are selling for $1,000 per square foot. It is the key reason why George and other industry insiders warn that price points have pretty well ruined affordability, shrunk the condo mar-ket, and are why developing condo buildings is no longer a viable business.ProCura’s quality of develop-ment and innovative strategy are proving that Calgary’s present and future are residential and commercial rental properties. The complex bottom line includes crunching numbers like the ROI on the cost of land and the cost per square foot of construction. The Schluessels are candid, ex-plaining that with all factors tak-en into account, developers must build smaller units just to make the numbers work. The going rate for a superb ProCura rental unit in Calgary ranges between $1.80 to $2.25 per square foot.In addition to developing award-winning properties, ProCura is dedicated to helping charitable and social organizations that are making a real difference in people’s lives. Giving back to the com-munity is at the core of everything ProCura does. The company is a generous and long-term supporter of local causes – from the Heart and Stroke Foundation, Inn from the Cold and Big Broth-ers Big Sisters to the YWCA Calgary, Gold Medal Plates and many others.This year, the company launched the “Signs of Change Project,” an am-bitious initiative to engage the real estate industry across Canada in a model of CSR where shared value is created. ProCura wants to inspire property developers and their networks of partners to participate in opportunities where business and social benefits are generated together.For example, the large hoardings that surround ProCura’s project sites are high-profile, high-value venues for partners to advertise their brands and services. Partners who invest in advertising at these

sites are also investing in the community, as ProCura donates that ad revenue, as well as provides $250,000 in matching funds, to a range of local, non-profit organizations. In Calgary, ProCura expects to contribute $500,000 to Big Brothers Big Sisters.

Signs of Change will enable ProCura, its partners and the industry to have a positive and profound impact in cities coast-to-coast. Aside from the emerging trends in the development industry, the Schluessels are gung-ho about some exciting changes which are about to happen at ProCura. “We have a truly exceptional staff. They are loyal, hardwork-ing, creative and dedicated. It’s time we stepped back a bit and give our staff a similar kind of opportunity that was given to us,” George says with pride and emotion. “We will gradually transition ProCura to employ-

ee ownership. It will allow us to stay on and mentor.”The high-energy married couple are good natured about their hectic professional and personal schedules and laugh off clichés about the hazards of couples working together. “We are fortunate to have a unique soul mate relationship. When it comes to work, we are focused and passionate about different aspects of the business,” says Sherry. “And we enjoy being busy and achieving, together.”The distinguished, 35-year track record of innovation, long-term relationships with contractors and trades, and the loyal respect of property residents are the ultimate testaments to ProCura’s excellence. “Our unconditional ProCura strategy and promise,” Sherry emphasizes with conviction and a radiant smile, “is the highest standards of quality, affordability, sustainability and the kind of lifestyle and workplaces that people want and deserve.”

ProCura | 35th ANNIVERSARY | 6

www.procura.ca

ProCura president and CEO George Schluessel and senior managing partner Sherry Schluessel. Photo by Melissa Arthur

WD Construction & Millwork | 15 Years | 1

15 Years of Crafting ExcellenceBy John Hardy

The success of WD Construction & Millwork is a reflection of its leadership, dedicated staff, skills and expertise honed through an array of successfully completed projects. They have an uncompromising focus on maintaining the highest

of standards and their client-focused quality of work contributes to their greatest of attributes - Reputation.

WD Construction’s reputation is all about the full range of dental and office space interior construction services that they provide: consulting, estimating and planning through to sched-uling, construction, supervision, securing the necessary permits and inspections, and ultimately the completion of projects, on-time and on-budget. Depending on the client’s needs, the scope of services available range across the full project life cycle from inception through to completion.

The focus of WD’s projects is the construction and renovation of Calgary dental and office space, including custom millwork. Projects have also included commercial base building and miscel-laneous interior office and retail renovation projects for businesses and stores in the Calgary area.

Like many of their clients, the WD team is made up of professionals and craftsmen who are also “specialists” in the services they provide. Their specialty is in the planning and building of efficient, functional and attractive contemporary dental clinics and office space.

