycle of BI G BAZAAR-

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7.9 BIG BAZAAR AT BCG MATRIX-

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7.10 Marketing Mix of BI G BAZAAR-

1. Product Mi x-

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2. Pricing-

Value pricing

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Promotional pricing Low interest financing Psychological discounting Special event pricing

Differentiated Pricing Time pricing

Bundling7.11 Positioning of BIG BAZAAR-

7.12 Organization Value and Customer Value-

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7.13 Future Strategy of BIG BAZAAR-7.14 Marketing Strategy-

Activities Target Marketing M ix

Big wish All the population Process

Baby registry and marriageregistry

Married couple, waiting formarriage

Promotion

Women forum Women Public relation

and dress designer will be appoint

in all the store Interior decorator

Those customer who are very

specific about their decision.

People

Networking through internet All loyal customer, other net user . E-marketing

Religion Corner All the aesthetic people Product Mix

AdharRural Centric Market 720 million consumer across627000 villages.

Place

Tie up with IPL Sports lover Promotion

Improving Quality of product Prevailing as well as Prospectcustomer

Product

7.15 Organization Structure:-

Organization Structure (Zonal)

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President

Vice President

Marketing HR Category Manager Finance Manager OperationManager ManagerHead

Marketing HR Category Finance Store

Head Head Head Head Manager

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At BI G BAZAAR in L ucknow:

Store Structure-

Store Manager

Assist Store Manager

Dept Manager Human Resource Administration Info Tech

Visual MerchandiseMarketingAssist DM Cashing Depot

Assistant HR MaitananceTeam Leader Security

House Keeping CashierTeam Members

CSD(Customer Service Desk)

7.16 SECURITY MEASURES

Pantaloon Apparel, food, etc. POS: Home-grown solution

SAP Retail

BI and Data warehouse: Congos (process of evaluation)

handheld scanners at Food Bazaar

VPN: Company-wide network linking all the branches

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They have loss prevention cell (LPC) that will be looking after the safety measures in the

organizations. There are 5 members in each store.

7.17 Supply Chain Management-

Factory

C & F Agent

Distributor

Wholesaler LargeRetailer

ModernTrade Retailer

Small

Retailer

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ORAGANATION STRUTURE

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STORE

ASSISTANT

DEPARTMENT

ASSISTANT

DEPARTMENT

TEAM

SALES PERSONS

Or

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MANAGEMENT STYLE

The organization structure for Big bazaar is flat in nature. For Big bazaar, the divisions

are apparel, non apparel and the new business division, which includes gold, footwear

and the shop-in-shops. For Food Bazaar, a separate teem has been created which again

works independently.

About 1,800 people work for Big bazaar directly. Support and ancillary services comprise

another 400 people. A new trainee is put through a basic three day training program

before going on the shop floor. Evaluation is done every six months.

THE STRATEGY

Saving is key to the Indian middle class consumer. The store, which would be created,

had to offer value to the consumer. Keeping this in mind, the concept of Big bazaar was

created.

In India, when a customer needs some thing for the home, a typical thought is to seek it

from the bazaar. A bazaar is a place where a complete range of products is always

available to the consumer. This is true across India. As the store would offer a large mix

of products at a discounted price, the name Big bazaar was finalized. The idea was to re-

create a complete bazaar, with a large product offering (at times modified to suit local

needs) and to offer a good depth and width in terms of range. The mind to market for the

first store was just six months.

Price was the basic value proposition at Big bazaar. The Big bazaar outlets sold a variety

of products at prices, which were 5 to 60 percent lower than the market price. The line

Isse sasta aur achha kahin nahin emphaised this.

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INTRODUCTION

A retailerorretailstore is any business enterprise whose sales volume comes primarily

from retailing. Retail organizations exhibit great variety and new forms keep emerging.

There are store retailers, non store retailers, and retail organizations. Consumers today

can shop for goods and services in a wide variety of stores. The best-known type of

retailer is the department store. Japanese department stores such as Takashimaya and

Mitsukoshi attract millions of shoppers each year. These stores feature art galleries,

cooking classes, and childrens playgrounds.

