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1. Discrete Manufacturing2. Process Manufacturing3. Government4. Communications and Media5. Banking6. Professional Services

7. Retail8. Healthcare9. Utilities10. Insurance

Top Ten Verticals forAnalytics and Big DataOpportunities

Growth Opportunities for SAP Partners

IDC Infographic sponsored by SAP

Analytics & Big Data Market Opportunity

In-Memory Database Market and SAPPartner Ecosystem Opportunity

31.7% BIG DATA MARKET GROWTH 2012-2016Made up of Hardware, Software, Services.

Analytics & Big Data Market OpportunitiesThe IT industry is witnessing a shift to what

IDC calls the Third Platform of computing.It is made up of four key areas:

90%FROM 2013 THROUGH 2020,

90% OF IT INDUSTRY GROWTHWILL BE DRIVEN BY 3RD PLATFORMTECHNOLOGIES THAT, TODAY,REPRESENT JUST 22% OF ICTSPENDING.

Customers clearly need help

with Analytics and Big Data

68%of companiesdo not have a statedBusiness Intelligence/Analytics strategy.

69%of companies looking forskills in advanced analytics /predictive analytics in thenext 12 months.

63%of IT and businessexecutives are notfamiliar with thephrase "Big Data.

FROM 2005 TO 2020, THE DIGITAL UNIVERSE WILL GROW BY A FACTOR OF 300

FROM 130 EXABYTES TO 40,000 EXABYTES

IDCs Def inition of Big DataBusiness Analytics is the umbrellamarket that includes data warehousing,business intelligence tools, advancedanalytics tools, analytic applications

Business Analytics

Worldwide BusinessAnalytics market in 2013,including software,hardware, and services.

$100B

In-Memory Database Ecosystem Growth

PARTNER OPPORTUNITYFROM 2013-2017$37B

All IDC research is 2013 by IDC. All rights reserved. All IDC mate-rials are licensed with IDC's permission and in no way does the use

or publication of IDC research indicate IDC's endorsement of SAPs

products/or strategies.

ANALYTICS & BIG DATA

Worldwide 2013-2017 Cumulative SAP PartnerEcosystem Opportunity in Analytics & Big Data

SAP partners around the world will earn $220 billion(USD) in revenue inthe next five years related to SAPs Analytics & Big Data products.

Partner Ecosystem revenue consists of SAP Resale Margin

(net of SAP's revenue), Add-On Software Products,

Services, and Hardware Resale

For every dollar of In-Memory Database

revenue SAP makes, SAP Partners make $10.86.

THAT WILL RISE TO $13.94BY 2017!

Data collectedis more than

100TB

Data isreceived via

ultra highspeed

streaming

Data generatedgrowing at

>60% per year

Deployed ondynamicallyadaptable

infrastructure

2 or moredata formats

and/or

sources

High speedstreaming

data

Big DataTechnologyOR

AND

OR

OR

AND

AND

OR

Variety

Velocity

Volume Value

Cost control or reduction

Optimization of operations

Financial reporting and analysis

Risk management

Internal reporting and information sharing

Customer retention and service

New customer acquisition

Workforce optimization

Product or service innovation

Regulatory compliance requirements

Top Drivers of Business Analytics Solutions

Top 3 IT ChallengesTo Delivering a

Successful BusinessAnalytics Solution

ManagingData Quality

Lack ofSufficiently Skilled

IT Staff & Costof Technology

DataIntegration

2013

2020

PARTNERS MADE $4.2BOF REVENUERELATED TO SAPS IN-MEMORYDATABASE OFFERINGS IN 2012.

THE PARTNER ECOSYSTEM ISFORECAST TO MAKE $10.6BOFSAP RELATED REVENUE IN 2017.

$1 SAP In-MemoryDatabase Revenue

$10.86

In-Memory Database Ecosystem Opportunities

Professional Services

38%Software

25%Resale Value

6%Hardware

31%

2012 2013 2014 2015 2016 2017

19.4% CAGR

Analytics & Big DataOpportunityfor SAP Partner EcosystemSAP Partner Ecosystem Revenue RelatedTo SAP Analytics & Big Data Offerings.

$1SAP ANALYTICS& BIG DATAREVENUE

SAP PARTNERREVENUE$2.71

Partner Ecosystem revenue consists of SAP Resale Margin

(net of SAP's revenue), Add-On Software Products,

Services, and Hardware Resale

For every dollar of Analytics & Big Data revenue

SAP makes, SAP Partners make $2.71.

Analytics & Big Data Ecosystem Opportunities

Professional Services

38%Software

18%Resale Value

7%Hardware

37%

2012 2013 2014 2015 2016 2017

$60K

$50K

$40K

$30K

$20K

$10K

$0K

13.1% CAGR

PARTNERS MADE $29.5BOF SAPRELATED REVENUE IN ANALYTICS& BIG DATA IN 2012.

THE PARTNER ECOSYSTEM ISFORECAST TO MAKE $57.0BOFSAP RELATED REVENUE IN 2017.

EcosystemR

eve

nue

$12K

$10K

$8K

$6K

$4K

$2K

$0K

EcosystemRevenue

SAP PARTNERREVENUE

Driver Rating

32%33%

34%40%

30%29%

28%27%

24%21%

of companies either have alreadydeployed in-memory or plan

to in the next year.

60%

Worldwide