Bob Dawson and Steve Loewen are the two principals and

leaders of the WD Construction team. Their combined decades of Calgary-area savvy and their diverse experience in all aspects of the construction business sets the company apart and in a league of their own. Lee McCallum provides leadership as the construc-tion manager responsible for the translation of WD’s corporate vision in the efficient execution of their projects. The three of them share a common trait which is part of the WD competitive edge: a focus on client relationships!

For more than 15 years, the Calgary-based interior construction contractor has built valuable relationships and a solid reputation, primarily with the dental community, owners of area medical offices and clinics, other health professionals as well as suppliers, designers, subcontract trades, and the city’s building department.

Through the translation of drawings and plans to timely comple-tion, and a focus on client satisfaction, word of mouth has helped make WD Construction one of the most sought-after interior con-struction contractors in Calgary.

Another key WD trait is attention to detail. “The various stages of the construction – the walls, the floors, the ceilings, the cabinets, the mechanicals, the counters, the light fixtures, the plumbing, the tiles, the flooring and the finishes – are very important aspects of what we do,” explains Steve Loewen.

“The client relationship, and their valuable input and feedback, is a huge part of making it all come together and happen efficiently.

97

WD Construction & Millwork | 15 Years | 2

The detailed construction plan is ultimately the combination of their input and our expertise. This relationship is an important ele-ment of our WD customized service.”

“As soon as the client finds their chosen location, and some-times even before they actually sign the lease, we meet and are available to offer advice about the constructability of the space.

“I usually meet with the engineers and the designers to review and ensure that there is a complete understanding of the client’s needs and expectations, with a follow-up with the client to final-ize the drawings and the schedule,” Loewen says with enthusiasm.

A key aspect of the WD reputation is the superb rapport shared with clients, and the invaluable experience of understanding the various factors and details that are so important when it comes to the efficient functioning of a contemporary dental or office space. From the reception and waiting room areas, the examination and treatment rooms, to the layout, the primary focus of the design and finish is on the efficiency and effectiveness of the office staff and customer comfort.

“We’re constantly upgrading and working with the latest equipment used by dentists, opticians and other medical profes-sionals. We are comfortable with the technology and equipment including everything from the basic mechanical such as heating, vacuum and waterlines, to scheduling and billing technology,

to lasers, X-rays and other cutting-edge office equipment,” says Loewen.

WD Construction president Bob Dawson has been involved in construction for more than 25 years and has seen it all, though he acknowledges that what sets WD Construction apart is “walking the talk,” demonstrated through the delivery of projects on sched-ule and the excellent quality of WD’s work.

“How the client wants everything to be laid out, the equipment, plumbing and electrical installation specifications, the important details, all provide input to the customization of the project sched-ules and deadlines.”

”The efficiency and profitability of the clinic relies on it,” Dawson says. “There’s no margin for being late. The client has high levels of expectations and we are determined that they will all be met. The office must be open for business on schedule or sooner! Our job is to work within the established schedule and ensure that we deliver with every aspect of the construction.”

The millwork shop is run by Trevor Sedran with over 25 years of cabinetmaking experience. While they do some clinics in-house the shop is there to provide additional support when required for all of the projects.

Lee McCallum is the WD Construction manager, responsible for execution of the details. With more than 35 years experience,

Trevor Sedran, Lee McCallum and Dan Sullivan in our Millwork shop.

Photos, this page, by Melissa Arthur.

Back row from left to right: Bryant Rudolph, Andy Drouin, Russ Dawson, Treva McNichol-Toth, John Alheit, Trevor Sedran, Bob Dawson and Steve Loewen.Front row from left to right: Lee McCallum, Dan Sullivan and Allison Currie.

www.cjcampbell.com | info@cjcampbell.com

Congratulations W.D. Construction on 15 years in the business

Member of the Insurance Brokers Association of Alberta

COMMERCIAL RESIDENTIAL

AUTO • LIFE GROUP BENEFITS

FARMS • ACREAGES EQUINE

www.retromechanical.ca

Congratulations WD Construction on 15 years of success

plumbing | heating | gas fitting

WD Construction & Millwork | 15 Years | 3

Scott Design congratulates WD Construction on their

15th Anniversary

www.scottdesignweb.com

WWW.UNITEDDECORATING.COM403-569-1101

CONGRATULATIONS

WD CONSTRUCTION ON

15 SUCCESSFUL YEARS!

Congratulations on 15 yrs!

www.primaryeng.com

Congratulations WD Construction & Millwork on your 15th anniversary

We are proud to be a part of your success

MJB Mechanical congratulates WD Construction on 15 years!

www.mjbmech.com

WD Construction & Millwork | 15 Years | 2

The detailed construction plan is ultimately the combination of their input and our expertise. This relationship is an important ele-ment of our WD customized service.”