A retailer is at the end of the distributive channel. He provides goods and service

to the ultimate consumers. This he does through his small organization, with the help of a

few personnel. In an individual retail store there is not much scope for organization

except in the sense that the shopkeeper has to organize apportions his time and resources.

The need for organization becomes essential as soon as he hires people o enters into

partnership or takes the help of members of his family in running his store. A retailer

deals in an assortment of goods to cater to the needs of consumers. His objective is to

make maximum profit out of his enterprise. With that end

in view he has to pursue a policy to achieve his objective. This policy is called

retailing mix. A retailing mix is the package of goods and services that store offers to the

customers for sale. It is the combination of all efforts planned by the retailer and

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embodies the adjustment of the retail store to the market environment. Retailing mix, a

communication mix and a distribution mix. The maximum satisfaction to the customers is

achieved by a proper blend of all three.

The success of the retail stores, therefore, depends on customers reaction to the

retailing mix which influences the profits of the store, its volume of turnover, its share of

the market, its image and status and finally its survival.

RETAIL

Retailing is the set of business activities that adds value to the products and services sold

to the consumer for their personal or family use.

a "retailer" buys goods orproducts in large quantities from manufacturers orimporters,

either directly or through a wholesaler, and then sells smaller quantities to the end-user.

Retail establishments are often called shops or stores. Retailers are at the end of the

supply chain. Manufacturing marketers see the process of retailing as a necessary part of

their overall distribution strategy. The term "retailer" is also applied where a service

provider services the needs of a large number of individuals, such as a public utility, like

electric power.

http://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Wholesalehttp://en.wikipedia.org/wiki/End-userhttp://en.wikipedia.org/wiki/Supply_chainhttp://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Public_utilityhttp://en.wikipedia.org/wiki/Electric_powerhttp://en.wikipedia.org/wiki/Electric_powerhttp://en.wikipedia.org/wiki/Public_utilityhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Supply_chainhttp://en.wikipedia.org/wiki/End-userhttp://en.wikipedia.org/wiki/Wholesalehttp://en.wikipedia.org/wiki/Importhttp://en.wikipedia.org/wiki/Manufacturinghttp://en.wikipedia.org/wiki/Product_(business)

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Retailing is an important institution in our society, Retailing provides considerable value to consumers while giving people

opportunities for rewarding and challenging careers.

Retail formats and companies are now major factors in the industry.

The key to successful retailing is offering the right product, at the right price, inthe right place, at the right time, and making a profit.

Retailers must understand what customers want and what competitors are offeringnow and in the future.

The World of Organized Retailing

Retailers are using sophisticated communications and information systems tomanage their business. The use of new technologies helps retailers reduce their

operations costs, while better serving their customers.

To compete against non-store retailers, stores are now becoming more than justplaces to buy products. They are offering entertaining and educational

experiences for their customers.

In this dynamic environment, entrepreneurs are launching new companies andconcepts and becoming industry leaders, while traditional firms have had to

rethink their business.

Retail managers today must make complex decisions on selecting target marketsand retail locations, determining what merchandise and services to offer,

negotiating with supplier and distributing merchandise to stores, training and

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motivating sales associates, and deciding how to price, promote and present

merchandise.

RETAIL MIX.

The retail mix is the combination of factors retail used to satisfied customer needs and

influences their purchase decision. Its include the type of merchandise and services

offered, merchandise pricing, advertising, promotional programs store design

merchandise display, assistance to customer provided by salespeople, and convenience of

the stores location.

Retail mix is the term used to describe the various elements and methodsrequired to formulate and execute retail marketing strategy.

Retail managers must determine the optimum mix of retailing activitiesand co-ordinate the elements of the mix.

The aim of such coordination is for each store to have a distinct retailimage in consumers mind.

The mix may vary greatly according to the type of the retailer is in, andthe type of product/services.

