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SALES INQUIRIES CONTACT: KAREISHA QUESTEL, 212.404.3274 OR [email protected]
Photo Credit: veronicaarmstrong.com
OBJECTIVE Create excitement, grow consideration for the
Panasonic Lumix G5 camera
BLOGHER STRATEGYSTORYTELLING“Unleash Your Creativity”
Five influential photographer-bloggers show-and-tell
their experience using the new Panasonic Lumix G5
SOCIAL ENDORSEMENTAcross blogs, Pinterest, Twitter and Facebook,
women shared photographs and their positive
opinions of the Panasonic Lumix G5 with readers,
followers, friends
CONTEXT‘Pro Photography Tips’—Nine editorial features
produced by expert BlogHers shared how-to and
techniques at the pro level. Syndicated across blogs
in the editorial well, BlogHer.com, social media
WINAll readers and commenters offered a chance to win
a Panasonic Lumix G5
HIGH-IMPACT MEDIAPrecision-targeting of “New School Photo
Enthusiast” demographic via roadblocks, custom
creative included custom creative units and
roadblock ads
CAMPAIGN RESULTSNEARLY 4X INDUSTRY AVERAGE EXPANSION RATE BlogHer’s custom creative earned 10% average expansion rates (industry average is 2.8%)
Seen 435,000x across Twitter and Facebook
Overdelivery: 16% or 2 million impressions
Great Click-Thru
HAPPY CLIENT “I think you guys did a fantastic job
meeting deadlines, and executing on
everything promised. We’re thrilled and will
absolutely be recommending you again…”
Cammy Keiler, Media Buyer, Havas Media
WHAT WORKED“We (Havas Media) collectively felt with
Arnold, the creative agency, that the
bloggers did a phenomenal job executing
on the assignment by writing so well
about the G5 and were the driving force
behind the lift in consideration achieved…”