Role of Data Mining in Business Intelligence

Ordibehesht 30th

Professor: Dr. Hossein Siadat

By: Maryam Bagheri radMahsa Rezaei

IT Management - Shahid Beheshti University - Management and Accounting Department

What is BI?

Business intelligence (BI) is the set ofcomputer-based techniques and toolsfor the transformation of raw data intomeaningful and useful information forbusiness analysis purposes.

The role of BI systems in decision making

Making Business

Decisions is a Balance

Data Opinion

Why is BI do important?

To Get Insights into Consumer Behavior

To Improve Visibility

To Turn Data into Actionable Information

To Improve Efficiency

Development of Management Information Systems

What is Data Mining?

Data Mining Techniques:

Classification

Regression

Clustering

Association Rule

Summerization

Data Mining Models to support BI:

1-CRISP (Cross-Industry Standard Process for Data Mining)

2-Six Sigma

3-SEMMA

Data Mining Models to support BI:

Next Generation Data Mining Techniques:

Artificial Neural Networks

Nueral Network

Evolutionary based Algorithms

(GA,…)And …

Data mining applications in real life Business:

Retail Marketing

Banking

Telecommunications

Other Applications