While many elements may make up a firms retail mix, the essential elements may

include:

Store location, merchandise assortments

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Store ambience, customer service, price, Communication with customer Personal selling Store image Store design Sales incentives

People

Process Physical evidence

Composition of retail mix

Place Product Price Promotion People Process Physical Environment

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Key element

1)Place (store location) 2)Product (merchandise)

Target market Product development Channel structure Product management Channel management Product features and

benefits

Retailer image Branding Retail logistics Packaging Retail distribution

3)Price 4)Promotion

Costs Developing promotionalmixes

Profitability Advertising management Value for money Sales promotion Competitiveness Sales management Incentives Public relations Quality Direct marketing Status After-sales services

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5)People element 6)Process element

Staff capability Order processing Efficiency Database management Availability Service delivery Effectiveness Queuing system Customer interaction Standardisation Internal marketing

Retail mix planning

Retail mix plan consists of:

Setting objectives Systematic way of identifying a range of options. Formulation of plans for achieving goals Logical sequence of retailing activities.

Importance of Retail mix planning

Hostile and complex retail environment External and internal retail organisation factors interact

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Maximising revenue Maximising profit Maximising return on investment Minimising costs

Each element has conflicting needs All these variables interact All these variables result in optimum compromise.

Approaches to planning

Top down approach

Retail management sets goals and plans for all levels of management.Bottom up approach

Various units prepare own goals and plans sent up for approval.It is the effective blending of all the elements of retail mix activities within the

retail organization that determines the success of retail management. Discuss this

statement and explain with retail examples how the elements of retail mix could be

blended to ensure the success of retail operation.

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Product Layout Chart

Ground Floor First Floor

1. Ladies Western 1. Fruits and Vegetables2. Ladies Ethnic 2. Golden Items3. Saree and Dress Materials 3. Ready to eat4. Night wear/Lingerie 4. Ready to cook5. Boys and Girls 5. Sweets and Farson6. Infants 6. Spices7. Toys 7. Beverage8. Mens Formals 8. Confectionaries9. Mens Ethnic 9. Tea and Coffee10.Mens Casuals 10.Personal Cars11.Mens Accessories 11.Plastics12.Mens Party 12.Utensils13.Denim and T-shirts 13.Crockeries14.Sportswear 14.Appliances15.Footwear16.Home Linen17.Luggage18.Sunglasses and Watches

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SWOT ANALYSIS

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SWOT Analysis of Big bazaar

A swot analysis is done to know the strengths, weaknesses, opportunities and threats of

any company. This analysis will explain about the strengths, weaknesses, opportunities

and threats of big bazaar.

Strengths of Big bazaar

Large variety option Cheap price Huge customer Base Volume sales

Weaknesses of Big bazaar

Lacks in branded products Low in product quality Unable to provide enough parking space to its customers

Threats for Big bazaar

Opening up of other discounted stores like Vishal mega mart Convenience of customers to near by kirana stores Availability of products in other retail outlets

Opportunities for Big bazaar

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To open up more and more number of big bazaars in different citiesof the country.

To grab the rural market To bring in the customers of other retail outlet by dealing with

branded products.

Add more products to its product category

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ABOUT TOPIC

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ABOUT RETAIL

There was a study conducted by Sales & Customer Service Department of

Bigbazaar. According to this study the researchers find the tips to increase the

impulsive sales of the flowers. The findings of the study were:

Tips for Boosting Sales:

Creating variety in the department with frequent changes of display and movement of

regularly sold merchandise also entices customers. Recognizing items that typically make

a minimal contribution to sales and replacing them with items that create "sales appeal"

increases the likelihood of sales. Displays that tie in with a national slogan or storewide

theme generate interest, as do displays that highlight special products and services.

Tip 1: use color to create original, eye-catching displays. Tip 2: use themes to create interest in unusual products and renew interest in

everyday items.

Tip 3: keep undecorated plants available to attract consumers who are buying for

themselves.