“As soon as the client finds their chosen location, and some-times even before they actually sign the lease, we meet and are available to offer advice about the constructability of the space.

“I usually meet with the engineers and the designers to review and ensure that there is a complete understanding of the client’s needs and expectations, with a follow-up with the client to final-ize the drawings and the schedule,” Loewen says with enthusiasm.

A key aspect of the WD reputation is the superb rapport shared with clients, and the invaluable experience of understanding the various factors and details that are so important when it comes to the efficient functioning of a contemporary dental or office space. From the reception and waiting room areas, the examination and treatment rooms, to the layout, the primary focus of the design and finish is on the efficiency and effectiveness of the office staff and customer comfort.

“We’re constantly upgrading and working with the latest equipment used by dentists, opticians and other medical profes-sionals. We are comfortable with the technology and equipment including everything from the basic mechanical such as heating, vacuum and waterlines, to scheduling and billing technology,

to lasers, X-rays and other cutting-edge office equipment,” says Loewen.

WD Construction president Bob Dawson has been involved in construction for more than 25 years and has seen it all, though he acknowledges that what sets WD Construction apart is “walking the talk,” demonstrated through the delivery of projects on sched-ule and the excellent quality of WD’s work.

“How the client wants everything to be laid out, the equipment, plumbing and electrical installation specifications, the important details, all provide input to the customization of the project sched-ules and deadlines.”

”The efficiency and profitability of the clinic relies on it,” Dawson says. “There’s no margin for being late. The client has high levels of expectations and we are determined that they will all be met. The office must be open for business on schedule or sooner! Our job is to work within the established schedule and ensure that we deliver with every aspect of the construction.”

The millwork shop is run by Trevor Sedran with over 25 years of cabinetmaking experience. While they do some clinics in-house the shop is there to provide additional support when required for all of the projects.

Lee McCallum is the WD Construction manager, responsible for execution of the details. With more than 35 years experience,

Trevor Sedran, Lee McCallum and Dan Sullivan in our Millwork shop.

Photos, this page, by Melissa Arthur.

Back row from left to right: Bryant Rudolph, Andy Drouin, Russ Dawson, Treva McNichol-Toth, John Alheit, Trevor Sedran, Bob Dawson and Steve Loewen.Front row from left to right: Lee McCallum, Dan Sullivan and Allison Currie.

www.cjcampbell.com | info@cjcampbell.com

Congratulations W.D. Construction on 15 years in the business

Member of the Insurance Brokers Association of Alberta

COMMERCIAL RESIDENTIAL

AUTO • LIFE GROUP BENEFITS

FARMS • ACREAGES EQUINE

www.retromechanical.ca

Congratulations WD Construction on 15 years of success

plumbing | heating | gas fitting

WD Construction & Millwork | 15 Years | 3

Scott Design congratulates WD Construction on their

15th Anniversary

www.scottdesignweb.com

WWW.UNITEDDECORATING.COM403-569-1101

CONGRATULATIONS

WD CONSTRUCTION ON

15 SUCCESSFUL YEARS!

Congratulations on 15 yrs!

www.primaryeng.com

Congratulations WD Construction & Millwork on your 15th anniversary

We are proud to be a part of your success

MJB Mechanical congratulates WD Construction on 15 years!

www.mjbmech.com

WD Construction & Millwork | 15 Years | 4

McCallum’s experience includes supervising the construction of com-mercial projects like retail stores, banks, restaurants, dental and veterinary clinics, and commercial buildings.

He not only coordinates the various trades, he is very “hands-on” with all aspects of the project plan and maintains a rapport with everyone involved in the project – from the WD Construction crews and the company’s on-site supervisor assigned to every job, the subcontractors and trades to the interior designers and city inspectors.

