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Certificate
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Institute of Informatics & Management Sciences,
TO WHOM IT MAY CONCERN
This is to certify that Mr./Ms. has done his/her
Summer Training Project on the topic .. ..
... ... under my
guidance and supervision.
To the best of my knowledge the project report presented is satisfactory.
(Project Guide) Head,
Deptt. of Management (BBA)
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DECLARATION
I, hereby declare that the research work presented in the summer training
based project report entitled,
To Study Customer Perception
towards Ultra Portable Laptops for t he award of Bachelor
Degree in Business Administration from Chaudhary Charan Singh
University , Meerut is based on my research work.
The project report embodies the result of original work and studies carried out
by me and the content of the project do not from the basis for the award of
any other degree to me or to anybody else.
Bibhu Vaidya
(Signature)
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EXECUTIVE SUMMARY
These survey reports had been conducted on product HCL Mileap, of HCL INFOSYSTEM
Ltd. in Ghaziabad. The purpose of this research and preparation of this report are to find out
that how many people in Ghaziabad are aware about ultra portable laptop. This project is
carried out to the theoretical knowledge of the subject into the practical field work.
This project is carried out in the BBA course of the Institute of Management &
Research, Ghaziabad.
Bibhu Vaidya
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ACKNOWLEDGEMENT
I would like to express my deep & sincere gratitude to HCL for having provided me with the
opportunity you do my project on an interesting area
Making it a success greatly depends on the encouragement, inspiration and help
given by all of the employees of HCL. For completion of this project various people have put
lots of efforts.
I would like to thank Miss Toshi Balyan the internal guide and other faculty members of
IIMS,Meerut for their invaluable guidance ,immense support and help
Last but not the least, thanks are also due to innumerable other people, including various
employees in all the departments, my friends and seniors whom I have not mentioned but
nonetheless have played an important role in making my summer training a memorable one.
DATE Bibhu Vaidya
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CONTENTS
.
DECLARATION i
EXICUTIVE SUMMARY ii
ACKNOWLEDGEMENT iii
TABLE OF CONTANT iv
LIST OF FIGURE 72
CHAPTER-1
1.1 INTRODUCTION 9-13
CHAPTER -2
2.1 COMPANY PROFILE 14-32
2.2 SWOT ANALYSIS 33-34
CHAPTER -3
3.1OBJECTIVES 36
3.2 SCOPE OF THE STUDY 37
CHAPTER -4
LITERATURE REVIU 38-65
CHAPTER -5
RESEARCH METHDOLOGY 66-70
5.1 LIMITATION 71
CHAPTER -6
DATA ANALYSIS AND INTERPRATION 72-92
CHAPTER -7
7.1 FINDINGS 94
7.2 CONCLUSION 95
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7.3 SUGGESTION 96
7.4 APPENDICES 97-102
7.5 BIBLOGRAPHY 103-104
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