Tip 4: create displays that emphasize special products or services.

Tip 5: change stock and displays often so consumers are drawn into the

department each week.

Tip 6: be flexible enough to change an item or arrangement that isnt selling.

Tip 7: have a person on hand to provide information and assistance at all times.

Tip 8: create a friendly, comfortable atmosphere with accessible displays that

encourage browsing.

Tip 9: offer only quality plants and floral arrangements.

Tip 10: situate the department so that customers know where it is and can see it

from most areas of the store.

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The Kano et al. (1996) model of customer satisfaction classifies product attributes based

on how they are perceived by customers and their effect on customer satisfaction (Kano,

Serakuet al. 1996). According to the model, there are three types of product attributes that

fulfil customer satisfaction to a different degree: 1) basic or expected attributes, 2)

performance or spoken attributes, and 3) surprise and delight attributes.

A competitive product meets basic expected attributes, maximises performances

attributes, and includes as many excitement attributes as financially feasible. In the

model, the customer strives to move away from having unfulfilled requirements and

being dissatisfied

The performance or spoken attributes (the central line of the model) are those expressed

by customers when asked what they want from the product. Depending on the level of

their fulfilment by a product or a service these requirements can satisfy or dissatisfy

consumers.

The basic or expected attributes (lower curve in the model) are basic attributes, which

customers take for granted and they are so obvious that they are not worth mentioning.

While the presence of these attributes is not taken into account, their absence is very

dissatisfying.

The surprise and delight attributes (upper curve in the model) lay beyond customers

expectations. If they are present they excite the customer, but their absence does not

dissatisfy, as customers do not expect them.

A successful combination of expected and exciting attributes provides a company with an

opportunity to achieve competitive advantage. A successful company will correctly

identify the requirements and attributes and use them to document raw data, user

characteristics, and important service or product attributes.

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To make information about the identified requirements about attributes understandable

and useful for designers, a so-called Quality Function Deployment (QFD) approach is

often being used. The goal of QFD is to assure that the product development process

meets and exceeds customer needs and wants and that customer requirements are

propagated throughout the life cycle of the product. The approach uses a number of

matrices, which help translating customer requirements into engineering or design

parameters, specifying product features, manufacturing operations and specific

instructions and cont rols. QFD allows for the minimising of errors and the maximising

of product quality for customers. The approach is probably the only existing quality

system with such strong orientation to customer satisfaction.

Innovation framework

The process of adopting new products has also been studied within innovation adoption

literature, and in particular the Rogers (1995) innovation framework. The framework

suggests five steps, through which an adopter goes to the adoption of a new product or a

service (Rogers 1995: 36):

first knowledge of an innovation forming an attitude toward the innovation decision to

adopt or reject implementation of the new idea confirmation of this decision Rogers

model closely resembles the customer satisfaction model by Engel et al. (1995), see

(Figure 3). The first knowledge is acquired when an individual is provided with the

information about the innovation. The attitude is formed evaluating the features of

innovation and a resolution on accepting or rejecting the product follows. Implementation

corresponds to the consumption and confirmation refers to the need to reaffirm the

decision about the innovation adoption.

Rogers also maintained that people accept innovation differently, depending on their

personality, their innovativeness, and interpersonal communication, and according to this

could be classified into innovators, early adopters, early majority, late majority, and

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laggards (Figure 6). Innovators seek newness and value the time period that is passed

since the product launch. Laggards seek reassurance and confirmation about product or

service qualities through interpersonal communication and word-of-mouth.

A large number of studies have analysed the differences between earlier and later

adopters based on socio-economic, demographic, cultural, or psychological criteria

(Tornatsky, Eveland et al. 1983), (Gatignon and Robertson 1985), (Frank, Sundqvist et al.

2001),

Economists, for example, suggest that for social innovation to take place, innovators

should first accept innovation and then create institutional framework that would trigger

the acceptance of new practices. For the laggards to join in another mechanism the

desire not to be left out of the group can be used to speed up dissemination of more

sustainable practices.