WD considers every job to be a custom project. McCallum over-sees how the many details and plans come together for on-time completion. “Our crews are always up to date. And that’s a must,” he emphasizes. “The layout, look and technology of the dental and office spaces we build have changed a lot over the years.

“Workplace communication systems, computer terminals, X-rays, lasers and other technology are routine and basic parts of today’s dental offices. There are many high-tech pieces of equip-ment that require specialized construction techniques.

“We are constantly upgrading our skills so that we are always up to date with the latest details and requirements, and ready to do the job.”

Popular and busy Calgary dentist Dr. Gunadi Wibowo values WD Construction’s skills and performance and is a satisfied repeat cli-ent. In the past six years, WD Construction has built two offices – Sunridge Dental and Skyview Ranch Dental, for Dr. Wibowo and his patients.

“WD Construction is very good and reliable with their timing and about meeting deadlines,” Dr. Wibowo says. “The quality of their work is excellent and their on-site foreman was very helpful

with various issues. After completion, WD was helpful with follow-ups that were needed.”

Calgary dentist Dr. Dan Goldberg, at Go Dental, has a special appreciation of WD Construction’s style and quality of work. “Another contractor started the project but it was a disaster. We hired WD, they came in, some details had to be modified, they met with my designer and did a terrific and efficient job.”

“It was even more difficult because the timing was around Christmas and I was out of town the entire time, communicating with them by remote,” Dr. Goldberg recalls.

“The major reno of our offices was a tricky challenge,” explains Dr. Tim Begalke, about the Country Hills Dental Centre he reno-vated with his partner, Dr. Jamie Wallace. “We already had a busy practice we couldn’t just shut down. So the work had to be done in stages, while we were treating patients.”

“The office had to be gutted and rebuilt from scratch. WD Construction was terrifically organized and worked around some tough time constraints. They scheduled trades, sometime on week-ends and at night, and they got it all done on-time. We were very impressed and we are very happy with the final result.”

Consultation, knowing what the client needs, attention to detail, high standards of workmanship and a thorough understanding of the sometimes tricky and technical aspects of today’s technology and consistently meeting construction deadlines continue to earn WD Construction the respect and reputation for being the premier interior construction contractor of dental and professional office space in Calgary, Red Deer, Cochrane and High River.

“A lot of our clients are repeat clients,” Loewen says with pride. “That’s not only gratifying, it’s the ultimate testimonial.” •

Bob Dawson, owner. Steve Loewen, owner. Photos, this page, by Melissa Arthur.

www.wdconstruction.ca403.250.3622

When Ron Stanners and Dick Oakes joined forces in 1994, they had both worked in real estate for decades. While they loved the industry, they

believed something was missing – and there was room for a new approach. After five years of partnership, they were ready to create something unique.

“There was no sense copying another type of organization,” says Stanners. “Our discussions led us to come up the middle between the lower-cost brokerages and the full-service broker-ages. We came up with the concept of providing full service at a low cost to the REALTORS ©.”

On this warm summer day, the company founders have ar-rived at the MaxWell Realty office in Fairview dressed casually in golf shirts. Their friendly smiles and down-to-earth energy exude the comfort level of two men who’ve been friends since the ‘80s. Their casual demeanor masks the intensity of their drive to make MaxWell the best company it can be.

Their attention to detail started with their hunt for the perfect name. The list of requirements was carefully thought out. It had to be easy for the ear to catch, even if the client’s first language wasn’t English. They also wanted a name that was only seven letters long, with just two syllables. They were adamant about including the letter X, for that unique, snappy sound.

MaxWell Realty: A Maximum Service Partnership

Our word and our handshake are more important than our signature. We can argue a contract, but we can’t argue our word. We’ve treated people that way and it’s come back to us in spades. If you treat people fairly and

honestly, with respect, you can’t do anything but succeed in the long run.-- Ron Stanners, Vice President/Owner of MaxWell Realty Inc and President/Owner of MaxWell South Star

Left to right: Ron Stanners and Dick Oakes displaying their new digital signage.

MaxWell Realty 15th | MaxWell South Star 25th | page 1