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Over the last 12 months ive been working with the BIFM North and head office teams to produce various media and marketing packages to promote our events and the benefits of becoming a BIFM member. This is a portfolio of some of the works i've completed for the British Institute of Facilities Management.
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BIFM DESIGN PORTFOLIOLee Murfitt - Spring 2014 ADVANCING OUR PROFESSION
Find us on:
View my work on
About:
As a committee member for BIFM North, I’m involved in the marketing, videography, graphic design,
social media activities and the promotion of various BIFM events in the North Region.
Working in a team of FM professionals which includes: Mark Whittaker, Sue Gott, Michael Anderson,
Sarah Marles, Mark Muncaster, Tony Vander Vliet Justin, Lawson and Steve Roots we help educate our
members on various FM topics through seminars, networking events and careers days.
In 2014 we hope to reach out to more Facilities Management Professionals and are aiming to share
more content from our events so that for members who are unable to attend can still benefit and
learn from key industry professionals and selected FM subjects.
NORTH REGION
08:00am Thurs 15th May
@BIFM_North BIFM North BIFM
Mar
k W
hitt
aker
Gar
y Ri
ddel
l
Dan
iel O
'Con
nor
Rich
ard
Cairn
s
Paul
Cla
rke
Alderley Park, Macclesfield, Cheshire SK10 4TG
BIFM North Key Learning Event Promotion
Pre-Event Video
Event Poster
Which colleague will you invite and bring?to North’s
#bringacolleague15th May 2014
Event Marketing
NORTH
REGIO
N
02
08:00 A
M - T
hursday
13th
Marc
h Deborah Rowland
Gareth Tancred
Liz Kentish
Career Development
NETW
ORKING KNOWLEDGE-S
HARE
I
NDUSTRY EXPERTS
Insi
ght
into
the
FM
Futu
re
C
areer Development Sustainability Social Media Strategy Collaborative Partn
ershi
ps
NORTH REGION
@BIFM_North BIFM North BIFM
#BIFMKLE2
Pre-Event Video
Event Poster
Event Marketing
BIFM North Key Learning Event Promotion
view more photos on
Date: Feb 2014
Project Title: BIFM North Event Promotion
Project Details:
I set about producing a full digital media
package, that we could use to promote our
second BIFM North Key Learning Event based
around Career Development in Facilities
Management sector.
I filmed, designed and produced two videos,
an event poster, various digital designs
promoted via our social media channels and
photographed the event.
Pre-Event Video
Final Event Video
Date: Dec 2013
Project Title: BIFM North Event Promotion
Project Details:
I set about producing a full digital media package
that we could use to promote our First BIFM North
Key Learning Event of 2014 which was based
around future trends and technology in FM and the
workplace.
I filmed, designed and produced two videos, an
event poster, various digital designs which we
used to promote via our social media channels and
photographed the event.
View Tweet
BIFM North Key Learning Event Promotion
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Date: Feb 2014
Project Title: BIFM North Summer
Ball Event Promotion
Project Details: I was asked to
produce a poster for the BIFM North
Summer Ball themed around a Circus
or Carnival. I came up with 3 initial
designs and presented them to the
committee members, then produced
this final design (Left). From there
I inserted the poster into various
marketing designs so that we could
promote this event via our social
media channels.
Trial Designs
BIFM North Summber Ball Promotion
View Tweet
View Tweet
View Tweet View Tweet
Social Media Activity
Promotional Video
Date: Oct 2013
Project Title: BIFM North Careers Event Promotion
Project Details:
I set about promoting The BIFM North Careers Event
which was held at The New Co-operative Group
head office in Manchester. Therefore I designed a
promotional video so that we could generate some
interest in this event through our email marketing
and social media feeds.
BIFM North Careers Event Promotion
view more photos on
Promotional Video
Promotional Video
Above: I designed a short clip to promote our new Loyalty Card
system in the North Region, however it was never publicised.
Top Right: After doing some research i came up with a simple
design to show how a BIFM membership could increase your
network connections, to-date it has reached 10,924 accounts on
twitter.
Bottom Right: Working with our Merseyside region, I filmed
and produced a short clip to help the region promote their future
networking events.
BIFM One Off Promotions
View Tweet
Date: Jan 2014
Project Title: BIFM North
Loyalty Cards
Project Details:
The idea came from Mark
Whittaker, whereby we wanted
to show our gratitude for the
consistent attendance to our
events by offering a reward for
our member’s attendance.
Therefore I was tasked to
produce a Loyalty Card so that
our member’s could record the
CPD code at each event.
Since the Loyalty Card was
introduced we have had some
fantastic feedback from both
our members and BIFM’s Head
office.
These cards have been
distributed to all the members
in the North Region and the
initiative is to be replicated
in the Scotland Region in the
summer (2014).
BIFM North Loyalty Card BIFM North Loyalty Cards
Date: Feb 2014
Project Title: BIFM Think FM Designs
Project Details:
After meeting Jennifer Rowntree at
the BIFM Corporate Event at Whiston
Hospital, I offered my assistance in
producing some marketing designs so
that she could use them to promote
the Think FM Conference before the
event on 13 May 2014.
BIFM Think FM Designs
Date: March 2014
Project Title:
BIFM North Twitter Page Design
Project Details:
After the decision was made to
amalgamate all the BIFM North twitter
pages including BIFM North West,
Merseyside and Lancashire to
BIFM_North I redesigned to twitter page
to give a new and fresh look to our
region.
View Page
BIFM North Twitter Design
NORTH REGION
BIFM North Event Photography 2012 - 2014
View them all on
Event Photography
BIFM DESIGN PORTFOLIOLee Murfitt - Spring 2014 ADVANCING OUR PROFESSION