Besides adopter categories, Rogers also identified a range of factors affecting the rate of

adoption:

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RESEARCH METHODOLOGY

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Research methodology

Research methodology

Research means a search for knowledge or gain some new knowledge and methodology

can properly refer to the theoretical analysis of the methods appropriate to a field of study

or to the body of methods and principles particular to a branch of knowledge. Research

Design : A research design is the arrangement of conditions for the collections and

analysis of data in a manner that aims to Once to research purpose with economy in

procedure.

Universe

Descriptive Research Design:-

Descriptive research studies are those studies which are concerned with described the

characteristics of particular individual. In descriptive as well as in diagnostic studies, theresearcher must find be able to definite clearly, what he wants to measure and must find

adequate methods for measuring it along with a clear cut definition of population he

wants to study. Since the aim is to obtain complete and accurate information in the said

studies, the procedure to be used must be carefully planned. The research design must

make enough provision for protection against bias and must maximize reliability, with

due concern for the economical completion of the research study.

I have choosen descriptive research descriptive research design which is well structured.

The objectives of such is to answer the who, what, when and how of the subject under

investigation.

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The universe of the study is Meerut.

Sample Unit

The sample unit pertaining to the study is 100 respondents of Meerut.

Sample Size

The sample size of 100 served the purpose of the study.

Sample Method

The sampling method used is non-probability convenience sampling

Methods of data collection

Data collection

The word data means any raw information, which is either quantitative or qualitative in

nature, which is of practical or theoretical use. The task of data collection begins after a

research problem has been defined and research design chalked out. While deciding

about the method of data collection, the researcher should keep in mind that there are two

types of data primary and secondary.

Primary data

This is those, which are collected afresh and for the first Time, and thus happen to be

original in character. There are many ways of data collection of primary data like

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observation method, interview method, through schedules, pantry Reports, distributors

audit, consumer panel etc. The Team Managers and employees of both the Department

were consulted to get information about procedure of both the online and off line share

trading. But the method used by us for the primary data collection was through

questionnaires.

Questionnaire method

For the collection of primary data I used questionnaire method. A formal list of questions,

which

are to be asked, is prepared in a questionnaire and questions are asked on those bases.

There are some merits and demerits of this method. These as under: Merits:

1. Low cost even when universe is large.

2. It is free from bias of interviewer.

3. Respondents have proper time to answer.

4. Respondents who are not easily approachable can also be reachable.

5. Large samples can be made.

Secondary data

These are those data, which are not collected afresh and are used earlier also and thus

they cannot be considered as original in character. There are many ways of data

collection of secondary data like publications of the state and central government, reports

prepared by researchers, reports of various associations connected with business,

Industries, banks etc. And the method, which was used by us, was with the help of reports

of the company.

Sample Size

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I have met 100 people, to know about their perception regarding companies and there

policies after that I have taken 25 People they have fill up the questionnaire and given

response.

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DATA ANALYSIS

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DATA ANALYSIS & INTERPRETATION

Income wise distribution of customers coming to big bazaar

Analysis: The above diagram shows the distribution of income level of customers

coming in to big bazaar. Among the 100 respondents 50% of customers are of middle

income level that is between Rs20000 60000. Least number of customers visiting Big

bazaar are the higher income level people that constitute only 5%. The lower income

INCOME GROUP

5%

50%

20%

25% Higher Income

Group

Middle Income

Group

Lower Income

Group

No Income Group

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level of people coming to big bazaar constitutes of 20%. 25% of people belong to no

income group which mostly consists of students.

Interpretation: Big bazaar is the hub of shopping for middle level income group

people because of its reasonable price on its each product

category. The higher-level income group people dont prefer to do shopping in big

bazaar, as it doesnt deal with branded products. The higher-level income group people

are very status conscious and their psychology is such type that they dont prefer much to

visit big bazaar, as it is a discounted store. The lower income group people come in to big

bazaar as they get goods at a discounted price. Hence big bazaar should include branded

products in its product category, which will encourage higher income group people to

come in to big bazaar. Probably not much of lower income group people come to big

bazaar as they dont like to have any shopping experience rather they just go fornear by

store where they can get their necessity goods. Even they purchase goods on a regular

basis on a small quantity. So they dont have much interest to come to big bazaar and do

shopping.

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Purpose behind visiting big bazaar

Festival Shopping

60Outing 10Both 30

Analysis: Out of the 200 respondents 60% of respondents visit big bazaar for

shopping, 10% for outing and 30% visit big bazaar for both the purposes.

Interpretation: From this I interpret that big bazaar is purely a shopping complex

but it also facilitates a certain kind of ambience and decorum to the people that they also

visit it for the purpose of outing. The infrastructure and ambience of big bazaar is so that

people even like to go there even also they dont have to purchase anything. People enjoy

doing shopping in big bazaar. This is very nice for it as often customers purchase some

goods while moving I the building.

PURPOSE

60%

10%

30%

Shopping

Outing

Both

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1. How frequently do you visit Big Bazaar in Festival Season?ONCE 23TWICE 32

DEPEND 20

ON DEMAD 25

Hence Customer visit frequently to market as customer has to

purchase many items during festival season

ONCE

TWICE

DEPEND

ONDEMAND

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2. Apart from Big Bazaar do you intend to visit any other retail outlet in a Mall during

festival season?

a) Yes b) No

yes 75

no 25

Hence 75 % mean majority of the customer like visit other retail

outlet also so during festival season it is nor necessary that allcustomer will come to big bazaar only

yes

no

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3. If yes then what are the other retail outlets do you intend to visit in a mall?

a) Garment Outletb) Footwear Outletc)

Food Court

d) Entertainmente) Gift Cornerf) Jeweler and Watches storeGarment Outlet 20

Footwear Outlet 5

Food Court 10

Entertainment 10

Gift Corner 10

g) Jewellery and Watches store 45

Hence it is obvious that customer all item in festival season but

jewellary and gift item are purchase more by them.

garment

footwear

entertainment

gift

jewellary

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6. What is the purpose behind visiting Big Bazaar During Festival Season?Festival Shopping 70

Outing 23

Dating 7

Interpretation: Hence above chart show that most of the

customers have single object to purchase for festival.

0

10

20

30

40

50

60

70

Response

Festival Shopping

Outing

Dating

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7. On an average how much amount of money do you spend in a visit to Big BazaarDuring Festival Season?

Below 500 12

5001000 2010001500 10

15002000 30

More than 2000 28

Interpretation: Hence above chart show that most of the

customers have do high purchasing at festival season..

below 50

500-1000

1500-2000

more than 2000

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6. Do you purchase goods because of heavy discount in festival season

yes 70

no 30

Interpretation: Hence above chart show that customers are

attracted by discount sale during festival season

yes no

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FINDINGS

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FINDINGS

.

After analysis data collected by me at big bazaar mall this is clear

that foot fall of customers is more because of discounts and

festival buying. All age group of people visit big bazaar.

More and more people do heavy buying during festival season

Big bazaar is a major shopping complex for todays customers. It is a place where

customers find variety of products at a reasonable price. Big bazaar has a good reputation

of itself in the market. It has positioned itself in the market as a discounted store. It holds

a huge customer base. The majority of customers belong to middle class family. The

youth generation also likes shopping and moving around big bazaar. Volume sales

always take place in big bazaar. Impulse buying behavior of customers comes in to play

most of the times in big bazaar.

Big bazaar is a hypermarket as it provides various kinds of goods like apparels, grocery,

stationary, food items, electronic items, leather items, watches, jewellery, crockery,

decorative items, sport items, chocolates and many more. It competes with all the

specialty stores of different products which provide goods at a discounted rate all through

the year. It holds a large customer base and it seemed from the study that the customers

are quite satisfied with big bazaar. As of now there are 34 big bazaars in different cities

of India, it seems that there is a vast growth of big bazaar lying as customers demand is

increasing for big bazaars.

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Big bazaar is a hypermarket store where varieties of products are being sold on different

product category. It has emerged as a hub of shopping specially for middle class people.

Different types of products starting from a baby food to pizzas all are available under one

roof. In Meerut it is the middle class people who mostly do marketing from big bazaar.

Even most of the people do their monthly shopping from big bazaar.

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CONCLUSION

Festivals are important part of Indian people. People celebrate

many festivals like Holi , Dewali and EID etc. During festival

people get together with their family and visit market and purchase

things they have planed whole year.

People do heavy buying during festival season so retail store like

big bazaar should planned their products and discounts before

festival so that publicity can attract more and more foot falls

during festival.

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Recommendation & Suggestions

Big bazaar should provide large parking space for its customers so that they caneasily park their vehicles.

Big bazaar should include more of branded products its product category so as toattract the brand choosy people to come in to big bazaar.

It should make different cash counters for different customers. Cash counter andcredit card payment counter should be placed differently in order to reduce the

rush and save the customers time. This will be a kind of motivator for the

customers of big bazaar.

The service of the sales person is needed to be improved. Personal care should betaken by the sales person for the customers so that the customers feel good.

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LIMITATIONS

Limited time available for interviewing the respondents. As a result of this it wasnot possible to gather full information about the respondents.

When I interviewed children and teenagers, sometimes they use togive answers under the influence of their parents or elders.

As summer training is going under summer season so sometimespeople are less interested in filling up questionnaire.

Sometimes the problem which I face is language problem for which I have tomake them understand.

Non-cooperative approach and rude behavior of the respondents.

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If the respondents answer does not falls between amongst the options given then itwill turn up to be a biased answer.

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BIBLIOGRAPHY

BIBLIOGRAPHY

BOOKS:

Kotler, Philip (2004)Marketing Management, Eleventh Edition (New Delhi: Prentice Hall of India)

Kothari, C.R (1999)Research Methodology (Delhi: Global Business press)

S.L. Gupta and V.V. Ratna (2004)Advertising and Sales Promotion Management, First Edition (New Delhi: Sultan

Chand & Sons)

JOURNALS/ MAGAZINES:

Indian Journal of MarketingVolume xxxiv (Oct 2007) Indian Journal of ManagementVolume xxxv (March 2009) Survey of Indian IndustriesThe Hindu (2007)

NEWSPAPER:

Times of India (March 1, 2009) Times of India (March 9, 2009)

WEB SITES:

www.bigbazaar.com

http://www.bigbazaar.com/http://www.bigbazaar.com/http://www.bigbazaar.com/

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APPENDICES

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APPENDICES

QUESTIONNAIRE

Personal Query

1. Name: -2. Age: -3. Sex: -4. Location/Address: -5. Qualification: -6. Profession: -7. Whats your monthly income?

a) Below 10,000b) 10,00020,000c) 20,00040,000d) 40,00060,000e) More than 60,000

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Questionnaire prepared for customers of Big Bazaar to sasfy my objectives

8. Apart from Big Bazaar do you intend to visit any other retail outlet in a Mallduring festival season?

a) Yes b) No

9. If yes then what are the other retail outlets do you intend to visit in a mall?a. Garment Outletb. Footwear Outletc. Food Courtd. Entertainmente. Gift Cornerf. Jewellery and Watches store

10.What is the purpose behind visiting Big Bazaar During Festival Season?a. Festival Shoppingb. Outingc. Dating

11.On an average how much amount of money do you spend in a visit to Big BazaarDuring Festival Season?

a. Below 500b. 5001000c. 10001500d. 15002000e. More than 2000

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12. Do you go with a planned list of products to be purchased from Big Bazaar During

Festival Season?

a) Yes b) No

13. Do you purchase goods because of heavy discount in festival season

(a) Yes

( b) No